What Peerless Well & Pump does

Peerless Well & Pump, Inc. is a Dubuque, Iowa-based specialty water-systems contractor founded in 1981 by Jim Sass and Terry Nauman as Peerless Service Company. Since April 2016 it has operated as a subsidiary of Municipal Well & Pump (Midwest Well Services, Inc.), serving municipalities and industrial clients across Iowa, Illinois, and Wisconsin. The company's customer base spans city governments, hospitals, waterparks, food processing plants, ethanol plants, and chemical plants, with documented multi-decade relationships such as those with the City of Platteville (since the early 1980s) and the City of Clinton.

The company's core offering is a portfolio of eight interconnected services: well drilling, well televising and logging, well rehabilitation, pump installation and repair, well system design and engineering, Port-a-Tower pressure systems, preventative maintenance programs, and 24-hour emergency services. Technical capability is anchored in specialized capital equipment — two Foremost DR24HD dual-rotary drill rigs capable of 10–30 inch diameters to nearly 2,000 feet, cable tool/percussion rigs for diameters of 4–42 inches to over 2,500 feet, and a 2014 Mercedes Sprinter van outfitted with Aries Industries video equipment capable of 2,500-foot inspection. Proprietary rehabilitation techniques (AirShock, HydroShock for bedrock; HERD for glacial drift) provide process differentiation in the well-rehabilitation segment.

The business model is project-based professional services with custom quote-based pricing on multi-year contracts. Revenue is generated through municipal infrastructure projects (new well construction, casing repairs, capacity rehabilitation) and recurring managed services for industrial and municipal clients. Go-to-market is enterprise field sales led by project managers who develop bespoke solutions for each client; distribution is supported by a 2020-launched website with online quote forms and partnerships with state Rural Water Associations and state DNRs. Revenue, backlog, and headcount are not publicly disclosed.

Name

Peerless Well & Pump

Legal name

Peerless Well & Pump, Inc.

Website

https://peerlesswellandpump.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Peerless Well & Pump is a Dubuque, Iowa-based specialty water-systems contractor offering well drilling, pump installation, rehabilitation, televising, and engineering services to municipal and industrial clients across Iowa, Illinois, and Wisconsin, operating as a subsidiary of Municipal Well & Pump since 2016.

Ownership category

akta.pro rank

Product category

Water Well Drilling & Pump Services

NAICS

Water and Sewer Line and Related Structures Construction (23711), Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (221310)

SIC

Pumps & Pumping Equipment (3561), Water Supply (4941), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Pump & Well Services for Irrigation (Well Testing, Pump Sizing, Rehab) (AFACAFAG)

akta.pro secondary industries

Pump, Well & Booster System Service for Irrigation (HSAIAEAI), Treated Water Storage & Pressure Management (Reservoirs, Tanks, Booster Stations) (EUANAAAD), Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC)

Keywords

• Water well drilling
• Well rehabilitation services
• Pump installation repair
• Groundwater system design
• Well maintenance programs

Headquarters

HQ city

Dubuque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Pump Installation and Repair Services: Professional installation, service and rehabilitation of all pump and motor brands including submersible pumps (Goulds, Simmons, AY McDonald, Gicon, Grundfos, Byron Jackson, Centrilift, Flowserve) and submersible motors (Franklin, Hitachi, Indar, Sun Star, Byron Jackson). Services available to municipal and industrial clients.
2. Well Rehabilitation Services: Well rehabilitation programs to restore well capacity including treatment for bedrock and glacial drift compositions. Ongoing well monitoring and analysis programs.
3. Well System Design & Engineering: Design services for sophisticated municipal and industrial well systems including pump house and water system design, reservoirs, booster stations, and permit applications.
4. Well Drilling Services: Deep, large-diameter test and production well drilling through parent company Municipal Well & Pump. Utilizes rotary drilling and cable tool/percussion drilling methods.
5. Well Televising & Logging Services: Televising and logging services for diagnosing well issues including dual view inspection camera, depth to 2,500 feet, and electronic recording of formations during drilling.
6. Emergency Well & Pump Services: 24-hour emergency services for pump and motor repair, diagnostics, troubleshooting, and temporary pump installation and removal.
7. Preventative Maintenance Programs: Ongoing maintenance programs documenting well performance and assuring proper operation of well equipment and monitoring controls.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Peerless Well & Pump drills, designs, and rehabilitates water wells and installs, repairs, and maintains pumps for municipal and industrial water users. Service offerings span new well drilling, well rehabilitation, pump installation and repair, well system engineering, well televising and logging, emergency service, and ongoing maintenance programs. Customers include municipalities, hospitals, waterparks, food processing plants, ethanol plants, and chemical plants across the Upper Midwest.

Product overview

Peerless Well & Pump is a water systems contractor offering a unified portfolio of eight interconnected services for municipal and industrial clients. The core offerings include Well Drilling (using Foremost DR24HD drill rigs), Well System Design & Engineering, Pump Installation and Repair (supporting Goulds, Grundfos, Franklin, and other major pump/motor brands), Well Rehabilitation (including AirShock and HydroShock treatments), Well Televising & Logging (using Aries Industries equipment), Port-a-Tower Pressure Systems (temporary water tower replacement), Well and Pump Maintenance Programs, and Emergency Well & Pump Services. Services are available across Iowa, Illinois, and Wisconsin, with the company headquartered in Dubuque, Iowa since 1981 and operating as a subsidiary of Municipal Well & Pump since 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• Pump Installation and Repair Installation, replacement, and repair of pumps for municipal and industrial water systems, provided as a project-based service to water utilities, hospitals, waterparks, food processing, ethanol, and chemical plants in the Midwest.
• Well Rehabilitation Restoration of underperforming or aging water wells using advanced techniques including AirShock, HydroShock, and High Energy Rate Developing (HERD), offered to extend the productive life of existing wells.
• Well System Design & Engineering Engineered design of well systems for municipal and industrial water users, integrating site hydrogeology, yield requirements, and equipment specifications to deliver a tailored groundwater solution.
• Well Drilling New water well drilling using dual-rotary drill rigs (Foremost DR24HD), producing high-capacity municipal and industrial water-supply wells.
• Well Televising & Logging Downhole video inspection and well logging using Aries Industries video equipment to assess well condition, identify problems, and support rehabilitation planning.
• Port-a-Tower Pressure Systems Portable pressure-system solution used to support low-yield or capacity-constrained wells, expanding the company's ability to serve water systems with challenging yield profiles.
• Well and Pump Maintenance Programs Recurring preventive maintenance services for well and pump systems, intended to extend equipment life and reduce unplanned downtime for municipal and industrial water users.
• Emergency Well & Pump Services 24/7 emergency response for well and pump failures, providing rapid on-site diagnosis and repair to restore water service for critical municipal and industrial customers.

Quantifiable outcome

• City of Platteville Well #6 achieved 1,483 GPM with specific capacity of 8.70 (drawing down 171 feet) after test pumping for 24 hours
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Municipal Well & Pump (Midwest Well Services, Inc.)coreOEM/ Whitelabel/ Licensing Partner · 14 April 2016Municipal Well & Pump (parent company, headquartered in Waupun, WI) acquired Peerless Service Company in April 2016. Peerless continues to operate as a separate subsidiary under the name Peerless Well & Pump, Inc. The acquisition added expanded services including more expansive well rehabilitation, well drilling, and televising capabilities. Peerless contracts with the parent company for well drilling solutions. The parent company provides the Foremost DR24HD drill rigs, televising equipment, and specialized expertise.
• Strand Associates, Inc.minorStrategic or Co-development PartnerConsulting engineering firm based in Madison, WI that worked with MWP and Peerless to develop revised construction plans for the Platteville Well #6 project, specifically for dealing with the sloughing shale layer encountered from 393 to 430 feet depth.
• MZ ConstructionminorImplementation/ SI/ Consulting PartnerConstruction company out of Livingston, WI that completed the final mechanical, inside piping and well house modifications for the Platteville Well #6 project.
• Illinois Rural Water AssociationminorOthersIndustry association listed as a partner/resource link on the Peerless Well & Pump website for Illinois water industry connections.
• Iowa Rural Water AssociationminorOthersIndustry association listed as a partner/resource link on the Peerless Well & Pump website for Iowa water industry connections.
• Wisconsin Rural Water AssociationminorOthersIndustry association listed as a partner/resource link on the Peerless Well & Pump website for Wisconsin water industry connections.
• Gicon Pumps & EquipmentminorChannel Partner/ Reseller/ DistributorPump equipment supplier whose products are serviced by Peerless Well & Pump as part of their pump installation and repair services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Municipal Well & Pump: Parent company of Peerless Well & Pump, headquartered in Waupun, WI. Provides the same portfolio of municipal well drilling, pump installation, well televising, and rehabilitation services in Wisconsin and surrounding states using overlapping Foremost drill rigs and Aries televising equipment.
• Rain for Rent: Nationwide pump rental and fluid handling solutions provider serving municipal, industrial, and agricultural customers with temporary and permanent pump installations — overlapping Peerless's pump installation, booster station, and emergency pump services.
• Hydro Resources, Inc. Water well drilling contractor specializing in municipal and industrial water supply wells, including large-diameter production wells and well rehabilitation. Closely comparable service portfolio to Peerless.
• Culy Contracting & Excavating: Indiana-based water well drilling and excavation contractor serving municipalities and industrial clients in the Midwest. Direct peer in geographic focus and municipal water well services.
• Thompson Pump & Manufacturing Company: Manufacturer and service provider of industrial and municipal pumps, including dewatering and bypass pumping services. Directly comparable in municipal/industrial pump service offerings.
• Layne Heavy Civil (Layne Christensen): One of the largest water well drilling and rehabilitation contractors in North America. Directly comparable in offering municipal and industrial water supply, well construction, and pump services across multiple regions.

Broad incumbents

• Xylem Inc. Global water technology company and owner of Goulds Water Technology, one of the major pump brands Peerless services. Operates broadly across water infrastructure, pumps, and treatment — overlapping but at much greater scale and vertical integration than Peerless.
• Essential Utilities (formerly Aqua America): Investor-owned water and wastewater utility serving municipal and residential customers across multiple U.S. states. Represents a relevant incumbent buyer profile for Peerless's municipal customers and an indicator of where regional water infrastructure spend flows.
• Franklin Electric Co. Global manufacturer of submersible motors and pumps (a brand Peerless services) and water systems for residential, commercial, agricultural, and industrial applications. Broad incumbent with adjacent capability but different business model.
• Veolia North America: Large diversified water and wastewater utility services operator serving municipal and industrial clients across the U.S. Overlaps with Peerless's municipal water customer base but operates at much greater scale and with different business model (utility operator vs. specialty contractor).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/peerlesswellpump
• Facebookfacebook.com/peerlesswellpump
• LinkedInlinkedin.com/company/peerless-well-pump

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peerless Well & Pump