What Municipal Well & Pump does

Municipal Well & Pump (MWP) is an employee-owned specialty contractor headquartered in Waupun, Wisconsin, that delivers end-to-end water well and pump services to municipal governments and industrial clients across the Upper Midwest. Founded as Milaeger Well & Pump in 1916 and restructured as an ESOP in 2005, the company has grown into the largest well and pump contractor in the region through more than a century of continuous operation, two strategic acquisitions (Pumpstation Professionals in 2007 and Peerless Well & Pump in 2016), and a service territory spanning Wisconsin, Illinois, Iowa, and Michigan's Upper Peninsula. Its service portfolio covers the full lifecycle of a municipal water system: well drilling using Foremost DR24HD dual-rotary rigs and cable tool rigs to depths beyond 2,500 feet, pump installation and rebuilding (including pumps up to 1,000 hp and below 1,100 feet), well rehabilitation (chemical, air development, high-pressure jetting), down-hole televising and logging to 2,500 feet, Port-A-Tower portable pressure-tank replacement for water towers under maintenance, complete system design for pump houses and reservoirs, and recurring preventative maintenance programs performed by Wisconsin DNR-certified operators.

Underlying its service offering are two proprietary well-rehabilitation technologies developed and refined in-house: AIRSHOCK® impulse technology, registered to the company since 1995 and capable of restoring wells to 80-120% of original performance through high-pressure compressed-gas pulses, and HydroShock™ high-velocity water-and-chemistry surging. MWP operates an unusually capital-intensive fleet relative to its sub-50 headcount, with equipment that supports both bedrock and glacial drift drilling, dual-rotary reverse circulation, and 360-degree down-hole video inspection. The business is B2B and project-based for drilling, rehab, and design work, with recurring revenue from maintenance contracts, and it sells exclusively through direct field-based project managers anchored to regional territories rather than through any digital or self-serve channel. Customer demand is driven primarily by referrals, industry reputation, and the company's active engagement with state Rural Water Associations across Wisconsin, Illinois, and Iowa; named engagements span cities such as Harvard and Waukesha, DuPage Airport Authority, Midwest ethanol plants, Southern Wisconsin Center, and UW Health.

Name

Municipal Well & Pump

Legal name

Municipal Well & Pump

Website

https://municipalwellandpump.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

Municipal Well & Pump is an employee-owned, 100-year-old water well and pump contractor headquartered in Waupun, Wisconsin, serving municipal governments and industrial clients across Wisconsin, Illinois, Iowa, and Michigan's Upper Peninsula with full-lifecycle drilling, pump, rehabilitation, system design, and maintenance services.

Ownership category

akta.pro rank

Product category

Water Well Drilling Services

NAICS

Water and Sewer Line and Related Structures Construction (237110), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113)

SIC

Pumps & Pumping Equipment (3561), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Pump & Well Services for Irrigation (Well Testing, Pump Sizing, Rehab) (AFACAFAG)

akta.pro secondary industries

Pump, Well & Booster System Service for Irrigation (HSAIAEAI), Groundwater Extraction, Treatment & Discharge (Pump-and-Treat, reinjection) (BPALAKAF)

Keywords

• Water well drilling
• Pump installation services
• Well rehabilitation services
• Municipal water infrastructure
• Groundwater system maintenance

Headquarters

HQ city

Waupun

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Well Drilling Services: Municipal Well & Pump constructs deep, large-diameter test and production wells using Foremost DR24HD dual-rotary drill rigs and cable tool/percussion drilling. Services include barber or open hole drilling and reverse circulation drilling. Pricing is project-specific based on depth, diameter, geology, and site conditions.
2. Pump Services: Pump installation, service, and rebuilding for municipal and industrial water systems. The company has set pumps below 1,100 feet and installed pumps up to 1,000 hp. Services include professional installation, service, and rebuilding of all pump brands (submersible pumps, submersible motors, VHS motors). Project-based pricing depending on pump specifications and installation complexity.
3. Well Rehabilitation: Well rehabilitation and redevelopment services using AirShock®, HydroShock™, chemical treatments, air development, wire brushing, high-pressure jetting, and High-Energy Rate Developing (HERD). Services are designed to restore well production to acceptable or above-original levels. Pricing is project-based based on well condition and treatment method.
4. Televising & Logging: Down-hole video inspection (televising) services using Aries Industries LLC equipment with dual-view camera, 360-degree rotation, depth to 2,500 feet. Includes written inspection reports and DVD recordings. Logging services include gamma, fluid temp, fluid sensitivity testing, caliper probe, heat-pulse flow meter, and spinner flow meter testing.
5. System Design Services: Complete design of pump houses and entire water systems including reservoirs, booster stations, and permit applications. Engineers work closely with clients to design, specify, and manage projects from geological formations to advanced pumping technologies.
6. Maintenance Programs: Ongoing preventative maintenance programs that document well performance, assure proper operation of well equipment and monitoring controls. Services performed by certified operators as required by Wisconsin DNR. Includes water sampling, operation checks, electrical testing, and valve maintenance. Recurring service model, likely contracted on an annual or ongoing basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Municipal Well & Pump drills and rehabilitates deep water wells (to 1,000+ feet and up to 30-inch diameter using Foremost DR24HD rigs) and installs, services, and repairs water pumps for municipalities, industries, and commercial customers across Wisconsin, Illinois, Iowa, and Michigan's Upper Peninsula. The firm also restores failing wells via proprietary AIRSHOCK and HydroShock rehabilitation technologies and designs complete water supply systems (well houses, SCADA controls, chemical feed, filtration).

Product overview

Municipal Well & Pump is a water infrastructure services company offering a portfolio of integrated well and pump services for municipal and industrial clients. The core service portfolio includes Well Drilling (using Foremost DR24HD dual-rotary and cable tool rigs), Pump Services (installation and maintenance of submersible and vertical turbine pumps up to 1,000 hp), Well Rehab (including proprietary AirShock and HydroShock technologies), Televising & Logging (video inspection to 2,500 feet), Port-A-Tower (temporary water tower replacement), System Design (complete water system engineering), and Maintenance Programs. The company operates two acquired subsidiaries: Peerless Well & Pump (Dubuque, Iowa-based pump services) and Pumpstation Professionals (golf course and municipal pump station controls). All services are performed by Wisconsin DNR-certified operators across Wisconsin, Illinois, Iowa, and Michigan's Upper Peninsula.

Differentiator

Problem solved

Functional benefit

Brands

• AIRSHOCK®: Air Impulse Technology for cleaning and rehabilitating under performing water wells using high-pressure pulses of compressed gas.
• HydroShock™

Products and services

• Water Well Drilling Turnkey drilling of new water supply wells for municipal, industrial, and commercial customers, including deep wells up to 1,000+ feet and diameters up to 30 inches using Foremost DR24HD dual-rotary drill rigs. Covers site evaluation, casing installation, screen placement, and well development.
• Pump Installation & Service Sale, installation, repair, and maintenance of water pumps, motors, and related controls for municipal, industrial, and commercial well and water-system applications. Includes submersible and line-shaft pump work.
• AIRSHOCK Well Rehabilitation Proprietary AIRSHOCK rehabilitation process that uses controlled air pressure and surging to restore capacity in failing or biofouled water wells, removing sand, silt, and incrustation to recover yield.
• HydroShock Well Rehabilitation Proprietary HydroShock rehabilitation process that uses targeted hydraulic energy to clean and develop wells, restoring well efficiency and specific capacity as an alternative or complement to AIRSHOCK.
• Well Televising & Logging Downhole video inspection and geophysical/analytical well logging services (including Aries video equipment) to diagnose well condition, casing integrity, screen condition, and aquifer performance.
• Port-A-Tower Rental Service Rental of portable water towers for temporary water service at golf courses, campgrounds, RV parks, and commercial sites needing seasonal or short-duration water supply.
• Water System Design & Engineering Custom design of complete water supply systems for municipalities and industrial clients, including well houses, pump and motor selection, treatment (filtration, iron/manganese removal, softening), chemical feed systems, and SCADA/controls integration.
• Maintenance & Service Programs Preventive maintenance, on-call service, and long-term service agreements for municipal, industrial, and commercial water systems to maintain well and pump reliability over time.
• Water Treatment Systems Design and supply of water treatment equipment including filtration, iron and manganese removal, water softening, and chemical feed systems integrated into new or existing well systems.

Quantifiable outcome

• Wells restored to 80%–120% of original performance using AirShock technology
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• Peerless Well & Pump, Inc.coreStrategic or Co-development Partner · 14 April 2016Peerless Well & Pump is a wholly-owned subsidiary of Municipal Well & Pump (acquired April 14, 2016 by Midwest Well Services, Inc., dba Municipal Well & Pump). Originally Peerless Service Company, founded in 1981 in Dubuque, Iowa by Jim Sass and Terry Nauman. The company was renamed to Peerless Well & Pump, Inc. following acquisition and continues to operate as a separate subsidiary from its Dubuque, IA location, serving municipal and industrial clients throughout Iowa, Illinois, and Wisconsin with exceptional pump service and water supply systems design, build, and rehabilitation.
• Pumpstation ProfessionalscoreStrategic or Co-development Partner · 23 February 2007Pumpstation Professionals was acquired by Municipal Well & Pump on February 23, 2007. The company specializes in the design, installation, and retrofitting of electrical controls for irrigation and municipal pump stations. Customers include some of the most well-known golf courses in the Midwest. Tony Mathweg serves as Service Manager overseeing PSP/MWP. The company provides electrical controls, pumpstation repairs, and maintenance to hundreds of golf courses throughout the Midwest.
• Wisconsin Rural Water Association (WRWA)supportingOthersWRWA is a state association that represents and provides services to water and wastewater systems in Wisconsin. MWP hosts WRWA Continuing Education classes at its Waupun office, demonstrating an ongoing collaborative relationship in industry training and professional development.
• Illinois Rural Water AssociationsupportingOthersIllinois Rural Water Association was formed in October 1979 to coordinate water and wastewater system programs statewide. It provides training and technical assistance to water and wastewater systems and is part of the National Rural Water Association.
• Iowa Rural WatersupportingOthersIowa Rural Water serves its members by providing service and leadership in legal and legislative affairs, public and membership relations, education, financial and economic growth, and prominence in the water supply industry.
• Gicon Pumps & Equipment, Ltd.supportingTechnology or IntegrationGicon is a value-added pump specialty supplier serving Agricultural, Commercial, Environmental, Industrial, Municipal, Residential, Turf Irrigation, and Water Well Drilling markets. Listed as a supplier on the MWP affiliates page.
• Goulds Pumps (Xylem Brand)supportingTechnology or IntegrationXylem's Goulds Pumps brand serves the water market with energy-efficient pumps, boosters, drives, valves, controllers, water systems, and solutions for Agricultural, Building Systems, Light Industry, and Municipal Water markets. Listed as a supplier on the MWP affiliates page.
• Headwater CompaniessupportingTechnology or IntegrationHeadwater Companies is a collection of leading groundwater distributors providing quality products and leading brands to the groundwater industry, offering contractors availability and service to meet application challenges. Listed as a supplier on the MWP affiliates page.
• Indar (Ingeteam Group)supportingTechnology or IntegrationIndar is a manufacturer of pumps and submersible motors for different water applications. Part of the Ingeteam group since 1940, with ISO 9001 and 14001 certified quality systems. Listed as a supplier on the MWP affiliates page.
• Preferred PumpsupportingChannel Partner/ Reseller/ DistributorPreferred Pump & Equipment is one of the nation's largest wholesale distributors of domestic water systems, serving water well drillers, pump installers, dealers, and contractors. Listed as a supplier on the MWP affiliates page.
• Sun-Star Electric, Inc.supportingTechnology or IntegrationSun-Star Electric has specialized in service and sales of submersible electric motors since 1977, serving as the principal worldwide distributor for Hitachi submersible electric motors and their only authorized warranty, repair, and service facility. Listed as a supplier on the MWP affiliates page.
• U.S. Motors (Nidec)supportingTechnology or IntegrationU.S. MOTORS® has been a respected brand in the motor industry since 1908, recognized worldwide for exceptional product reliability, performance, and technological innovation in industrial motors. Listed as a supplier on the MWP affiliates page.
• SIMFLOsupportingTechnology or IntegrationSIMFLO is one of the last privately held vertical turbine manufacturers in the industry, maintaining standards of quality and performance for longest possible pump and equipment life. Listed as a supplier on the MWP affiliates page.
• SME USA Inc.supportingTechnology or IntegrationSME USA is the premier company for submersible motor engineering, providing services for submersible motor design, manufacturing, supplying, testing, and maintenance. Also serves subsea electric motors and tidal/river power generation. Listed as a supplier on the MWP affiliates page.
• Mid-America Pump & SupplysupportingTechnology or IntegrationListed as a pump equipment supplier on the MWP affiliates page.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Layne Christensen Company: One of the largest water well drilling and pump service contractors in the US historically; directly comparable as a municipal/industrial well drilling and rehabilitation specialist. MWP's senior project engineer Brian Brodersen spent 23 years at Layne Christensen, and the firms compete for the same customer base.
• Aqua Well & Pump: Wisconsin-based water well and pump service competitor; explicitly named as a previous employer of MWP project manager Ezra Pett. Operates in the same regional Midwest market with overlapping municipal and well drilling services.
• Bloyer Well Company: Wisconsin-based well drilling and pump installation firm named as a previous employer of Tracy Greenfield (MWP Board member, 37+ years). Directly competes for municipal drilling and pump installation work in the same territory.
• Rain for Rent: National water management solutions provider offering pump rentals, dewatering, and temporary water supply infrastructure. Comparable to MWP's Port-A-Tower offering and broader pump services for industrial and municipal customers.
• S.J. Louis Construction: Heavy civil contractor specializing in water, wastewater, and utility infrastructure construction in the Midwest. Competes with MWP on municipal water system installation, rehabilitation, and pipeline construction projects.

Broad incumbents

• Xylem Inc. Global water technology company offering pumps, treatment, and metering products. Overlaps with MWP through the Goulds Pumps brand (one of MWP's pump suppliers) and competes in municipal water infrastructure but does not provide drilling or rehabilitation services.
• Franklin Electric: Manufacturer of submersible motors, pumps, and water systems equipment widely used in the groundwater industry. MWP installs Franklin Electric submersible motors; the firm is a broad equipment incumbent serving the same end customers.
• Pentair plc: Global water solutions company offering pumps, filters, and treatment equipment. Broad incumbent serving municipal and industrial water customers; overlaps with MWP's pump services but does not compete in drilling or well rehabilitation.
• Flowserve Corporation: Major manufacturer of pumps, valves, and seals for industrial and municipal applications, including the Byron Jackson and Peerless brands MWP services. Broad incumbent overlapping MWP's pump installation and rebuild offerings.

Others

• Headwater Companies: Collection of groundwater distributors supplying pumps, motors, and well drilling products. Listed as an MWP supplier; comparable as an ecosystem participant supporting the same municipal/contractor well drilling market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Municipal Well & Pump