What The Bloor Group does

The Bloor Group is an independent, privately held analyst and media firm headquartered in Austin, Texas, that produces content-driven campaigns for enterprise software vendors. The company operates three flagship media properties that have run continuously for over a decade: DM Radio (described as the longest-running show about data, broadcasting weekly since 2008), The Briefing Room (a coast-to-coast radio program about the Information Economy), and InsideAnalysis (a webinar program in its 13th year featuring 100+ innovative software vendors). Its service portfolio combines white papers, articles, and speaking engagements with broadcast and digital channels, fusing traditional radio/TV distribution with new-media formats such as webinars and podcasts.

The firm's underlying technology stack is not proprietary; it operates as a media-business services company using established broadcast, web, and production infrastructure rather than a platform or SaaS product. Its competitive positioning rests on an analyst team that applies first-principles analysis to cutting-edge enterprise technologies, combined with decades of cross-disciplinary experience in journalism, research, and marketing led by CEO Eric Kavanagh.

The Bloor Group generates revenue through professional-services engagements with 100+ enterprise software clients, primarily under a pay-as-you-go billing model gated by a free consultation. Revenue streams include content production (white papers and articles), sponsored media programming (radio shows and webinars), and speaking engagements delivered virtually or in person. Pricing is not publicly disclosed. The company is privately held, operates with 1-10 employees, and has no disclosed institutional investors, funding rounds, or M&A activity in the available source material.

Name

The Bloor Group

Legal name

The Bloor Group

Website

https://bloorgroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bloor Group is an independent analyst and media firm that produces white papers, articles, webinars, radio programs, and speaking engagements for 100+ enterprise software clients, targeting professional innovators, engineers, and technology decision-makers.

Ownership category

akta.pro rank

Product category

Technology Analyst & Content Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Motion Picture and Video Production (512110)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Television Broadcasting Stations (4833)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), Technology & B2B PR (MPAAADAC)

Keywords

• Independent technology analysis
• Enterprise media production
• Content marketing services
• Analyst research services
• Broadcast media production

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Media and Content Services: The company generates revenue by creating and distributing content for enterprise software clients, including white papers, articles, webinars, podcasts, radio shows, and speaking engagements. Services are offered to 100+ enterprise software clients through targeted analysis campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Bloor Group is an independent analyst and content production firm that creates media properties and content assets for enterprise software clients. Its offerings include long-running broadcast programs (DM Radio, The Briefing Room), an online publication (InsideAnalysis), and content services such as white papers, articles, and speaking engagements aimed at technology buyers and decision-makers.

Product overview

The Bloor Group is a media and marketing company that offers a portfolio of content-driven products and services targeting enterprise software audiences. The portfolio centers on three flagship media brands: DM Radio (data-focused radio since 2008), The Briefing Room (Information Economy radio show), and InsideAnalysis (flagship webinar program in its 13th year featuring 100+ innovative software vendors). Supporting these media properties are content services including White Papers, Articles, and Speaking engagements. The company combines journalism, research, marketing, and media expertise to create campaigns that educate professional innovators, engineers, and doers while generating high-quality leads for enterprise software clients.

Differentiator

Problem solved

Functional benefit

Brands

• DM Radio: The longest-running show in the world about data, broadcasting Thursdays at 3 ET since 2008.
• The Briefing Room
• InsideAnalysis

Products and services

• DM Radio
• The Briefing Room
• InsideAnalysis
• White Papers
• Articles
• Speaking Engagements

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Demand Gen Report: B2B media brand covering B2B marketing and sales technology, producing articles, webinars, and reports aimed at enterprise marketing and sales leaders. Comparable to The Bloor Group as a niche B2B media property monetizing content (white papers, webinars, articles) to enterprise software vendors in an adjacent buyer segment.

Direct peers

• RedMonk: Independent developer-focused industry analyst firm producing research, podcasts, and webinars aimed at enterprise software buyers and developers. Comparable to The Bloor Group in operating analyst-led media properties targeting enterprise software audiences with sponsored content.
• Constellation Research: Independent technology research and advisory firm founded by R "Ray" Wang, producing analyst research, webinars, and buyer-facing content aimed at enterprise CXOs. Highly comparable to The Bloor Group as an independent, founder-led analyst/media firm monetizing enterprise software buyers via content and events.
• Moor Insights & Strategy: Independent B2B technology analyst firm led by a high-profile founder (Patrick Moorhead), producing analyst commentary, white papers, and webinars for enterprise technology vendors. Directly comparable to The Bloor Group in audience (enterprise software buyers), content formats (analyst-led media), and business model (sponsored content, ABM campaigns).
• SiliconANGLE Media (theCUBE): B2B technology media company operating theCUBE video interview platform at enterprise tech events, plus news and analysis. Comparable to The Bloor Group in producing expert-driven video/podcast content for enterprise software audiences and selling sponsorships to vendors.
• Diginomica: Independent enterprise technology publication producing analysis, articles, and video content aimed at enterprise buyers and CIOs. Directly comparable to The Bloor Group as a founder-led, independent B2B tech media property monetized via vendor sponsorship and content services.

Regional players

• The Register: Enterprise technology news and analysis publication with global coverage, producing articles, podcasts, and events for IT decision-makers. Comparable to The Bloor Group in producing ongoing content for enterprise technology audiences, though predominantly editorial/ news-driven rather than sponsored white papers and webinars.

Broad incumbents

• IDC (International Data Corporation): Global market intelligence and advisory firm producing research, analyst commentary, and events for the IT and enterprise software industry. Comparable to The Bloor Group in serving enterprise software buyers and vendors with analyst content, but as a broad incumbent with much larger scale.
• Forrester Research: Large-scale incumbent technology research and advisory firm producing syndicated research, webinars, and analyst content for enterprise technology buyers. Comparable to The Bloor Group in targeting enterprise software vendors with analyst-driven content, but at vastly greater scale and breadth.
• Gartner: The largest enterprise technology research and advisory firm, producing syndicated research, conferences, and analyst content for enterprise software buyers and vendors. Comparable to The Bloor Group in audience and monetization model, but at vastly greater scale, brand, and capital base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bloorgroup
• LinkedInlinkedin.com/company/bloorgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bloor Group