Green Hills Dental

What Green Hills Dental does

Green Hills Dental is a privately owned, single-location dental practice operating from 8530 N Green Hills Rd in Kansas City, MO. Founded in 2016 and staffed by 11-50 employees, the practice delivers comprehensive dental care across seven core service categories: general dentistry, cosmetic dentistry, restorative dentistry, sedation dentistry, pediatric dentistry, periodontal services, and dental technology. The clinical offering is anchored by Dr. Kristen Erskin (DDS, University of Missouri Kansas City) and is supplemented by ancillary services such as Botox for TMJ/bruxism and cosmetic indications, clear aligners, and sleep/nitrous oxide sedation. Patients range from children to adults, with the practice explicitly positioning itself as a one-stop family dental provider.

The practice operates on a traditional fee-for-service revenue model under which patients pay at the time of service, insurance claims are submitted on the patient's behalf, and financing is offered through Cherry and CareCredit. Patient acquisition is primarily direct-to-consumer, driven by the practice website, online appointment scheduling via the Modento platform, phone and contact-form inquiries, Instagram, and word-of-mouth referrals supported by published patient testimonials. Operational technology is limited to standard dental-practice tooling: digital X-rays, intraoral/dental imaging, and a Modento-hosted booking and online forms workflow; there is no proprietary software, AI, or API layer.

The website's navigation lists three sister locations (Blue Springs Dental, Highland Dental, Kearney Dental) and the careers page references Highland Dental Group and Klein Dental Group as related hiring entities, indicating a multi-location ownership group operating in the Kansas City metro. Office hours are Tuesday through Friday, 8am-5pm. Revenue is not publicly disclosed, no institutional funding is indicated, and ownership is local and independent with no parent holding company identified in the available data.

Name

Green Hills Dental

Legal name

Green Hills Dental

Website

https://greenhillsdentalkc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Hills Dental is a privately owned, single-location dental practice in Kansas City, MO, offering comprehensive general, cosmetic, restorative, sedation, pediatric, and periodontal dentistry to individuals and families, operating on a fee-for-service model with third-party patient financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Dental Services - Fee-for-Service: Traditional fee-for-service dental care where payment is due at the time of service. Accepts Visa, MasterCard, American Express, and Discover. Submits insurance claims on behalf of patients. Offers financing through Cherry and CareCredit partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Green Hills Dental is a single-location dental practice in Kansas City, MO that delivers comprehensive fee-for-service dental care to individuals and families. The practice sells general, cosmetic, restorative, sedation, pediatric, and periodontal dental services, supplemented by dental Botox, clear aligners, and digital X-ray diagnostics, with payment collected at time of service and insurance claims submitted on the patient's behalf.

Product overview

Green Hills Dental is a privately owned dental practice offering comprehensive, full-service dental care from a single Kansas City, MO location. The practice operates as an integrated suite of dental services organized across seven core service categories — General Dentistry, Cosmetic Dentistry, Restorative Dentistry, Sedation Dentistry, Pediatric Dentistry, Periodontal Services, and Dental Technology — supplemented by an array of add-on treatments and patient-facing digital tools. General Dentistry serves as the primary preventive and diagnostic offering, while Cosmetic and Restorative Dentistry address aesthetic and structural tooth concerns through treatments such as veneers, crowns, bridges, clear aligners (Smart Moves), inlays/onlays, and bonding. Restorative Dentistry additionally includes Botox treatments for TMJ and bruxism management. Pediatric Dentistry provides child-specific care including sealants, fluoride, and sedation. Periodontal Services covers gum disease treatment, scaling and root planing, crown lengthening, and dental implant restoration. The practice also offers sedation options including nitrous oxide. Patient-facing digital tools include an online appointment scheduling system (Modento) and downloadable patient forms. The practice does not operate a software product with APIs, integrations, or AI capabilities — it is a traditional fee-for-service dental care provider.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Foundational preventive and primary dental care including cleanings, exams, teeth whitening, fillings, root canals, extractions, emergency care, oral cancer screenings, night guards, and sealants for patients of all ages.
• Cosmetic Dentistry Aesthetic dental treatments including porcelain veneers, dentures, denture partials, porcelain crowns, dental bonding, and clear aligners to improve the appearance of patients' smiles.
• Restorative Dentistry Restorative dental services including dental bridges, inlays and onlays, cracked tooth repair, and dental Botox treatments aimed at restoring function and appearance of damaged or missing teeth.
• Sedation Dentistry Sedation dental services including sleep dentistry and nitrous oxide (laughing gas) designed to help anxious patients relax during procedures while remaining conscious.
• Pediatric Dentistry Specialized dental care for children including preventative dentistry, oral health exams, restorative dentistry, sedation dentistry, silver diamine fluoride, emergency dental care, cavities and fillings, and sealants.
• Periodontal Services Periodontal care including scaling and root planing, crown lengthening, periodontal disease treatment, and dental implant restoration to prevent, diagnose, and treat gum disease.
• Dental Botox Treatments Therapeutic and cosmetic botulinum toxin type A treatments for TMJ pain relief, jaw tension, bruxism, facial tension and headache relief, gummy smile correction, and cosmetic enhancement of fine lines and wrinkles.
• Online Appointment Scheduling Digital appointment booking interface powered by Modento, allowing patients to request and manage appointments through the practice website 24/7.
• Patient Financing (Cherry and CareCredit) Third-party patient financing options offered through Cherry and CareCredit, enabling patients to pay for dental treatments over time with promotional financing terms when not fully covered by insurance.

Quantifiable outcome

• Families staying with the practice for approximately 4 years demonstrate high patient retention

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ModentocoreTechnology or IntegrationOnline appointment scheduling platform integrated into the practice website. Provides patient-facing booking interface for appointment requests and management.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bright Now! Dental: Multi-location dental practice chain offering general, specialty, and cosmetic dentistry with insurance and financing options. Comparable as a scaled, multi-location provider competing in the same suburban family-dentistry segment as Green Hills Dental.
• MB2 Dental: Dental partnership organization that partners with independent dentists to handle non-clinical operations. Comparable to Green Hills as a structurally similar independent-practice model with centralized back-office support, providing a contrast point for growth and exit options.
• Aspen Dental: National DSO-branded dental practice chain offering general, cosmetic, and restorative dentistry with extended hours and in-house financing. Comparable as a scaled incumbent competing for the same walk-in and family-patient demand that Green Hills targets.
• Pacific Dental Services: Large DSO supporting dental practices across the U.S. with modern operations and clinical technology platforms. Comparable as an incumbent peer shaping practice operations, technology adoption, and payer negotiations across the same general dentistry category.
• Heartland Dental: One of the largest dental support organizations (DSOs) in the U.S., supporting hundreds of general and specialty dental practices. Comparable as a broad incumbent shaping the competitive landscape of multi-doctor and single-location family dental practices in suburban U.S. markets.
• Coast Dental: Multi-location dental services provider offering general dentistry, hygiene, and specialty services across multiple states. Comparable as a broad incumbent serving similar general-dentistry patient needs with a multi-office footprint.

Regional players

• Midwest Dental: Regional dental support organization operating practices across the U.S. Midwest. Comparable to Green Hills as a similarly positioned family/general dental provider anchored in the Midwest, competing for the same regional patient base.

Direct peers

• Kearney Dental: Another sister-location practice linked from Green Hills Dental's website, operating a comparable full-service family dental offering in the Kansas City metro area under the same ownership structure.
• Highland Dental: Referenced via the careers page as a related practice under the same ownership umbrella as Green Hills Dental. A Kansas City-metro general dentistry practice with an equivalent full-service model, making it the most direct operational peer.
• Blue Springs Dental: Listed as a sister location in Green Hills Dental's own navigation menu alongside other related practices under the same ownership umbrella. Operates as a comparable full-service family dental practice in the Kansas City metro, directly comparable in scope, model, and patient segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/greenhillsdentalkc
• Xx.com/DrKristenErskin
• Facebookfacebook.com/greenhillsdentalkc
• LinkedInlinkedin.com/company/green-hills-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Hills Dental