Semnar & Wolf Kommunikation

What Semnar & Wolf Kommunikation does

Semnar & Wolf Kommunikation GmbH (SWK) is a Frankfurt am Main-based PR and corporate communications consultancy founded in 1996 by Majid Semnar, who remains managing shareholder. The firm operates as a GmbH (private limited company under German law, HRB 42386) with a small core team of approximately six to nine named professionals — including a Creative Director, senior PR consultants, a translations and editing lead, and graphic and media designers — supplemented by freelance associates. It delivers a unified service portfolio organized around three pillars: strategy (PR consulting, target-group analysis), content (social media, community management, copywriting, editing), and creation (graphic design, CI/CD conception, publications, annual reports, animation and music video production). The agency also supports corporate communications, internal communications, crisis communication, and media training.

SWK's business model is classic professional services: project-based or retainer engagements secured through direct sales-led client engagement, primarily with medium-sized companies, institutions, and trade associations headquartered in the Frankfurt/Rhine-Main region of Germany. Notable named clients span multiple sectors — Fraport AG (aviation, client since 2012), ZVEI (electronics industry trade association, since 2008), Hertz Deutschland (car rental, 2004–2017), Germany Trade & Invest (government), Victrex Europa GmbH (advanced polymers), Valamar Hotels & Resorts (hospitality), SEAT Deutschland (automotive), and the Energiereferat der Stadt Frankfurt am Main (municipal energy). Service delivery is supplemented through a mutual partnership with WSRN, a separate agency providing web development and UX/UI design support. No external investment, M&A activity, funding rounds, or ownership changes are documented.

The firm's go-to-market is regional and relationship-driven rather than scalable, with no app, public API, or proprietary technology platform. The technology stack disclosed on its website consists of standard third-party integrations (WordPress CMS, Jetpack analytics, Google+, Facebook, Twitter plug-ins, Google Maps, YouTube embeds, Google Webfonts, Google reCaptcha). Revenue, headcount growth, and pricing are not publicly disclosed. Distribution is exclusively direct-to-client within the Rhine-Main geographic focus.

Name

Semnar & Wolf Kommunikation

Legal name

SWK Semnar & Wolf Kommunikation GmbH

Website

https://swk-ffm.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Frankfurt am Main-based PR and communications consultancy founded in 1996, serving medium-sized companies, institutions, and trade associations in the Rhine-Main region with PR strategy, content, and creative services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFADAI

Technology & B2B PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYMPAAADAC

Technology & B2B PR

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYMPAAADAA

Corporate & Financial Communications PR

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYMPAAADAL

Cause, ESG & Sustainability Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Public relations consulting
• Corporate communications services
• Media relations
• Content marketing services
• Graphic design services

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. PR and Communications Services: Professional services engagement providing PR strategy, content creation, digital content management, graphic design, and communications consulting to medium-sized companies and institutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SWK Semnar & Wolf Kommunikation is a PR and corporate communications consultancy providing strategic communications consulting, content creation and community management, marketing communications, corporate communications, media relations, copywriting and editing, internal communications, and graphic design services. The agency delivers integrated strategy, content, and creation work for medium-sized companies, institutions, and associations, with supplementary production of animation, campaign, corporate media, and music video content.

Product overview

SWK Semnar & Wolf Kommunikation is a PR and corporate communications agency based in Frankfurt am Main, operating since 1996. The company offers a unified portfolio of communication consulting services organized around three pillars: Strategy, Content, and Creation. Services span PR and strategy consulting, content and community management (including social media, SEO, and website services), marketing communications, corporate communications, graphic design, media relations, copywriting and editing, and internal communication. The agency works primarily for medium-sized companies and institutions in the Frankfurt/Rhine-Main region and beyond. Their partner agency WSRN provides supplementary web and UX/UI design services.

Differentiator

Problem solved

Functional benefit

Products and services

• PR / Strategy Services Strategic consulting services helping clients develop strategies for changing relationships with target groups and their expectations, both on- and offline. Includes strategy development, target group analysis, and market environment analysis.
• Content / Community Services Development of valuable stories and content for companies, organizations and associations - textual, visual and digital. Includes social media management, community management, website design and management, and SEO optimization.
• Marketing Communications Services Brand building and brand image development services including campaign planning, product publicity, and event management.
• Corporate Communications Services Support for strengthening corporate brands, issues communication, and crisis communication. Includes media training for crisis situations.
• Creation / Graphic Design Services Graphic design and creative implementation services including CI/CD conception, publications, annual reports, image brochures, customer magazines, newsletters, figurative marks, word marks and key visuals.
• Media Relations, Copywriting and Editing Services Comprehensive text services from briefing to conception, topic management, writing, implementation and documentation. Includes text design, exclusive formats, and proofreading.
• Internal Communication Services Internal communication design and change process support. Includes communication workshops, newsletters, speech writing, and strategy development for change processes and mergers.
• Animation Video Production Production of animated explainer videos for product communication, such as the Maskotan disinfection spray animation video.
• Campaign Production Comprehensive campaign planning and implementation including cinema advertising, social media campaigns, and community-specific digital formats.
• Corporate Media Production Production of image films and corporate media content, such as the Senckenberg Naturmuseum image film.
• Music Video Production Creative music video production services, such as the 'Facetten' music video for Frankfurt Airport.

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• WSRNcoreTechnology or IntegrationPartner agency consisting of competent web and UX/UI (user-experience/user-interface) designers supporting SWK in the conception and design of web programming of all kinds.

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• ergo Kommunikation: ergo Kommunikation is a Frankfurt-based PR and communications agency with a similar regional focus and mid-size team structure, offering strategic communications, media relations, and content services to B2B and B2C clients in the Rhine-Main region.
• Universum Communications: Universum Communications is a German PR and communications agency serving corporate clients with strategic communications, media relations, and content services, comparable in size and service profile to SWK.
• FAKTOR 3 AG: FAKTOR 3 is a German PR and communications agency headquartered in Hamburg/Cologne, comparable to SWK as a mid-sized, independent German agency offering strategic PR, content, and corporate communications services to enterprise and association clients.
• Hering Schuppener Consulting: Hering Schuppener is a German strategic communications and public affairs consultancy comparable to SWK, with overlapping services in corporate communications, issues management, and media relations for enterprise clients.
• navos Public Relations: navos is a Düsseldorf-based PR agency comparable in size and service mix to SWK, offering corporate communications, media relations, and content services primarily to mid-sized German companies and associations.
• CNC Communications & Network Consulting: CNC Communications is a Bonn-based PR and communications consultancy comparable in size and structure to SWK, offering strategic communications, media relations, and content services to mid-sized German companies and institutions.

Broad incumbents

• Serviceplan Group: Serviceplan is Germany's largest independent communications holding, with full-service PR, content, and digital offerings. It competes with SWK for enterprise and mid-market clients but operates at national/international scale with media, digital, and creative capabilities beyond SWK's scope.
• Ketchum Germany: Ketchum is a global communications firm with a German presence offering the full suite of PR, content, and corporate communications services. It is a broader incumbent that competes with SWK for enterprise PR mandates but operates at much larger scale with extensive global resources.
• FleishmanHillard Germany: FleishmanHillard is a global PR network with a German office offering corporate communications, public affairs, and content services. As a broader incumbent, it competes for similar enterprise PR mandates but with a much larger resource base and global footprint.
• Weber Shandwick Germany: Weber Shandwick is a global PR and communications network with a German office, offering strategic communications, media relations, and content services. As a broad incumbent, it competes with SWK for mid-market and enterprise clients but operates at a significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/swk.kommunikation

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Semnar & Wolf Kommunikation