Nova Tech Eeg

What Nova Tech Eeg does

Nova Tech EEG, Inc. is a privately held, founder-led company incorporated in the United States and founded in 2000 by Leslie Sherlin, PhD and Marco Congedo, PhD while students in Dr. Joel Lubar's laboratory at the University of Tennessee. The company is the exclusive distributor of Mitsar Co. EEG acquisition hardware and software for North America, South America, and Canada under an agreement signed in August 2004. Its product portfolio is anchored on three core platforms: the Mitsar EEG 201 (21-channel) and 202 (32-channel) wired QEEG amplifier systems, both FDA 510K cleared (K143233) as medical devices; the SmartBCI Microbox, a wireless 24-channel, Bluetooth-enabled EEG system in a 65x50x15mm, 50g form factor with 12-hour continuous recording; and the NTE Suite neurofeedback software, which supports preset and custom protocol development from 1 to 19 channels and integrates with third-party BCI platforms such as WinEEG, OpenVibe, NeuroRT, and Lab Streaming Layer. Supporting offerings include the Human Brain Institute normative QEEG reference database, ElectroCap electrode systems, sLORETA imaging, and recurring education services delivered via Vimeo On Demand for QEEG and BCIA neurofeedback certification. The company sells primarily through a direct, quote-based sales motion into hospitals, neurologists, research institutions, clinical neurofeedback offices, and sports psychology specialists, with free technical support during Arizona business hours and on-site or distance-based training options.

Name

Nova Tech Eeg

Legal name

Nova Tech EEG, Inc.

Website

https://novatecheeg.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Nova Tech EEG is the exclusive Americas distributor of Mitsar EEG amplifiers and sells FDA-cleared 21- and 32-channel wired QEEG systems, the wireless SmartBCI Microbox, and NTE Suite neurofeedback software to hospitals, neurologists, research institutions, and clinical neurofeedback practices.

Ownership category

akta.pro rank

Product category

EEG Medical Devices and Neurofeedback Software

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE)

Keywords

• EEG medical devices
• Neurofeedback software
• Quantitative EEG analysis
• Brain-computer interfaces
• QEEG certification training

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. EEG Hardware Sales: Sale of Mitsar EEG amplifiers and SmartBCI wireless EEG systems to hospitals, neurologists, research institutions, and clinical settings. Includes accessories such as Electro-Cap systems, electrodes, and stimulation devices.
2. Software Licensing: NTE Suite neurofeedback software compatible with multiple EEG hardware devices. Includes QEEG analysis software and WinEEG/EEGStudio software.
3. Education and Training Services: Accredited courses for QEEG certification and BCIA neurofeedback certification, along with customizable training programs, on-site training, and distance consultation services.
4. QEEG Report Services: Digital QEEG data processing with normative database comparison, sLORETA analysis, interpretation, and neurofeedback recommendations provided by certified professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nova Tech EEG is the exclusive distributor of Mitsar EEG amplifiers and developer of the NTE Suite neurofeedback software for North America, South America, and Canada. The company sells FDA 510K-cleared medical-grade EEG acquisition hardware (Mitsar 201 21-channel, Mitsar 202 32-channel, and SmartBCI wireless 24-channel systems), proprietary QEEG analysis and neurofeedback software, and provides accredited QEEG and BCIA certification training plus QEEG report interpretation services to hospitals, neurologists, research institutions, and clinical neurofeedback offices.

Product overview

Nova Tech EEG offers a unified portfolio of EEG hardware and neurofeedback software products. The core offerings include Mitsar EEG amplifiers (201 with 21 channels and 202 with 32 channels) as FDA 510K registered medical devices, the Smart BCI Microbox wireless 24-channel system, and the NTE Suite neurofeedback software compatible with Mitsar hardware. The company also provides education and training services including QEEG and neurofeedback certification courses, with accessories such as ElectroCap electrode systems available.

Differentiator

Problem solved

Functional benefit

Products and services

• Mitsar EEG 201 Amplifier A 21-channel QEEG EEG amplifier system with USB interface designed for video EEG monitoring, spectral analysis, and evoked (event related) potential recordings. FDA 510K registered as a medical device (K143233) for recording the electroencephalogram of the human brain to aid in diagnosis and monitoring. Targeted at hospitals, neurologists, research, and clinical office settings.
• Mitsar EEG 202 Amplifier A 32-channel EEG monitoring and recording system providing spectral analysis of the electroencephalogram signals and recording of evoked (event related) potentials. FDA 510K registered as a medical device (K143233). Targeted at hospitals, neurologists, research, and clinical office settings needing higher channel count for advanced EEG monitoring.
• Smart BCI Microbox A high-resolution wireless 24-channel EEG system designed for practical research applications and peak performance settings. Ultra-small form factor (65x50x15mm, 50g weight) with 12-hour continuous recording, Bluetooth connectivity, built-in accelerometer for motion detection, 4GB microSD card, online impedance measurement, and Android application support. Targeted at field-based research, sports psychology, ambulatory EEG investigations, and outdoor recording scenarios.
• NTE Suite Neurofeedback Software Proprietary neurofeedback software compatible with multiple EEG hardware devices including Mitsar as the first release. Supports preset and custom protocol development from 1 to 19 channels with high-resolution graphics, virtual reality implementations for client engagement, and a two-layer login system enabling technician-level staffing for unsupervised home use. Targeted at busy neurofeedback offices and clinical brain training practitioners.
• Education and Training Certification Courses Comprehensive accredited training curriculum including QEEG Certification Board accredited courses, BCIA Neurofeedback courses, customizable on-site training programs, private consultations, distance consultations, and report services utilizing the Human Brain Indices reference database. Delivered via Vimeo On Demand for online enrollment. Targeted at clinicians and practitioners seeking QEEG and neurofeedback certification.
• ElectroCap Electrode Systems EEG electrode application system using elastic spandex caps with recessed tin electrodes positioned to the International 10-20 method. Compatible with Mitsar EEG amplifiers including ECI caps for both 19-channel and 31-channel configurations. Available in multiple sizes from infants to adults. Targeted at EEG recording facilities needing standardized electrode placement accessories.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

One partnership is on record.

• Mitsar Co.coreChannel Partner/ Reseller/ Distributor · 1 August 2004NovaTech EEG is the exclusive distributor of Mitsar acquisition hardware and software for North America, South America, and Canada. The partnership began in August 2004. Mitsar manufactures high quality and affordable EEG amplifiers for hospitals, neurologists, research and clinical settings. The exclusive distribution agreement is a core element of NovaTech's business model, providing them with a significant competitive advantage in the American EEG market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ANT Neuro: ANT Neuro produces clinical and research EEG/MEG systems (e.g., eego) and supplies QEEG analysis software, directly competing in the EEG amplifier + analysis bundle that NovaTech offers.
• BrainMaster Technologies: BrainMaster manufactures and sells clinical/research EEG amplifiers and neurofeedback software for practitioners, directly competing with NovaTech in the clinical neurofeedback channel with comparable target customers.
• Wave Neuroscience (formerly PeakLogic): Wave Neuroscience sells QEEG analysis hardware, software, and clinical neurofeedback systems for clinicians, positioning as a direct competitor in the QEEG and neurofeedback practitioner market.
• BIOPAC Systems: BIOPAC manufactures research-grade EEG/biopotential acquisition hardware and analysis software used by university and clinical research customers — a direct peer to Mitsar/NTE for research EEG.
• g.tec medical engineering: g.tec sells high-channel clinical and research EEG systems plus BCI software, overlapping with NovaTech in clinical neurology and neurofeedback research customers.

Emerging players

• Muse (Interaxon): Muse sells consumer EEG headbands with engagement software; while positioned for wellness, the technology trajectory overlaps with NovaTech's wireless, VR-enabled neurofeedback direction.
• Emotiv: Emotiv makes wireless consumer/light-clinical EEG headsets and software, partially overlapping with NovaTech's SmartBCI wireless product in the research and peak-performance segments.

Broad incumbents

• Natus Medical (Natus Neuro): Natus is a large incumbent in neurodiagnostics offering clinical EEG systems (e.g., Nicolet) widely used in hospitals and neurology practices, where NovaTech competes on the basis of price and integrated software.
• Compumedics: Compumedics manufactures clinical EEG and sleep diagnostics systems, with a broader portfolio that overlaps NovaTech's clinical/neurology customer base and Sleep Diagnostics adjacent market.
• Cadwell Industries: Cadwell provides clinical EEG, EMG, and neurodiagnostic systems for hospitals and neurology groups, competing for institutional EEG capital purchases against the Mitsar/NTE bundle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Tech Eeg