WanAware

What WanAware does

WanAware (formerly 21Packets) is a Boulder, Colorado-based private company founded in 2020 that sells a cloud-native, agentless network observability platform combining Asset Inventory Management (AIM) with Actionable Observability for IT, IoT, OT, cloud, SaaS, and telecom circuit environments. The platform is built around two proprietary engines: the Knowledge Discovery Engine (KDE), which uses AI/ML and rules-based algorithms to translate raw telemetry into contextual, prioritized intelligence, and the Relationship Discovery Engine (RDE), which continuously maps asset dependencies and produces a real-time Relationship Graph with blast-radius analysis. A worker system indexes 10 billion IP addresses every four hours, and the architecture relies on serverless data warehouse integrations for scale. WanAware targets enterprise buyers in telecommunications, healthcare, energy, financial services, automotive, and utilities, with named use cases spanning telecom circuit inventory (e.g., 50,000 circuits at a global carrier), HIPAA-compliant medical device visibility, OT/IT convergence for utilities, and low-latency observability for trading infrastructure.

WanAware operates on a SaaS subscription model governed by Master Subscription Agreements, with pricing not publicly disclosed and executed through quote-based sales. The company runs a hybrid go-to-market: a direct enterprise field-sales motion supplemented by a multi-tier channel program (Technology Advisors, Resellers, Distributors, MSP/MSSP) with multi-tenant architecture and white-label invoicing, alongside a 30-day self-service free trial that introduces a product-led growth path for mid-market buyers. Marketing relies on thought-leadership content — an active blog, industry-specific research reports (e.g., the 2025 Telecom Observability Benchmark Report based on 180 telecom leaders), white papers, and a YouTube 'Explainer Series' — targeting CIOs, CTOs, and IT operations leaders. Stripe is used for payment processing, and WanAware reports 'hundreds of organizations' as customers globally, with no revenue or funding amounts disclosed.

The company employs 51-100 people, is led by founder and CEO Jeff Collins, and remains privately held with no disclosed funding rounds, investors, or revenue figures. Recent strategic emphasis has been on broadening the unified platform (a major October 2024 launch of the KDE-powered Intelligent Observability Platform), scaling the channel program, and publishing vertical-specific research to support enterprise sales cycles.

Name

WanAware

Legal name

WanAware, Inc.

Website

https://wanaware.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

WanAware is a Boulder, Colorado-based SaaS company that provides agentless network observability and asset inventory management to enterprise customers in telecommunications, healthcare, energy, financial services, automotive, and utilities via direct sales and a multi-tier channel partner program.

Ownership category

akta.pro rank

Product category

Network Observability Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Observability Data Platforms (O11y Pipelines, Telemetry Backends) (HDABAJAJ)

akta.pro secondary industries

Network Performance, Visibility & SLA Monitoring (Managed NPM/Observability) (HDAIAFAI), WAN & SD-WAN Orchestration/Controllers (HDAFAGAH), Enterprise LAN/WAN & SD-WAN Services (BPAEAEAD)

Keywords

• Network observability platform
• IT asset management
• Infrastructure monitoring
• Cybersecurity attack surface
• Network performance monitoring

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software-as-a-Service (SaaS) Platform Subscription: WanAware operates on a SaaS subscription model, charging for ongoing access to its platform. Customers sign Master Subscription Agreements (MSAs). Pricing is not publicly disclosed and appears to be quote-based, varying by asset count, features, and organization size. The company offers a free trial and a 30-day self-service trial option, suggesting tiered subscription plans.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WanAware provides a cloud-native, agentless network observability platform that combines Asset Inventory Management (AIM) with Actionable Observability to deliver real-time visibility and AI-prioritized incident intelligence across IT, IoT, OT, cloud, SaaS, and telecom environments. The platform unifies continuous asset discovery, dependency mapping, and contextual alerting into a single subscription-based SaaS offering, reducing alert noise, troubleshooting time, and mean-time-to-resolution for enterprise customers.

Product overview

WanAware is a network observability company that offers a unified intelligent observability platform combining Asset Inventory Management (AIM) and Actionable Observability. The platform integrates five core components: Asset Discovery, Asset Inventory, Asset Lifecycle, and IP Address Management under AIM; combined with Cybersecurity, Performance, and Availability modules under Actionable Observability. The platform is powered by two proprietary engines—the Knowledge Discovery Engine (KDE) for real-time AI-driven context and anomaly detection, and the Relationship Discovery Engine (RDE) for dependency mapping—supported by a real-time Relationship Graph visualization. All capabilities operate on an agentless architecture designed for hybrid and multi-cloud environments.

Differentiator

Problem solved

Functional benefit

Brands

• AIM (Asset Inventory Management): Asset discovery, inventory, and lifecycle management platform for connected assets including IT, IoT, OT, cloud, SaaS, and telecom circuits.
• Knowledge Discovery Engine (KDE)
• Relationship Discovery Engine (RDE)
• Relationship Graph

Products and services

• Asset Inventory Management (AIM) Comprehensive, real-time asset discovery and inventory management platform providing unified visibility across IT, IoT, OT, cloud, SaaS, and telecom circuits for enterprise IT and operations teams, using an agentless architecture and continuous automated discovery.
• Actionable Observability Intelligent observability platform that delivers contextual insights and AI-powered automation across cybersecurity, performance, and availability use cases, transforming raw telemetry into actionable intelligence with reduced alert noise for enterprise IT and operations teams.

Quantifiable outcome

• Up to 90% reduction in troubleshooting time
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Datadog: Datadog is a cloud-scale observability and security platform spanning infrastructure, APM, logs, and network monitoring. Comparable to WanAware's broader Actionable Observability stack — incumbent with vastly larger module breadth and enterprise install base.
• Dynatrace: Dynatrace provides AI-driven application and infrastructure observability with automated dependency discovery (Smartscape). Comparable to WanAware's Relationship Graph/RDE capabilities, but with significantly broader enterprise scale and a Davis AI engine.
• ServiceNow CMDB / ITOM: ServiceNow's CMDB and IT Operations Management products are the dominant enterprise asset/configuration-of-record system. WanAware's agentless discovery and relationship graph directly target the data-quality gaps that have historically plagued ServiceNow's CMDB implementations.
• NetScout Systems (nGeniusONE): NetScout provides network performance management and cybersecurity assurance for service providers and large enterprises. Comparable to WanAware's telecom/NPM focus, with deep carrier-grade deployments that overlap WanAware's telecom segment.
• Cisco ThousandEyes: ThousandEyes (a Cisco company) provides network observability across WAN, internet, and cloud. Compares to WanAware's network-performance and circuit-monitoring scope, with broader resources and enterprise distribution leverage from Cisco's installed base.

Direct peers

• Device42: Device42 offers agentless IT asset management, CMDB, IPAM, and application dependency mapping. Direct overlap with WanAware's Asset Inventory Management module, sharing the same agentless-discovery thesis and mid-market enterprise customer base.
• LogicMonitor: LogicMonitor is a SaaS-based infrastructure observability platform covering networks, servers, and cloud workloads. Direct peer to WanAware — same agentless monitoring proposition, similar mid-market/enterprise GTM, and overlapping customer profiles in telecom and managed services.
• Catchpoint: Catchpoint is a network and digital experience observability platform focused on internet performance, WAN, and synthetic monitoring. Closely comparable to WanAware's Performance module and Circuit Monitoring & Remediation capabilities for enterprise network operations.
• Lansweeper: Lansweeper delivers agentless IT asset discovery and inventory across endpoints, networks, and software. Comparable to WanAware's Asset Discovery and IPAM modules with a strong hybrid channel/subscription commercial model.

Emerging players

• ManageEngine (Zoho): ManageEngine offers a sprawling suite of IT management tools including asset management, network monitoring, and IPAM. Comparable to WanAware's AIM and observability modules, typically at lower price points and with strong SMB/mid-market distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WanAware
• Xx.com/WanAware
• Facebookfacebook.com/WanAware-61564962012097
• LinkedInlinkedin.com/company/wanaware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WanAware