DXH

What DXH does

DXH (Dubai Health Experience) is a government-backed medical tourism platform conceived and operated by the Dubai Health Authority (DHA) to promote Dubai as a premium global health tourism destination. The platform functions as a digital marketplace connecting international patients with over 100 DHA-licensed healthcare facilities (DXH Group Members) offering more than 700 curated health screening and treatment packages across eight core specialties: orthopaedics, cosmetic surgery, fertility, dentistry, ophthalmology, dermatology, gynecology, and wellness. The platform's core technology is a standard web and mobile application providing provider directory browsing, package comparison with transparent pricing, appointment booking, second medical opinion requests, and a partner portal for healthcare facility onboarding.

DXH monetizes indirectly rather than through direct fees — membership for healthcare facilities is free, and the platform is sustained through government budget allocation under DHA. The economic activity it orchestrates is substantial: Dubai attracted 691,478 international medical tourists in 2023 generating AED 1.034 billion in direct medical spending and AED 2.305 billion in indirect revenue. Distribution occurs through a multi-layered ecosystem including 13+ hotel brands (Jumeirah, Rotana, Address, InterContinental), Emirates airline as official carrier, travel facilitators (DUBZ, Marhaba, Myconcierge), and medical facilitators (AM Health Hub, Healthtrip, Avitara, among others). The GTM motion combines self-serve digital bookings, B2B channel partnerships, and event-driven acquisition (Arab Health exhibition). Patient demand is geographically diversified across Asia (33%), GCC/Arab countries (28%), and Europe/CIS (23%), with no AI or machine-learning capabilities disclosed in the technology stack.

Strategically, DXH operates within the framework of the Dubai Economic Agenda D33, formalized through an October 2024 MoU with Dubai Economy & Tourism. As a government state entity, DXH has no external funding rounds, no private equity backing, and no management team disclosures in available material — it is structurally a public-sector economic development initiative rather than a venture-backed business.

Name

DXH

Legal name

Dubai Health Experience (DXH) - Dubai Health Authority

Website

https://dxh.ae

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

DXH (Dubai Health Experience) is a government-backed digital platform operated by Dubai Health Authority that connects international medical tourists with over 100 DHA-licensed healthcare facilities across Dubai, offering transparent health screening packages, specialty treatments, and integrated travel-hospitality services.

Ownership category

akta.pro rank

Product category

Medical Tourism Platform

NAICS

Travel Agencies (561510), All Other Travel Arrangement and Reservation Services (561599), Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

akta.pro secondary industries

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA), Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

Keywords

• Medical tourism platform
• Health screening packages
• Wellness tourism services
• Healthcare facilitator network
• Medical travel assistance

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Healthcare Package Transactions: DXH facilitates booking of health screening and treatment packages through partner healthcare facilities, generating revenue through transaction facilitation and potentially commission arrangements with provider partners.
2. Medical Tourism Facilitation: Facilitation services connecting international patients with healthcare providers, travel arrangers, hotels, and other tourism services, generating referral and facilitation fees from the partner ecosystem.
3. Membership Program: DXH Group membership for healthcare facilities is free as stated; however, the platform monetizes through enhanced visibility and lead generation for member facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

DXH (Dubai Health Experience) is a government-backed digital marketplace that connects international medical tourists with DHA-licensed healthcare providers, hotels, airlines, and travel agents in Dubai. It offers curated health screening packages (Regular, Executive, Comprehensive tiers), coordinates medical, wellness, and cosmetic tourism journeys, and provides value-added services such as visa assistance, hotel discounts, and tourist promo packs. The platform operates as the official medical tourism brand of the Dubai Health Authority under the Dubai Plan 2021.

Product overview

Dubai Health Experience (DXH) is a government-branded medical tourism platform operated by Dubai Health Authority (DHA) that positions Dubai as a premium health tourism destination. The core platform connects international patients with over 100 DHA-licensed healthcare facilities (DXH Group Members) offering more than 700 treatment packages. The main service offerings include: the DXH Platform itself as the central hub, the DXH Group Membership Program for participating healthcare facilities, and the Dubai in One Day Health Screening Packages (Regular, Executive, and Comprehensive tiers). Additional services encompass Health Packages, Deals & Offers, eight medical specialties (Orthopaedics, Cosmetic, Fertility, Dentistry, Ophthalmology, Dermatology, Gynecology, Wellness), Wellness Tourism experiences, Travel and Medical Facilitator Networks, Visa Assistance, and the Patient Protection Plan. The platform serves as a one-stop destination for international patients seeking healthcare in Dubai, with support services ranging from appointment booking to travel arrangements.

Differentiator

Problem solved

Functional benefit

Brands

• Dubai in One Day: Health screening packages that allow patients to complete medical tests and receive results within the same day at partner facilities
• DXH Group Members
• DXH Ecosystem

Products and services

• Dubai in One Day Health Screening Packages Pre-defined one-day health screening packages covering preventive checkups and diagnostics, offered by DHA-licensed Dubai healthcare facilities through the DXH platform. Available in three tiers—Regular, Executive, and Comprehensive—targeting international patients and tourists seeking quick, bundled health assessments during a Dubai visit.
• DXH Group Membership Program A membership program enabling DHA-licensed healthcare facilities and ecosystem partners (hotels, airlines, medical facilitators, travel agents) to participate in the DXH medical tourism ecosystem and receive international patient referrals.
• Smiles Tourist Pack A promotional tourist pack for DXH medical tourists offering exclusive promo codes and discounts across Dubai retail, attractions, and partner services to enhance the visitor experience.
• My Emirates Pass A partnership-driven offering with Emirates airline that gives DXH medical tourists special offers and benefits when flying Emirates to Dubai for medical treatment.
• Visa Assistance Service A facilitation service that assists international medical tourists with the visa application process required to enter Dubai for medical treatment, provided as part of the DXH end-to-end journey.
• Wellness Tourism Services Wellness, rejuvenation, and preventive health services offered through DXH-partnered Dubai facilities, targeting wellness tourists who want to combine preventive care with leisure travel in Dubai.

Quantifiable outcome

• 691,478 international medical tourists served in 2023
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core, flagship, major and minor.

• Dubai Economy & Tourism (DET)coreStrategic or Co-development Partner · 1 October 2024DXH and DET signed MoU to boost Dubai's health tourism sector, align with Dubai Economic Agenda D33, attract investments to healthcare, and promote Dubai internationally as a health tourism destination.
• Dubai Health Authority (DHA)coreStrategic or Co-development PartnerDXH was conceived by Dubai Health Authority as the official brand to promote DHA-licensed healthcare facilities and strengthen Dubai's position in global health tourism. DHA provides regulatory oversight, quality standards, and government backing for the initiative.
• Emirates AirlineflagshipChannel Partner/ Reseller/ DistributorOfficial airline partner enabling connectivity from all corners of the world to Dubai for health tourism purposes, providing seamless travel experience.
• JumeirahflagshipChannel Partner/ Reseller/ DistributorLuxury hotel partner providing premium accommodation for international health tourists visiting Dubai for medical treatments.
• Address Hotels + ResortsmajorChannel Partner/ Reseller/ DistributorUpscale boutique hotel brand offering premium accommodation options for health tourists seeking luxury experiences.
• RotanamajorChannel Partner/ Reseller/ DistributorRegional hospitality brand providing diverse accommodation options for health tourists across different budget levels.
• InterContinental Dubai Festival CitymajorChannel Partner/ Reseller/ DistributorPremium hotel partner located near major healthcare facilities and Dubai's commercial hubs.
• DUBZ (powered by dnata)majorChannel Partner/ Reseller/ DistributorTravel facilitation partner providing airport services, baggage handling, and travel logistics for inbound medical tourists.
• MarhabamajorChannel Partner/ Reseller/ DistributorTravel facilitation partner offering meet-and-greet services, visa assistance, and travel arrangements for medical tourists.
• DXH Group Members (100+ Healthcare Facilities)coreChannel Partner/ Reseller/ DistributorNetwork of DHA-licensed healthcare facilities including hospitals, clinics, and specialty centres that provide medical services to international patients. Includes Fakeeh University Hospital, Kings College London Hospital Dubai, Adam Vital Hospital, and 97+ other facilities.
• AM Health HubminorChannel Partner/ Reseller/ DistributorMedical facilitation partner assisting international patients with arranging healthcare services in Dubai.
• Avitara L.L.C-FZminorChannel Partner/ Reseller/ DistributorMedical facilitation services helping patients coordinate healthcare appointments and travel logistics.
• Bluedot Medical AssistanceminorChannel Partner/ Reseller/ DistributorMedical assistance provider facilitating international patient travel and treatment coordination.
• HealthtripminorChannel Partner/ Reseller/ DistributorMedical tourism facilitation platform connecting patients with healthcare providers in Dubai.
• SalkaminorChannel Partner/ Reseller/ DistributorMedical facilitation services for international patients seeking treatment in Dubai.
• Ministry of Economy UAEminorOthersGovernment partner supporting health tourism development through policy alignment.
• Dubai Healthcare City (DHCC)minorOthersFree zone dedicated to healthcare and wellness supporting DXH's health tourism ecosystem.

Scale indicators12 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Apollo Hospitals: Apollo is one of Asia's largest hospital chains and a major medical-tourism destination, particularly for cardiology, orthopaedics, and oncology. It competes with DXH member facilities for international patients from Asia and Africa.
• Bumrungrad International Hospital: Bumrungrad is one of the world's largest medical-tourism hospitals, serving ~520,000 international patients annually from a single facility. It is a comparable incumbent in destination-based medical tourism, though it is a single provider rather than a multi-facility platform.
• Anadolu Medical Center: Anadolu is a leading medical-tourism hospital in Turkey affiliated with Johns Hopkins Medicine, serving large volumes of Middle Eastern, European, and CIS patients. It is a direct regional competitor to Dubai for inbound elective and specialty care.
• Gleneagles Hospital (IHH Healthcare): Gleneagles is a flagship medical-tourism hospital group in Malaysia with strong inbound patient flows from Indonesia, Bangladesh, and the Middle East. Comparable as a premium international-accredited hospital destination competing with Dubai for elective medical travel.

Others

• Visit Dubai (Dubai Department of Economy and Tourism): Visit Dubai is the official tourism promotion platform for Dubai that already cross-links with DXH for destination marketing. It is a strategic complement/partner rather than a competitor and reflects the integrated tourism-health positioning DXH benefits from.

Direct peers

• Malaysia Healthcare Travel Council (MHTC): MHTC is the Malaysian government-backed medical-tourism promotion body that aggregates and markets the country's hospitals to international patients. It is the closest structural analog to DXH as a state-led destination management entity for health tourism.
• Korean Health Industry Development Institute (KHIDI): KHIDI is the South Korean government body responsible for promoting the country's medical-tourism sector to international patients. It is a comparable government-led destination management and marketing entity for inbound medical travel.
• Medigo: Medigo is a Berlin-based digital platform that helps patients compare and book medical treatments abroad across multiple countries and specialties. It is a direct functional peer in cross-border medical travel marketplace services.
• Medical Tourism Corporation: Medical Tourism Corporation is a US-based facilitator connecting international patients with overseas hospitals and clinics. It is comparable as a multi-specialty medical-tourism intermediary operating a digital marketplace model similar to DXH.
• Healthtrip: Healthtrip is a medical tourism facilitator that connects international patients with healthcare providers across multiple destinations. It is already a DXH medical facilitator partner and directly comparable as a B2C medical-travel booking and coordination platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dxhconnect
• YouTubeyoutube.com/channel/UCrfl-DddTXZ9OVTg0-VIpAA
• Facebookm.facebook.com/DubaiHealthExperience
• LinkedInlinkedin.com/company/dxhconnect
• Instagraminstagram.com/dxhconnect

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DXH