Impakt 360

Name

Impakt 360

Legal name

Impakt 360

Website

https://impakt-360.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Immersive Visual Content & Local SEO Services

NAICS

Advertising Agencies (541810), Commercial Photography (541922), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), Integrated Full-Service Creative Agencies (MPAAAAAA), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Virtual tour production
• 360 video services
• Local SEO services
• Google Street View
• 3D property modeling

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Virtual Tour Creation Services: Project-based professional services for creating 360° virtual tours, 3D Matterport tours, enriched virtual tours, and Google Street View integrations. Pricing is custom quote-based, varying by property size, complexity, and service type.
2. Immersive Video Production: Custom 360° video production including concept development, filming, and post-production. Revenue generated through project-based contracts with pricing based on duration, complexity, and production requirements.
3. Google Business Profile Optimization: Local SEO and Google Business Profile management services to optimize visibility and rankings. Services include profile setup, content optimization, review management, and ongoing maintenance.
4. Training Services: Professional training programs on local SEO and virtual tour basics for business owners and marketing professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Impakt 360 is a French digital agency that produces immersive visual content for businesses — primarily 360° virtual tours (Google Street View, Matterport 3D, and customized enriched tours), 360° video production, and 3D architectural modeling — bundled with Google Business Profile (local SEO) optimization services. Offerings are sold as project-based professional services through a franchise network of 11 agencies across France, targeting local businesses, retail chains, hospitality, real estate, education, museums, and public-sector clients.

Product overview

Impakt 360 operates as a digital agency offering a suite of immersive visualization services centered on virtual tour technology. The core offering consists of four distinct virtual tour formats: Google Street View (360° tours integrated into Google Maps), 3D Matterport (high-fidelity interactive 3D tours), Enriched Tours (customized experiences with multimedia integration), and 3D Developer Tours (architectural modeling for pre-construction properties). These are complemented by immersive 360° video production, local SEO optimization for Google Business Profile, professional training, and VR hardware solutions including configured headsets and branded cardboard viewers for events.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Street View Virtual Tour (Visite Virtuelle Google Street View) 360-degree virtual tour service integrated directly into Google Business Profile and Google Maps. Certified Google Street View photographers capture multiple 360° images of business premises which are published to Google Street View, improving local SEO and providing prospective customers an immersive preview of the establishment.
• 3D Matterport Virtual Tour (Visite Virtuelle 3D Matterport) High-fidelity 3D virtual tour using Matterport technology, offering precision and realistic rendering. Enables users to navigate fluidly through spaces, interact with embedded information hotspots containing photos, videos, and documents, and access the tour on any device including VR headsets.
• Enriched Virtual Tour (Visite Virtuelle Enrichie) Customized virtual tour featuring personalized branding, interactive navigation elements (hotspots, arrows, call-to-action buttons), ambient music, guides, and multimedia content integration (photos, videos, descriptive texts). Starts with an aerial panoramic view and allows users to interact with the environment.
• Immersive 360° Video (Vidéo Immersive 360°) Immersive VR video production service creating interactive 360-degree video experiences controlled by users. Features include 8K HDR quality, drone aerial shots, 2D and 3D motion design overlays, voice-over narration, and compatibility with VR headsets for events and presentations.
• 3D Modeling / Real Estate Developer Virtual Tour (Modélisation 3D / Visite Virtuelle 3D Promoteur) 3D modeling service for real estate developers that transforms 2D floor plans into interactive 3D environments using Shapespark. Allows clients to explore spaces, customize colors, textures, and designs, and test different finishes before construction. Compatible with VR headsets for immersive property presentations.
• Google Business Profile Optimization (Optimisation Google My Business) Local SEO service optimizing Google Business Profile listings to improve visibility in search results and Google Maps. Includes category selection, description writing, attribute configuration, photo management, post creation, product catalog setup, and review response strategy.
• Professional Training (Formation Pro) Professional training program teaching fundamentals of local SEO and virtual tour creation. Designed to help businesses manage their own Google Business Profile and understand virtual tour best practices.

Quantifiable outcome

• 42% more direction requests on Google Maps for establishments with photos (Google data)
• +3 more outcomes

Named customers13 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EyeSpy360: EyeSpy360 provides a self-service virtual tour platform with 360° photography, 3D dollhouse views, and hotspot features — directly competing with Impakt 360's Matterport and enriched virtual tour offerings for the same local-business buyer.
• Matterport: Matterport is the dominant 3D virtual tour platform that Impakt 360 partners with for its Matterport 3D offering. They compete indirectly because Matterport also runs its own capture services and marketplace in the same category.
• Locali: Locali is a Google Street View Trusted agency producing 360° virtual tours for SMBs, with a near-identical service model to Impakt 360 — certified publishing of tours to Google Maps/GBP and local SEO optimization for local businesses.
• CloudPano: CloudPano offers a virtual tour software platform with 360° editor, branding, and lead-capture features targeted at real estate and local businesses — directly overlapping with Impakt 360's enriched tour and real estate use cases.
• Kuula: Kuula is a 360° virtual tour hosting and editing platform used by photographers and agencies worldwide to publish immersive tours — competing for the same end-customer need as Impakt 360's core virtual tour products.
• Metareal: Metareal provides a virtual tour platform with 3D walkthroughs, AR/VR compatibility, and integration capabilities — competing with Impakt 360's Matterport-based and 3D modeling offerings for property and commercial buyers.
• IC Places Media: IC Places Media operates a network of Google Street View Trusted photographers producing virtual tours for local businesses, mirroring Impakt 360's franchise-agency model and Google-integrated service stack.

Emerging players

• Treedis: Treedis is a virtual tour platform for hosting interactive 3D tours that Impakt 360 uses. It overlaps with Impakt 360's enriched tour product and competes for the same client category.
• Shapespark: Shapespark is a 3D architectural visualization platform that Impakt 360 integrates with for real estate modeling. It competes for the same property-developer use case Impakt 360 addresses with its 3D Promoteur offering.

Broad incumbents

• Google (Street View & Business Profile): Google controls the Street View platform, Google Business Profile, and Maps ranking algorithm that Impakt 360's services depend on. While not a direct competitor, Google's product decisions and any expansion into managed services represent the largest structural risk and adjacent opportunity for Impakt 360.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCl7lmTym6MnhhyOXYKbQZEA
• Facebookfacebook.com/agencevideo360
• LinkedInlinkedin.com/company/impakt-360/?viewAsMember=true
• Instagraminstagram.com/impakt.360
• TikToktiktok.com/@impakt360
• Xx.com/IMPAKT_360

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impakt 360