Asaan

What Asaan does

Asaan is a social commerce and coupon aggregation platform that helps online shoppers discover and access discount codes, deals, and vouchers from multiple retail brands. The platform aggregates offers from 218+ partner stores spanning fashion, beauty, electronics, health and wellness, CBD, automotive, food, travel, and marketplace categories, and operates 11 country-localized websites targeting KSA, UAE, Kuwait, India, USA, UK, Qatar, Turkey, Oman, Bahrain, and Germany. Named partners include Amazon, eBay, ASOS, Boohoo, PrettyLittleThing, Topshop, Topman, Look Fantastic, Skyroam, CBDfx, Primal Kitchen, and Receptra Naturals. The core product is a web-based deal discovery experience organized into stores, shopping guides, and a Travel Deals section focused on UAE and KSA.

The underlying technology is described as a coupon aggregation and affiliate link management platform. There is no disclosed mobile app, no public API or SDK, and no proprietary feature or technology stack beyond the deal-aggregation and tracking layer. The platform is a content and SEO-driven property rather than a SaaS product.

Asaan generates revenue exclusively through affiliate commissions: when a user purchases from a partner retailer via a tracked link on Asaan, the retailer pays a small commission at no additional cost to the consumer. The service is free to end users, and no pricing model is published. Distribution is concentrated in the company's owned-and-operated websites and is supported by SEO, content marketing, and email/newsletter channels. The company is registered as Asaan Ecommerce Private Limited in Delhi, India, with 11–50 employees, is bootstrapped with no disclosed funding rounds, and is led by co-founders Bhupinder Tomar (CEO) and Aashish Sehgal (COO).

Name

Asaan

Legal name

Asaan Ecommerce Private Limited

Website

https://asaan.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Asaan is a bootstrapped affiliate coupon and deal aggregation platform that aggregates discount codes from 218+ retail partners across 11 country-localized websites, serving value-conscious online shoppers worldwide and earning revenue solely through retailer affiliate commissions.

Ownership category

akta.pro rank

Product category

Coupon and Deal Aggregation

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Coupon aggregation
• Affiliate marketing
• Deal aggregation
• Discount vouchers
• Online shopping deals

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Affiliate Commissions: Asaan earns revenue through affiliate marketing commissions. When users purchase products from partner retailers using coupon codes or tracked links on Asaan, the company receives a small commission from the retailer. This is stated explicitly: 'Asaan is reader-supported. When you buy something using a link on this site, we may earn a small commission. This will not incur additional cost to you.'

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Asaan is a web-based coupon codes, deals, and vouchers aggregation platform that aggregates discount offers from 218+ partner retail stores across fashion, electronics, beauty, health, CBD, automotive, grocery, and travel categories. The platform is free for consumers and earns revenue through affiliate commissions when users purchase products from partner retailers via tracked links. Asaan operates country-specific localized websites serving 11 markets including USA, UK, UAE, KSA, Kuwait, India, Qatar, Turkey, Oman, Bahrain, and Germany.

Product overview

Asaan is a coupon codes, deals, and vouchers aggregation platform operating as a web-based service that aggregates discount offers from over 218 retail partner stores. The platform is organized into three main offerings: (1) the core coupon aggregation website featuring discount codes and deals from fashion, electronics, beauty, health, CBD, automotive, and grocery retailers; (2) a Travel Deals section offering affordable tour packages and activities focused on UAE and KSA; and (3) a Shopping Guides section providing saving tips for shopping, lifestyle, and travel. The platform serves multiple geographic markets including USA, UAE, KSA, Kuwait, India, UK, Qatar, Turkey, Oman, Bahrain, and Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Asaan Website and Mobile Platform Web-based coupon codes, deals, and vouchers aggregation platform providing discount offers from over 218 partner retail stores across multiple countries including USA, UAE, KSA, Kuwait, India, UK, Qatar, Turkey, Oman, Bahrain, and Germany. Free for consumers; revenue is generated through affiliate commissions from partner retailers.
• Travel Deals Section Travel section of the Asaan platform offering affordable tour packages, activities, and travel-related coupon codes, with focus on UAE and KSA markets.
• Shopping Guides Section Educational section providing saving tips for shopping, lifestyle, and travel, focused primarily on the US market.

Named customers16 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon is one of the 218+ partner retailers featured on Asaan's coupon aggregation platform. Asaan displays Amazon coupon codes and deals, and earns affiliate commissions when users make purchases through tracked links to Amazon's website.
• Know Fashion StylecoreChannel Partner/ Reseller/ DistributorKnow Fashion Style is a fashion e-commerce partner on Asaan's platform. The partnership provides Asaan users access to exclusive coupon codes (15OFF for 15% discount) for Know Fashion Style products.
• Look FantasticcoreChannel Partner/ Reseller/ DistributorLook Fantastic is a beauty and health e-commerce partner featured on Asaan. The platform showcases various discount codes and deals for Look Fantastic products including haircare, makeup, skincare, and body care items.
• SkyroamcoreChannel Partner/ Reseller/ DistributorSkyroam is a travel technology partner on Asaan, offering WiFi hotspot deals and coupon codes. Asaan provides exclusive coupon codes (ASAAN) for Skyroam's global WiFi hotspot products and services.
• BoohoocoreChannel Partner/ Reseller/ DistributorBoohoo is a fast-fashion e-commerce partner on Asaan. The partnership features coupon codes and deals for Boohoo's men's and women's clothing collections, with discounts up to 70% off.
• PrettyLittleThingcoreChannel Partner/ Reseller/ DistributorPrettyLittleThing is a women's fashion e-commerce partner featured on Asaan. The platform showcases deals and coupon codes for women's clothing, beauty products, and accessories.
• eBaycoreChannel Partner/ Reseller/ DistributoreBay is a marketplace partner on Asaan featuring deals on electronics, fashion, automotive products, and collectibles. Asaan displays coupon codes and promotional offers for eBay purchases.
• ASOScoreChannel Partner/ Reseller/ DistributorASOS is a fashion e-commerce partner on Asaan's platform. The partnership features coupon codes and deals for ASOS products including clothing, footwear, accessories, and beauty products.
• TopmanminorChannel Partner/ Reseller/ DistributorTopman is a men's fashion e-commerce partner on Asaan. The British high street fashion retailer offers men's clothing and accessories through Asaan's coupon aggregation platform.
• TopshopminorChannel Partner/ Reseller/ DistributorTopshop is a fashion e-commerce partner featured on Asaan. The British fashion brand's products are showcased through Asaan's deal aggregation platform.
• Skyroam SoliscoreTechnology or IntegrationSkyroam Solis is a portable WiFi hotspot product partner. Asaan features exclusive coupon codes for Skyroam's Solis WiFi hotspot devices and data plans, providing travelers with connectivity solutions.
• BlendMountminorChannel Partner/ Reseller/ DistributorBlendMount is an automotive accessories partner on Asaan. The company specializes in mirror mounting solutions for radar detectors and dash cameras, with products manufactured in Northern California.
• CBDfxminorChannel Partner/ Reseller/ DistributorCBDfx is a CBD wellness products partner featured on Asaan. The platform showcases coupon codes and deals for CBDfx products including tinctures, capsules, gummies, and vape products.
• Receptra NaturalsminorChannel Partner/ Reseller/ DistributorReceptra Naturals is a CBD hemp products partner on Asaan. The Colorado-based company's products including CBD oils, topicals, and pet products are featured through Asaan's coupon aggregation.
• Primal KitchenminorChannel Partner/ Reseller/ DistributorPrimal Kitchen is a food and wellness brand partner on Asaan. The platform features coupon codes (ASAAN10) for Primal Kitchen's sauces, dressings, and health food products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rakuten (formerly Ebates): Cashback and coupon platform with a global footprint, browser extension, and loyalty program. Overlaps significantly with Asaan's affiliate-driven savings value proposition but operates at much larger scale and breadth.
• Groupon: Deals marketplace offering local experiences, travel, and product discounts via merchant partnerships. Adjacent competitor to Asaan's coupon aggregation model, with overlapping categories (travel deals) but a fundamentally different merchant-funded marketplace structure.

Direct peers

• CouponBirds: Coupon and promo-code aggregator serving a global shopper base with similar affiliate-driven economics. Directly comparable to Asaan as a coupon-aggregation site targeting cross-category online shoppers with localized international editions.
• Honey (PayPal): Browser extension that automatically finds and applies coupon codes at checkout across thousands of retailers, owned by PayPal. Closely comparable to Asaan in the value delivered to shoppers (deal discovery) but competes via a fundamentally different delivery mechanism (in-browser auto-apply) that threatens traditional aggregator models.
• Slickdeals: Community-driven deal-sharing platform where users post and vote on the best offers across retailers. Comparable to Asaan as a deal-discovery destination with affiliate monetization and a similar audience of bargain-hunting online shoppers.
• Coupons.com: Digital coupon platform (owned by Quotient Technology) offering printable and online coupon codes for grocery and retail brands. Comparable to Asaan as a coupon-aggregation destination monetized through retailer relationships and affiliate flows.
• DontPayFull: Coupon and promo-code aggregator covering thousands of online stores globally. Direct comparable to Asaan in the same niche (coupon/deal aggregation) with a similar affiliate-driven revenue model and value-conscious shopper base.
• DealNews: Long-running deal aggregator curating the best sales, coupons, and editor picks across online retailers. Comparable to Asaan in content-driven deal discovery and affiliate revenue model, with overlapping retailer relationships (Amazon, apparel, electronics).
• RetailMeNot: One of the largest coupon and deal aggregator platforms globally, offering promo codes and cashback across thousands of retailers. Directly comparable to Asaan in product (coupon aggregation), revenue model (affiliate commissions), and target user (value-conscious online shoppers).

Emerging players

• Capital One Shopping: Browser extension and web platform that automatically compares prices, finds coupons, and offers rewards. Comparable to Asaan as a coupon/deal tool but differentiated by its auto-apply browser approach, representing a key competitive threat to traditional aggregator traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/asaanhq
• Facebookfacebook.com/asaanhq
• LinkedInlinkedin.com/company/asaan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asaan