BASARA

What BASARA does

BASARA (株式会社カミノバ・バサラ / CAMINOVA BASARA Inc.) is a privately held, Kochi-headquartered web design, development, and SEO services firm founded in December 2001 and operating since 2001-01-01, with ~15 staff across Kochi HQ and Tokyo satellite offices. It is a wholly owned subsidiary of Kaminova Group Holdings (株式会社カミノバグループホールディングス), the holding company formed in December 2024 that also controls Kaminova, Kaminova Marketing, Heartstep-Kaminova, and the recently established Kaminova Ace. Registered capital is ¥7,000,000; no external funding rounds are disclosed.

Its core technical asset is the proprietary, trademarked CMS かえるくん® — a browser-based content management system that lets non-technical users edit live websites via a one-button ("かえるボタン") visual interface. Service offerings bundle this CMS with WordPress implementation, custom CMS build, SEO and web advertising, photography/video/drone content production, manga/illustration creation, network construction, access analytics, ongoing website maintenance, English/Chinese translation, and IT systems development. Since January 2022, BASARA has also been a certified Cybozu Official Partner, deploying kintone alongside its own CMS as bundled recurring-revenue offerings.

Revenue is generated primarily via project-based professional services engagements (custom website design/build, CMS implementation, IT systems development), supplemented by かえるくん® licensing and recurring SEO/advertising/SNS operations/maintenance retainers under multi-year contracts. Customer segments skew toward local SMEs in Kochi prefecture and the broader Shikoku region — including manufacturing, food/agriculture, healthcare and dental providers, education (Kochi University Medical School Department of Gastroenterology, prefectural high-school culture programs), security services (ALSOK Kochi), automotive (Daihatsu dealership groups), logistics (Chushikoku Maruwa Logistics), and social welfare non-profits — with more than 200 cumulative production cases cited. Go-to-market is sales-led, direct via the company website (basara-web.com), phone, on-site meetings, and referrals within the Kochi business community, with stated expansion into Kansai and Kanto markets.

Name

BASARA

Legal name

株式会社カミノバ・バサラ

Website

https://basara-web.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

BASARA is a Kochi-headquartered Japanese web design, development, and SEO services firm (~15 staff) serving 200+ regional SMB, healthcare, education, and manufacturing clients via its proprietary かえるくん® CMS, WordPress builds, kintone deployment, and digital marketing retainers; it is a wholly owned subsidiary of Kaminova Group Holdings.

Ownership category

akta.pro rank

Product category

Web Design and Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Specialized Design Services (5414)

SIC

Services-Computer Programming Services (7371), Services-Advertising (7310)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industry

Enterprise Content Management (ECM) Suites (HDAEAGAB)

Keywords

• Web design services
• Website development
• Search engine optimization
• Content management systems
• Digital marketing services

Headquarters

HQ city

Kochi

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Design & Production: Custom website design, planning, and construction services for clients across various industries. Revenue is generated through project-based engagements.
2. CMS Licensing (かえるくん®): Licensing and deployment of the proprietary かえるくん® CMS platform to clients, enabling easy website content management.
3. Digital Marketing & SEO Services: Search engine optimization, web advertising, and SNS operation services provided as ongoing retainer or project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BASARA provides comprehensive web design, planning, and construction services for businesses and organizations, anchored by its proprietary CMS platform 「かえるくん®」 that lets non-technical users update websites through a visual browser-based interface. The company also delivers SEO, web advertising and SNS management, professional photography/video/drone content creation, manga and illustration production, custom CMS development, network infrastructure setup, website analytics, ongoing maintenance, English/Chinese translation, and broader information systems development (with kintone integration).

Product overview

BASARA (株式会社カミノバ・バサラ) is a web design and IT solutions company headquartered in Kochi, Japan, offering a comprehensive suite of digital services. The core offering centers on their proprietary CMSかえるくん® for easy website management, complemented by web design and construction services, SEO optimization, multimedia content creation (photo, video, drone), and IT systems development. The company operates as part of the カミノバグループ (Caminova Group) and has expanded its focus toward digital transformation (DX) solutions, particularly for the manufacturing sector.

Differentiator

Problem solved

Functional benefit

Brands

• CMSかえるくん®: Proprietary CMS platform developed by BASARA for easy website updates without specialized knowledge.

Products and services

• CMSかえるくん® (Kaeru-kun CMS) Proprietary browser-based content management system developed by BASARA that lets users update websites through a visual "what-you-see-is-what-you-get" interface without any specialized technical knowledge; users select layouts, enter text, choose images, and publish via the 「かえるボタン」 (Kaeru button). Targets business clients that lack in-house web development staff.
• Website Design and Construction (WEB DESIGN・構築) Custom website design, planning, and construction services including wireframing, visual design, and front-end/back-end development for websites and landing pages, using WordPress and proprietary CMS solutions plus HTML/CSS/JavaScript.
• Search Engine Optimization (SEO Services) Search engine optimization services to improve website visibility and rankings in search results, delivered as ongoing retainer or project-based engagements.
• Web Advertising and SNS Operations (WEB広告・SNS運用) Web advertising campaign management and social media operations services to support client online presence and marketing activities.
• Photography, Video, and Drone Production (写真・動画・ドローン撮影・編集) Professional photography, video production, and drone aerial photography services with editing capabilities for multimedia content creation.
• Manga and Illustration Creation (まんが・イラスト作成) Custom manga (comic) and illustration creation services for marketing materials, storytelling content, and visual communication.
• Custom CMS Development (各種CMS構築) Custom CMS development and construction services, including implementation of BASARA's proprietary かえるくん® system and other content management solutions.
• Website Maintenance and Operations (WEBサイト保守・運用管理) Ongoing website maintenance and operational management services to ensure continued functionality, security, and performance.
• Access Analytics (アクセス解析・分析) Website traffic analytics and data analysis services to measure performance and inform marketing strategies.
• Network Infrastructure Construction (ネットワーク構築) Network infrastructure design and construction services for business IT systems.
• Website Translation (English/Chinese) Website translation services for English and Chinese languages to support international audience reach.
• Information Systems Development (情報システム開発) Information systems development services covering software development, IT consulting, and internet-related solutions, with a focus on manufacturing-sector aftersales support for construction, agricultural, and industrial machinery companies; includes Cybozu kintone integration.

Quantifiable outcome

• 200+ client companies served (制作実績)
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• サイボウズ株式会社 (Cybozu Corporation)coreTechnology or Integration · 11 January 2022Certified as a 'サイボウズ オフィシャパートナー' (Cybozu Official Partner) in January 2022. BASARA provides kintone development and integration services leveraging certified technical staff. The company operates a dedicated kintone portal site ('キントーンの場') and offers kintone-based system solutions alongside its own web development services.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• WILLONE Inc. Tokyo-headquartered Japanese web production agency offering website creation, SEO/SEM, and web advertising services. Closest comparable to BASARA in service mix (web design + SEO + digital marketing), though somewhat larger and national in reach.
• Geocode Inc. (ジオコード): Japanese digital marketing company specializing in SEO, SEM, and web design solutions for SMBs and mid-market clients. Similar services and target segments to BASARA, with a more SEO-weighted mix.
• PinT Inc. Japanese web production agency offering website design, CMS implementation, and SEO/digital marketing services for SMB and mid-market clients — closely analogous to BASARA's service portfolio and customer mix.

Broad incumbents

• transcosmos Inc. (トランスコスモス): Major publicly listed Japanese BPO/digital services company whose Digital Marketing segment offers web design, CMS deployment, SEO, and web production — an overlap with much of BASARA's portfolio at much greater scale.
• CyberAgent, Inc. (サイバーエージェント): Listed Japanese internet media and advertising conglomerate operating ABEMA, Ameba, and large digital ad/web production businesses. Sets the upper-bound pricing and capability benchmark that BASARA competes against.
• GMO Pepabo Inc. (GMOペパボ): Listed Japanese web-hosting and creation services company offering グーペ, ロリポップ, ムームードメイン, and みんなのポートフォリオ. Competes with BASARA both as a no-code site builder and as a partner/VAR channel for web professionals.
• Hakuhodo Inc. (博報堂): Second-largest advertising agency in Japan, with significant digital/web production and CMS implementation practices. Overlaps with BASARA's integrated web + content creation services at enterprise scale.
• Dentsu Digital Inc. (電通デジタル): Major Japanese digital agency (Dentsu Group) delivering web design/development, CMS, SEO, and digital transformation consulting to enterprise clients. Overlaps with BASARA's full-service offering at a far larger scale.

Emerging players

• Wix.com Ltd. Global no-code website builder actively marketed in Japan. A direct substitute for the low end of BASARA's website design/CMS business, particularly for the Japanese SMB segment BASARA targets.
• STUDIO Inc. Japanese no-code website design platform with strong adoption among Japanese designers and SMBs. Competes with BASARA's custom CMS/website-build services and is one of the leading no-code substitutions in the Japanese market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BASARA