Face The Music
Face The Music is a private, New York-based experiential learning firm founded in 1999 that designs and delivers custom music-based team building, leadership development, and corporate event programs for enterprise clients across 11 countries.
- Company typePrivate
- Founded1999
- HeadquartersStone Ridge, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Face The Music does
Face The Music is a privately held professional services firm founded in 1999 and headquartered in Stone Ridge, New York, that delivers music-based experiential learning programs for corporate team building, leadership development, and corporate events. Its core methodology is interactive group songwriting and live performance facilitated by a team of musicians, coaches, choreographers, and management consultants, with program formats including the signature Corporate Interactive Songwriting Program, Music Festival, Face The Music & Dance, Record Label, Snappy Hour, and virtual variants (Virtual Sanity, Shooting Stars). Engagements are custom and delivered on-site at client locations globally, with stated presence in 11 countries and across industries including pharmaceuticals (Pfizer, Novartis), consulting (Accenture, Ernst & Young), technology (3M, PayPal), utilities (Con Edison), manufacturing (Moen), and education (City & Guilds), as well as legal, financial services, and healthcare organizations.
The company operates as a boutique experiential provider, not a software or platform business. Underlying 'technology' is its proprietary facilitation methodology and content library developed over 25 years, plus a Squarespace-hosted web presence; there is no API, SDK, or app, and no disclosed AI/ML capabilities. Revenue is generated primarily through professional services fees for custom on-site and virtual engagements sized for 125-700 participants, supplemented by licensing/sales of original business-blues music albums ('Your Work is Your Song' and 'Face The Music...and go beyond the business blues'). Pricing is custom and not publicly disclosed; sales run through direct outreach, referrals, and partnerships with organizational development consultants and event management firms. The company is independently owned and operated, led by Managing Partner Paul Kwiecinski and Musical Director Ken McGloin, with no external venture or private equity funding evidenced.
Face The Music firmographics
Firmographics- Name
- Face The Music
- Legal name
- Face The Music
- Website
- https://facethemusicblues.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Face The Music is a private, New York-based experiential learning firm founded in 1999 that designs and delivers custom music-based team building, leadership development, and corporate event programs for enterprise clients across 11 countries.
- Ownership category
- akta.pro rank
Face The Music industry classification
Industry- Product category
- Corporate Team Building Services
- NAICS
- Performing Arts Companies (7111), Musical Groups and Artists (71113)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Songwriting & Composition Services (for hire) (MPAIAHAF)
- akta.pro secondary industries
- Music Supervision Services (MPAIALAB), Music Production & Composition (Songwriting, Recording, DJing) (EDAMAAAF)
Keywords
Where Face The Music is headquartered
LocationHeadquarters
- HQ city
- Stone Ridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Face The Music business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Team Building Programs: Custom on-site team building programs delivered at client locations for conferences, offsites, and corporate events. Programs include interactive songwriting, music festivals, and performance-based team activities.
- Leadership Development Programs: Experiential leadership development using musical experiences to develop awareness, communication, and teamwork skills in organizational leaders.
- Virtual Programs: Live virtual team building and leadership programs including Virtual Sanity and music video creation for remote teams.
- Album Sales: Sale of original business blues music albums including 'Your Work is Your Song' and 'Face The Music...and go beyond the business blues'
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Face The Music product offering
Product offeringCore offering
Face The Music provides on-site and virtual team building and leadership development programs centered on interactive songwriting, musical performances, and collaborative dance. Experienced facilitators and a live band challenge enterprise teams to write and perform original songs about business challenges, with programs adapted for offsites, conferences, leadership forums, and corporate events. The company also sells original music albums and serves enterprise clients in 11 countries.
Product overview
Face The Music is a service-based company offering team building and leadership development programs centered around music and songwriting. The core offering consists of interactive programs including the Corporate Interactive Songwriting Program (signature program since 1999), Music Festival Team Building, Face The Music & Dance, Virtual Sanity (virtual adaptations), Shooting Stars (virtual music video creation), Record Label Program, and Snappy Hour (add-on module). The company also produces original music albums including 'Your Work is Your Song' and 'Face The Music...and go beyond the business blues.' Programs are designed to help organizations improve teamwork, communication, leadership, and engagement through collaborative music-making experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Blues Interactive: Signature interactive songwriting program using team songwriting, coaching and live performance focused on blues music.
- Music Festival
- Virtual Sanity
- Snappy Hour
- Shooting Stars
- Record Label
- Face The Music & Dance
Products and services
- Corporate Interactive Songwriting Program Signature interactive team building program in which experienced facilitators and a live band challenge enterprise teams to write and perform original songs about their business challenges and solutions. Participants select from genres including Rock, Blues, Country, Pop, and Rap, collaborating under time constraints to mirror workplace competencies such as teamwork, innovation, strategic decision-making, and performing under pressure.
- Music Festival Team Building Competitive team building program that assigns each team a different musical genre (such as Rock 'n' Roll, Rap, Pop, Blues, or Country) to stress diversity and produce a wide-ranging final performance. The program culminates in an energetic concert featuring songs written and performed by participants with the Face The Music band.
- Face The Music & Dance Dance-based team building program in which participants work in groups with choreographers and dancers to create cohesive dance pieces performed on stage in friendly competition. Designed to produce a rare, groundbreaking experience for corporate groups.
- Virtual Sanity Virtual version of the interactive songwriting program adapted for screen-time relief, offering live collaboration where facilitators coach teams and songs are written with live-streamed band performances. Delivered to remote and distributed enterprise teams via video conferencing.
- Shooting Stars - Virtual Music Video Creation Virtual program in which teams collaborate to write a song and create a music video, designed to generate collaboration, communication, teamwork, and engagement. Customized for leadership development programs, quarterly meetings, product launches, and celebrations for remote and hybrid teams.
- Record Label Program Team building program in which participants form 'record companies,' assign roles including writing, producing songs, marketing through music videos, and performing live on stage. The program culminates in a 'film festival' of music videos and a live concert.
- Snappy Hour One-hour team building event featuring a musical kickoff and an interactive songwriting process in which participants provide lyric ideas and the band performs live. An optional wine tasting add-on is available.
- Your Work is Your Song Original music album blending blues, surf, rock, jazz, country, rap, and pop styles into a collection of business-themed songs about work, life, change, and inspiration. Sold directly to customers as a standalone product.
- Face The Music...and go beyond the business blues Groundbreaking debut album consisting entirely of business blues songs with themes ranging from working 24/7 to the empty promises of technology. Sold directly to customers as a standalone product.
Companies that use Face The Music
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Face The Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Face The Music partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MetaSystem Integrated StrategiescoreListed as a partner on the Face The Music Links page. MetaSystem Integrated Strategies appears to be a collaboration partner in organizational development and transformation consulting, likely referring clients to Face The Music for experiential team building components.
- Locolobo EventsminorListed as a partner on the Face The Music Links page. Locolobo Events appears to be an event management company that may refer clients or integrate Face The Music programs into their event offerings.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Face The Music competitors and assessment
Company assessmentDirect peers
- Catalyst Team Building: Catalyst is a corporate team building and team coaching firm offering custom-designed programs including music- and performance-themed experiences. Targets the same enterprise offsite/retreat buyer as Face The Music.
- SongDivision: SongDivision is the most direct competitor — a music-based team building company that also uses collaborative songwriting and live band performance for corporate offsites, retreats, and leadership events worldwide. Identical business model, customer base (enterprise L&D), and delivery mechanism as Face The Music.
- TeamBonding: TeamBonding is a long-established corporate team building and corporate events provider offering hundreds of in-person and virtual programs (including music-themed options). Same horizontal customer base (HR/L&D) and direct sales motion as Face The Music.
- Drum Cafe: Drum Cafe is a global facilitator-led team building company built around interactive drumming events for corporate audiences. Directly competes with Face The Music in the experiential, music-driven corporate team building category.
- The Go Game: The Go Game designs and delivers custom interactive corporate team building events, game shows, and scavenger hunts for enterprise clients. Competes with Face The Music for the same corporate event and offsite budget with similarly custom, facilitator-led delivery.
Emerging players
- Paint Nite / Yaymaker: Yaymaker runs facilitated painting, craft, and music-themed social experiences that compete for corporate team outing and engagement dollars with a more scalable franchise model. Adjacent to Face The Music's experiential live-event positioning.
Broad incumbents
- BI WORLDWIDE: BI WORLDWIDE is a large global experiential marketing, loyalty, and employee engagement agency operating across corporate events, meetings, and incentive programs. A broader incumbent that competes for the same Fortune 500 offsite and engagement budget with a much wider portfolio.
- Center for Creative Leadership (CCL): CCL is a globally recognized leadership development research and education institution offering programs, assessments, and coaching to enterprise leaders. Competes with Face The Music specifically in the leadership development side of its business (e.g., Ernst & Young engagement).
- VitalSmarts (Crucial Learning): Crucial Learning (formerly VitalSmarts / The Other 80) provides corporate training in leadership, influence, and change — overlapping with Face The Music's leadership development and 'unconscious bias' program use cases via a more productized curriculum model.
Others
- Kaufman Events / Event Production Partners: Large corporate event production agencies (e.g., Kaufman Events, Sparks) that companies hire to produce offsites and leadership forums — including subcontracting experiential team building components to firms like Face The Music. Ecosystem participants rather than direct competitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Face The Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Face The Music leadership team
Management profileNumber of profiles
Profiles2 records
Face The Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Face The Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Face The Music
What does Face The Music do?
Face The Music provides on-site and virtual team building and leadership development programs centered on interactive songwriting, musical performances, and collaborative dance. Experienced facilitators and a live band challenge enterprise teams to write and perform original songs about business challenges, with programs adapted for offsites, conferences, leadership forums, and corporate events. The company also sells original music albums and serves enterprise clients in 11 countries.
Is Face The Music a public or private company?
Face The Music is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Face The Music founded?
Face The Music was founded in 1999. It employs 11 to 50 people.
Where is Face The Music based?
Face The Music is headquartered in Stone Ridge, United States, in the North America region.
How does Face The Music make money?
Four revenue lines are on record. Team Building Programs are the primary driver. The others are leadership Development Programs, virtual Programs and album Sales.
Who are Face The Music's main competitors?
Direct peers on record are Catalyst Team Building, SongDivision, TeamBonding, Drum Cafe and The Go Game. Paint Nite / Yaymaker is listed as an emerging player. Broad incumbents are BI WORLDWIDE, Center for Creative Leadership (CCL) and VitalSmarts (Crucial Learning). Kaufman Events / Event Production Partners is listed as an others.
Does Face The Music have an API?
No public API is recorded for Face The Music.
What industry is Face The Music in?
Face The Music's product category is Corporate Team Building Services. Its primary akta.pro industry code is MPAIAHAF, Songwriting & Composition Services (for hire), with a secondary code of MPAIALAB, Music Supervision Services. Its NAICS code is 7111 and its SIC code is 8742.