Plandigi

What Plandigi does

Plandigi is a bootstrapped digital marketing agency headquartered in Ghaziabad, in the Delhi-NCR region of India, founded in 2014. The firm offers a full-stack digital marketing service catalog spanning search engine optimization, pay-per-click advertising, social media marketing, web design, online reputation management, conversion rate optimization, content marketing, and video marketing. Plandigi also operates a white-label division providing WordPress development and PPC management to other marketing agencies, enabling partner firms to extend their service portfolios without internal build-out.

The agency's stated operational footprint includes management of over 5 crore in cumulative ad spend, ranking of more than 2,000 keywords, delivery of 1,000+ WordPress sites, and generation of 250,000+ leads. Its customer base spans Indian small and medium businesses and MSMEs across a broad set of verticals including e-commerce, healthcare, legal, hospitality (HoReCa), education, real estate, insurance, manufacturing, SaaS, and digital marketing agencies. The underlying technology stack is standard agency tooling — Google Analytics 4, Google Tag Manager, Razorpay for payment processing, and Joinchat for chat — with no proprietary platform, application, API, or SDK disclosed. The website is operated under Skyro Web Solutions Private Limited.

Plandigi is privately held, has never raised external funding, and derives revenue from fee-for-service retainers, project-based engagements, and white-label agency contracts. The firm is actively recruiting across graphic design, video editing, paid advertising, and business development. Geographic targeting on the website extends to the United States (Chicago, New York, Los Angeles, Miami) and Australia, indicating international go-to-market intent layered on top of its Indian client base. Revenue, headcount, and contract economics are not publicly disclosed.

Name

Plandigi

Legal name

Plandigi

Website

https://plandigi.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Plandigi is a bootstrapped digital marketing agency founded in 2014 and based in Ghaziabad, India, offering SEO, PPC, social media, web design, and white-label WordPress and PPC services to SMBs and other marketing agencies across multiple verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Strategy & Planning (BPAFAIAG)

Keywords

• Digital marketing services
• Search engine optimization
• Pay per click advertising
• White label development
• Social media marketing

Headquarters

HQ city

Ghaziabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency offering SEO, PPC, Social Media Marketing, Web Design, Content Marketing, ORM, CRO, and Video Marketing services to businesses of all sizes. Revenue generated through service fees charged to clients.
2. White-Label Services for Agencies: Providing WordPress development and PPC management services to other digital marketing and SEO agencies who resell under their own brand. Agencies pay for actual usage with no contracts or retainers required.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Plandigi is a full-service digital marketing agency based in Ghaziabad (Delhi-NCR), India, founded in 2014. The company delivers SEO, pay-per-click (PPC) advertising, social media marketing, web design and development, content marketing, online reputation management (ORM), conversion rate optimization (CRO), and video marketing services. It additionally offers white-label WordPress development targeted at other marketing agencies.

Product overview

Plandigi is a digital marketing agency offering a broad suite of digital marketing services, primarily delivered as a one-stop service offering rather than a software platform. The core portfolio consists of Search Engine Optimization (SEO), Social Media Marketing & Optimization, Web Design & Development, Pay Per Click (PPC) Management, Online Video Marketing (including YouTube marketing), Online Reputation Management (ORM), Conversion Rate Optimization (CRO), Content Marketing Services, and Graphic Design Services. Plandigi also offers White Label WordPress Development — a sub-product targeted at SEO and web design agencies that enables them to resell WordPress builds, custom development, WooCommerce solutions, and Figma-to-WordPress conversions under their own brand. Additionally, Marketplace Account Management is provided for clients managing presence across eCommerce platforms like Amazon and Flipkart. All services are designed to be customized for businesses of all sizes across diverse industry verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising Paid advertising campaign management across search and social ad platforms, focused on lead generation and direct-response performance for business clients.
• Social Media Marketing Social media strategy, content creation, community management, and paid social campaigns for brands seeking to build and monetize an audience on social platforms.
• Web Design and Development Design and development of marketing websites for SMBs and brands, typically built on WordPress and focused on responsive design, lead capture, and brand presentation.
• Content Marketing Creation of blog posts, articles, website copy, and other content assets intended to support SEO, brand authority, and audience engagement for business clients.
• Online Reputation Management (ORM) Monitoring, suppression, and promotion of brand-related content across search results and review platforms to manage and protect the online reputation of business clients.
• Conversion Rate Optimization (CRO) Audit, testing, and optimization of landing pages and conversion funnels aimed at improving lead capture, sign-ups, and sales for business websites.
• Video Marketing Planning, production, and distribution of video content for brand promotion, social media, and paid campaigns, targeted at SMBs and brand marketers.
• White-Label WordPress Development Outsourced WordPress design, development, and maintenance delivered under the partner agency's own brand, targeted at digital marketing agencies that need to scale delivery.

Quantifiable outcome

• Ranked 2,000+ keywords on Google's first page for clients
• +4 more outcomes

Named customers1 record

Segments12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SEOValley Solutions: India-based digital marketing agency providing SEO, PPC, social media, and white-label services. Closely comparable in service breadth and the white-label partner model that Plandigi also operates.
• PageTraffic: Indian digital marketing agency founded in 2002, offering SEO, PPC, social media, and web design services to a similar SMB and mid-market clientele. Directly comparable in service mix, India-based delivery, and SMB-led GTM motion.
• Bruce Clay India: India arm of Bruce Clay, an SEO-led digital marketing agency offering SEO, PPC, and content services. Directly comparable on SEO-led service delivery and India-based execution.
• Gozoop: India-based integrated digital marketing agency covering SEO, social, performance, ORM, and content. Closely comparable service portfolio and target customer base.
• Social Beat: India-based digital marketing agency providing SEO, performance marketing, social media, and video marketing. Comparable service portfolio and SMB-to-mid-market customer focus.
• MediaMint: India-headquartered digital operations and white-label digital media services provider to agencies and brands globally. Strongly comparable to Plandigi's white-label WordPress and PPC management offering.
• Interactive Avenues (Avenues India): Full-service Indian digital marketing agency offering media planning, SEO, social, and creative services. Comparable on full-service digital marketing delivery to brands and SMBs in India.

Emerging players

• Winklix: India-based digital agency and white-label services provider for SEO, PPC, web development, and content. Comparable on the white-label development and SEO execution side, with similar SMB/agency focus.

Broad incumbents

• AdGlobal360: India-based digital marketing and technology services company offering SEO, paid media, content, and web development. Broader incumbent with white-label capabilities similar to Plandigi's.
• Webchutney (now iProspect India): Established Indian digital agency, now part of Dentsu's iProspect network, offering the full digital marketing suite. Comparable in service mix but operates at a much larger scale and brand tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/Plandigi2021

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plandigi