Imagineering Global

What Imagineering Global does

Imagineering Global LLP (also branded as PDI / Paul Danson Imagineering) is a UK-based architectural and interior design consultancy specializing in theatrical theming for hospitality, retail entertainment, and leisure venues. Founded and led by CEO Paul Danson, whose career began in television set design at Granada Television, the firm applies immersive, story-driven design principles drawn from set production techniques to commercial spaces. Core service lines include full architectural design from concept to completion, interior theming, bespoke lighting design, propping and interior dressing (sourcing antiques and vintage items across the UK and Europe), and masterplanning for retail, waterpark, hotel, and themed leisure developments. Major completed projects include The Oast House at Spinningfields Manchester, The Club House at Liverpool One (£2.5 million), The Canal House Birmingham (£2.5 million), and multiple Botanist venues for Living Ventures and The New World Trading Company.

The firm operates with a small specialist team of 1-10 employees from The Lodge Studio in Wilmslow, Cheshire, following a 2017 relocation from Manchester's Northern Quarter. Revenue is generated through project-based professional services fees quoted per engagement, with no publicly disclosed pricing; notable venue project values reach £2.5 million (the client's venue build cost, not the design fee). The go-to-market is sales-led and relationship-driven, secured through portfolio reputation, repeat engagements with established hospitality operators, and referrals rather than digital channels or volume-based demand generation.

Long-term client relationships centre on The New World Trading Company and Living Ventures (operators of The Botanist, The Oast House, The Trading House, and The Club House), Principal Hotel Company (De Vere estates and other hotel refurbishments), Allied London (Spinningfields real estate developments), and The Trafford Centre. The firm serves clients primarily across the UK with completed international projects in Germany, Malta, Portugal, Spain, Kazakhstan, and Barbados. No external institutional funding is disclosed, and ownership remains concentrated with the founder consistent with the LLP structure.

Name

Imagineering Global

Legal name

Imagineering Global LLP

Website

https://pauldanson.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Imagineering Global LLP is a UK-based architectural and interior design consultancy applying theatrical, immersive theming to hospitality, hotel, and retail entertainment venues. Led by founder Paul Danson, the firm serves operators including The New World Trading Company, Living Ventures, and Principal Hotel Company across the UK and Europe.

Ownership category

akta.pro rank

Product category

Architectural & Interior Design Services

NAICS

Interior Design Services (541410), Architectural Services (541310)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

Keywords

• Architectural design services
• Interior design services
• Themed hospitality design
• Immersive venue theming
• Bespoke lighting design

Headquarters

HQ city

Altrincham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Architectural and Interior Design Services: Professional design consultancy services for large-scale leisure projects, themed attractions, retail entertainment solutions, bars, restaurants, and hotels. Revenue is generated through project-based fees for design, architecture, interior design, and project supervision services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Imagineering Global is a B2B architectural and interior design consultancy that creates theatrical, story-driven venues for hospitality, leisure, and retail clients. Its core work covers full architectural design from concept to completion, themed interior design for bars, restaurants and hotels, themed leisure attractions, bespoke lighting design, and propping and interior dressing sourced through an extensive UK and European supplier network.

Product overview

Imagineering Global LLP is an award-winning international architectural design company offering a unified suite of design services centered on large-scale leisure design, themed leisure attractions, and retail entertainment solutions. The core offering combines architectural design services (from concept to completion) with interior design services featuring theatrical themed interiors for bars, restaurants, hotels, and retail spaces. Additional services include specialist propping and interior dressing (sourcing antiques and vintage pieces from the UK and Europe), custom lighting design including bespoke chandeliers, and themed leisure attraction design. The company's portfolio spans projects with clients including Granada Television, The Trafford Centre, Living Ventures, The New World Trading Company, Principal Hotel Company, and Allied London throughout the UK and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Design Services Full-service architectural design covering large scale leisure design projects, themed leisure attractions, and retail entertainment solutions. Services include building design from concept to completion, exterior architecture, and complete themed interior design for commercial hospitality and leisure clients.
• Interior Design Services Interior design specializing in theatrical themed interiors for bars, restaurants, hotels, and retail spaces. Includes custom furniture specification, FF&E (Furniture, Fixtures & Equipment), and complete interior dressing with props and collectables for hospitality operators and venue owners.
• Themed Leisure Attraction Design Design services for themed leisure attractions including visitor attractions, set designs for television productions, and themed entertainment venues, delivered for theme park and attraction developers seeking immersive story-driven environments.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Living VenturescoreStrategic or Co-development PartnerLong-term strategic partner for restaurant and bar developments. Living Ventures operates The Botanist chain and other hospitality brands. Imagineering Global has delivered multiple venues for Living Ventures including The Oast House Manchester, The Botanist venues across multiple UK locations, and The Club House Liverpool One.
• The New World Trading CompanycoreStrategic or Co-development PartnerOperators of The Botanist, The Oast House, The Trading House, and The Club House brands. Multiple ongoing collaborations on themed bar and restaurant venues across the UK.
• Principal Hotel CompanymajorStrategic or Co-development PartnerOngoing relationship for hotel refurbishment projects including De Vere Beaumont Estate, De Vere Latimer Estate, Oxford Thames, and Wotton House properties. Projects involve complete restaurant and bar redesign.
• Allied LondonmajorStrategic or Co-development PartnerReal estate developer of Spinningfields, Manchester. Commissioned The Oast House as a landmark venue and Garden pop-up bar at Left Bank. Mike Ingall of Allied London has provided ongoing project briefs.
• James Brown PhotographyminorOthersCommissioned photographer for client projects, particularly for The New World Trading Company venues. Photography credits appear on multiple venue project pages.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Jestico + Whiles: International architecture and interior design practice active in hospitality, education, and residential sectors. Larger incumbent that overlaps with Imagineering on hotel and leisure design work.
• Conran and Partners: Established architecture and interior design firm with a wide hospitality and mixed-use portfolio. Larger and broader incumbent that competes for premium hotel and leisure design briefs Imagineering also targets.

Others

• Seymourpowell: Design and innovation consultancy with experience in hospitality, brand, and experience design. Adjacent design-led firm rather than direct hospitality-venue competitor, but competes for similar high-profile creative briefs.

Direct peers

• Goddard Littlefair: Award-winning interior design studio with strong credentials in luxury hotels, restaurants, and bars. Comparable for high-end hospitality interior design engagements though with less of a theatrical/propping specialism.
• DesignLSM: Leisure and hospitality-focused interior design and branding agency. Direct competitor for themed bar, restaurant, and hotel interior briefs, with similar B2B clients in UK hospitality and retail entertainment.
• Mather & Co: UK-based design firm specializing in themed visitor attractions, museums, and immersive brand experiences. Highly comparable to Imagineering in applying theatrical, story-led design techniques to commercial leisure and cultural environments.
• B3 Designers: UK interior design practice focused on hospitality, leisure, and retail venues, including themed restaurants and hotels. Comparable offering scope and target client base to Imagineering Global.
• Foster Wilson Size: Architectural and design practice specializing in themed entertainment, visitor attractions, and leisure projects. Closely comparable to Imagineering in translating entertainment-industry theming into built commercial environments.
• Holmes Wood: Hospitality-focused interior design and branding studio with deep experience in bars, restaurants, and hotels across the UK. Competes for the same themed venue briefs as Imagineering.

Emerging players

• I-AM: Brand-led experience and interior design agency working across hospitality, retail, and leisure. Comparable for design-driven venue concepts but with a stronger brand-strategy orientation than Imagineering's theatrical theming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ImagineeringGBL
• Instagraminstagram.com/pdimagineering

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagineering Global