Medics

What Medics does

Medics (legal entity MEDIC'S BIOMEDICA s.r.l.) is a privately held Italian medical device distributor founded in 1963 by Franco Bernardini and headquartered in Lecce, in the Apulia (Puglia) region of southern Italy. The company distributes medical-surgical devices and electromedical equipment across nine product categories — anesthesia and resuscitation, electromedical equipment, assistive devices, vascular and endovascular surgery, dressings and bandages, orthopedics, obstetrics and gynecology, surgical specialties (covering 40+ subcategories), and urology — sourced from 15 international manufacturers including Medtronic, B. Braun, Smith & Nephew, Gore, Dentsply Astra, and Intersurgical.

The underlying operating model combines a stocked warehouse with a field sales and consulting team that delivers within 24 hours across Puglia and provides 24-hour emergency dispatch of life-saving devices. Technical personnel are trained in surgical procedures and aseptic technique and are authorized to enter operating rooms to provide real-time assistance during procedures. Value-added services include pre- and post-sale consulting, technical assistance, training, consumables rationalization by medical specialty, and facility outfitting support.

Medics generates revenue through two streams: one-time distribution sales of devices and equipment to hospitals, polyclinics, and home care patients, and professional services including consulting, technical assistance, operating room support, and emergency management. Pricing is quote-based with no publicly disclosed tiers, and customers are directed to request free estimates. The go-to-market is a dual channel — direct field sales targeting hospitals and ambulatory facilities in Puglia, plus a retail point-of-sale at the Lecce headquarters serving individual home care buyers. The company is family-controlled under the Petrucci family (Paolo Petrucci as Amministratore) and holds UNI EN ISO 9001:2015 quality certification.

Name

Medics

Legal name

MEDIC'S BIOMEDICA s.r.l.

Website

https://medics.it

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Medics (MEDIC'S BIOMEDICA s.r.l.) is a family-owned Italian medical device distributor founded in 1963 in Lecce, selling surgical devices and electromedical equipment from 15 international manufacturers to hospitals, polyclinics, and home care patients across the Puglia region, with 24-hour delivery and operating room support.

Ownership category

akta.pro rank

Product category

Medical Device Distribution

NAICS

Medical Equipment and Supplies Manufacturing (3391), Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

akta.pro secondary industries

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Equipment Installation, Maintenance, Repair & Sanitization Services (HSABAKAJ)

Keywords

• Medical device distribution
• Electromedical equipment
• Surgical instrument supply
• Healthcare technical assistance
• Home care assistive devices

Headquarters

HQ city

Lecce

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Device Distribution: Medic's Biomedica generates revenue through the sale and distribution of medical-surgical devices and electromedical equipment to healthcare professionals, hospitals, and healthcare facilities in the Puglia region. The company maintains a well-stocked warehouse enabling immediate availability and rapid delivery (within 24 hours) of all catalogued products.
2. Pre and Post-Sale Services: Revenue is also generated through associated service offerings including consulting, technical assistance, operating room support, and emergency management services delivered in real-time by qualified technicians.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Medics sells, maintains, and consults on medical-surgical devices and electromedical equipment to hospitals, polyclinics, and home-care patients across the Puglia region. The company distributes devices from 15+ global manufacturers across nine product categories and complements this with operating room assistance, technical support, consulting, training, and a 24/7 emergency delivery service for life-saving devices.

Product overview

Medics (MEDIC'S BIOMEDICA s.r.l.) is a medical device distributor based in Lecce, Italy, founded in 1963. The company operates as a single unified distribution and service platform offering nine main product categories: Anestesia e Rianimazione (anesthesia and resuscitation), Apparecchiature Elettromedicali (electromedical equipment), Ausili (assistive devices), Chirurgia vascolare ed endovascolare (vascular/endovascular surgery), Medicazione e bendaggi (dressings and bandages), Ortopedia (orthopedics), Ostetricia e Ginecologia (obstetrics and gynecology), Specialità chirurgiche (surgical specialties covering 40+ categories including cardiac, general, plastic, thoracic, neurosurgery, and ENT), and Urologia (urology). These products are complemented by six service offerings: operating room assistance, technical assistance, consulting, training, emergency management (24/7), and pre/post-sale services. The company distributes medical-surgical devices and electromedical equipment to healthcare facilities throughout the Puglia region.

Differentiator

Problem solved

Functional benefit

Products and services

• Anestesia e Rianimazione (Anesthesia and Resuscitation)
• Apparecchiature Elettromedicali (Electromedical Equipment)
• Ausili (Assistive and Home Care Devices)
• Chirurgia Vascolare ed Endovascolare (Vascular and Endovascular Surgery)
• Medicazione e Bendaggi (Wound Care and Bandages)
• Ortopedia (Orthopedics)
• Ostetricia e Ginecologia (Obstetrics and Gynecology)
• Specialità Chirurgiche (Surgical Specialties)
• Urologia (Urology)
• Assistenza Sala Operatoria (Operating Room Assistance)
• Assistenza Tecnica (Technical Assistance)
• Consulenza (Consulting)
• Formazione (Training)
• Gestione Emergenze ed Urgenze (Emergency Management)
• Servizi Pre e Post Vendita (Pre and Post-Sale Services)

Quantifiable outcome

• Delivery within 24 hours across the entire Puglia region
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, standard and flagship.

• B. BrauncoreChannel Partner/ Reseller/ DistributorB. Braun is one of the world's leading manufacturers of medical devices and pharmaceutical products. Medic's distributes B. Braun products within the Puglia region, serving healthcare facilities and professionals with the full range of B. Braun medical devices.
• Dentsply AstracoreChannel Partner/ Reseller/ DistributorDentsply Astra is a major manufacturer of dental and medical devices. Medic's serves as a regional distributor for Dentsply Astra products in the Puglia healthcare market.
• Flaem NuovastandardChannel Partner/ Reseller/ DistributorFlaem Nuova is an Italian manufacturer of aerosol and respiratory therapy devices. Medic's distributes Flaem Nuova products in the regional market.
• GorecoreChannel Partner/ Reseller/ DistributorW.L. Gore & Associates (Gore) is a global manufacturer of innovative healthcare products including vascular grafts and surgical meshes. Medic's distributes Gore products within the Puglia region.
• Hospital Programs (HP)standardChannel Partner/ Reseller/ DistributorHospital Programs is an Italian company focused on hospital equipment and programs. Medic's distributes Hospital Programs products in the regional market.
• IntersurgicalcoreChannel Partner/ Reseller/ DistributorIntersurgical is a global manufacturer of medical devices for respiratory and critical care. Medic's distributes Intersurgical products including the Starmed respiratory hoods for CPAP therapy in the Puglia market.
• Intrumente (RK Instrumente)standardChannel Partner/ Reseller/ DistributorRK Instrumente is a German manufacturer of surgical instruments. Medic's distributes these specialized surgical instruments within the Puglia region.
• Mar-FlowstandardChannel Partner/ Reseller/ DistributorMar-Flow is a Swiss manufacturer of medical devices. Medic's serves as a regional distributor for Mar-Flow products in Italy.
• MedilfystandardChannel Partner/ Reseller/ DistributorMedilfy is an Italian medical device company. Medic's distributes Medilfy products in the regional healthcare market.
• MedtronicflagshipChannel Partner/ Reseller/ DistributorMedtronic is a global leader in medical technology and devices. Medic's serves as a key regional distributor for Medtronic products in Puglia, representing one of the most prestigious partnerships in the company's portfolio.
• NeoMedstandardChannel Partner/ Reseller/ DistributorNeoMed is an Italian medical device company. Medic's distributes NeoMed products within the regional market.
• Smith & NephewcoreChannel Partner/ Reseller/ DistributorSmith & Nephew is a global medical technology company specializing in wound care, orthopedics, and endoscopy. Medic's distributes Smith & Nephew products across the Puglia region.
• Starmed (Intersurgical Group)coreChannel Partner/ Reseller/ DistributorStarmed is a brand of Intersurgical Group specializing in respiratory hoods for CPAP therapy in critical care. Medic's distributes Starmed products in the Puglia region as part of the Intersurgical partnership.
• SteryLabstandardChannel Partner/ Reseller/ DistributorSteryLab is an Italian company specializing in sterilization and laboratory products. Medic's distributes Sterylab products in the regional market.
• Wooyoung MedicalstandardChannel Partner/ Reseller/ DistributorWooyoung Medical is a Korean manufacturer of medical devices. Medic's distributes Wooyoung Medical products in the Italian regional market.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stryker Corporation: Global medical device manufacturer with orthopedic, surgical, and electromedical product portfolios. Comparable through product overlap in Medics' orthopedic and surgical specialty categories, and because some Medics manufacturer partners compete in adjacent Stryker segments, illustrating both competitive supply dynamics and partnership adjacency.
• McKesson Corporation: Global leader in pharmaceutical and medical-surgical distribution serving hospitals, pharmacies, and health systems. Comparable in distributing medical-surgical devices to hospitals with category breadth similar to Medics' 40+ categories, though at vastly greater scale and geographic reach.
• Cardinal Health Inc: Major US healthcare products distributor with a medical-surgical segment serving hospitals and ambulatory providers across multiple product categories. Comparable in offering breadth and provider-customer focus, although Cardinal Health operates a national manufacturing and distribution network vs Medics' regional model.
• Concordance Healthcare Solutions: US-based medical-surgical distributor serving acute care, primary care, and long-term care providers with broad product categories. Comparable in distribution-only model and category breadth to Medics, though operating at multi-state scale versus Medics' single Italian region.
• Medline Industries Inc: Largest privately held manufacturer and distributor of medical-surgical products in the US, offering a broad catalog across wound care, OR, DME, and exam-room categories. Comparable product breadth and direct-to-hospital go-to-market, including private-label products that mirror Medics' distributor-as-one-stop-shop positioning.
• Henry Schein Inc: Global healthcare distributor of medical, surgical, and dental products serving physician offices, ambulatory surgery centers, and hospitals. Comparable as a multi-category medical-surgical distributor with value-added services (technology solutions, practice management), although operating at vastly larger scale and global footprint vs Medics' regional Puglia focus.
• Becton Dickinson and Company (BD): Global medical technology manufacturer with extensive surgical, vascular, and electromedical product portfolios distributed both directly and through regional distributors such as Medics. Comparable through overlap of distributed product lines (vascular surgery, anesthesia, OR consumables), though BD operates as a manufacturer rather than distributor.
• Owens & Minor Inc: US-headquartered medical/surgical products distributor with a strong portfolio of surgical supplies, DME, and wound care products. Comparable business model (medical-surgical distribution + value-added services) but operating at enterprise scale with national logistics; a model for what Medics could evolve into with growth capital.
• Patterson Companies Inc: US distributor of medical and dental products, with a medical segment focused on physician practices and ambulatory care. Comparable in serving healthcare professionals with medical-surgical devices and supplies, though with a US/UK footprint and no Italian regional presence.

Emerging players

• Mölnlycke Health Care: Swedish-headquartered medical products company specializing in wound care, surgical supplies, and DME, with European-wide distribution. Comparable through category overlap (dressings, orthopedic, surgical specialties) and via its mix of branded manufacturing and distribution partnerships with regional distributors across Europe, including Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/medics.biomedica
• LinkedInlinkedin.com/company/medic-s-biomedica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medics