Dermfx
DermFx is a privately held Southern California medical spa chain operating six retail locations, a mobile Botox Express RV, and an e-commerce skincare shop, offering injectables, skin rejuvenation, body contouring, GLP-1 weight loss, and men's services to consumer patients.
- Company typePrivate
- Founded2004
- HeadquartersSunset Beach, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Dermfx does
DermFx is a privately held medical spa chain headquartered in Sunset Beach, California, operating six retail locations across Orange County and Los Angeles (Sunset Beach, Newport Beach, Redondo Beach, Orange, Dana Point, and the forthcoming Mission Viejo site). Founded over 20 years ago and owned by Erin Alonso, with medical direction led by Dr. Todd Miller, MD (a board-certified head and neck surgeon), the company delivers a broad menu of non-invasive and minimally invasive aesthetic procedures to consumer patients, primarily in Southern California.
The service portfolio spans injectables (Botox, Dysport, Xeomin, Daxxify wrinkle relaxers; Restylane, Juvéderm, RHAs, Belotero, SkinVive HA fillers; Radiesse, Sculptra, PRF/PRP biostimulators), skin rejuvenation (HydraFacial, Fraxel, CO2 resurfacing, Morpheus8, Ultherapy, chemical peels, microneedling), body contouring and wellness (CoolSculpting Elite, Emsculpt NEO, miraDry, laser hair removal, tattoo removal, Emsella, O-shot), a new medical weight loss line based on GLP-1/GLP-2 therapies, and a dedicated men's services vertical. A 40-foot mobile medspa branded Botox Express extends the brand to events and private bookings, and the company sells medical-grade skincare (SkinMedica, Alastin, Latisse) through its own e-commerce storefront.
DermFx monetizes primarily through per-treatment and per-unit transactional pricing, supplemented by a $99/month Club FX membership that offers tiered discounts on injectables, lasers, and skincare, plus a DermFx Rewards points program. Marketing is conducted via a content-rich website, Instagram, Facebook, YouTube, Yelp, an email newsletter, the company podcast, the annual Health and Beauty Expo, and the mobile Botox Express channel. In February 2026, DermFx entered a flagship real-world-evidence partnership with Obagi Medical (Waldencast plc) under the ALOHA Program to evaluate the saypha MagIQ hyaluronic acid injectable across its locations.
Dermfx firmographics
Firmographics- Name
- Dermfx
- Legal name
- DermFx
- Website
- https://dermfx.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DermFx is a privately held Southern California medical spa chain operating six retail locations, a mobile Botox Express RV, and an e-commerce skincare shop, offering injectables, skin rejuvenation, body contouring, GLP-1 weight loss, and men's services to consumer patients.
- Ownership category
- akta.pro rank
Dermfx industry classification
Industry- Product category
- Medical Spa (Medspa) Aesthetic Services
- NAICS
- Hair, Nail, and Skin Care Services (81211)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Medical Spas (Medi-Spas) (HSALAFAB)
- akta.pro secondary industries
- Medical Spas (Medi-Spa) (HSADAKAB), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)
Keywords
Where Dermfx is headquartered
LocationHeadquarters
- HQ city
- Sunset Beach
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Dermfx business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Aesthetic Treatment Services: Primary revenue from providing aesthetic medical procedures including injectables (Botox, fillers, wrinkle relaxers), laser treatments, skin rejuvenation, body contouring, and wellness treatments. Services are priced per unit, per treatment, or per session.
- Club FX Membership: $99/month membership program offering 15% off injectables, discounted Botox pricing ($10.99/unit), 20% off lasers and devices, 20% off skincare products, exclusive VIP events, and free LED light therapy during birthday month.
- Skincare Product Sales: Online shop and in-office sales of skincare products including SkinMedica, Alastin, and Latisse. Products sold through e-commerce platform with VIP savings for members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Pricing |
| Unit Pricing | Pay-as-you-go | Filler Treatments |
| Unit Pricing | Pay-as-you-go | Facial Treatments |
| Unit Pricing | Pay-as-you-go | Acne Treatments |
| Subscription | Monthly | Club FX Membership |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Dermfx product offering
Product offeringCore offering
DermFx is a Southern California medical spa chain that sells and delivers non-surgical and minimally invasive aesthetic treatments — including neuromodulator and filler injectables, laser and energy-based skin rejuvenation, body contouring, hair restoration, and sexual wellness procedures — across six physical locations and a mobile Botox Express RV. It also runs the recurring Club FX membership program and an online shop for medical-grade skincare products such as SkinMedica and Alastin.
Product overview
DermFx is a Southern California med spa network offering a comprehensive portfolio of aesthetic treatments across six locations. The core offering spans injectable treatments (wrinkle relaxers including Botox/Dysport/Xeomin/Daxxify; HA fillers including Restylane/Juvéderm/RHAs/Belotero/SkinVive; and biostimulators including Radiesse/Sculptra/PRF/PRP), skin rejuvenation procedures (laser treatments, chemical peels, microneedling, HydraFacial, skin tightening), body contouring (CoolSculpting Elite, Emsculpt NEO, Morpheus8), and men's services. The company operates a mobile Botox Express medspa in a converted RV and maintains a membership program (Club FX). A recent partnership with Obagi Medical integrates their saypha MagIQ hyaluronic acid injectable into the treatment portfolio through the ALOHA Program.
Differentiator
Problem solved
Functional benefit
Products and services
- Injectables Comprehensive injectable treatments for adult aesthetic patients covering wrinkle relaxers (Botox, Dysport, Xeomin, Daxxify), HA fillers (Restylane, Juvéderm, RHAs, Belotero, SkinVive), biostimulators (Radiesse, Sculptra, PRF, PRP, Cellenis Derma Gel PRP), and other injectables including AQUAGOLD, Kybella, and Sclerotherapy.
- Skin Rejuvenation Treatments Full-spectrum skin rejuvenation services including acne treatments (Smoothbeam, Agnes RF), hyperpigmentation solutions (Chemical Peels, IPL Photofacial, Genesis, Picore, Spectra), texture and tone procedures (Microneedling, Fraxel, CO2 Resurfacing, NOUVADerm), skin health treatments (Celluma Light Therapy, HydraFacial, Diamond Glow, Dermaplaning, Exosomes), and skin tightening (Morpheus8, Intracel, Ultherapy, Thread Lift, VZet, Scarlet Pro).
- Body Treatments Body contouring and wellness services including medical weight loss (GLP-1, GLP-2), body transformation (CoolSculpting Elite, CoolTone, Emsculpt NEO, Morpheus8 IGNITE, Venus Nova), laser hair removal, tattoo removal, sexual wellness (Emsella, CORE2 Intima, O-shot), sweat and odor reduction (miraDry), and hair restoration.
- Botox Express Mobile MedSpa A 40-foot RV converted into a self-care mobile medspa offering injectables (dermal fillers and wrinkle relaxers) and vitamin injections at events, private bookings, and at the Dana Point location; features luxury amenities including pink leather chairs, a cappuccino machine, and a selfie wall.
- Men's Aesthetic Services Aesthetic treatments tailored for male patients including Bro-tox, PRF/PRP hair restoration, laser hair removal, tattoo removal, miraDry sweat reduction, and Emsella sexual health treatments, packaged under a dedicated men's services category.
- Club FX Membership Recurring monthly membership program at $99/month (with a $99 sign-up fee and 6-month commitment) offering 15% off injectables, Botox at $10.99/unit, Dysport at $3.15/unit, 20% off lasers and devices, 20% off skincare products, exclusive VIP events, and free LED light therapy during the member's birthday month.
- Online Skincare Shop Online e-commerce storefront selling medical-grade skincare essentials including SkinMedica and Alastin Skin Care products, as well as Latisse, with VIP-style member pricing and direct-to-consumer checkout.
- DermFx Rewards Program Patient loyalty program awarding points for treatments and product purchases that can be redeemed for discounts and exclusive benefits across DermFx locations and online shop.
- Training Models Program Discounted treatment program (up to 50% off or more) offered to models receiving aesthetic procedures performed by nurse trainees under trainer supervision, providing hands-on learning opportunities for clinical staff.
Quantifiable outcome
- CoolSculpting Elite eliminates up to 20-25% of treated fat
- +4 more outcomes
Companies that use Dermfx
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Dermfx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Dermfx partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Obagi Medical (Waldencast plc)flagshipDermFx is a key partner in Obagi Medical's ALOHA (Aesthetics Leadership with Obagi's Hyaluronic Acid) Program to generate real-world evidence for the Obagi saypha MagIQ hyaluronic acid injectable. The structured evaluation program assesses clinical safety and efficacy data from FDA pivotal trials in everyday practice settings across DermFx's Southern California med spa locations. DermFx providers gain hands-on experience with the product and initial findings will be presented at internal meetings and regional events. This partnership underscores Obagi Medical's commitment to delivering innovative injectable aesthetics while empowering independent regional med spas.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Dermfx competitors and assessment
Company assessmentDirect peers
- LaserAway: Largest U.S. medspa chain with strong California presence offering laser hair removal, injectables, body contouring, and skin treatments — directly comparable multi-location medspa model targeting similar SoCal consumers.
- Beverly Hills Rejuvenation Center: Multi-location medical spa and wellness center offering hormone therapy, weight loss, injectables and body contouring; comparable medspa chain with overlapping aesthetic and wellness services.
- Skin Laundry: California-originated medspa brand offering facials, laser, and injectables in a clinic/membership-style format; directly comparable SoCal-rooted aesthetic clinic targeting similar demographic.
- Ideal Image: National medspa franchise specializing in Botox, fillers, laser hair removal and body contouring; comparable direct-to-consumer aesthetic service chain with similar treatment menu and membership-style pricing.
- SkinSpirit: Multi-location medical spa offering injectables, laser treatments, body contouring and skincare with a clinically-led positioning; comparable premium medspa chain with overlapping service menu.
- The Cosmetic Skin Institute: Multi-provider medical spa and dermatology practice offering injectables, lasers and body treatments with a similar physician-supervised model in California.
Broad incumbents
- Galderma: Global dermatology and aesthetics company behind Restylane, Sculptra and Dysport that DermFx administers; key upstream incumbent whose product portfolio and training programs directly shape DermFx's service economics.
- Allergan Aesthetics (AbbVie): Manufacturer of Botox, CoolSculpting, and the largest portfolio of aesthetic products DermFx depends on; relevant incumbent shaping pricing, supply, and training for the medspa category.
Regional players
- SEV Laser: Aesthetic medspa brand primarily operating outside California (East Coast/Midwest) with comparable laser hair removal, skin and injectable services; relevant competitor in same category but different geography.
Others
- Obagi Medical (Waldencast): Strategic partner of DermFx through the ALOHA Program for the saypha MagIQ injectable and provider of medical-grade skincare sold through DermFx; comparable as both a supplier and a flagship partner influencing DermFx's treatment menu.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dermfx social profiles
Digital presenceDermfx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dermfx leadership team
Management profileNumber of profiles
Profiles2 records
Dermfx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dermfx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dermfx
What does Dermfx do?
DermFx is a Southern California medical spa chain that sells and delivers non-surgical and minimally invasive aesthetic treatments — including neuromodulator and filler injectables, laser and energy-based skin rejuvenation, body contouring, hair restoration, and sexual wellness procedures — across six physical locations and a mobile Botox Express RV. It also runs the recurring Club FX membership program and an online shop for medical-grade skincare products such as SkinMedica and Alastin.
Is Dermfx a public or private company?
Dermfx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dermfx founded?
Dermfx was founded in 2004. It employs 101 to 250 people.
Where is Dermfx based?
Dermfx is headquartered in Sunset Beach, United States, in the North America region.
How does Dermfx make money?
Three revenue lines are on record. Aesthetic Treatment Services are the primary driver. The others are club FX Membership and skincare Product Sales.
Who are Dermfx's main competitors?
Direct peers on record are LaserAway, Beverly Hills Rejuvenation Center, Skin Laundry, Ideal Image, SkinSpirit and The Cosmetic Skin Institute. Broad incumbents are Galderma and Allergan Aesthetics (AbbVie). SEV Laser is listed as a regional player. Obagi Medical (Waldencast) is listed as an others.
Does Dermfx have an API?
No public API is recorded for Dermfx.
What industry is Dermfx in?
Dermfx's product category is Medical Spa (Medspa) Aesthetic Services. Its primary akta.pro industry code is HSALAFAB, Medical Spas (Medi-Spas), with a secondary code of HSADAKAB, Medical Spas (Medi-Spa). Its NAICS code is 81211 and its SIC code is 2844.