Super Ego
Super Ego is a Russia/CIS-anchored direct-to-consumer company that sells Master Kit, a multimedia self-development platform for subconscious reprogramming, available via web and mobile apps, with premium mentorship by founder Darya Trutneva and a partner/MLM distribution network.
- Company typePrivate
- Founded2015
- HeadquartersKazan, Russia
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Super Ego does
Super Ego is a Russia/CIS-anchored direct-to-consumer self-development company that sells the Master Kit, a multimedia online platform for subconscious reprogramming aimed at individual consumers seeking transformation in finances, relationships, health, and life purpose. The core product is delivered as a web application and native mobile apps on iOS and Android, combining video, audio, text, and workbooks structured around a proprietary methodology authored by Darya Trutneva, who also delivers the top-tier personal mentorship at $14,459 per year. The company's intellectual property and licensing are held through Cyprus-registered BROADMIND LIMITED (HE 394653), with regional operating entities in Russia (ООО «Мастер Кит») and Kazakhstan (ТОО «Master Kit Kazakhstan»); the Master Kit software is registered with the US Library of Congress Copyright Office (November 21, 2018).
Super Ego operates primarily as a direct-to-consumer subscription business under a recurring annual license model, with a tiered product ecosystem that includes the core Master Kit, Master Mind, an AI-tagged "Master Kit Assistant (SEA)" module, a Diagnostics tool, premium personal Mentorship, month-long Curator coaching, a Motivational Level module, and thematic courses. Marketing and customer acquisition are driven by an extensive blog, active social media communities on VK, Facebook, YouTube, and Instagram, email newsletters, periodic events such as Open Day, and a multi-level partner/referral network that allows existing customers to build a business within the Super Ego ecosystem. The company claims 75,000+ customers worldwide and frames its offering around a new 2025 "Accompaniment" format that bundles guided support into daily micro-steps.
The business model combines a low-disclosed recurring base subscription with high-margin premium tiers and a partner-driven distribution layer that resembles network/affiliate marketing. All Master Kit trademarks are reserved by BROADMIND LIMITED, and the founder's persona is central to both the methodology and the highest-priced offering, creating key-person dependency. No external institutional funding, headcount data, or audited financials are disclosed in the available material.
Super Ego firmographics
Firmographics- Name
- Super Ego
- Legal name
- ТОО «Master Kit Kazakhstan»
- Website
- https://super-ego.info
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Super Ego is a Russia/CIS-anchored direct-to-consumer company that sells Master Kit, a multimedia self-development platform for subconscious reprogramming, available via web and mobile apps, with premium mentorship by founder Darya Trutneva and a partner/MLM distribution network.
- Ownership category
- akta.pro rank
Super Ego industry classification
Industry- Product category
- Personal Development Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Standalone Creator Course Platforms (Branded Schools) (MPACALAB)
- akta.pro secondary industries
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Super Ego is headquartered
LocationHeadquarters
- HQ city
- Kazan
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Super Ego business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Master Kit Software License (Subscription): Primary revenue stream from licensing the Master Kit software platform via a subscription model. Users purchase a license agreement for access to the product, with license fees charged on a recurring basis (subscription). The license agreement is referred to as 'Лицензионное соглашение на использование программного обеспечения Master Kit'.
- Annual Personal Mentorship by Darya Trutneva: Premium one-on-one coaching product priced at $14,459 for a full year of personal accompaniment with the methodology's author, including bi-monthly Zoom calls and direct chat access.
- Mobile App Distribution: Revenue partially generated through mobile applications distributed via Google Play and Apple App Store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Master Kit Platform License |
| Subscription | Annual | Annual Personal Mentorship by Darya Trutneva |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Super Ego product offering
Product offeringCore offering
Super Ego sells Master Kit, an online subscription-based self-development platform that combines multimedia courses, interactive exercises, and a proprietary subconscious reprogramming methodology. The company complements its software with personalized coaching services including mentorship, master-class programs, and diagnostics tools aimed at personal transformation for individual consumers.
Product overview
Super Ego offers Master Kit, a self-regulation platform designed to help users transform their lives through subconscious work. The core product is Master Kit, an online multimedia platform available 24/7 via web and mobile app. The ecosystem includes several complementary products: Master Mind for advanced coaching, Master Kit Assistant (SEA) as an AI support module, Диагностика (Diagnostic) for initial assessment, Наставничество (Mentorship) for premium personalized guidance with founder Darya Trutнева, Месяц работы с куратором for monthly coaching, Мотивационный уровень for motivational support, and Тематические курсы for topic-specific courses on self-esteem themes. The company also offers subscription-based licensing for software access.
Differentiator
Problem solved
Functional benefit
Brands
- Master Mind: Product under the Master Kit brand family.
- Master Kit Assistant
- Диагностика (Diagnostics)
- Месяц работы с куратором (Month of work with curator)
Products and services
- Master Kit Core online subscription platform combining multimedia courses, interactive exercises, and a proprietary subconscious reprogramming methodology for individual personal-development seekers.
- Master Mind Premium coaching-focused program layered on top of Master Kit, offering higher-touch personal development guidance for individual subscribers seeking deeper transformation.
- Mentorship One-on-one mentorship service providing personalized guidance from expert mentors as a premium add-on to Master Kit subscribers.
- Diagnostics Automated personal development assessment tools that allow users to measure their progress and current state within the Master Kit methodology.
- Thematic Courses Targeted topical self-development courses offered as standalone or add-on content on the Master Kit platform for individual learners.
- Month with Curator
- Master Kit Assistant (SEA)
- Motivational Level
Companies that use Super Ego
Customer profileSegments1 record
Ideal customer profiles1 record
Super Ego technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Super Ego partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Super Ego competitors and assessment
Company assessmentEmerging players
- Insight Timer: Consumer meditation and personal development app with subscription tiers and creator-led content; overlaps with Master Kit on the consumer self-improvement mobile subscription model and mindfulness-adjacent themes.
Direct peers
- Gaia: Subscription video and learning platform focused on personal transformation, consciousness, and alternative wellness content; overlaps with Master Kit's self-development, subconscious, and life-purpose themes via a similar subscription course library.
- Mindvalley: Global subscription-based online personal transformation and self-development learning platform with creator-led programs, mobile app, and premium tiers — the closest functional analog to Master Kit in product model, target buyer, and GTM motion.
- Landmark Worldwide: Global personal development seminar and curriculum business selling transformational programs at premium price points; comparable in methodology-led, self-improvement positioning and willingness of customers to pay high per-program fees.
- Hay House: Publisher and educator in the self-help/personal development space offering courses, events, and multimedia programs tied to specific authors — comparable author-centric, methodology-driven business model targeting similar personal-development buyer personas.
- Tony Robbins (Robbins Research International): Premium-tier personal development brand built around a single founder-figure, with high-priced mentorship, courses, and events; structurally analogous to Master Kit's founder-centric, methodology-led premium offering at $10K+ price points.
Broad incumbents
- Udemy: Large-scale online learning marketplace with creator-led courses spanning personal development; overlaps with Master Kit in consumer-paid video course format and self-improvement catalog, but operates a marketplace model rather than a single-author methodology.
- Headspace: Mass-market consumer subscription app for mindfulness, mental wellness, and personal development; comparable D2C consumer subscription model with mobile-first delivery, though focused on meditation rather than subconscious reprogramming.
- Coursera: Major online learning platform offering subscription access to courses including personal development; comparable as an all-access subscription learning destination, though anchored to accredited institutions rather than independent methodologies.
- MasterClass: Premium subscription platform offering creator-led video courses from renowned experts across diverse categories; comparable in branded-creator-led course architecture and all-access subscription pricing, but operating at much larger scale and broader category scope.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Super Ego social profiles
Digital presenceSuper Ego financial estimates
Financial estimateRevenue estimate
Valuation estimate
Super Ego leadership team
Management profileNumber of profiles
Profiles2 records
Super Ego subsidiaries and ownership
Company hierarchySubsidiaries1 record
Super Ego funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Super Ego M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Super Ego
What does Super Ego do?
Super Ego sells Master Kit, an online subscription-based self-development platform that combines multimedia courses, interactive exercises, and a proprietary subconscious reprogramming methodology. The company complements its software with personalized coaching services including mentorship, master-class programs, and diagnostics tools aimed at personal transformation for individual consumers.
Is Super Ego a public or private company?
Super Ego is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Super Ego founded?
Super Ego was founded in 2015.
Where is Super Ego based?
Super Ego is headquartered in Kazan, Russia, in the Europe region.
How does Super Ego make money?
Three revenue lines are on record. Master Kit Software License (Subscription) is the primary driver. The others are annual Personal Mentorship by Darya Trutneva and mobile App Distribution.
Who are Super Ego's main competitors?
Insight Timer is listed as an emerging player. Direct peers are Gaia, Mindvalley, Landmark Worldwide, Hay House and Tony Robbins (Robbins Research International). Broad incumbents are Udemy, Headspace, Coursera and MasterClass.
Does Super Ego have an API?
No public API is recorded for Super Ego.
What industry is Super Ego in?
Super Ego's product category is Personal Development Software. Its primary akta.pro industry code is MPACALAB, Standalone Creator Course Platforms (Branded Schools), with a secondary code of MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries). Its NAICS code is 513210 and its SIC code is 7372.