Du Assassins

Name

Du Assassins

Legal name

DU Assassins

Website

https://du-assassins.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Providing social media marketing, digital marketing, brand activation, and new product launch strategy services to companies and startups.
2. Conference and Event Services: Organizing startup conferences and offering startups conference services, networking opportunities with 200+ Startups and CEOs
3. Sponsorships and Media Collaboration: Offering cash/kind sponsorships and media collaboration services for college societies, fests, and events
4. Email Subscription: Subscription-based model offering email notifications and prime reader experience; initial free access with potential paid membership conversion
5. Startup Listing: Listing startups on their platform with benefits including publicity, investors meet, conferences invite, networking, and business growth assistance

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Du Assassins operates a Delhi University-focused digital media platform that publishes editorial coverage of market analysis, technology, finance, startups, education, and student lifestyle. Alongside the free news website, it sells professional services including digital marketing, brand activation, sponsorships, media collaborations, paid startup listings, and an annual startup conference that connects founders and investors.

Product overview

Du Assassins is a media and news platform that operates as a single unified website offering news coverage, startup promotion services, and conference hosting. The platform covers market analysis, business transformation, technology, finance, startups, conferences, and student lifestyle content. The main products include the DU Assassins news platform itself, the DU Assassins Conference service for startup networking, and the List Your Startup promotion service. All offerings are delivered through the main website platform without a modular platform-plus-add-ons architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Du Assassins News and Media Platform A news and media website providing editorial coverage of market analysis, business transformation, technology trends, finance, fashion, innovation, startups, funding, conferences, education, and student lifestyle for Delhi University students and the broader Indian startup ecosystem.
• Du Assassins Conference A startup conference platform that brings together entrepreneurs, investors, and industry experts for networking events and knowledge-sharing sessions, connecting attendees with 200+ startups and CEOs.
• List Your Startup Service A paid startup listing and promotion service that publishes startups on the Du Assassins platform, provides investor meet access, conference invites, networking opportunities with other startups and CEOs, and business growth assistance.
• Digital Marketing and Brand Activation Services Professional services offering social media marketing, digital marketing, brand activation, and new product launch strategy to companies and startups seeking to reach the Delhi University student audience.
• Sponsorships and Media Collaboration Service Service offering cash/kind sponsorships and media collaboration arrangements for college societies, fests, and events, enabling brands and companies to associate with Delhi University cultural and academic activities.

Quantifiable outcome

• Partnered with 200+ Startups and CEOs
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• 200+ Startups and CEOscoreGTM or Marketing Partner · 1 March 2024Strategic network partnership with over 200 startups and CEOs who participate in DU Assassins conferences and networking events, providing mutual visibility and business development opportunities
• GoogleminorOthersAcknowledged partner with whom DU Assassins has expressed gratitude; targeting additional partnerships with Apple, Microsoft, NVIDIA and Amazon as future goals

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• E27: Asia-focused startup media and events platform covering founders, investors, and tech. Comparable on editorial coverage of startups plus paid conferences and community activation.
• Internshala: Indian online platform for internships and student-fresher hiring, serving the same college-student demographic with content, listings, and employer marketing. Closely comparable on student-audience monetization model.
• Careers360: Education and career guidance platform in India covering colleges, exams, and placements. Comparable as a DU-ecosystem content destination with sponsorship and marketing services to education brands.
• CollegeDunia: India-based college discovery and student-review platform. Comparable as a DU-anchored student information and content site with sponsorship/marketing monetization, though more focused on admissions than startups.
• CollegeDekho: India-based college search and education platform with marketing services for education brands. Comparable as a content-driven student platform monetized via sponsorships and brand partnerships.
• YourStory: India's largest English-language startup media platform covering founders, funding, and entrepreneurship. Highly comparable to DU Assassins on startup news coverage, founder storytelling, and event/community activation, but at a national rather than single-university scale.
• Inc42: Indian startup and tech media outlet producing news, analysis, and events around the Indian startup ecosystem. Comparable on startup journalism, conferences, and paid media services, with a broader geographic scope than DU Assassins.

Regional players

• MediaNama: India-focused digital media outlet covering tech, policy, and business. Comparable as an India-based editorial-driven digital publisher monetized through events, reports, and marketing services.

Broad incumbents

• ScoopWhoop: Large Indian digital media brand producing youth-oriented content. Comparable as a content-first digital publisher selling branded and sponsored content to brands targeting young Indian audiences.
• Entrepreneur India (Entrepreneur Media India): India edition of a global entrepreneur media brand covering startups, business, and leadership. Comparable in startup editorial and event content, with significantly greater scale and brand authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/du_assassins
• YouTubeyoutube.com/channel/UCy2avpfQga8TPTd0ssLbAVA?view_as=subscriber
• Facebookfacebook.com/duassassins
• LinkedInlinkedin.com/company/du-assassins
• Instagraminstagram.com/du_assassins/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Du Assassins