Convia

Name

Convia

Legal name

Convia

Website

https://convia.dz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Furniture Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industry

Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG)

Keywords

• Custom kitchen furniture
• Made-to-measure wardrobes
• Bathroom furniture manufacturing
• Interior fit-out services
• Bespoke furniture design

Headquarters

HQ city

Algiers

HQ country

Algeria

HQ region

Africa

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Furniture Product Sales: Convia generates revenue through the sale of custom and standard furniture products including kitchens, bathroom furniture, wardrobes (dressings), TV units, and decorative elements. Products are sold directly through showrooms and commercial representatives across Algeria. The company offers both entry-level (economical) and premium (personalized/custom) product lines.
2. Installation and Design Services: Convia provides complete project management from initial study through final installation and reception. Design consultation and installation services are bundled with product sales, supporting the customer throughout the entire project lifecycle.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Convia designs, manufactures and installs made-to-measure interior furniture for residential and project customers in Algeria. Core product lines include fitted kitchens (entry-level économique, signature Convia, and fully personalized with 10,000+ color/decor combinations), humidity-resistant bathroom furniture, custom wardrobes/dressings with sliding or hinged doors, modern TV units, and decorative elements, all delivered with bundled design consultation and professional installation.

Product overview

Convia is a custom interior design and furniture company specializing in bespoke fitted furniture solutions. The product portfolio centers on three core categories: fitted kitchens (including Cuisine économique, Cuisine Convia, and Cuisine personnalisée with customization options), bathroom furniture (including various drawer and door models and columns), and wardrobes/dressings (including Dressing personnalisé, Dressing princesse, and Dressing standard with French or sliding door options). The company provides end-to-end service from design consultation through professional installation, with specialists helping customers plan spaces according to dimensions, layout preferences, and budget constraints. Additional offerings include TV furniture and decorative elements, all designed with a focus on ergonomic, aesthetic, and technical considerations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuisine économique (Entry-level kitchen) Budget-friendly contemporary and design fitted kitchens aimed at cost-conscious residential customers; priced from 150,000 DZD.
• Cuisine Convia (Signature kitchen) Convia-branded signature fitted-kitchen collection representing the company's standard fitted-kitchen offering for residential customers.
• Cuisine personnalisée (Custom kitchen) Fully custom fitted kitchen tailored to individual customer dimensions, layout and design preferences, with 10,000+ color and decor combinations; includes matte-grey finish variants.
• Modèle 02 tiroirs (Bathroom – 2 drawers) Bathroom storage unit with two drawers; part of Convia's humidity-resistant bathroom furniture line; priced from 30,000 DA.
• Modèle 02 portes (Bathroom – 2 doors) Bathroom storage unit with two doors, providing closed storage for bathroom spaces; part of the humidity-resistant bathroom line.
• Modèle 01 tiroir (Bathroom – 1 drawer) Compact bathroom storage unit with one drawer; part of Convia's humidity-resistant bathroom furniture line.
• Colonnes (Bathroom columns) Vertical bathroom column storage units; part of the humidity-resistant bathroom furniture range.
• Dressing personnalisé (Custom wardrobe) Custom-made wardrobe tailored to customer dimensions (e.g., 240cm H x 300cm W x 45cm D), part of the made-to-measure Dressing line; priced from 240,000 DZD.
• Dressing princesse (Princess-style wardrobe) Princess-style wardrobe offering an elegant bedroom-storage design within Convia's Dressing range; priced from 190,000 DZD.
• Dressing standard (Standard wardrobe) Standard wardrobe with either French (hinged) or sliding-door configuration; entry-level Dressing SKU priced from 90,000 DZD.
• Meuble TV (TV stand) Modern TV-stand furniture in a variety of designs and colors, with dimensions of approximately 120cm H x 180cm W x 30cm D; priced from 90,000 DA.
• Design consultation, installation and project management End-to-end project service covering initial design study, ergonomic/aesthetic consultation, project management and professional installation, bundled with product purchases for residential and construction/real-estate customers in Algeria.

Quantifiable outcome

• 5 years of experience in custom furniture manufacturing
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• CondorminorStrategic or Co-development Partner · 2 April 2024Convia partnered with Condor for the SICAN cancer awareness event organized on International Cancer Day. Convia presented a healthy nutritional program in collaboration with specialized doctors and chefs as part of the awareness and prevention initiative.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Nobia: European kitchen manufacturing group operating multiple brands across multiple countries. Relevant as a broader incumbent in the custom kitchen category that Convia operates in, but at much larger scale and with diversified brand portfolio.
• Lapeyre: French home renovation retailer offering kitchens, bathrooms, doors, and storage. Comparable to Convia in residential interior fit-out categories but operates at much larger scale and broader product portfolio.
• IKEA: Global furniture and home furnishings retailer. Indirectly comparable as the dominant furniture category incumbent whose standardized offering contrasts with Convia's full-customization model; relevant for market-share context in North Africa.
• Leroy Merlin: Global home improvement retailer with strong presence in Mediterranean markets. Adjacent to Convia's interior furniture and home renovation categories, with potential to capture DIY customers who would otherwise visit custom showrooms.

Direct peers

• Howdens Joinery: UK-based kitchen and joinery manufacturer with a depot-based distribution model serving trade customers. Comparable to Convia's showroom-plus-field-rep model for custom fitted furniture in a defined geographic market.
• Mobalpa: French custom kitchen, bathroom, and storage furniture manufacturer with strong showroom network. Directly comparable to Convia's product categories (cuisine, salle de bain, dressing) and made-to-measure value proposition.
• Cuisine Plus: French custom kitchen retailer and manufacturer with showrooms across France and select international markets. Comparable to Convia in tiered pricing (entry, mid, premium) and design-consultation-led sales.
• Häcker Systemat: German manufacturer of custom kitchens with extensive international dealer network. Comparable to Convia in custom kitchen production with high configurability and dealer-distributed showroom sales.
• Schmidt Groupe: Major French custom kitchen and interior furniture manufacturer with international showroom network. Directly comparable to Convia's core business of made-to-measure kitchens, bathrooms, and wardrobes with personalized configurations.

Others

• Mr. Bricolage: French home improvement and DIY retail chain with North African franchise presence. Adjacent to Convia as a home renovation ecosystem participant rather than a direct custom-furniture competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ConviaDZ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convia