What FOCUS SECURITY AS does

Plisseshop operates a direct-to-consumer e-commerce business selling custom-made interior window treatments to Norwegian residential customers. Founded in 2020 and headquartered in Larvik, Norway, the company sells four core product categories through its own online store at plisseshop.no: plissé curtains (including honeycomb and Sømløs variants), wooden blinds in bamboo and linden, lamella blinds for sliding doors and glazed balconies, and roller blinds in blackout, light-filtering, and screen variants. Every order is manufactured to the customer's exact window dimensions with no standard sizes, addressing the recurring consumer pain point of ill-fitting off-the-shelf window treatments. The company backs every product with a 5-year warranty and a price-match guarantee and offers a 100+ color/textile selection across categories.

The platform's core technical asset is a real-time pricing configurator that lets customers enter window measurements and textile options to receive an exact quote without registration. A 24/7 AI chatbot, provided by third-party vendor Astrove.ai, handles customer questions and processes orders directly within the chat interface. The site supports payments via Google Pay, Klarna, Mastercard, Visa, American Express, and Vipps. For higher-consideration orders, the company offers free in-home consultation with professional measurement in four Norwegian regions (Oslo-region, Vestfold, Telemark, and Østfold) and optional installation in the Oslo region. Standard delivery lead time is approximately 14 days from order confirmation, with products shipped direct from production to customer.

The business model is straightforward one-time-purchase e-commerce: revenue is generated per order based on custom specifications, with no subscription or recurring component. The go-to-market is product-led growth anchored on the online configurator, supplemented by SEO-optimized content organized by product type and room use case, an AI chatbot for conversion support, and free consultation as a sales-assist layer for complex orders. The customer base consists of residential homeowners (B2C), with no disclosed enterprise or B2B contracts, and operations are confined to Norway. The firmographic record attributes FOCUS SECURITY AS as the parent entity, but no ownership linkage is documented in the operational data, and all substantive activity pertains to Plisseshop.

Name

FOCUS SECURITY AS

Legal name

Plisseshop.no

Website

https://focussecurity.info

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Plisseshop is a Norwegian direct-to-consumer e-commerce retailer (founded 2020, Larvik) selling custom-made interior window treatments — plissé curtains, blinds, lamella, and roller blinds — manufactured to exact customer measurements via an online real-time pricing configurator and 24/7 AI chatbot, serving residential homeowners.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandefjord

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Custom Window Treatment Sales: One-time purchase of custom-made window treatments including pleated blinds, shutters, roller blinds, and vertical blinds. All products manufactured to exact customer-specified measurements. No subscription or recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FOCUS SECURITY AS manufactures camera surveillance and access control hardware, and develops software solutions with integration and overall system capabilities for security deployments. The company combines physical security products with software to deliver integrated security offerings to customers.

Product overview

Plisseshop is a direct-to-consumer online retailer specializing in custom-made indoor window treatments sold through a web-based configurator. The product portfolio includes four core categories: plisségardiner (pleated curtains), persienner (blinds), lamellgardiner (lamella blinds), and rullegardiner (roller blinds). All products are manufactured to exact customer-specified measurements with no standard sizes. The offering includes sub-variants such as the Sømløs seamless plissé curtain (with 16 mm profile) and lystett blackout plissé curtains in over 50 colors. The company supplements its e-commerce platform with an AI chatbot for 24/7 ordering assistance and offers complementary services including free on-site consultation and optional installation in the Oslo region.

Differentiator

Problem solved

Functional benefit

Products and services

• Camera Surveillance Systems
• Access Control Systems
• Security Software Solutions

Quantifiable outcome

• 100+ color and textile options available
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• JELD-WEN: Global manufacturer of windows, doors and related building products including some window treatment lines. Comparable as a large incumbent serving residential renovation with adjacent category exposure.
• IKEA: Mass-market furniture retailer with a substantial window covering line (FYRTUR, TUPPLUR, cellular and roller blinds). Comparable as a low-cost standard-size competitor in the same Norwegian-Nordic market, exerting pricing pressure on Plisseshop's premium custom offering.
• Hunter Douglas: World's largest manufacturer of custom window coverings (blinds, shades, shutters). Highly comparable as the dominant incumbent in Plisseshop's product category, with similar custom-configurator distribution and far broader scale.
• Luxaflex: Branded window coverings retailer owned by Hunter Douglas with strong European/Nordic retail presence. Comparable for matching custom-configurator-led premium positioning and product range.

Direct peers

• Blinds.com: US D2C custom window coverings pure-play with online configurator and made-to-order manufacturing. Highly comparable as a direct digital-native custom window treatment retailer.
• 3 Day Blinds: US custom D2C/measured blinds and shades retailer with rapid manufacturing turnaround. Relevant comparable for the custom-configurator with consultation hybrid model.
• The Shade Store: Premium US D2C custom window treatments retailer offering made-to-measure shades, blinds and drapery with strong configurator-led e-commerce. Comparable premium positioning and custom-only model.
• Hillarys: UK D2C custom blinds, curtains and shutters retailer with in-home consultation, online configurator and made-to-measure manufacturing. Closest comparable in business model: custom sizes, in-home measurement, online configurator, and 24/7 customer ordering.

Regional players

• Krone Vinduer: Norwegian/Scandinavian window manufacturer serving residential renovation. Comparable as a regional incumbent whose customer base overlaps Plisseshop's renovating homeowners.
• Solskjerming Norge / Markisemannen: Norwegian interior sun-shading (solskjerming) supplier including custom indoor blinds and shades. Direct regional competitor selling comparable made-to-order products into the Norwegian residential market Plisseshop targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOCUS SECURITY AS