Azenco

What Azenco does

Azenco is a privately held French manufacturer and installer of outdoor protection and lifestyle products, founded in 2011 and headquartered in Cazères (Haute-Garonne). The company designs, fabricates, and installs custom aluminum pool enclosures (ultra-low, low, mid-height, and high models), motorized and battery-powered pool shutters, mobile pool-terrace systems (Pooldeck), flexible pool covers (C-Design), bioclimatic pergolas, retractable-canvas pergolas, verandas, and aluminum carports including a solar photovoltaic variant. All production is performed in-house at the Cazères facility, using Qualicoat and Qualimarine-certified aluminum profiles with polycarbonate glazing; the company holds multiple registered patents including the Roll'n'roll double-caster deployment system, the Recouvrement d'ossature triple-seal telescopic nesting, solar motorization, and a portable lithium-ion battery pool roller.

Azenco sells exclusively through a direct-to-customer model in France via a network of 20+ regional technicians, agency/showrooms in Bordeaux, Toulouse, Paris, and Vaucluse, plus website and phone quote requests. Revenue streams are predominantly one-time hardware sales priced from €3,400 to €22,800, supplemented by professional installation services, an after-sales e-commerce shop (boutique.azenco.fr), and 12x interest-free financing arranged through a partnership with Franfinance. The company has expanded its geographic footprint through dedicated regional entities in the United Kingdom, Italy, and Spain, and serves a primary customer base of French residential pool owners requiring safety-compliant (NF P90-308/309) pool protection and extended swimming seasons. The business model is best characterized as vertically integrated custom industrial fabrication with a field-sales distribution layer, targeting B2C/SMB residential buyers in France and selected Southern European markets.

Name

Azenco

Legal name

Azenco

Website

https://azenco.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Azenco is a French manufacturer and installer of custom aluminum pool enclosures, pool shutters, pergolas, carports, and mobile pool-terrace systems, selling direct to residential customers across France and in the UK, Italy, and Spain.

Ownership category

akta.pro rank

Product category

Pool enclosures and outdoor protection equipment

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Sunrooms, Screen Rooms & Enclosures (HSAPALAF), Safety & Compliance Services (Covers, Fences, Inspections) (HSAIALAL)

Keywords

• Pool enclosures
• Swimming pool covers
• Bioclimatic pergolas
• Aluminum carports
• Outdoor protection equipment

Headquarters

HQ city

Cazères

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pool Enclosures Sales: One-time sale of custom-manufactured pool enclosures (ultra-low, low, mid-height, high) and spa enclosures. Products are made-to-measure for each pool. Prices range from approximately €5,900 to €18,995 depending on model and dimensions.
2. Pool Roller/Cover Sales: Sale of above-ground and submerged pool rollers, safety covers, and battery-powered pool covers. Includes fixed, mobile, and integrated models. Prices from €3,400 to €9,900.
3. Bioclimatic Pergola Sales: Sale of bioclimatic pergolas with adjustable slats (R-Sun, R-Blade, R-Sky, R-Shade models), retractable canopy pergolas, and fixed-roof pergolas. Prices from €4,900 to €7,690.
4. Carport Sales: Sale of aluminum carports for single-car, double-car, and campervan applications. Solar carport option available. Prices from €6,200 to €12,600.
5. Mobile Pool Deck Systems: Sale of Pooldeck mobile floor/terrace systems that transform pool into walkable terrace. Prices from €4,890 (terrace) to €22,800 (mobile floor).
6. Professional Installation Services: Installation services provided by company-trained technicians across all of France. Includes site visit, measurement, installation, and after-sales support.
7. Financing Services: Partnership with Franfinance for 12x interest-free financing on purchases. Company acts as credit intermediary, earning referral income.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Azenco designs, manufactures, and installs custom-made swimming pool enclosures (ultra-low, low, mid-height, and high telescopic models), pool shutters/rollers (above-ground, submerged, and battery-powered), flexible pool covers, mobile terrace and floor systems (Pooldeck), bioclimatic pergolas, retractable-canvas pergolas, terrace shelters, verandas, and aluminum carports including a photovoltaic solar model. All products are produced at the in-house factory in Cazères, France, with nationwide installation handled by company-trained technicians.

Product overview

Azenco is a French manufacturer offering a comprehensive portfolio of outdoor protection and comfort products. The core offering centers on pool shelters (abris de piscine) in multiple height variants: ultra-low models (Néo Smart, Abri Plat), low profiles (Néo 18, Néo 30, Néo 50, Néo XXL), mid-height and tall models (R-Design), and the bioclimatic Air Néo. Supporting the pool shelter line are motorized pool shutters (volets de piscine) available in above-ground, submerged, and battery-powered versions, flexible pool covers (C-Design), and mobile terrace/floor systems (Pooldeck). Azenco extends its expertise to outdoor living with bioclimatic pergolas (R-Sun, R-Shade, R-Blade, R-Sky), retractable canvas and roller blind pergolas, terrace shelters, and verandas. The product range completes with aluminum carports (R-Car series) including a solar photovoltaic model (eR-car). All products are designed and manufactured in France at the Cazères facility, featuring aluminum construction with Qualicoat Qualimarine certification, polycarbonate glazing, and motorization options including solar-powered systems.

Differentiator

Problem solved

Functional benefit

Brands

• Pooldeck: Mobile terrace and mobile floor systems for swimming pools
• Néo Smart
• Air Néo
• R-Design
• R-Sky
• R-Sun
• R-Car
• eR-car
• R-Spa
• C-Design
• Deepwater
• Slide & Roll

Products and services

• Telescopic Pool Enclosures (Néo Series, Air Néo, R-Design, Abri Plat, Abri Amovible, R-Spa)
• Pool Shutters and Rollers (Volets de piscine)
• Flexible Pool Covers (C-Design Confort and Signature)
• Mobile Terrace and Floor Systems (Pooldeck, Fond mobile Optima, Micro-piscine Ultima)
• Bioclimatic Pergolas (R-Sun, R-Shade, R-Blade, R-Sky)
• Retractable Pergolas (R-Sun canvas, R-Store roller)
• Terrace Shelters and Verandas (R-Home, R-Lounge, R-Shine, R-Swim)
• Aluminum Carports (R-Car series and Solar eR-car)
• Professional Installation Services
• Consumer Financing Referral (12x interest-free via Franfinance)

Quantifiable outcome

• Water temperature increase of 7-10°C compared to uncovered pools
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Google AdsminorGTM or Marketing PartnerGoogle advertising platform used for measuring campaign effectiveness and delivering personalized ads based on user navigation and site interaction.
• Facebook PixelminorGTM or Marketing PartnerFacebook tracking pixel used to identify visitors from Facebook publications and enable retargeting campaigns.
• AquarayminorOthersWebsite hosting provider located at 14 Rue Jules Vanzuppe, 94200 Ivry-sur-Seine. Responsible for hosting the Azenco.fr website.
• Objectif PapillonminorOthersDigital agency in Toulouse (1 Rond-Point de Flotis, 31240 Saint-Jean) responsible for website development and digital marketing.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Abrisud: One of the leading French specialists in custom swimming pool enclosures and pool covers, with a comparable direct-to-homeowner model, made-to-measure product range, and national installation network. Direct head-to-head competitor in Azenco's core category.
• Axis Abris: French manufacturer of pool enclosures and pool covers with a custom-made product range and direct sales model targeting residential pool owners — closely comparable to Azenco's core enclosure business.
• Gibus: French manufacturer of bioclimatic pergolas, verandas, and outdoor living solutions with national sales and installation coverage. Directly comparable in the pergola and veranda categories that make up a meaningful share of Azenco's portfolio.
• Aladdin Concept: French pool enclosure specialist offering telescopic and fixed enclosures across similar height variants (low, mid, high) with national coverage. Comparable product line, target customer, and installation-led distribution model.
• Verand' & Co: French manufacturer specializing in aluminum verandas, pergolas, and pool enclosures with a national network. Closely comparable on product (verandas and enclosures) and on the residential homeowner go-to-market.
• Clair de baie: French manufacturer and installer of pool enclosures, pergolas, and verandas with a multi-product portfolio and regional showroom network comparable to Azenco's. Directly overlaps on enclosures, pergolas, and outdoor living extensions.

Broad incumbents

• Profils Systèmes: French manufacturer of aluminum profiles and systems serving fenestration, pergolas, verandas, and outdoor living applications. A supply-chain enabler and competitor at the system level for the aluminum structures Azenco produces.
• Renson: Belgian outdoor living and ventilation specialist with a broader European footprint offering pergolas, patio covers, and facade solutions. Larger, more diversified incumbent that overlaps with Azenco in pergolas and outdoor structures but operates at a wider portfolio scale.
• Technal: Major international aluminum building systems brand owned by Hydro, covering windows, facades, verandas, and outdoor structures. Operates at much broader scale but competes in the same aluminum outdoor construction category.

Others

• Sunclear: French supplier of polycarbonate panels and aluminum structures used in pool enclosures, pergolas, and outdoor buildings. An ecosystem supplier and adjacent participant in the same value chain rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/azenco-groupe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azenco