Name

TRUEfoods

Legal name

TRUEfoods LTD

Website

https://truefoodsltd.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Melmerby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct Product Sales: TRUEfoods generates revenue through direct sales of restaurant-quality stocks, sauces, gravies, and broths to consumers and wholesale customers. Products are sold in retail sizes (250g-500g) with per-unit pricing. Made-to-order model with next day delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

TRUEfoods manufactures restaurant-quality culinary stocks and sauces using traditional techniques such as slow-roasted bones and double muslin filtration, with no artificial colours, flavours, preservatives, or added salt. The company produces beef, chicken, vegetable, and fish stocks (500g), alongside sauces and gravies including hollandaise, peppercorn, steak diane, onion, poultry, lamb, beef, veal jus, and red wine jus (200-250g), plus international broths (Chinese, Thai, Kombu dashi). Products are sold both retail (via own Shopify store and supermarkets like Waitrose, Booths, Wholefoods) and wholesale to professional kitchens including Michelin-starred restaurants.

Product overview

TRUEfoods is a family-run British food company based in North Yorkshire (established 2007) that produces restaurant-quality stocks and sauces for both retail and wholesale markets. The product portfolio consists of two main categories: Stocks (4 products including Beef, Chicken, Vegetable, and Fish Stock) and Sauces (comprising gravies including Beef, Poultry, Lamb, Onion, and Red Wine Jus; and finished sauces including Hollandaise, Peppercorn, Steak Diane, and Veal Jus). Additionally, the company offers specialty broths including Light Chinese Broth, Fragrant Thai Broth, and Kombu Dashi. All products are made using traditional culinary principles with slow-roasted bones, double-filtered stocks, and no artificial colors, flavors, preservatives, or added salt. Products are available in 500g, 250g, or 200g packaging sizes. The company sells through retail (online shop, supermarkets including Waitrose, Booths, and Wholefoods), wholesale for restaurants and professional kitchens, and offers a chefsTABLE dining experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Beef Stock 500g Slow-roasted British beef bones stock with deep, meaty flavour, made with spring water, beef bones, chicken bones, calves feet, onions, carrots, garlic, tomato purée, thyme, black peppercorns, and bay leaves. Free from artificial colours, flavours, and preservatives with no added salt.
• Chicken Stock 500g UK-sourced roasted chicken bones stock, golden in colour and subtle on the palate, made with spring water, chicken bones, onions, carrots, garlic, tomato purée, thyme, black peppercorns, and bay leaves. Free from artificial colours, flavours, and preservatives with no added salt.
• Vegetable Stock 500g Fresh vegetable stock made with natural vegetables, herbs, and spring water, containing carrots, leeks, onions, parsley, and bay leaves. Free from artificial colours, flavours, and preservatives with no added salt.
• Fish Stock 500g Elegant and aromatic stock made with slowly simmered flat white fish, fresh vegetables, herbs, and spices finished with lemon juice. Contains fish bones, onions, fennel, leeks, garlic, lemon juice, star anise, white peppercorns, and bay leaves. Free from artificial additives.
• Hollandaise Sauce 250g Smooth and luxurious hollandaise sauce enriched with fresh butter and zesty lemon, made with whipping cream, milk, butter, egg yolk, white wine, white wine vinegar, white peppercorns, lemon juice, and salt. Free from artificial colours and flavours.
• Onion Gravy 250g Rich and comforting gravy infused with chicken and beef stock reductions with white onions and red currant jelly. Free from artificial colours and flavours.
• Lamb Gravy Aromatic and refined lamb gravy made with lamb stock, rosemary, fresh mint, and ruby port. Free from artificial colours and flavours.
• Steak Diane Sauce 250g Creamy and indulgent sauce blending earthy mushrooms, wholegrain mustard, and brandy for a classic Steak Diane flavour.
• Peppercorn Sauce 250g Indulgent and velvety sauce made with green peppercorns, cream, fresh herbs, and a hint of brandy. Free from artificial colours and flavours.
• Poultry Gravy Rich and flavourful gravy made with chicken stock, roasted chicken bone infusion, cornflour, chicken, and redcurrant jelly.
• Beef Gravy 250g Hearty and warming gravy combining roasted beef bones infusion with reduced beef stock, made with beef stock, roasted beef bone infusion, cornflour, beef, and redcurrant jelly. Free from artificial colours and flavours, no added salt.
• Veal Jus 200g Silky and unctuous sauce made with slowly simmered veal bones, fresh vegetables, herbs, and spring water. Free from artificial colours, flavours, and preservatives, no added salt.
• Red Wine Jus 250g Luscious and intense sauce marrying beef and chicken stock with deep red wine and redcurrant jelly. Free from artificial colours and flavours, no added salt.
• Light Chinese Broth 500g Versatile broth made with chicken stock, Chinese rice wine, spring onions, garlic, ginger, coriander, and lemongrass, suitable for warming, drinking on its own, or poaching poultry or fish.
• Fragrant Thai Broth 500g Versatile broth with chicken stock, lemongrass, ginger, tamarind, spring onions, lime juice, red chilli, and kaffir lime leaves, serving as a base for Thai Noodle Broth and Thai Green Curry.
• Kombu Dashi 500g Umami-rich broth enriched with nutrient-dense sea kelp (kombu), shiitake mushrooms, ginger, and soy sauce, serving as a staple for Japanese soup stock, miso soup, and Kombu Dashi-based noodle broths.

Quantifiable outcome

• Shelf life of 16-30 days refrigerated, up to 1 year frozen
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• The Roux ScholarshipcoreStrategic or Co-development PartnerTRUEfoods sponsors The Roux Scholarship, one of the most prestigious culinary competitions in the UK. The scholarship has enabled new generations of British chefs to gain high-quality training in world-renowned restaurants. Many scholars have reached the highest level and been awarded Michelin stars. TRUEfoods follows a similar mantra in helping young determined chefs reach their potential, focusing on continued education of techniques, ingredients and food innovation.
• WaitrosecoreChannel Partner/ Reseller/ DistributorMajor UK supermarket chain distributing TRUEfoods stocks and sauces nationwide through stores and online platform.
• BoothsmajorChannel Partner/ Reseller/ DistributorRegional premium supermarket chain based in Northern England, carrying TRUEfoods products in stores.
• WholefoodsmajorChannel Partner/ Reseller/ DistributorNatural and organic food retailer carrying TRUEfoods products in their UK stores.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store, handling payments, order processing, and analytics. TRUEfoods shares customer data with Shopify for website functionality and order fulfillment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Pacific Foods: Pacific Foods is a US-based premium organic broth and stock brand. It is comparable to TRUEfoods in clean-label positioning and chef-quality broths but operates primarily in the US market with shelf-stable packaging.
• Imagine Foods: Imagine Foods is a US-based organic broth brand owned by Hain Celestial. It is comparable to TRUEfoods in targeting natural, additive-free broth consumers but serves a different geographic market with shelf-stable products.

Direct peers

• Kallo: Kallo is a UK organic stock cube and ambient stock brand widely distributed in mainstream UK supermarkets. It competes with TRUEfoods in the natural and clean-label stock category but with shelf-stable products and broader retail distribution.
• Essential Cuisine: Essential Cuisine is a UK-based professional stock and sauce supplier focused on chefs and the foodservice industry. Both companies serve restaurant kitchens with premium stocks, sauces, and jus using traditional culinary techniques.
• Borough Broth: Borough Broth is a UK-based premium bone broth company focused on natural ingredients and slow-simmered production. Both companies compete for health-conscious home cooks seeking additive-free, chef-quality broths and stocks.
• Marigold Health Foods: Marigold is a UK natural bouillon and stock brand with longstanding presence in health food retail. It competes with TRUEfoods in the additive-free stock category but with a vegetable-based, organic positioning and ambient shelf-stable format.
• Aneto: Aneto is a Spanish premium natural stock manufacturer using slow-cooking techniques and clean ingredients - a direct competitor in the artisan, additive-free stock category. Both companies target home cooks and professional kitchens with chef-quality positioning.
• Clearspring: Clearspring is a UK organic and natural foods brand including Japanese dashi and Asian broths - directly overlapping with TRUEfoods' Kombu Dashi and Chinese/Thai broth lines in the natural pantry category.

Broad incumbents

• Heinz (Kraft Heinz): Heinz is a global CPG giant with gravy and stock products sold through all major UK supermarkets. It is a broad incumbent that competes with TRUEfoods in the same shelves but at significantly lower price points and with much wider distribution.
• Premier Foods: Premier Foods owns Bisto and other major UK gravy/sauce brands. As a UK food conglomerate, it operates broadly in the same sauce and gravy category as TRUEfoods but at mass-market price points through national distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/truefoodsltd
• LinkedInlinkedin.com/company/truefoods-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRUEfoods