Renoco

What Renoco does

Renoco (リノコ) is a Japanese consumer-facing home renovation services platform operated by ZIGExN Co., Ltd., headquartered in Tokyo with nationwide service coverage across all 47 Japanese prefectures. The business aggregates home renovation and improvement services — including wallcovering and flooring replacement, kitchen, bathroom, toilet, washstand, gas stove, IH cooking heater, gas water heater, and EcoCute heat pump water heater installations — into a standardized fixed-price menu where each starting price (ranging from ¥39,800 for wallcovering or flooring up to ¥552,000 for bathroom renovation) bundles both materials and labor. The platform extends beyond room-specific jobs into adjacent home verticals such as full-scale renovation, doors/windows/shoji replacement, custom storage furniture, solar + battery storage, exterior painting, termite treatment, and insulation.

Renoco's technology layer is minimal and consumer-facing rather than proprietary: the platform is essentially a content, pricing, and lead-generation website (renoco.jp) supplemented by phone sales, showroom appointments, and free on-site estimates. No AI, API, or developer-facing surface is exposed; instead the company's core digital asset is its 4,464+ published renovation case studies, which serve as social proof and a design/pricing reference for prospective customers. Multi-brand manufacturer partnerships — TOTO, LIXIL, Panasonic, Cleanup, Takara Standard, Toclas, Rinnai, Noritz, Paloma, Mitsubishi Electric, Daikin, and Hitachi — provide catalog breadth and procurement leverage.

The revenue model is purely transactional: one-time project fees per renovation engagement, priced via a public unit-price menu and closed through self-serve web requests, phone sales (10:00–21:00 including weekends and holidays), showroom visits, or free on-site consultation. The go-to-market motion is product-led growth with bottom-of-funnel phone conversion, targeting Japanese individual homeowners and residents of apartments (マンション) and single-family houses (一軒家) seeking affordable, transparent-priced home improvement, including anti-virus wallcovering options. No subscription, recurring, or enterprise contracts are evident, and no revenue or headcount figures were disclosed in the source data.

Name

Renoco

Legal name

ZIGExN Co., Ltd.

Website

https://renoco.jp

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Renoco (リノコ) is a Japanese consumer home renovation platform operated by ZIGExN Co., Ltd., offering fixed-price menu services for wallcovering, flooring, kitchens, bathrooms, toilets, and appliances across all 47 prefectures, serving individual homeowners nationwide.

Ownership category

akta.pro rank

Product category

Home Renovation Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

akta.pro secondary industry

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

Keywords

• Home renovation services
• Fixed-price remodeling
• Bathroom renovation
• Kitchen renovation
• Residential remodeling

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Home Renovation Services: One-time transaction revenue from home renovation and repair services including wallcovering replacement, flooring, bathroom, kitchen, toilet, washstand, stove, and water heater installation. Customers pay fixed menu prices that include materials and labor.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Renoco is a consumer-facing home renovation service platform offering fixed-price menu renovation packages for Japanese homeowners covering wall coverings, flooring, bathrooms, kitchens, toilets, washstands, gas stoves, IH cooktops, gas water heaters, and EcoCute heat pump systems. The platform delivers services through a nationwide network of contractors, bundling materials and installation labor into single transparent prices, and serves customers across all 47 Japanese prefectures.

Product overview

Renoco is a consumer-facing home renovation platform operated by ZIGExN Co., Ltd., offering fixed-price renovation services for homes, condominiums, and single-family houses across Japan. The platform connects customers with contractors through a unified service menu. The core product portfolio consists of fixed-price renovation packages for individual rooms and systems: wall covering replacement (from 39,800 yen), flooring replacement (from 39,800 yen), kitchen renovation (from 437,000 yen), bathroom renovation (from 552,000 yen), toilet renovation (from 136,000 yen), washstand replacement (from 91,000 yen), gas stoves (from 70,000 yen), IH cooking heaters (from 106,000 yen), gas water heaters (from 136,000 yen), and EcoCute heat pump water heaters (from 435,000 yen). Additional services include full-scale renovation, custom storage furniture, solar + battery systems, exterior painting, termite treatment, and insulation. The platform features 4,464 published renovation cases and covers all 47 Japanese prefectures. Renoco partners with major Japanese manufacturers including TOTO, LIXIL, Panasonic, Cleanup, Takara Standard, Toclas, Rinnai, Noritz, Paloma, Mitsubishi Electric, Daikin, and Hitachi.

Differentiator

Problem solved

Functional benefit

Products and services

• Wallpaper/Wall Covering Replacement Wallpaper and wall covering replacement service with anti-virus functional options, starting from 39,800 yen (tax included) including materials and labor. Targets Japanese homeowners renovating interiors of apartments and houses.
• Floor Material Replacement Floor material replacement service covering flooring, cushion flooring, floor tiles, carpet, and tatami, starting from 39,800 yen (tax included). For homeowners upgrading flooring across rooms.
• Kitchen Renovation Kitchen renovation and replacement service featuring TOTO, LIXIL, Panasonic, Cleanup, Takara Standard, and Toclas brands, starting from 437,000 yen (tax included). Targets homeowners replacing full kitchen units.
• Bathroom Renovation Bathroom and unit bath renovation service featuring TOTO, LIXIL, Panasonic, Toclas, and Cleanup brands, starting from 552,000 yen (tax included). For homeowners remodeling full bathroom units.
• Toilet Replacement Toilet renovation service featuring TOTO, LIXIL, and Panasonic Aruino (アラウーノ) brands with washlet functionality, starting from 136,000 yen (tax included). For homeowners replacing toilets.
• Washstand/Vanity Replacement Bathroom vanity and washstand replacement service featuring TOTO, LIXIL, Panasonic, Cleanup, and Eidai brands, starting from 91,000 yen (tax included). For homeowners upgrading washroom vanities.
• Gas Stove Installation Gas stove installation and replacement service featuring Rinnai, Noritz, and Paloma brands, starting from 70,000 yen (tax included). For homeowners installing or replacing gas cooktops.
• IH Cooking Heater Installation Induction heating cooking heater installation featuring Panasonic, Hitachi, and Mitsubishi Electric brands, starting from 106,000 yen (tax included). For homeowners installing or replacing induction cooktops.
• Gas Water Heater Installation Gas water heater installation and replacement service featuring Rinnai, Noritz, and Paloma brands, starting from 136,000 yen (tax included). For homeowners replacing gas water heaters.
• EcoCute Heat Pump Water Heater Installation EcoCute heat pump water heater installation service featuring Mitsubishi Electric and Daikin brands, starting from 435,000 yen (tax included). For homeowners installing energy-efficient electric water heaters.
• Full-Scale Renovation Full-scale renovation service for complete home transformation beyond single-room or single-item work, for homeowners undertaking comprehensive whole-home renovations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• TOTOcoreTechnology or IntegrationTOTO products featured prominently including TOTO toilets, TOTO bathrooms, TOTO kitchens, and TOTO washstands. Products include NEOREST RS (toilet) and PURE REST EX models.
• LIXIL (リクシル)coreTechnology or IntegrationLIXIL kitchen, bathroom, and toilet products featured. Major Japanese building materials and housing equipment manufacturer.
• Panasonic (パナソニック)coreTechnology or IntegrationPanasonic kitchen, bathroom, washstand, IH cooking heaters, and water heater products featured. Includes BEVAS (ビパス) bathroom products and Arumu (アラウーノ) toilets.
• Cleanup (クリナップ)coreTechnology or IntegrationCleanup kitchen and bathroom products featured. Includes Stedia (ステディア) kitchen line.
• Takara Standard (タカラスタンダード)coreTechnology or IntegrationTakara Standard kitchen products featured in the renovation catalog.
• Toclas (トクラス)coreTechnology or IntegrationToclas bathroom and kitchen products featured in the renovation catalog.
• Rinnai (リンナイ)coreTechnology or IntegrationRinnai gas stoves and gas water heaters featured. Major Japanese gas appliance manufacturer.
• Noritz (ノーリツ)coreTechnology or IntegrationNoritz gas stoves and gas water heaters featured. Major Japanese gas appliance manufacturer.
• Paloma (パロマ)coreTechnology or IntegrationPaloma gas stoves and gas water heaters featured. Major Japanese gas appliance manufacturer.
• Mitsubishi Electric (三菱電機)coreTechnology or IntegrationMitsubishi Electric IH cooking heaters and EcoCute heat pump water heaters featured.
• Daikin (ダイキン)coreTechnology or IntegrationDaikin EcoCute heat pump water heaters featured in the product catalog.
• Hitachi (日立)coreTechnology or IntegrationHitachi IH cooking heaters featured in the product catalog.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ホームプロ (Homepro): Recruit-operated home renovation matching platform that connects Japanese homeowners with local contractors for kitchens, bathrooms, and interior work. Directly comparable online self-quote B2C model with nationwide coverage.
• いえらぶ (ielove): Real estate and home services platform serving Japanese homeowners with property listings, renovation information, and partner contractor introductions. Overlaps with Renoco on renovation discovery and lead generation.
• ハナフル (Hanafull): Home services marketplace focused on residential interior and exterior renovation, with online quote request and contractor matching. Comparable target customer and category to Renoco.
• リフォーム評価ナビ: Renovation matching and review platform with contractor profiles, customer reviews, and pricing comparison across Japan. Directly comparable online marketplace focused on the same homeowner renovation category.
• オウチーノ (Ouchino): Japanese housing and renovation information platform with contractor introductions and renovation case studies. Comparable content-driven B2C model targeting Japanese homeowners.
• リショップナビ (ReShop Navi): Online renovation comparison and matching service for Japanese homeowners seeking kitchens, bathrooms, and interior work. Comparable PLG B2C funnel with price transparency emphasis.

Broad incumbents

• SUUMOカウンター (Recruit SUUMO): Japan's largest real estate portal, operated by Recruit, that has expanded into renovation matching and consultation counters. Broad incumbent with massive traffic funnel overlapping Renoco's target buyer journey.
• LIXIL リフォームショップ: Manufacturer-affiliated renovation shop network run by LIXIL, one of Renoco's key brand partners. Competes for the same Japanese homeowner kitchen/bathroom renovation budget with vertical integration advantages.
• TOTOメンテナンス: Aftermarket and renovation arm of TOTO, offering bathroom, toilet, and kitchen renovation nationwide. Competes with Renoco on the same high-ticket bathroom and toilet categories.
• Panasonic リフォームClub: Manufacturer-led renovation program run by Panasonic through its homebuilder/dealer network. Directly competes for Panasonic kitchen, bathroom, and water-heater renovation jobs that Renoco also sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/renoco_jp
• Facebookfacebook.com/renoco.jp
• Instagraminstagram.com/renoco_jp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renoco