Modern Fence

What Modern Fence does

Modern Fence Co. is a family-owned fence manufacturer and installer headquartered in North Brunswick, New Jersey, operating since 2005 across New Jersey and the New York metro area. The company manufactures vinyl fencing in-house (over 20 designs in four colors) and distributes premium product lines including Catalyst Fence Solutions (Oldcastle APG/CRH), SWP wood products, Jerith aluminum, and Whitehall accessories. Its installed product portfolio spans vinyl, composite (WPC), aluminum, wood, and chain link fencing for residential, commercial, and industrial customers, with patented Catalyst technologies (SolarGuard, StayStraight, NoVis, GlideLock) providing product differentiation.

The business operates a sales-led go-to-market with on-site estimates, site measurement, permit support, and professional installation. It also runs a wholesale distribution channel selling vinyl materials to other contractors. The company is ISO 9001 certified (since 2009), ISO 14001 (since 2009), OHSAS 18001 (since 2011), EMAS certified, and holds NJ Contractor License #13VH02537500. With 16 specialist installers and 5,800+ completed projects, the company targets three customer segments: residential homeowners (primary), commercial properties (primary), and industrial facilities (secondary).

Revenue is generated through two models: project-based professional services (residential and commercial installation, $10-$85 per linear foot depending on material) and hardware sales (vinyl materials at retail and wholesale, wood and aluminum products, accessories). Pricing is fully quote-based with no disclosed public rates. Customer acquisition is driven by content marketing (website blog, social media), local SEO (158 five-star Google reviews, Excellent rating), and bottom-of-funnel free quote requests. No public revenue, funding, or institutional ownership is disclosed.

Name

Modern Fence

Legal name

Modern Fence Co.

Website

https://modernfenceco.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Fence Co. is a family-owned New Jersey fence manufacturer and installer serving residential, commercial, and industrial customers across New Jersey and New York since 2005 with vinyl, composite, aluminum, wood, and chain link products.

Ownership category

akta.pro rank

Product category

Fencing Products and Installation Services

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Fence Installation & Replacement (HSAIAJAA)

akta.pro secondary industries

Fence Repair & Restoration (HSAIAJAB), Fence Installation & Replacement (HSAPALAC)

Keywords

• Vinyl fence installation
• Residential fencing services
• Commercial fence contractors
• Aluminum fence installation
• Custom fence manufacturing

Headquarters

HQ city

North Brunswick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fence Installation Services: Professional fence installation for residential and commercial properties including vinyl, composite, aluminum, wood, and chain link fencing. Includes site measurement, permitting support, and full installation with cleanup.
2. Vinyl Fence Materials (Retail and Wholesale): Sells vinyl fencing materials in over 20 different designs and four colors (white, brown, tan, grey). Offers both retail and wholesale pricing. Custom fabrication available for any height, spacing, or design.
3. Wood Fence Products: Certified distributor and installer of SWP professional-grade custom wood fence products. SWP is one of the largest custom fence manufacturers in the world with products not available in chain stores.
4. Accessories and Related Products: Certified distributor of Whitehall Products including plaques, mailboxes, and related accessories. Also offers post caps, arbors, and railings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Modern Fence is a family-owned manufacturer and installer of residential and commercial fencing solutions based in North Brunswick, NJ. The company fabricates custom vinyl fencing in-house and distributes/installs vinyl, composite (WPC), aluminum, wood, chain link fences, and accessories, serving homeowners and businesses throughout New Jersey and New York. It also acts as an authorized dealer for Catalyst Fence Solutions, SWP wood products, Whitehall Products, and Jerith aluminum fencing.

Product overview

Modern Fence Co. is a fence manufacturer and installer offering a diversified portfolio of fencing products. The core product lineup includes Vinyl Fence (with over 20 designs in privacy, semi-privacy, and picket styles), Composite Fence (WPC with aluminum posts), Aluminum Fence (multiple traditional and contemporary styles), Wood Fence (through SWP partnership), and Chain Link Fences (galvanized and vinyl-coated). The company also distributes Catalyst Fence Solutions products (vinyl, aluminum, steel) as an authorized dealer and offers Accessories including Whitehall Products. The company manufactures vinyl materials in-house and provides professional installation services for both residential and commercial properties across New Jersey and New York.

Differentiator

Problem solved

Functional benefit

Brands

• Catalyst Fence Products: Premium high-performance fencing products including vinyl, aluminum, and steel fences with patented technologies such as SolarGuard fade resistance, StayStraight anti-sag construction, NoVis hidden fastener system, and GlideLock privacy system.

Products and services

• Vinyl Fence

Quantifiable outcome

• 5,800+ completed fence installations
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Catalyst Fence Solutions (Oldcastle APG/CRH)coreTechnology or IntegrationAuthorized distributor of Catalyst fence products in North Brunswick, NJ. Catalyst is North America's most comprehensive lineup of vinyl, aluminum, and steel fencing backed by patented technologies (SolarGuard, StayStraight, NoVis, GlideLock), American manufacturing, and transferable limited lifetime warranty. Catalyst Fence Solutions is part of Oldcastle APG, a CRH company, combining legacy brands including Barrette Outdoor Living, Bufftech, ActiveYards, and Alumi-Guard.
• SWP (Specialty Wood Products)coreChannel Partner/ Reseller/ DistributorCertified distributor and installer of SWP products. SWP is one of the largest custom fence manufacturers in the world with professional-grade products not available in chain stores. Modern Fence is authorized to sell and install SWP wood fencing products.
• Whitehall ProductsminorChannel Partner/ Reseller/ DistributorCertified distributor of Whitehall Products including plaques, mailboxes, and related accessories. Products sold alongside fence installations for complete property enhancement solutions.
• Jerith AluminumminorChannel Partner/ Reseller/ DistributorCertified Jerith aluminum distributor. Jerith manufactures aluminum fencing products with various styles including Regency series (Windsor, Buckingham, Kensington, Concord, Ovation).

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Eastern Wholesale Fence: NJ-based fence and railing distributor serving contractors and homeowners in the Mid-Atlantic. Comparable as a regional direct peer combining wholesale distribution with installation in overlapping product categories (vinyl, aluminum, chain link).
• Anchor Fence: New Jersey-based fence installer and contractor. Comparable as a regional direct peer serving NJ property owners with overlapping residential and commercial fence installation services.
• Superior Fence & Rail: Multi-state fence installation franchise with operations across the U.S. Southeast and West. Comparable as a direct peer in residential and commercial fence installation with a branch-based operating model similar in spirit to Modern Fence's local field-sales approach.

Broad incumbents

• Ply Gem: National manufacturer of exterior building products including fencing and railing. Comparable as a broad incumbent producing vinyl and metal fence systems distributed through contractor channels similar to Modern Fence's supplier ecosystem.
• Merchants Metals: Manufacturer and distributor of fence, gate, and railing systems serving commercial, industrial, and residential markets. Comparable as a vertically integrated manufacturer-distributor with overlapping product categories (chain link, ornamental, vinyl).
• Barrette Outdoor Living: Owner of the Catalyst, Bufftech, and ActiveYards brands (part of Oldcastle APG/CRH). Comparable as the manufacturer behind Modern Fence's proprietary Catalyst technology and a broad incumbent supplying vinyl, aluminum, and steel fencing nationwide.
• Master Halco: North America's largest wholesale distributor of fence, gate, and perimeter security products. Comparable as a broad incumbent supplying fence materials to contractors and serving commercial/residential projects across the same end markets as Modern Fence.
• CertainTeed: Major building products manufacturer with fencing, railing, and decking lines. Comparable as a broad incumbent in exterior building products, including fence systems distributed through building supply dealers and installed by contractors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ModernFence
• Facebookfacebook.com/ModernFence
• LinkedInlinkedin.com/company/modern-fence-co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Fence