PLUS DMC Group
PLUS DMC Group is a privately held network of nine owner-managed DMC partners covering 14 European destinations, providing hotel, transport, events, tours, and team-building services to Nordic travel agencies with Nordic-speaking project managers across each destination.
- Company typePrivate
- Founded-
- HeadquartersHarju, Estonia
- Headcount—
- GTM typeB2B
- OfferingServices
What PLUS DMC Group does
PLUS DMC Group is a privately held network of nine owner-managed Destination Management Companies (DMCs) that collectively deliver ground services in 14 European countries: Austria, Belgium, Czech Republic, Estonia, France, Germany, Greece, Italy, Latvia, Lithuania, Luxembourg, Spain, the Netherlands, and the United Kingdom. The group's value proposition is built specifically around serving Nordic travel agencies and tour operators, with Nordic-speaking project managers (Swedish, Danish, Norwegian, Finnish) embedded across partner DMCs and a five-language website (English, Norwegian, Danish, Swedish, Finnish) targeted at Scandinavian and Finnish inbound demand. Service offerings span hotel accommodation and meetings, transport and logistics, restaurants and catering, special events and entertainment, tours and activities, and team building — sold as a one-stop shop on a project-by-project, quote-based pricing model. The group is administered through Italian single-member company B-italian srl (Via Santa Caterina 80/A, Arco TN, VAT IT02293790222, share capital €10,000), whose Managing Director is Birte Buchwald; partners operate independently, share the PLUS brand and operational standards, and conduct joint sales calls, trade show stands, and knowledge-sharing workshops. Revenue is not consolidated or publicly disclosed, and each partner DMC contracts and invoices clients directly within their respective destination.
PLUS DMC Group firmographics
Firmographics- Name
- PLUS DMC Group
- Legal name
- B-italian srl
- Website
- https://plusdmc.com
- Company type
- Private
- Operating status
- Operating
- Short description
- PLUS DMC Group is a privately held network of nine owner-managed DMC partners covering 14 European destinations, providing hotel, transport, events, tours, and team-building services to Nordic travel agencies with Nordic-speaking project managers across each destination.
- Ownership category
- akta.pro rank
PLUS DMC Group industry classification
Industry- Product category
- Destination Management Services
- NAICS
- Tour Operators (56152), All Other Travel Arrangement and Reservation Services (561599), Convention and Trade Show Organizers (561920)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- Inbound DMCs (Full-Service Ground Handling) (THAKAEAA), Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)
Keywords
Where PLUS DMC Group is headquartered
LocationHeadquarters
- HQ city
- Harju
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
PLUS DMC Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Destination Management Services: The company generates revenue by providing comprehensive destination management services through its network of DMC partners. Services include hotel accommodation, transport, restaurants, special events, tours, team building, and meeting arrangements across European destinations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
PLUS DMC Group product offering
Product offeringCore offering
PLUS DMC Group provides comprehensive destination management services for group travel, incentive trips, conferences, special events, city breaks, and team building across 14 European destinations. Services are delivered through a network of owner-managed DMC partners and cover hotel accommodation, transport and logistics, restaurants and catering, special events and entertainment, tours and activities, and team building. The group specializes in serving Nordic and Scandinavian travel agencies and tour operators with Nordic-speaking staff and local expertise.
Product overview
PLUS DMC Group is a network of owner-managed Destination Management Companies (DMCs) that specializes in serving Nordic markets. The company provides comprehensive travel and event management services across 14 European destinations, including Austria, Belgium, Czech Republic, Estonia, France, Germany, Greece, Italy, Latvia, Lithuania, Luxembourg, Spain, The Netherlands, and United Kingdom. Their service offerings encompass hotel accommodation, transport and logistics, restaurants and catering, special events and entertainment, tours and activities, and team building services. The network operates through affiliated DMC partners in each destination who provide local expertise, Nordic-speaking staff, and personalized service for groups and incentives.
Differentiator
Problem solved
Functional benefit
Products and services
- PLUS DMC Group Destination Management Services
Companies that use PLUS DMC Group
Customer profileSegments1 record
Ideal customer profiles1 record
PLUS DMC Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PLUS DMC Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- AC Travel GroupcoreUK-based DMC partner operating since 1990. Provides destination management services for United Kingdom with Nordic-speaking staff and office in North London. Specializes in leisure and business travelers, incentives, and special events.
- B-ItaliancoreItalian DMC with head office in northern Italy and office in Rome. Specializes in high-quality tailor-made programs for groups, incentives, special events, conferences, and city breaks. Staff includes Finnish, Swedish, Danish, Norwegian, Irish and Italian speakers.
- BRALUX TRAVELcoreDMC for Belgium, Luxembourg and The Netherlands (Benelux region). Offers over 30 years of high-end bespoke travel experience with international team of dedicated professionals. Provides customized DMC experience for Nordic clients.
- Coast OrganisationcoreFrench DMC operating since 1994 with offices in Paris and French Riviera (Nice). Specialized in Scandinavian market for 25 years. Staff speaks Swedish, Danish, Norwegian and English. Covers incentives, team-building, seminars, conferences throughout France.
- DMC PraguecoreCzech Republic DMC capital-based in Prague. Owner Filip Bis worked in travel business since late 1990s with Norwegian language background. Clients are mainly from Scandinavia and Finland. Services include hotel accommodation, meetings, conferences, transfers, special events, guide services, tours, and spa treatments.
- EL-VE TourscoreFinnish-owned DMC in Athens operating since 1977. Creates personalized travel services for individuals and groups throughout mainland Greece and all islands. Customizes travel services with care and personal attention.
- INBOUND ServicescoreGerman and Austrian DMC operating since 2001. Offers Scandinavian and Finnish-speaking Project Managers in Hamburg, Berlin, Düsseldorf, Munich and Vienna. Strong supplier relations and reliable processes for tailor-made travel solutions in Germany and Austria.
- TheMiceCreamcoreRiga-based meeting and incentive company operating in Baltic world – Latvia, Lithuania and Estonia. Composed of talented industry people from Scandinavia and Baltics. Known for unusual and creative events and perfect organization with unique corporate culture.
- Upgrade SpaincoreSpanish DMC based in Barcelona providing complete destination management services. Handles accommodation, transfer, logistics, venues, guides, F&B, tours and activities. Speaks Norwegian, Spanish, English, Catalan and Polish. Arranges group and incentive travel throughout Spain including islands.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
PLUS DMC Group competitors and assessment
Company assessmentDirect peers
- Terra DMC Group: Terra DMC Group is a network of independently owned DMCs delivering destination services in multiple European countries. It is a direct structural peer to PLUS DMC Group, operating the same cooperative-network model of owner-managed local DMCs serving inbound travel markets.
- Miki Travel: Miki Travel is an inbound tour operator and DMC serving European destinations for international clients, particularly from the UK and Asia. It is directly comparable to PLUS DMC Group as a wholesale DMC handling accommodation, tours, and group services across multiple European countries.
- Scott Dunn: Scott Dunn is a luxury tour operator offering tailor-made European vacations and experiential trips with strong local concierge delivery. Comparable to PLUS DMC Group in the high-end group and experiential European travel space, particularly for premium Nordic and UK clients.
- Audley Travel: Audley Travel is a tailor-made European tour operator specializing in personalized itineraries for North American, Australian, and other source markets. Comparable to PLUS DMC Group in delivering locally-grounded, custom European programs, though it sells direct to consumers rather than exclusively through travel-agency partners.
- Abercrombie & Kent: Abercrombie & Kent is a luxury DMC and tour operator offering tailor-made travel across Europe with deep local expertise and high-end service. Comparable to PLUS DMC Group's premium group and incentive offerings, particularly for clients seeking curated, locally-delivered European programs.
- BCD Meetings & Events: BCD Meetings & Events is a global corporate meetings, incentives, and events management company serving multinational clients with on-the-ground event delivery across Europe. Comparable to PLUS DMC Group in the MICE/incentives space, though operating at much larger scale and broader scope.
Broad incumbents
- HRG (now part of CWT): HRG was a UK-headquartered corporate travel management company with strong Nordic and European presence before merging with CWT. It serves as a broad incumbent comparable to PLUS DMC Group in delivering corporate travel and meetings services to Nordic and pan-European clients.
- CWT (Carlson Wagonlit Travel): CWT is a global corporate travel management company with significant MICE and events capabilities. A broader incumbent in the same corporate travel and events value chain as PLUS DMC Group, serving Nordic corporate clients with travel and meetings services, though typically at much larger scale.
- American Express Global Business Travel: Amex GBT is one of the largest corporate travel and expense management platforms globally, with events and meetings services that overlap with PLUS DMC Group's MICE offerings. Comparable as a broad incumbent serving the same Nordic corporate travel buyers, but with much wider scope.
Emerging players
- TourRadar: TourRadar is an online marketplace connecting travelers with multi-day tour operators across Europe and worldwide. Adjacent to PLUS DMC Group as a distribution channel for European group tours, though it focuses on consumer-direct bookings rather than B2B Nordic travel-agency partnerships.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PLUS DMC Group social profiles
Digital presencePLUS DMC Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
PLUS DMC Group leadership team
Management profileNumber of profiles
Profiles2 records
PLUS DMC Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
PLUS DMC Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PLUS DMC Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PLUS DMC Group
What does PLUS DMC Group do?
PLUS DMC Group provides comprehensive destination management services for group travel, incentive trips, conferences, special events, city breaks, and team building across 14 European destinations. Services are delivered through a network of owner-managed DMC partners and cover hotel accommodation, transport and logistics, restaurants and catering, special events and entertainment, tours and activities, and team building. The group specializes in serving Nordic and Scandinavian travel agencies and tour operators with Nordic-speaking staff and local expertise.
Is PLUS DMC Group a public or private company?
PLUS DMC Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PLUS DMC Group founded?
PLUS DMC Group was founded in -1.
Where is PLUS DMC Group based?
PLUS DMC Group is headquartered in Harju, Estonia, in the Europe region.
How does PLUS DMC Group make money?
One revenue line is on record: destination Management Services.
Who are PLUS DMC Group's main competitors?
Direct peers on record are Terra DMC Group, Miki Travel, Scott Dunn, Audley Travel, Abercrombie & Kent and BCD Meetings & Events. Broad incumbents are HRG (now part of CWT), CWT (Carlson Wagonlit Travel) and American Express Global Business Travel. TourRadar is listed as an emerging player.
Does PLUS DMC Group have an API?
No public API is recorded for PLUS DMC Group.
What industry is PLUS DMC Group in?
PLUS DMC Group's product category is Destination Management Services. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAKAEAA, Inbound DMCs (Full-Service Ground Handling). Its NAICS code is 56152 and its SIC code is 8600.