Banner Contracting Group
Banner Contracting Group is a privately held, locally owned roofing contractor founded in 2014 in Knoxville, Tennessee, providing residential and commercial roof installation, repair, gutter, and 24/7 storm damage services across 17 East Tennessee and Kentucky markets.
- Company typePrivate
- Founded2014
- HeadquartersKnoxville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Banner Contracting Group does
Banner Contracting Group is a privately held, locally owned roofing contractor founded in 2014 and headquartered at 901 E Emory Rd, Knoxville, Tennessee. The company delivers residential and commercial roofing services across 17 markets in East Tennessee and Corbin, Kentucky, including roof installation, replacement, repair, gutter and leaf-filter systems, and 24/7 emergency storm damage response. Its core service portfolio comprises Metal Roofing, Shingle Roofing, Commercial Roofing (TPO, EPDM, modified bitumen), Gutters and Leaf Filters, and Emergency and Storm Damage Services, using industry-standard materials from Atlas and CertainTeed.
The company operates a sales-led, project-based business model with quote-based pricing. Revenue is generated primarily from one-time installation and repair projects, supplemented by emergency/storm restoration and gutter add-ons. It employs a direct field-service distribution model: customers contact the company by phone (865-776-5804) or website, and the company dispatches crews to customer properties. It uses an Instant Estimator on its website for lead capture, drone-based roof inspection for documentation, and offers promotional codes (SHIELD10, CLEANEST) and military discounts. The company holds a strategic partnership with The Roof Resource for installations and warranty-tier access, and maintains a 5-star Google rating as a core demand-generation asset. No external institutional ownership, funding rounds, or large-scale hiring signals are reported.
Banner Contracting Group firmographics
Firmographics- Name
- Banner Contracting Group
- Legal name
- Banner Contracting Group
- Website
- https://bannercontractinggroup.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Banner Contracting Group is a privately held, locally owned roofing contractor founded in 2014 in Knoxville, Tennessee, providing residential and commercial roof installation, repair, gutter, and 24/7 storm damage services across 17 East Tennessee and Kentucky markets.
- Ownership category
- akta.pro rank
Banner Contracting Group industry classification
Industry- Product category
- Roofing Services
- NAICS
- Roofing Contractors (238160)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
- akta.pro secondary industries
- Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping) (HSAGAKAI)
Keywords
Where Banner Contracting Group is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Banner Contracting Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Roofing Installation Services: One-time project-based revenue from roof installation, replacement, and repair services for residential and commercial properties. Revenue generated per job based on scope, materials, and labor.
- Gutter and Leaf Filter Services: Installation and replacement of gutter systems and leaf filters as add-on or standalone services.
- Emergency and Storm Damage Services: Emergency repair services with rapid response for storm-affected roofs, including temporary fixes and permanent restoration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 10% off residential roofing with code SHIELD10 |
| Freemium | Pay-as-you-go | Free gutter replacement estimate with code CLEANEST |
| Freemium | Pay-as-you-go | Free damage assessments for storm damage |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Banner Contracting Group product offering
Product offeringCore offering
Banner Contracting Group provides professional roofing installation, replacement, and repair services for residential and commercial properties across 17 service areas in East Tennessee and Southeast Kentucky. Core offerings include metal roofing, shingle roofing, commercial flat-roof systems (TPO, EPDM, modified bitumen), gutters and leaf filters, and 24/7 emergency storm damage response with insurance claim assistance. The company dispatches owner-operators and crews to customer locations for on-site work.
Product overview
Banner Contracting Group is a locally owned roofing contractor offering a unified suite of roofing and gutter services for residential and commercial properties. The core service portfolio includes five interconnected offerings: Metal Roofing and Shingle Roofing (residential and commercial roof installation/replacement), Commercial Roofing (flat and low-slope systems including TPO, EPDM, and modified bitumen), Gutters and Leaf Filters (water management and debris protection), and Emergency and Storm Damage Services (24/7 rapid response and insurance claim assistance). These services are designed to work together, providing complete roof protection from installation through ongoing maintenance and storm damage recovery.
Differentiator
Problem solved
Functional benefit
Products and services
- Metal Roofing Durable, energy-efficient metal roofing installation service offering sleek modern appeal and superior weather resistance. Targets homeowners and commercial property owners seeking long-lasting roofing solutions.
- Shingle Roofing Expert installation of shingle roofing using Atlas Pinnacle Pristine and CertainTeed Landmark products, providing weather resistance, aesthetic appeal, and eligibility for the Atlas Signature Select Warranty on qualifying installations. Targets residential homeowners.
- Commercial Roofing Installation and repair of commercial flat and low-slope roofing systems including TPO, EPDM, and modified bitumen for retail, industrial, and commercial buildings, with focus on durability, energy efficiency, and minimal business disruption.
- Gutters and Leaf Filters Installation and replacement of gutter systems and leaf filters to manage water drainage and prevent debris buildup, available as a standalone service or add-on to roofing projects. Targets homeowners seeking water damage prevention.
- Emergency and Storm Damage Services 24/7 emergency response for storm-damaged roofs including rapid assessment, temporary fixes, permanent restoration, free damage assessments, and assistance with insurance claim paperwork. Targets homeowners needing urgent post-storm repair.
Quantifiable outcome
- 10-year extended warranty offered compared to competitors (one customer reported 10 years more warranty than other quotes received)
- +1 more outcomes
Companies that use Banner Contracting Group
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Banner Contracting Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Banner Contracting Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Roof ResourcecoreStrategic partnership for roof replacement projects. The Roof Resource collaborates with Banner Contracting Group on installations, bringing combined expertise to deliver quality results. Projects completed together include Atlas Pinnacle Pristine Signature Select Warranty installations. The partnership ensures correct installation procedures, handling of details, and assurance that no corners are cut during the process.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Banner Contracting Group competitors and assessment
Company assessmentBroad incumbents
- Nations Roof: National commercial roofing contractor serving retail, industrial, and institutional customers. Direct overlap on commercial roofing systems (TPO, EPDM, modified bitumen) but operating at significantly larger scale.
- CentiMark Corporation: Large national commercial roofing and floor coating contractor with nationwide service. Comparable commercial roofing capabilities (TPO, EPDM, metal) but as part of a much broader national platform.
- Roofing Corp of America: PE-backed acquisition platform consolidating regional residential and commercial roofing contractors across the US. Direct competitor for talent and customers, with materially greater capital and scale than Banner.
- Tecta America: Largest commercial roofing contractor in the United States with national coverage across TPO, EPDM, and modified bitumen systems. Overlaps with Banner's commercial roofing offering but operates at vastly greater scale and geographic reach.
Direct peers
- DaBella: Residential home improvement company offering roofing, siding, and windows with a regional direct-sales model. Comparable residential contractor focus and project-based revenue model.
- Baker Roofing Company: Regional residential, commercial, and repair roofing contractor headquartered in North Carolina serving the Carolinas and Southeast. Similar scale, Southeast US regional concentration, and bundled service offering to Banner.
- Mighty Dog Roofing: National franchise system focused on residential roofing, gutters, and storm damage with a regional franchisee model. Comparable residential focus, storm damage expertise, and localized marketing approach.
- Bone Dry Roofing: Multi-location residential and commercial roofing contractor operating across the Midwest and Southeast. Closely comparable regional footprint, similar residential/commercial mix, and field-service delivery model to Banner.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Banner Contracting Group social profiles
Digital presenceBanner Contracting Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Banner Contracting Group leadership team
Management profileNumber of profiles
Profiles4 records
Banner Contracting Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Banner Contracting Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Banner Contracting Group
What does Banner Contracting Group do?
Banner Contracting Group provides professional roofing installation, replacement, and repair services for residential and commercial properties across 17 service areas in East Tennessee and Southeast Kentucky. Core offerings include metal roofing, shingle roofing, commercial flat-roof systems (TPO, EPDM, modified bitumen), gutters and leaf filters, and 24/7 emergency storm damage response with insurance claim assistance. The company dispatches owner-operators and crews to customer locations for on-site work.
Is Banner Contracting Group a public or private company?
Banner Contracting Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Banner Contracting Group founded?
Banner Contracting Group was founded in 2014. It employs 11 to 50 people.
Where is Banner Contracting Group based?
Banner Contracting Group is headquartered in Knoxville, United States, in the North America region.
How does Banner Contracting Group make money?
Three revenue lines are on record. Roofing Installation Services are the primary driver. The others are gutter and Leaf Filter Services and emergency and Storm Damage Services.
Who are Banner Contracting Group's main competitors?
Broad incumbents on record are Nations Roof, CentiMark Corporation, Roofing Corp of America and Tecta America. Direct peers are DaBella, Baker Roofing Company, Mighty Dog Roofing and Bone Dry Roofing.
Does Banner Contracting Group have an API?
No public API is recorded for Banner Contracting Group.
What industry is Banner Contracting Group in?
Banner Contracting Group's product category is Roofing Services. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAPAKAM, Storm & Hail Exterior Restoration (Roof/Siding/Gutters). Its NAICS code is 238160 and its SIC code is 2950.