ScaleExpert Media Labs

What ScaleExpert Media Labs does

ScaleExpert Media Labs is a privately held digital advertising and consulting agency operating since approximately 2023. The company specializes in three integrated service lines: pre-qualified exclusive lead generation, 360-degree marketing automation, and pre-set appointment booking, targeted at SMB clients across six verticals including home improvement contractors (flooring, coating, kitchen remodelling, HVAC), solar companies, roofing firms, credit repair businesses, real estate agencies, and mortgage lenders. The company is headquartered in Chennai, India, while its disclosed operating jurisdiction is the United States, suggesting a cross-border service delivery model with claimed worldwide campaign operations.

The company's core offering is built around three service pillars rather than a proprietary software platform. Pre-Qualified Exclusive Leads delivers company-specific (non-shared) leads to avoid competitive overlap among buyers. The 360-Degree Marketing Automation service aims to build omnichannel digital presence to reduce SMB reliance on third-party lead sources, referrals, and door-to-door outreach. The Pre-set Appointments service integrates a booking system (Calendly-based) that guides new leads into client calendars for in-home surveys. No proprietary technology stack, AI/ML capabilities, APIs, or software platform is disclosed; the website itself is hosted on Wix. The firm claims integration of 20+ sales funnels and 100+ ad campaigns launched.

ScaleExpert Media Labs operates a sales-led go-to-market motion targeting local businesses through direct outreach and free strategy sessions booked via Calendly. Revenue streams comprise professional services fees for lead generation and appointment setting, and subscription/recurring revenue from marketing automation. Pricing is not publicly disclosed and is structured per engagement. The company has 11-50 employees, serves 24+ clients, and has no disclosed institutional funding, parent company, M&A activity, or public market listing.

Name

ScaleExpert Media Labs

Legal name

ScaleExpert Media Labs

Website

https://scaleexpertmedialabs.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

ScaleExpert Media Labs is a digital advertising and consulting agency providing pre-qualified lead generation, appointment setting, and marketing automation services to home improvement, solar, roofing, credit repair, real estate, and mortgage SMB clients worldwide.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Lead generation services
• Marketing automation services
• Appointment setting services
• Digital advertising agency
• Exclusive lead generation

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Lead Generation Services: The company generates exclusive, pre-qualified leads for clients in the home improvement, solar, roofing, credit repair, real estate, and mortgage industries. Leads are exclusive to each client company to avoid competition with other businesses.
2. Marketing Automation Services: 360-degree marketing automation services that help businesses create a strong digital omnichannel presence. Includes appointment booking systems and sales funnel integration.
3. Appointment Setting Services: Pre-set appointment services where the company guides new leads to book in-home surveys in the client's calendar. Helps organize schedules and operate more efficiently.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ScaleExpert Media Labs is a digital advertising and consulting agency that delivers pre-qualified exclusive lead generation, pre-set appointment booking and scheduling, and 360-degree marketing automation for home improvement contractors, solar, roofing, credit repair, real estate, and mortgage companies. The firm's offering combines paid digital ad campaigns, omnichannel marketing automation, and a Calendly-integrated booking system to convert prospects into scheduled in-home surveys for clients.

Product overview

ScaleExpert Media Labs is a digital advertising and consulting agency offering a unified suite of marketing services for home improvement contractors, solar companies, credit repair companies, roofing companies, real estate and mortgage companies, and local businesses. The core offering consists of three integrated services: Pre-Qualified Exclusive Leads (lead generation providing company-exclusive prospects), 360 Degree Marketing Automation (omnichannel digital presence creation), and Pre-set Appointments (appointment booking and scheduling systems). These services work together to help businesses connect with clients through strategic marketing on autopilot, enabling consistent lead generation and appointment setting.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Qualified Exclusive Leads Lead generation service that delivers exclusive, pre-qualified leads to a single client company, eliminating competition with other businesses that buy shared leads and preventing price wars. Designed for home improvement contractors, solar, roofing, credit repair, real estate, and mortgage companies.
• 360 Degree Marketing Automation Omnichannel digital marketing automation service that builds a strong digital presence across multiple online channels, reducing reliance on third-party websites, referrals, and door knocking. Designed for local businesses seeking to scale their own internal lead economy.
• Pre-set Appointments Appointment booking and scheduling system that guides new leads through the sales funnel to book in-home surveys directly into the client's calendar, helping organize schedules and improve operational efficiency. Designed for home improvement contractors and field-service businesses.

Quantifiable outcome

• 6 Solar Deals Closed In Maryland (from single campaign)
• +1 more outcomes

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Lendio: Small business and commercial lending marketplace that generates leads for lenders — overlapping with ScaleExpert's mortgage and credit repair verticals at much larger scale.
• HomeLight: Real estate platform offering lead generation and agent-matching services — directly competing for the same real estate agent and brokerage customers ScaleExpert targets.
• Porch: Home services platform providing lead generation and project-matching for contractors — directly competing in the same contractor vertical that is ScaleExpert's primary customer base.
• Angi (formerly HomeAdvisor): Largest marketplace for home-services leads in the US. Operates at vastly greater scale and uses a shared-lead model, but directly addresses the same pain point ScaleExpert solves for home improvement contractors.
• Thumbtack: Local services marketplace covering home improvement, real estate, and financial services — competing for the same SMB customer budgets that ScaleExpert targets, though via a different marketplace model.
• EnergySage: Solar marketplace connecting homeowners with solar installers through a competitive quote model — overlapping with ScaleExpert's solar lead-generation vertical at significantly larger scale.

Direct peers

• SolarReviews (Solar Leads platform): Solar marketplace and lead-generation platform connecting homeowners with vetted installers — competing head-to-head in the solar vertical, with comparable exclusive-lead positioning.
• EverConnect: Solar-specific lead generation company providing exclusive leads and appointment setting to solar installers — a tightly overlapping direct peer in ScaleExpert's most highlighted vertical.
• BoldLeads: Lead generation platform specifically built for home improvement and home-services contractors, offering exclusive leads and integrated appointment booking — directly overlapping with ScaleExpert's core offering for contractors and home services.
• Modernize: Home improvement lead generation company connecting homeowners with contractors across roofing, HVAC, windows, and remodeling — same vertical, same exclusive-lead business model, and similar target SMB customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/scaleexpertmedialabs
• LinkedInlinkedin.com/company/scaleexpert-media-labs
• Instagraminstagram.com/subodh.tirkey24

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ScaleExpert Media Labs