Mandag Morgen
Mandag Morgen is a Danish subscription-based analytical news media company producing a weekly magazine, newsletters, podcasts, and thematic series on welfare, leadership, innovation, and green transition for Danish decision-makers, politicians, and public-sector leaders.
- Company typePrivate
- Founded1989
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mandag Morgen does
Mandag Morgen ApS is a Danish subscription-based analytical news media company founded in 1989 and headquartered at Ny Kongensgade 10, Copenhagen. The company produces a weekly magazine published every Monday morning, a daily and weekly newsletter, a podcast series ('Lyden af Mandag Morgen'), and a thematic long-form series library. Editorial coverage is organized around four focus areas: Welfare (Velfærd), Leadership (Ledelse), Innovation, and Green Transition (Grøn Omstilling), targeting Danish decision-makers, politicians, public-sector executives, and corporate leaders. Distribution spans the owned website mm.dk, email newsletters, print delivery, and podcast platforms (Acast, Apple Podcasts, Spotify), with a stated value proposition of condensed, forward-looking analysis ('read less, understand more'). The company operates under the Altinget-koncernen umbrella alongside Altinget ApS (Denmark), Altinget AB (Sweden), and Altinget AS (Norway), sharing commercial infrastructure including the Altinget job listings, courses, and networking platforms.
Revenue is generated through four streams: recurring subscriptions (digital, print, Digital + Print, and enterprise multi-user packages sold via inside sales), advertising (banner and job listings powered by Altinget), live events and networking (including Folkemødet participation), and courses and training delivered via the Altinget platform. Multi-user corporate subscriptions and Digital + Print packages require contact with sales consultants, while individual digital subscriptions are available self-serve. The company also operates a sub-brand think tank, Mandag Morgen Tænketanken, which sells cases, publications, and bespoke analyses to client organizations. Leadership includes CEO Anne Marie Kindberg, Editor-in-Chief Andreas Baumann, CFO Anders Jørning, Responsible Editor-in-Chief Jakob Nielsen, and Commercial Director Michael Thomsen, supported by an editorial team of political, welfare, and feature editors. No public revenue figures, funding rounds, or institutional investors are disclosed; the company is privately held within the Altinget group network.
Mandag Morgen firmographics
Firmographics- Name
- Mandag Morgen
- Legal name
- Mandag Morgen ApS
- Website
- https://mm.dk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mandag Morgen is a Danish subscription-based analytical news media company producing a weekly magazine, newsletters, podcasts, and thematic series on welfare, leadership, innovation, and green transition for Danish decision-makers, politicians, and public-sector leaders.
- Ownership category
- akta.pro rank
Mandag Morgen industry classification
Industry- Product category
- Business News and Analysis
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where Mandag Morgen is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Mandag Morgen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscriptions: Weekly magazine and digital content subscriptions. Mandag Morgen publishes a weekly magazine on Monday mornings. Subscriptions include digital access, print copies, and combination packages.
- Advertising: Banner advertising, job listings, and advertiser-sponsored content on mm.dk. Job listings are powered by Altinget platform.
- Events and Networking: Folkemødet participation, live events, networking meetings, and conferences
- Courses and Training: Educational courses and training programs offered through Altinget platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital subscription with online access to all content |
| Subscription | Monthly | Weekly magazine delivered in print plus digital access |
| Subscription | Monthly | Multi-user corporate subscription for multiple employees |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Mandag Morgen product offering
Product offeringCore offering
Mandag Morgen is a Danish subscription-based analytical media company that produces a weekly print magazine, in-depth articles, thematic series, daily and weekly newsletters, and the 'Lyden af Mandag Morgen' podcast focused on Danish societal transformations across Welfare, Leadership, Innovation, and Green Transition. It also operates a think tank (Tænketanken Mandag Morgen) and offers courses and networking through the Altinget group, selling digital, print, and multi-user enterprise subscriptions to Danish decision-makers.
Product overview
Mandag Morgen is a Danish analytical journalism subscription service organized around four focus areas: Velfærd (Welfare), Ledelse (Leadership), Innovation, and Grøn Omstilling (Green Transition). The core offering consists of a digital subscription providing access to in-depth analyses on the platform mm.dk, a weekly newsletter (Ugebrev) delivered every Monday morning, and the podcast series 'Lyden af Mandag Morgen'. Additional products include thematic article series (Serier), a daily newsletter, a think tank (Mandag Morgen Tænketank), and educational courses/networking services through the Altinget group. The company operates as part of the Altinget group alongside Altinget.dk, Altinget Sverige, and Altinget Norge.
Differentiator
Problem solved
Functional benefit
Brands
- Lyden af Mandag Morgen: The podcast series of Mandag Morgen featuring analytical discussions on societal topics.
Products and services
- Digital Subscription (Digitalt Abonnement)
Quantifiable outcome
- Weekly publication reaching Danish decision-makers
- +1 more outcomes
Companies that use Mandag Morgen
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Mandag Morgen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Mandag Morgen partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Altinget (Altinget-koncernen)coreMandag Morgen is part of the Altinget group/company (Altinget ApS). The Altinget platform provides job listings, courses, networking events, and other commercial services. Mandag Morgen ApS shares infrastructure and commercial operations with Altinget ApS, Altinget AB (Sweden), and Altinget AS (Norway).
- AcastminorPodcast hosting and distribution platform for Lyden af Mandag Morgen podcast
- Apple PodcastminorPodcast distribution platform for Lyden af Mandag Morgen podcast
- SpotifyminorPodcast distribution platform for Lyden af Mandag Morgen podcast
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mandag Morgen competitors and assessment
Company assessmentBroad incumbents
- Berlingske: Established Danish subscription newspaper covering politics, business, and opinion. Competes for the same B2B/professional subscriber base in Copenhagen with national policy analysis, though at much broader scope.
- Politiken: Major Danish subscription broadsheet with deep political, welfare, and cultural coverage. Targets a broader consumer audience but overlaps significantly with Mandag Morgen's decision-maker readership on policy and societal transformation topics.
- Børsen: Danish business daily providing subscription-based coverage of business, leadership, and policy. Comparable subscription-led B2B model targeting executives, with overlapping leadership and innovation coverage.
- Jyllands-Posten: Major Danish broadsheet with national political analysis and editorial depth. Operates a subscription business model and competes for the same professional/decision-maker segment, particularly on welfare and innovation topics.
- Information: Danish daily newspaper with a strong analytical and ideological bent, covering politics, welfare, and green transition themes. Overlaps with Mandag Morgen on policy analysis for educated, decision-maker audiences.
Direct peers
- Altinget: Sister company within the Altinget-koncernen, also targeting Danish political decision-makers with subscription-based policy news. Shares infrastructure for job listings, courses, and networking, and operates a directly overlapping audience of politicians, public-sector officials, and policy professionals in Denmark.
- Weekendavisen: Danish weekly analytical magazine with a similar premium subscription model and B2B-leaning readership of decision-makers. Competes for the same Monday-morning analytical content slot and cultural/policy coverage territory as Mandag Morgen.
- Nordic Business Media: B2B subscription media company covering Nordic business and policy audiences with newsletters, events, and analysis. Closely comparable business model, multi-format approach, and professional decision-maker target segment to Mandag Morgen.
Emerging players
- The Conversation: International academic-analysis platform delivering policy and societal analysis written by researchers. Comparable analytical-journalism value proposition targeting informed/professional audiences, though not localized for Danish decision-makers.
Regional players
- Dagens Næringsliv: Norwegian subscription-based business and policy daily. Comparable premium subscription model targeting professional decision-makers, but operates in the Norwegian market and does not directly compete for Danish readers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mandag Morgen social profiles
Digital presenceMandag Morgen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mandag Morgen leadership team
Management profileNumber of profiles
Profiles10 records
Mandag Morgen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mandag Morgen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mandag Morgen
What does Mandag Morgen do?
Mandag Morgen is a Danish subscription-based analytical media company that produces a weekly print magazine, in-depth articles, thematic series, daily and weekly newsletters, and the 'Lyden af Mandag Morgen' podcast focused on Danish societal transformations across Welfare, Leadership, Innovation, and Green Transition. It also operates a think tank (Tænketanken Mandag Morgen) and offers courses and networking through the Altinget group, selling digital, print, and multi-user enterprise subscriptions to Danish decision-makers.
Is Mandag Morgen a public or private company?
Mandag Morgen is a private company. It is classified as corporate owned and is currently operating.
When was Mandag Morgen founded?
Mandag Morgen was founded in 1989. It employs 11 to 50 people.
Where is Mandag Morgen based?
Mandag Morgen is headquartered in Copenhagen, Denmark, in the Europe region.
How does Mandag Morgen make money?
Four revenue lines are on record. Subscriptions are the primary driver. The others are advertising, events and Networking and courses and Training.
Who are Mandag Morgen's main competitors?
Broad incumbents on record are Berlingske, Politiken, Børsen, Jyllands-Posten and Information. Direct peers are Altinget, Weekendavisen and Nordic Business Media. The Conversation is listed as an emerging player. Dagens Næringsliv is listed as a regional player.
Does Mandag Morgen have an API?
No public API is recorded for Mandag Morgen.
What industry is Mandag Morgen in?
Mandag Morgen's product category is Business News and Analysis. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 513120 and its SIC code is 2721.