What Altinget does

Altinget is a privately held Danish political-media company (Altinget ApS) that operates a subscription-based platform delivering specialized news, analysis, and debate on Danish politics. Its core product is altinget.dk, which is organized into 30+ niche media verticals covering distinct policy areas such as labor market (Arbejdsmarked), climate (Klima), health (Sundhed), defense (Forsvar), municipal governance (Kommunal), and EU affairs. The platform serves two principal audiences: politically interested individual readers via the Altinget Privat subscription and professional decision-makers via niche subscriptions, and employers (ministries, municipalities, universities, NGOs, associations) seeking to reach leaders and specialists through its job board. The platform is supplemented by podcasts (Altinget Ajour, Ministertid, EU), daily newsletters, and a closely associated print weekly (Ugebrevet Mandag Morgen).

The business model is multi-stream and recurring. Revenue is generated from (1) tiered subscriptions (Altinget Privat and niche media subscriptions, billed annually); (2) multi-tier job advertising packages (Specialist, Leder Basis, Leder Standard, Leder Premium) that bundle niche media sites, newsletters, social media, and the Mandag Morgen newsletter; (3) network meetings, courses, and conferences; (4) display advertising on Altinget.dk and Mandag Morgen; (5) sponsored/advertiser-funded content, including the Altinget Jobsamtale podcast; and (6) magazine advertising in Ugebrevet Mandag Morgen. Distribution includes self-serve web, direct enterprise sales, events, and a physical print product distributed to ministers, parliamentarians, and council members.

The company is headquartered at Ny Kongensgade 10 in Copenhagen and operates additional offices in Stockholm (Altinget Sverige), Oslo (Altinget Norge), and Brussels for EU coverage. Altinget shares its corporate group with Mandag Morgen ApS, a sister brand targeting decision-makers with a daily newsletter reaching 110,000+ recipients. The executive team comprises Managing Director Anne Marie Kindberg, CFO Anders Jørning, Commercial Director Michael Thomsen, and Editor-in-Chief Jakob Nielsen. The company is independently held with no disclosed external venture or private equity backing, and is voluntarily enrolled with the Danish Press Council (Pressenævnet) under the Media Liability Act.

Name

Altinget

Legal name

Altinget ApS

Website

https://altinget.dk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Altinget is a privately held Danish political-media company that operates a subscription platform with 30+ niche policy verticals, serving politically engaged professionals, decision-makers, and recruiters through subscriptions, job advertising, events, newsletters, and a print magazine.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription revenue: Recurring subscription revenue from Altinget Privat and niche media subscriptions for professional readers covering specific policy areas such as Arbejdsmarked, Klima, Sundhed, EU, and 30+ other verticals.
2. Job advertising: Job listing packages (Specialist, Leder Basis, Leder Standard, Leder Premium) shown on Altinget.dk and Mandag Morgen targeting leaders and specialists in Denmark.
3. Network meetings, courses, conferences: Revenue from professional networking events, courses, and conferences for the professional audience segment.
4. Display advertising: Display banner advertising on both Altinget.dk and Mandag Morgen targeting decision makers and politically interested Danes.
5. Sponsored content: Advertiser-funded content (annoncørbetalt indhold) with prominent placement, featuring authentic storytelling about products or companies. Also includes Altinget Jobsamtale podcast series.
6. Magazine advertising: Ugebrevet Mandag Morgen magazine advertising - physical weekly publication read primarily by leaders and specialists, also distributed to ministers, parliament members, and council members.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Altinget is a Danish political news and analysis platform delivering daily political journalism through its main website altinget.dk and 30+ specialized niche media verticals covering distinct policy areas such as Arbejdsmarked, Klima, Sundhed, EU, Forsvar, and Transport. The company sells individual and corporate subscriptions, runs a job recruitment platform for public and private sector leaders, and offers sponsored content and display advertising to reach decision-makers. Altinget also operates the sister brand Mandag Morgen targeting leaders and decision-makers with a weekly magazine and daily newsletter.

Product overview

Altinget is a Danish political news and analysis platform offering a single, unified news service across multiple specialized niche media verticals covering distinct policy areas. The platform delivers news, analysis, and debate about Danish politics through its main site at altinget.dk, supplemented by podcast content and a job posting service. The niche media verticals (such as Arbejdsmarked, Digital, Klima, Sundhed, and approximately 28 others) function as thematic channels within the unified platform rather than separate standalone products. No individual named products, modules, or sub-brands were identified as distinct offerings in the scanned source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Altinget Privat Subscription
• Niche Media Subscriptions
• Mandag Morgen
• Job Advertising Platform
• Network Meetings, Courses, and Conferences
• Sponsored Content and Podcast Advertising
• Display Advertising

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Mandag Morgen ApScoreOthersAltinget and Mandag Morgen operate as part of the same corporate group under Altinget ApS. Mandag Morgen is a separate brand targeting leaders with weekly magazine and daily newsletter (110,000+ recipients). They share the same Copenhagen headquarters and operate joint commercial operations.
• Kyiv IndependentminorGTM or Marketing PartnerCross-promotional partnership offering Altinget Privat subscribers 3 months free access to Kyiv Independent news service.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Schibsted: Largest Nordic media conglomerate operating subscription newspapers across Norway and Sweden (VG, Aftenposten, SVD). Comparable subscription + advertising model at scale, though broader general news portfolio.
• Berlingske: Major Danish subscription newspaper with digital paywall and advertising revenue. Same Danish subscription + advertising revenue model as Altinget, but a broader general news focus rather than political specialist.
• Information: Danish newspaper with intellectual/political leanings and digital subscription model. Closest Danish newspaper to Altinget's policy-focused positioning, though broader editorial scope.
• Jyllands-Posten: One of Denmark's largest newspapers, with digital subscriptions and significant political coverage. Comparable subscription + advertising revenue architecture, though national general news rather than policy-vertical specialist.
• Politiken: Denmark's largest broadsheet newspaper, with a digital subscription model and Politiken Jobnet job board. Overlaps with Altinget on subscription news and recruitment advertising, but operates across general news rather than specializing in political/policy verticals.

Regional players

• Aftenposten: Norway's largest subscription newspaper (Schibsted-owned), with digital paywall and political coverage. Comparable model to Altinget in a neighboring Nordic market where Altinget Norge operates.
• Dagens Nyheter: Leading Swedish subscription newspaper with digital paywall and political coverage. Same subscription + advertising model in Sweden, where Altinget Sverige has established operations.

Direct peers

• Euractiv: EU policy news network with multiple policy verticals and a subscription/advertising model. Same playbook as Altinget — vertical specialization + policy focus + B2B audience monetization.
• Politico Europe: European political news platform with subscription model and policy-vertical specialization (similar to Altinget's niche media approach). Most direct comparator for the political-vertical subscription + advertising model outside Denmark.
• EUobserver: Independent EU affairs news outlet with subscription revenue. Smaller-scale political news specialist comparable to Altinget's niche media structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AltingetArbejde
• Facebookfacebook.com/altingetkarriere
• LinkedInlinkedin.com/company/altinget-dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altinget