What NetPEO does

NetPEO is a privately held Professional Employer Organization (PEO) broker headquartered in Duluth, Georgia, founded in 2001. The company's core business is matching small and mid-sized US businesses — typically those with 2 to 100 employees — with HR outsourcing providers from a network that the company describes as up to 40% larger than the industry average. Rather than acting as a single PEO, NetPEO operates a neutral, non-exclusive broker model, diagnosing client needs through free consultation and routing them to an appropriate downstream PEO. Revenue is generated primarily through referral fees and commissions from partner PEOs, supplemented by HR consulting delivered without direct client fees. Pricing of the underlying PEO services ranges from a percentage-of-payroll model (typically 2%–12%) to a per-employee model ($40–$160 per employee per month), both billed monthly.

Beyond brokerage, NetPEO has built a proprietary software layer that includes NetPEO Connection™ (onsite payroll software for in-house payroll processing), NetPEO Online™ (a web-based payroll and employee self-service platform), and NET time (a web-based time and attendance clock). These offerings extend the company's surface area beyond referral commissions and provide technology tools alongside the matching service. The go-to-market is sales-led, combining a broker network and direct sales representatives with content marketing (200+ blog articles), SEO-optimized state and city landing pages covering 40+ states, prominent direct phone outreach, and opt-in SMS marketing.

NetPEO serves a horizontal mix of SMB verticals including retail, law firms, construction, restaurants, healthcare, technology, nonprofits, and manufacturing, and claims a 95% client retention rate (described as the highest in HR outsourcing) with 100% of surveyed clients reporting high satisfaction. The company is founder-led by Layne Davlin, who was elected to the NAPEO Board of Directors, and has been recognized with Best of Gwinnett awards in 2019 and 2021. Revenue, funding, and headcount trend data are not publicly disclosed, and there is no evidence of institutional investment.

Name

NetPEO

Legal name

NetPEO

Website

https://netpeo.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

NetPEO is a Duluth, Georgia-based PEO broker founded in 2001 that connects small and mid-sized US businesses (2–100 employees) with HR outsourcing providers from a multi-PEO network, earning referral commissions and offering proprietary payroll and time-tracking software.

Ownership category

akta.pro rank

Product category

PEO Brokerage and HR Outsourcing Services

NAICS

Professional Employer Organizations (56133), Payroll Services (541214)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industry

Payroll, HR & Benefits Referral Networks (FSAEAMAJ)

Keywords

• PEO brokerage services
• HR outsourcing
• Payroll services
• Employee benefits administration
• Workers compensation

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. PEO Brokerage Services: NetPEO earns revenue by connecting businesses with PEO providers in their network. They act as an intermediary/broker between businesses seeking HR outsourcing and the PEO companies. The company offers free consultation services to businesses and earns referral fees or commissions from PEO providers when clients are matched.
2. HR Solutions Consulting: Provides free HR outsourcing consultation services to diagnose company administrative issues and recommend appropriate PEO providers. Revenue generated through partnerships with PEO providers rather than direct client fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

NetPEO operates as a Professional Employer Organization (PEO) broker and HR outsourcing brokerage, connecting small and mid-sized businesses seeking HR, payroll, benefits, and workers' compensation solutions with qualified PEO providers in its network. The company also offers proprietary payroll and time-attendance software tools (NetPEO Connection™, NetPEO Online™, NET time) that complement the broker matching service and support in-house payroll management.

Product overview

NetPEO operates as a PEO (Professional Employer Organization) broker and HR brokerage firm network, connecting businesses with qualified PEO providers. Rather than being a single unified product, NetPEO functions as a matching service that links companies with HR outsourcing providers. The product portfolio includes NetPEO Connection™ Onsite Payroll Software (for in-house payroll management with provider support), NetPEO Online™ Payroll Employee Self Service (employee self-service portal for payroll information), NetPEO Online™ Web Based Payroll Service (full outsourced payroll processing), and NET time Web Based Time Attendance Clock (time and attendance tracking). These software offerings complement their core brokerage services by providing technology tools alongside the PEO provider matching service.

Differentiator

Problem solved

Functional benefit

Brands

• NetPEO Connection™ Onsite Payroll Software: Onsite payroll software solution for companies wanting assistance with in-house payroll.
• NetPEO Online™ Payroll Employee Self Service

Products and services

• NetPEO Connection™ Onsite Payroll Software Onsite payroll software solution for companies that want to manage payroll in-house while receiving assistance from NetPEO's network of PEO providers.
• NetPEO Online™ Payroll Employee Self Service Web-based employee self-service portal allowing workers to view their payroll information and related documents.
• NetPEO Online™ Web Based Payroll Service Full web-based payroll processing service for businesses seeking outsourced payroll management.
• NET time Web Based Time Attendance Clock Time and attendance tracking software for monitoring employee work hours and managing time-related HR processes.
• PEO Brokerage and HR Outsourcing Matching Service Core broker service that diagnoses each client's HR and payroll needs and matches them with a qualified PEO provider from NetPEO's network, covering payroll, benefits, workers' compensation, risk management, hiring/onboarding, and compliance. Sold to small and mid-sized U.S. businesses.

Quantifiable outcome

• 95% client retention rate - highest in the HR outsourcing industry
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Network of Multiple PEO ProviderscoreChannel Partner/ Reseller/ DistributorNetPEO operates as a network of multiple highly qualified PEO providers. They do not have exclusive partnerships with any single PEO, maintaining a neutral stance to recommend the best-fit provider based on client needs. The network includes up to 40% more PEO providers than the industry average, allowing for better matching of client requirements with provider capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TriNet: Public PEO specializing in HR outsourcing for small and mid-sized businesses, providing payroll, benefits, and compliance support—competes in the same SMB co-employment market that NetPEO brokers into.
• Oasis Outsourcing: PEO providing HR outsourcing, payroll, benefits, and risk management to SMBs—belongs to the same multi-provider network that NetPEO curates for clients.
• ExtensisHR: Mid-sized PEO focused on SMB HR outsourcing, payroll, and benefits administration—one of the qualified PEO providers in NetPEO's curated network.
• Insperity: Large publicly traded PEO offering co-employment HR outsourcing, payroll, benefits, and workforce management to SMBs across the US—directly comparable to the providers NetPEO connects clients with.
• FrankCrum: Established PEO offering co-employment HR, payroll, and benefits to small businesses—another comparable PEO that competes to be included in NetPEO's broker network.
• Amplify PEO (formerly PEO Compass): Direct competitor operating as a PEO broker matching businesses with qualified PEO providers—same core brokerage model and target customer as NetPEO.
• Justworks: Tech-forward PEO serving small businesses with payroll, benefits, HR, and compliance via a software-led platform—competes directly for SMB co-employment customers NetPEO brokers.

Broad incumbents

• ADP TotalSource: ADP's PEO division offering co-employment HR solutions to SMBs; while part of ADP's broader HCM portfolio, it directly competes for the same co-employment customers NetPEO routes.
• Paychex PEO: Paychex's PEO/HR outsourcing solution for SMBs, leveraging the parent payroll giant's scale—competes with the PEO providers in NetPEO's network for the same target segment.

Emerging players

• Newtek Business Services: Business services holding with a PEO subsidiary (Newtek HR Solutions) serving SMBs—an emerging player that blends alternative SMB services with co-employment HR offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/netpeo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NetPEO