What Precise does

Precise.ai, Inc. is a New York-based, privately held software company founded in 2024 that provides a decisioning economics platform for programmatic and agentic media. The platform functions as an independent accountability layer between buyers and the automated systems executing media purchases, scoring every machine-driven decision on cost, contribution, and performance while campaigns remain live. This addresses the transparency deficit created as programmatic buying shifts toward autonomous, agentic execution where buyers lose direct visibility into true spend allocation, fee duplication, and optimization rationale.

The core product is the Decisioning Economics System, composed of integrated modules including an Audit Viewer (for reviewing decision records and evidence), Path Optimization (for recovering working media through supply-path policy enforcement), Policy Packs (for configuring auditable governance logic), and a Trace Receipt system (for capturing structured, permanent audit trails of every programmatic decision). The underlying technology applies AI/ML analytics within client-isolated processing environments to score decisions in real time, ingesting campaign performance metrics, supply-path data, and audience signals as structured inputs.

Precise operates a B2B SaaS model distributed via direct enterprise sales, targeting agencies and brand advertisers as primary customer segments. Engagements are governed by Data Processing Agreements, pricing is quote-based and undisclosed, and the company emphasizes SOC 2 Type II, CCPA, and GDPR compliance. The company has secured a strategic equity investment from Madhive (October 2025) alongside a leadership transition installing Spencer Potts as CEO, and a $7 million funding round in June 2026 led by Blockchange Ventures and Lasagna.

Name

Precise

Legal name

Precise.ai, Inc.

Website

https://precise.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Precise.ai is a New York-based AI platform that delivers decisioning economics for programmatic and agentic media. It scores automated media-buying decisions on cost, contribution, and performance in real time, serving advertising agencies and brand advertisers seeking transparency and audit-ready accountability.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Analytics Software

NAICS

Software Publishers (513210), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Media Auditing, Verification & Compliance (Billing, Makegoods, QA) (BPAFABAM)

akta.pro secondary industry

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)

Keywords

• Decisioning economics
• Programmatic advertising analytics
• Adtech intelligence platform
• Supply path optimization
• Media accountability software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscription (implied): B2B SaaS subscription model providing access to the decisioning economics platform. Services are contracted through Data Processing Agreements with enterprise clients. The company operates on a business-to-business model where clients engage for ongoing media economics intelligence and optimization services.

Distribution channels1 record

Marketing channels3 records

Core offering

Precise provides a Decisioning Economics SaaS platform that scores every programmatic and agentic media buying decision on cost, contribution, and performance while campaigns are running. It traces audiences, vendors, supply paths, fees, and optimization layers; identifies wasted spend and recovers working media; and produces a permanent, portable audit trail agencies and brands can use in client reviews and procurement negotiations.

Product overview

Precise is a single unified platform providing Decisioning Economics for programmatic and agentic media. The core system scores every machine decision on cost, contribution, and performance while campaigns are running. It consists of integrated modules including the Audit Viewer for reviewing records and evidence, Path Optimization for recovering working media through policy enforcement, Policy Packs for governing decision logic, and Trace Receipt for capturing detailed decision traces. These components work together to give agencies and brands the independent intelligence needed to achieve outcomes, with full audit trails and accountability.

Differentiator

Problem solved

Functional benefit

Products and services

• Decisioning Economics Platform

Quantifiable outcome

• CPA improved 21% and conversions up 8% from recovering $5,600/month in working media through supply path optimization
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Expansion highlights5 records

Direct peers

• Integral Ad Science: Publicly traded media measurement and optimization platform offering verification, viewability, brand suitability, and programmatic efficiency analytics. Competes directly with Precise for agency and brand verification budgets.
• DoubleVerify: Publicly traded ad verification and measurement company providing fraud detection, viewability, brand safety, and supply-path analytics across digital media. Most direct competitor to Precise's independent verification and decisioning economics positioning.
• HUMAN (formerly White Ops): Bot detection and fraud prevention platform for digital advertising and enterprise applications. Comparable to Precise in providing independent verification of programmatic media decisions at machine scale.
• Pixalate: Programmatic ad fraud detection and supply chain verification company operating across CTV, mobile, and web. Comparable to Precise in providing independent accountability over programmatic decisions and supply-path integrity.

Broad incumbents

• The Trade Desk: Leading independent demand-side platform for programmatic advertising. Precise's value proposition is partly to provide independent accountability over Trade Desk-driven campaigns, making it both a complementary ecosystem player and a potential source of competitive pressure if the DSP internalizes similar functionality.
• Oracle Advertising (Moat): Oracle's advertising measurement and verification portfolio (including Moat) offers viewability, attention, and brand safety measurement. Broad incumbent competing for the same agency and brand verification budgets as Precise.
• Pubmatic: Publicly traded supply-side platform and programmatic advertising infrastructure company. Broad incumbent in the programmatic stack whose supply-path decisions are precisely the kind of activity Precise's decisioning economics platform audits and optimizes.
• Madhive: Local CTV and omnichannel advertising platform that is Precise's strategic equity investor and integration partner. Operates in adjacent media-buying technology space with complementary focus on local advertiser workflows.

Emerging players

• Scope3: Supply chain transparency platform focused on emissions and media efficiency, providing independent measurement across the programmatic supply chain. Comparable to Precise in building data-driven accountability layers for programmatic media decisions.
• Adelaide: Attention metrics and media quality measurement company providing independent auction-time signals for programmatic optimization. Comparable to Precise in providing independent measurement that improves media economics decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precise