PeopleCall
PeopleCall operates Peoplecall Cloud, a cloud-based platform that receives analog alarm panel signals and forwards them to central monitoring stations without physical receivers or panel reprogramming. It serves 100+ monitoring stations across 40+ countries, including ADT, Prosegur, and Chubb, via a tiered per-panel subscription.
- Company typePrivate
- Founded1998
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PeopleCall does
PeopleCall is a Spain-headquartered VoIP operator founded in 1998 that has built Peoplecall Cloud, a cloud-based platform that receives analog alarm panel signals without requiring physical receivers, panel reprogramming, or changes to existing central monitoring station (CMS) software. The platform intercepts analog alarm calls before they reach the PSTN, routes traffic over IP via call diversion, number porting, or VoIP depending on the customer's setup, decodes alarm protocols (SIA DC-03, Contact ID, 4+2, Robofon, and several legacy elevator formats), and forwards decoded signals to the customer's CMS through Sur-Gard protocol over an SSL tunnel using the stunnel proxy on the customer side. Infrastructure is serverless on AWS with primary (VR1) and secondary (VR2) endpoints in Europe and the Americas, automatic failover, 48-hour signal queuing, sub-300ms decoding latency, and a 99.99% uptime SLA. Add-on capabilities include listen-in and two-way voice with multi-operator join, recording, and SIA-logged entry/exit events.
Peoplecall Cloud is sold to central monitoring stations and alarm monitoring companies, with named enterprise customers including ADT, Sector Alarm, Prosegur, Chubb, Avarn, and INV across more than 40 claimed countries and nine active markets. Pricing is a transparent, tiered per-panel subscription ranging from €0.30 per panel per month (first 1,000 panels) down to €0.10 per panel per month (above 50,000), with a €180/month account floor and €0 installation. By July 2025 the platform reported over 250,000 connected panels and 500,000+ daily signals, with later marketing material referencing 300,000+ panels.
The business is privately held and founder/operator-owned, with no disclosed external institutional funding. Headcount is reported at 11-50, and distribution is direct enterprise field sales supported by a self-service demo request flow, technical protocol documentation, and an interactive pricing calculator. The core strategic narrative is the structural obsolescence of PSTN lines and physical analog receivers, which PeopleCall is positioning its cloud-native replacement to capture.
PeopleCall firmographics
Firmographics- Name
- PeopleCall
- Legal name
- Peoplecall
- Website
- https://peoplecall.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PeopleCall operates Peoplecall Cloud, a cloud-based platform that receives analog alarm panel signals and forwards them to central monitoring stations without physical receivers or panel reprogramming. It serves 100+ monitoring stations across 40+ countries, including ADT, Prosegur, and Chubb, via a tiered per-panel subscription.
- Ownership category
- akta.pro rank
PeopleCall industry classification
Industry- Product category
- Cloud Alarm Monitoring Platform
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired Telecommunications Carriers (517111), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Cloud PBX & Hosted Telephony (HDAIAHAB)
- akta.pro secondary industry
- Carrier-Neutral Interconnect & Meet-Me Room (MMR) Services (HDABALAD)
Keywords
Where PeopleCall is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
PeopleCall business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Monthly Panel Subscription: Recurring monthly subscription based on the number of active alarm panels connected to the PeopleCall Cloud service. Active panels are counted as unique ANI (Automatic Number Identification) that have sent correctly decoded alarm calls in the last 9 months. Pricing follows a tiered structure with volume discounts as panel count increases. Minimum monthly price is €180.
- Number Portability Services: Additional costs for number portability or phone number ownership, which vary depending on the country and specific numbers being ported. These costs are passed through from local telecom operators and are not included in the standard monthly panel pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Minimum Monthly Price |
| Unit Pricing | Monthly | First 1,000 panels |
| Unit Pricing | Monthly | Next 4,000 panels |
| Unit Pricing | Monthly | Next 5,000 panels |
| Unit Pricing | Monthly | Next 40,000 panels |
| Unit Pricing | Monthly | Additional panels |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
PeopleCall product offering
Product offeringCore offering
PeopleCall Cloud is a cloud-based alarm signal reception platform that replaces physical analog receivers at central monitoring stations. It intercepts analog alarm panel calls before they reach the PSTN, routes traffic over IP to redundant cloud infrastructure, decodes alarm protocols (Contact ID, SIA DC-03, 4+2, etc.), and forwards decoded signals to the customer's CMS software via Sur-Gard protocol over an SSL tunnel. It eliminates hardware CAPEX, supports listen-in and two-way voice, and is sold as a monthly per-panel subscription.
Product overview
PeopleCall offers a single unified product — Peoplecall Cloud — a cloud-based alarm monitoring platform that replaces traditional physical analog receivers. The platform provides virtual alarm signal reception via the Peoplecall Alarm Receiver (VR1/VR2), supporting multiple analog alarm communication protocols (SIA DC-03, Ademco Contact ID, 4+2, Robofon, Express, High Speed, FBII Super Fast, and elevator protocols P-100, SCS, IBS/TSA, A-Number). An optional listen-in and two-way voice module enables audio communication with alarm panels. Signals are decoded in the cloud and forwarded to CMS software via Sur-Gard protocol over an SSL tunnel, using the stunnel proxy client on the CMS side.
Differentiator
Problem solved
Functional benefit
Products and services
- PeopleCall Cloud Cloud-based alarm signal reception platform that replaces physical analog receivers at central monitoring stations. Intercepts analog alarm signals before the PSTN, routes them over IP, decodes the alarm protocol, and forwards decoded signals to the customer's CMS software via Sur-Gard protocol over an SSL tunnel. Sold to alarm monitoring companies on a monthly per-panel subscription with no hardware or reprogramming required.
- PeopleCall Alarm Receiver (Virtual Receiver) The cloud-hosted virtual alarm receiver (VR1/VR2 endpoints) that constitutes the signal-decoding and forwarding layer of PeopleCall Cloud. Provides redundant IP-based reception of analog alarm signals with automatic failover between VR1 and VR2 and 48-hour signal buffering when the tunnel is unavailable. Accessible through the PeopleCall console at panel.peoplecall.com.
- Listen-In and Two-Way Voice Support Optional capability for analog alarm protocols that lets monitoring operators listen to or hold two-way voice conversations with the alarm panel over a landline during an active alarm event. Calls are placed on hold in PeopleCall Cloud, operators are signaled via SIA with a landline callback number (PIN via DTMF), multiple operators can join, and all conversations are recorded and retrievable via the PeopleCall interface.
Quantifiable outcome
- Over 300,000 alarm panels connected and managed in real-time
- +3 more outcomes
Companies that use PeopleCall
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
PeopleCall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature7 records
PeopleCall partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Telecom Operators (Various Countries)corePeopleCall Cloud has contracts with multiple telecom operators worldwide to facilitate number portability. When a monitoring station needs to port phone numbers programmed in alarm panels to PeopleCall Cloud, these intermediary operators route calls to the PeopleCall Cloud network. The phone numbers remain property of the Alarm Central station.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
PeopleCall competitors and assessment
Company assessmentDirect peers
- AvantGuard Monitoring Centers: AvantGuard offers cloud-based alarm monitoring and signal reception services, including wholesale monitoring. It directly competes with PeopleCall Cloud for the same central monitoring station customer base.
- Dice Corporation: Dice Corporation provides software, communications, and signal-reception infrastructure for central monitoring stations, including virtual receiver products that compete directly with PeopleCall Cloud in the cloud-based alarm signal reception category.
- Bold Technologies (Manitou): Bold Technologies is a leading CMS platform provider (Manitou) whose customers also use PeopleCall Cloud. Bold's recent moves toward cloud-native architecture position it as a potential integrated competitor for alarm signal reception.
- Telguard: Telguard provides cellular and IP alarm communication solutions that route signals to central stations. While focused on cellular/IP, it competes for the same monitoring station wallet share that addresses PSTN phase-out pain.
- ipDatatel: ipDatatel offers IP and cellular alarm communicators and signal-reception services for the security monitoring industry, addressing the same PSTN-to-IP migration that PeopleCall Cloud targets.
Emerging players
- SureView Systems: SureView Systems provides PSIM and alarm monitoring software for central stations. While primarily a software vendor, it is a relevant comparable for technology vendors targeting the monitoring station market.
- EVALINK: EVALINK is a cloud alarm event management platform serving European central stations. While it is also a PeopleCall Cloud integration partner, EVALINK's broader platform ambitions make it a relevant adjacent comparable.
Broad incumbents
- Alarm.com: Alarm.com is the dominant cloud-based platform for connected alarm panels and smart security. Its end-to-end solution competes for the long-term future of alarm signal delivery, although it targets IP-native panels rather than legacy analog reception.
- Honeywell (Connected Home & Building Technologies): Honeywell owns alarm panel brands and CMS software (MASterMind) used by monitoring stations. Its scale and vertical integration represent a long-term competitive threat if it bundles cloud reception into its CMS offerings.
Others
- Securitas (parent of Securitas Direct/Verisure): Securitas is both a customer-like large security monitoring group and a parent of vertically integrated monitoring operations. Relevant as a comparable in scale and a potential in-sourcing customer for cloud reception.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PeopleCall social profiles
Digital presencePeopleCall financial estimates
Financial estimateRevenue estimate
Valuation estimate
PeopleCall leadership team
Management profileNumber of profiles
Profiles1 record
PeopleCall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PeopleCall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PeopleCall
What does PeopleCall do?
PeopleCall Cloud is a cloud-based alarm signal reception platform that replaces physical analog receivers at central monitoring stations. It intercepts analog alarm panel calls before they reach the PSTN, routes traffic over IP to redundant cloud infrastructure, decodes alarm protocols (Contact ID, SIA DC-03, 4+2, etc.), and forwards decoded signals to the customer's CMS software via Sur-Gard protocol over an SSL tunnel. It eliminates hardware CAPEX, supports listen-in and two-way voice, and is sold as a monthly per-panel subscription.
Is PeopleCall a public or private company?
PeopleCall is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PeopleCall founded?
PeopleCall was founded in 1998. It employs 11 to 50 people.
Where is PeopleCall based?
PeopleCall is headquartered in Madrid, Spain, in the Europe region.
How does PeopleCall make money?
Two revenue lines are on record. Monthly Panel Subscription is the primary driver. The others are number Portability Services.
Who are PeopleCall's main competitors?
Direct peers on record are AvantGuard Monitoring Centers, Dice Corporation, Bold Technologies (Manitou), Telguard and ipDatatel. Emerging players are SureView Systems and EVALINK. Broad incumbents are Alarm.com and Honeywell (Connected Home & Building Technologies). Securitas (parent of Securitas Direct/Verisure) is listed as an others.
Does PeopleCall have an API?
No public API is recorded for PeopleCall.
What industry is PeopleCall in?
PeopleCall's product category is Cloud Alarm Monitoring Platform. Its primary akta.pro industry code is HDAIAHAB, Cloud PBX & Hosted Telephony, with a secondary code of HDABALAD, Carrier-Neutral Interconnect & Meet-Me Room (MMR) Services. Its NAICS code is 51711 and its SIC code is 4813.