DICE
DICE Corporation provides a unified alarm monitoring, video surveillance, and telecom platform — the Matrix Platform plus Celia.ai AI — for enterprise alarm monitoring companies, wholesale monitoring centers, and video integrators, with certified infrastructure (UL, ULC, SOC, FedRAMP, HIPAA) across 5 continents and 19+ data center regions.
- Company typePrivate
- Founded1984
- HeadquartersBay City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DICE does
DICE Corporation is a privately held software and services company founded in 1984 in Bay City, Michigan, by Clifford Dice. The company provides a unified alarm monitoring, video surveillance, and telecom platform — branded as the Matrix Platform — for enterprise alarm monitoring companies, wholesale monitoring centers, video integrators, and adjacent security service providers. Its product portfolio spans Central Station as a Service (CSaaS), Operators as a Service (OaaS), Alarm Receivers as a Service (ARaaS), virtual PBX and ISP telecom services, the ASAP-to-PSAP emergency dispatch connector, a Dealer Billing Platform, Field Service tools, Sales & CRM, and Back-Office Finance. In August 2025, DICE launched Celia.ai, an AI-powered assistant for alarm monitoring workflows, and in March 2026 deployed AI Data Conversion software at customer Clear Response Monitoring alongside a new Dealer Billing Platform.
Underlying the platform is a proprietary stack of 70+ software modules, 10 granted US patents covering network interfaces, video clip search, situational awareness, and arm/disarm functions, and 8 additional patents pending. The infrastructure backbone is the world's first truly virtual UL-listed data center (US) and the first and only ULC Class 3 listed data center for Canada, with replicated compute and storage facilities spanning 5 continents and 19+ regions. The company maintains a comprehensive certification posture including ISO 27001/27017/27018/27701/20000/22301/9001, SOC 1/2/3, PCI DSS Level 1, FedRAMP, HIPAA/HITECH, HITRUST CSF, CSA STAR, NIST 800-171, and GDPR compliance. DICE operates the platform across 3.5 million alarm subscribers, 6.5 million telecom subscribers, and 10 million monthly alarm signal calls, with sister company IPtelX providing dedicated telecom/signal network services.
DICE generates revenue primarily through quote-based subscription licensing of the Matrix platform and its modules, plus recurring telecom revenue from PBX and ISP services. Pricing is tailored to subscriber volume, modules deployed, and service tier, with monthly billing cadence. Go-to-market combines direct enterprise field sales, an active industry event presence (ISC West, GSX, TMA), and a channel partner model via the Dealer*One Network representing thousands of alarm dealers and integrators. The customer base spans alarm monitoring, video monitoring, fire monitoring (UL/ULC-compliant), telecom/carrier services, healthcare/telemedicine, government/GSOC, retail/loss prevention, and IoT/smart home platforms. DICE is privately held with no external funding disclosed and is led by a stable, long-tenured executive team headed by founder Clifford Dice.
DICE firmographics
Firmographics- Name
- DICE
- Legal name
- DICE Corporation
- Website
- https://dicecorp.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DICE Corporation provides a unified alarm monitoring, video surveillance, and telecom platform — the Matrix Platform plus Celia.ai AI — for enterprise alarm monitoring companies, wholesale monitoring centers, and video integrators, with certified infrastructure (UL, ULC, SOC, FedRAMP, HIPAA) across 5 continents and 19+ data center regions.
- Ownership category
- akta.pro rank
DICE industry classification
Industry- Product category
- Security Monitoring Software
- NAICS
- Security Systems Services (56162), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Computer Communications Equipment (3576), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Video Alarm Verification & Remote Video Monitoring (VSaaS Monitoring) (BPAKAFAE)
Keywords
Where DICE is headquartered
LocationHeadquarters
- HQ city
- Bay City
- HQ country
- United States
- HQ region
- North America
Offices19 records
Markets served
DICE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others
Revenue model
- Software Subscriptions & Licensing (Matrix Platform): DICE generates revenue primarily through software subscriptions and licensing of its Matrix unified platform, which includes alarm monitoring, video monitoring, event management, back-office finance, sales/CRM, and field service modules. Pricing is quote-based and tailored to subscriber volume and feature configuration.
- Telecom / PBX Services: Telephony and telecom services including virtual PBX, ISP services, and cloud phone solutions through DICE and its sister company IPtelX. These services generate recurring revenue from telecom subscribers (6.5M+ subscribers reported).
- Central Station as a Service (CSaaS) & Operator Services: Cloud-based central station hosting, alarm receiving equipment, and live agent monitoring personnel provided as-a-service, generating recurring revenue from monitoring companies that outsource their alarm processing operations.
- Dealer Billing Platform: Billing platform for wholesale monitoring companies and their dealer/integrator networks, with customer and dealer portals enabling payment processing. Revenue likely derived from per-transaction or per-subscriber fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based enterprise pricing — no public tiers disclosed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
DICE product offering
Product offeringCore offering
DICE Corporation develops and sells the Matrix unified software platform for alarm monitoring, video surveillance, and event management, sold primarily as subscriptions and licenses to wholesale alarm monitoring companies, video integrators, and central stations. The company also provides Central Station as a Service (CSaaS) on UL/ULC-listed cloud data centers, telecom/PBX services through IPtelX, live monitoring personnel via Operators as a Service (OaaS), and an AI-powered assistant (Celia.ai) for monitoring automation. Supporting offerings include dealer billing, field service, sales/CRM, back-office finance, and ASAP-to-PSAP emergency dispatch connectivity.
Product overview
DICE Corporation offers a unified alarm monitoring software and telecom platform designed for security industry service providers. The core platform consists of the Matrix Platform for unified event management and Ceila.ai/Celia.ai for AI-powered intelligence. The product portfolio includes: Central Station as a Service (CSaaS) providing cloud-based UL-listed data center infrastructure; Operators as a Service (OaaS) for live agent support; Alarm Receivers as a Service (ARaaS); Event Management combining alarm and video monitoring; PBX Communication Gateway for telephony; ASAP to PSAP Connect for emergency dispatch; Field Service tools with AI agents; Sales & CRM; Back-Office Finance; Dealer Billing Platform; and API Connectivity for integrations. The platform handles alarms, videos, events, service, sales, quoting, and contract management with support for 3,500,000 alarm subscribers and 10,000,000 calls handled monthly.
Differentiator
Problem solved
Functional benefit
Brands
- Matrix: Alarm monitoring software platform for event management, alarm and video monitoring
- Ceila.ai
- Autonomous Service Agent
- Custom AI VPN
Products and services
- Matrix Platform The unified automation platform that integrates alarm monitoring, video surveillance, interactive audio, and advanced analytics into a single interface for central station and monitoring center operations. Sold as subscriptions to wholesale alarm monitoring companies and integrators.
- Central Station as a Service (CSaaS) Cloud-based central station solution delivering the world's first truly virtual UL-listed data center for alarm signal processing, supporting unlimited subscriber capacity and lowest signal error percentages. Sold to wholesale monitoring companies that want to outsource their central station infrastructure.
- Operators as a Service (OaaS) Live agent monitoring personnel service providing 24/7 alarm monitoring operators that follow company values and assist with central station operations. Sold to wholesale monitoring companies that need operator coverage.
- Alarm Receivers as a Service (ARaaS) Cloud-delivered alarm receiving equipment and industry expert services provided at a fraction of the cost of operating receivers in-house. For wholesale monitoring companies that need scalable signal receiving capacity.
- ASAP to PSAP Connect Emergency data delivery system that connects alarm monitoring centers directly to 911 Public Safety Answering Points (PSAPs) for faster, smarter emergency response. For monitoring companies and government agencies requiring emergency dispatch integration.
- Call Reputation & Branding Services for managing call identification, branded caller ID, and reputation for monitoring companies and telecom subscribers, including Verizon Wireless call branding integration.
- API Connectivity Developer integration services and API connectivity enabling partners and customers to connect third-party systems with DICE platforms.
- Event Management - Alarm & Video Unified automation platform combining interactive audio, video monitoring, and advanced analytics for comprehensive security event management across alarm and video streams.
- PBX - Communication Gateway Telecom and iPBX cloud phone solutions providing voice communications, ISP services, and enterprise-grade telephony for monitoring operations, delivered via DICE and its sister company IPtelX.
- Back-Office Finance Financial management and accounting tools designed for alarm monitoring companies and security service providers, delivered as part of the Matrix platform.
- Sales & CRM Customer relationship management and sales tools for security industry dealers and monitoring companies, integrated with the Matrix platform.
- Field Service Mobile service tools, scheduling, and dispatch management for field technicians, including autonomous AI service agents and copilot capabilities.
- Dealer Billing Platform Billing system for wholesale monitoring companies with customer payment portals and dealer/integrator billing management, designed for wholesale monitoring companies and their dealer/integrator networks.
- Account Migrations & Conversions Data migration and account conversion services for transitioning customers to DICE platforms, augmented by AI-powered conversion tools that accelerate dealer migrations.
- Celia.ai AI-powered conversational assistant platform launched in August 2025 to transform alarm monitoring workflows, automate responses, and assist operators and field technicians at monitoring companies.
- Custom AI VPN AI-powered cybersecurity VPN solution with automated registration and management of all network devices, designed to secure central station and alarm monitoring operations.
Quantifiable outcome
- 3.5 million alarm subscribers served
- +3 more outcomes
Companies that use DICE
Customer profileNamed customers2 records
Segments8 records
Ideal customer profiles3 records
DICE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
DICE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- IPtelXcoreIPtelX is DICE Corporation's sister company providing mission-critical alarm monitoring software and video monitoring software signal network designed exclusively for error-free alarm signal transmission. IPtelX identifies, resolves, and eliminates errors and downtime commonly experienced with alarm signal transmission. DICE and IPtelX together offer the only dedicated virtual software receiver processing alarms with unlimited capacity and the lowest signal error percentages.
- Dealer*One NetworkcoreDICE is a proud technology partner and provider to the Dealer*One Network, which empowers thousands of dealers and integrators representing millions of subscribers. The partnership enables DICE-powered services to be resold and delivered through the DealerOne dealer network. DICE leaders (Vanessa Schwerin and Dan Cannon) hold director roles at DealerOne.org.
- ASIS InternationalminorIndustry association member. DICE is listed as a member of ASIS International (American Society for Industrial Security), a leading global security association.
- TMA (The Monitoring Association)minorIndustry association member. DICE is a member of TMA (The Monitoring Association), which covers wholesale monitoring companies. DICE press releases are featured on TMA's website.
- ESA (Electronic Security Association)minorIndustry association member. DICE is a member of ESA, a major electronic security industry trade association.
- SIA (Security Industry Association)minorIndustry association member. DICE is a member of SIA (Security Industry Association), the trade body for security equipment manufacturers and integrators.
- CANASA (Canadian Security Association)minorIndustry association member covering Canada. DICE is listed as a member of CANASA, which serves the Canadian security industry and is relevant given DICE's ULC-listed Canadian data center.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
DICE competitors and assessment
Company assessmentEmerging players
- Brivo: Brivo provides cloud-based access control and physical security software, serving integrators and security operators with SaaS delivery. While more focused on access control than DICE's alarm monitoring core, Brivo competes in the same cloud-native shift for security integrators and overlaps with DICE's video and event management modules.
Direct peers
- Digital Monitoring Products (DMP): DMP manufactures intrusion and fire alarm panels plus central station software for security dealers. While more hardware-focused than DICE, DMP competes in the same dealer/integrator ecosystem with alarm receiving software and monitoring station tools.
- Bold Group: Bold Group is a direct competitor providing alarm monitoring software platforms (Manitou, stages) for central stations and wholesale monitoring companies. Like DICE, Bold Group serves security monitoring operators with automation software, dealer billing, and central station management tools, making it the most directly comparable peer in the alarm monitoring software space.
- Eagle Eye Networks: Eagle Eye Networks provides cloud-based video surveillance and VSaaS solutions to security integrators and monitoring centers. It directly competes with DICE's video monitoring capabilities in the central station and video integrator segment, offering cloud video management as an alternative to on-premise Matrix installations.
- Telguard: Telguard provides alarm communication solutions that transmit alarm signals from panels to central stations over cellular networks. It competes with DICE/IPtelX in the alarm signal transmission layer, particularly for dealers and central stations needing reliable cellular alarm communications.
- SureView Systems (Immix): SureView Systems provides the Immix central station automation platform used by monitoring centers for video and alarm event management. Immix is one of the most direct competitors to DICE Matrix in the central station software space, particularly for video monitoring operators.
Broad incumbents
- Alarm.com: Alarm.com is a broader platform serving security dealers and monitoring companies with cloud-based alarm and video monitoring software. While Alarm.com focuses more on the residential/dealer-direct market and is much larger and publicly traded, it overlaps with DICE in providing software platforms that central stations and alarm dealers use to manage subscribers.
- Resideo (Honeywell Home): Resideo is a broader incumbent in residential and commercial security, offering alarm panels, monitoring software, and professional services. It competes with DICE in the security monitoring software and services space, particularly for dealers that bundle Resideo hardware with monitoring platforms.
- Milestone Systems: Milestone Systems provides open-platform video management software (XProtect) used by video integrators and central stations. As a broad incumbent in video management, Milestone competes with DICE's Matrix platform in serving video monitoring centers and integrator customers.
- Genetec: Genetec is a broader security software incumbent offering unified security, video management (Security Center), and access control solutions. While Genetec spans more verticals than DICE, it competes for video integrator and central station customers seeking unified platforms with video and analytics capabilities.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
DICE social profiles
Digital presenceDICE compliance and trust
Trust signalCompliance24 records
DICE financial estimates
Financial estimateRevenue estimate
Valuation estimate
DICE leadership team
Management profileNumber of profiles
Profiles5 records
DICE subsidiaries and ownership
Company hierarchySubsidiaries2 records
DICE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DICE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DICE
What does DICE do?
DICE Corporation develops and sells the Matrix unified software platform for alarm monitoring, video surveillance, and event management, sold primarily as subscriptions and licenses to wholesale alarm monitoring companies, video integrators, and central stations. The company also provides Central Station as a Service (CSaaS) on UL/ULC-listed cloud data centers, telecom/PBX services through IPtelX, live monitoring personnel via Operators as a Service (OaaS), and an AI-powered assistant (Celia.ai) for monitoring automation. Supporting offerings include dealer billing, field service, sales/CRM, back-office finance, and ASAP-to-PSAP emergency dispatch connectivity.
Is DICE a public or private company?
DICE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DICE founded?
DICE was founded in 1984. It employs 11 to 50 people.
Where is DICE based?
DICE is headquartered in Bay City, United States, in the North America region.
How does DICE make money?
Four revenue lines are on record. Software Subscriptions & Licensing (Matrix Platform) is the primary driver. The others are telecom / PBX Services, central Station as a Service (CSaaS) & Operator Services and dealer Billing Platform.
Who are DICE's main competitors?
Brivo is listed as an emerging player. Direct peers are Digital Monitoring Products (DMP), Bold Group, Eagle Eye Networks, Telguard and SureView Systems (Immix). Broad incumbents are Alarm.com, Resideo (Honeywell Home), Milestone Systems and Genetec.
Does DICE have an API?
Yes. DICE provides API Connectivity services enabling integration with their platform. The company offers API Connectivity as part of their service offerings, allowing partners and customers to connect to their systems. Developer documentation is at doc.securemcloud.com.
What industry is DICE in?
DICE's product category is Security Monitoring Software. Its primary akta.pro industry code is BPAKAFAE, Video Alarm Verification & Remote Video Monitoring (VSaaS Monitoring). Its NAICS code is 56162 and its SIC code is 7370.