ApoPou

What ApoPou does

ApoPou (apopou.gr) is a Greece-focused cashback and coupon aggregation platform that connects online consumers to discounts and cashback rewards across more than 1,000 partner retailers. The platform allows users to browse curated coupon codes and activate cashback offers, then complete purchases on retailer sites through affiliate redirects; cashback is tracked via cookies and credited to user accounts after a 30–90 day confirmation window. ApoPou complements its web platform with an Apopou Reminder Chrome browser extension that surfaces deals at point-of-purchase and a refer-a-friend program offering a 5€ bonus per successful referral. The company earns revenue entirely through affiliate commissions from partner retailers, paying out a portion as cashback (typically 1–35% depending on merchant) and retaining the remainder. Its merchant catalog spans Greek domestic retailers (Aegean Airlines, Public, CosmosSport, AB, Attica) and global platforms (AliExpress, Temu, eBay, SHEIN), with 15,000+ active offers and 50,000+ registered members per company disclosures. Underlying technology is a conventional affiliate-tracking infrastructure with cookie-based attribution, Google and Apple OAuth for sign-in, Google Analytics for site measurement, and Meta/Google Ads for remarketing; the site is GDPR-compliant with TLS encryption. The company operates as a privately held entity with no disclosed funding, parent company, or executive team, and operates from Greece without disclosed headcount or revenue figures.

Name

ApoPou

Legal name

ApoPou

Website

https://apopou.gr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ApoPou is a Greece-based cashback and coupon aggregator serving Greek online shoppers with 1,000+ partner retailers, 15,000+ active offers, and 50,000+ members, monetizing via affiliate commissions and distributing deals through web and a Chrome browser extension.

Ownership category

akta.pro rank

Product category

Coupon and Cashback Services

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Cashback platform
• Coupon aggregation
• Discount codes
• Affiliate marketing
• Online savings

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Affiliate Commissions: Platform earns commission from partner retailers for each sale generated through affiliate links. A portion is returned to users as cashback while the platform retains the remainder.
2. Coupon/Deal Distribution: Revenue generated from driving sales to partner stores via exclusive coupon codes and promotional offers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ApoPou operates a free cashback and coupon aggregation platform that lets Greek consumers discover discount codes and earn automatic cashback at 1,000+ online retailers in Greece and internationally. Users register for free, activate cashback at a partner store, shop normally through tracked affiliate links, and receive a percentage of the purchase back (typically 1-35% per retailer), with options to combine coupon codes and cashback for stacked savings.

Product overview

ApoPou operates as a cashback and coupon aggregation platform serving the Greek market. The core offering consists of the main cashback platform where users earn money back on purchases, a comprehensive catalog of discount coupons from over 1000 partner stores, a browser extension (Apopou Reminder) that displays deals automatically, and a referral program. The platform aggregates offers across multiple retail categories including fashion, electronics, travel, groceries, health & beauty, and services. Users can combine cashback with coupon codes for maximum savings. The platform also features a Chrome browser extension for automatic deal notifications.

Differentiator

Problem solved

Functional benefit

Products and services

• ApoPou Cashback Platform Free online platform that lets users search partner retailers, activate cashback, shop normally through affiliate redirects, and earn automatic money back on purchases (pending 30-90 days before confirmation).
• Discount Coupons & Promo Codes Curated collection of discount codes and promotional offers from 1,000+ online stores in Greece and internationally, featuring exclusive deals and limited-time offers that are updated and verified daily.
• Apopou Reminder Browser Extension Chrome browser extension that automatically detects when users visit partner online stores and surfaces available coupons and cashback notifications in real time.

Quantifiable outcome

• Up to 20% cashback on purchases from select retailers
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AliExpresscoreChannel Partner/ Reseller/ DistributorMajor international e-commerce marketplace with up to 7% cashback rate and 9 exclusive coupons available on the ApoPou platform
• Aegean AirlinescoreChannel Partner/ Reseller/ DistributorGreek flag carrier airline with 1.4% cashback and 12 coupons available for flight bookings
• PubliccoreChannel Partner/ Reseller/ DistributorGreek multi-category retailer with up to 4% cashback and 14 coupons for books, electronics, and more
• Box NowcoreChannel Partner/ Reseller/ DistributorGreek locker delivery service with 20% cashback and 8 coupons available
• CosmosSportcoreChannel Partner/ Reseller/ DistributorGreek sports retailer with 5% cashback and 38 coupons for athletic wear and equipment
• TemucoreChannel Partner/ Reseller/ DistributorInternational e-commerce platform with up to 20% cashback and 8 coupons for budget shopping
• eBaycoreChannel Partner/ Reseller/ DistributorGlobal marketplace with up to 6% cashback and 5 coupons available
• Abbasilopoulos (AB)coreChannel Partner/ Reseller/ DistributorGreek supermarket chain with 2.5% cashback and 13 coupons for grocery shopping
• AboutYouminorChannel Partner/ Reseller/ DistributorEuropean fashion e-commerce with cashback and 12 coupons available
• Google (OAuth)coreTechnology or IntegrationGoogle account integration for user authentication via Single Sign-On (SSO)
• Apple (OAuth)coreTechnology or IntegrationApple ID integration for user authentication via Single Sign-On (SSO)

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Capital One Shopping: Free browser extension and web platform (formerly Wikibuy) that surfaces coupons, compares prices and offers cashback. Same affiliate-tracking plus extension-based user acquisition mechanics as ApoPou.
• CouponCabin: US-based cashback and coupon site featuring a browser extension and curated merchant offers. Closely mirrors ApoPou's combination of verified coupon codes plus tracked cashback.
• Honey (PayPal): Browser-extension-driven coupon and cashback platform acquired by PayPal. Highly comparable to ApoPou's Apopou Reminder extension plus coupon aggregation play, with the additional muscle of PayPal's distribution.
• Pepper.com (Pepper Media Group): European-focused deals and cashback network operating country-specific coupon portals. Relevant as a regional peer already localized in multiple European markets, illustrating a potential expansion template for ApoPou.
• Swagbucks: Rewards and cashback platform paying users for shopping, surveys and engagement. Adjacent to ApoPou in cashback model and free-membership consumer base, though with broader engagement rewards beyond shopping.
• Coupons.com: Digital coupon platform (owned by Quotient Technology/Honey Science) distributing printable and digital coupons plus cashback offers. Comparable in coupon aggregation and retailer-funded monetization.
• TopCashback: Leading independent cashback aggregator with browser extension and merchant network. Operates in the US, UK and other markets using the same affiliate-tracking model as ApoPou and competes for the same merchant commission pool.
• RetailMeNot: Long-standing coupon and deals marketplace offering promo codes, cashback and a browser extension. Directly comparable in product (coupons + cashback) and target audience (online shoppers seeking discounts).
• Rakuten: Global cashback, coupon and loyalty marketplace operating affiliate programs across dozens of countries. Directly comparable to ApoPou in core model (cashback via tracked affiliate redirects) though at vastly greater scale and breadth.

Regional players

• GoPillar: European cashback and coupon comparison platform active across several EU markets. Comparable affiliate-cashback model with regional localization similar to what ApoPou has built in Greece.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/apo_pou
• LinkedInlinkedin.com/company/apopou

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ApoPou