Adams & Adams
- Company typePrivate
- Founded2017
- HeadquartersItajaí, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Adams & Adams does
Adams & Adams is a Brazilian lighting showroom and specification consultancy headquartered in Itajaí, Santa Catarina, founded in 2017 with a stated 10+ years of team experience. The firm operates a single physical showroom and sells decorative and technical lighting products, combining exclusive international brands (Vibia, Artemide, La Lampe, Ligh) with its own-label and partner lines (Nordecor, Accord, Nova Home). It targets a B2B audience of architects, interior designers, franchise networks, and select residential customers.
The company runs a B2B catalog portal featuring downloadable 3D SketchUp blocks for specifiers, an active educational blog, and a WhatsApp sales channel, while also offering paid online lighting consultancy sessions at R$188 per session. Notable project work includes a national lighting standardization engagement for Magrass Franchising, alongside projects in coworking, healthcare, retail, and religious segments, and trade event participation including Casa Cor.
Commercially, Adams & Adams monetizes through showroom product sales, national delivery, and fee-based advisory services. Pricing is asset-light per transaction (project-based specification rather than subscription SaaS), with franchise standardization projects representing episodic larger engagements. The firm employs 11-50 staff, is privately held, and has not disclosed revenue or external funding; its go-to-market blends showroom-led consultation, digital self-service for specifiers, and event-driven brand building.
Adams & Adams firmographics
Firmographics- Name
- Adams & Adams
- Legal name
- Adams & Adams
- Website
- https://adamseadams.com.br
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Adams & Adams industry classification
Industry- Product category
- Architectural Lighting
- akta.pro primary industry
- Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)
- akta.pro secondary industries
- Lamps Retail (Table, Floor, Desk) (CRAIAHAE), Outdoor Lighting & Landscape Lighting Retail (CRAIAIAJ)
Keywords
Where Adams & Adams is headquartered
LocationHeadquarters
- HQ city
- Itajaí
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Adams & Adams business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Decorative Lighting Product Sales: Sale of decorative and technical lighting products including pendants, chandeliers (lustres), wall lamps (arandelas), floor lamps (colunas), table lamps (abajures), LED strips, and profiles. Products are sold directly to architects, designers, franchise networks, and end consumers via showroom and sales contact.
- Online Lighting Consulting: Paid online consulting sessions for architects and interior designers, priced at R$188 per 1hr 15min session, covering technical support, lighting concepts, product specification, installation guidance, and client profiling.
- Lighting Design Projects: Custom lighting design and specification services for commercial, corporate, residential, and franchise projects, including the Magrass Franchising standardization project delivered across multiple locations.
- Catalog and 3D Block Access (B2B): Registered professional access to supplier catalogs and 3D SketchUp blocks from partner brands including Nordecor and Accord, facilitating architectural specification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Single Consulting Session |
| Other | Pay-as-you-go | Decorative Lighting Products |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Adams & Adams product offering
Product offeringCore offering
Adams & Adams sells decorative and technical lighting products — pendants, chandeliers, wall lamps, table lamps, floor lamps, and LED profile systems — through a curated showroom in Itajaí, SC, and direct B2B sales contact. The company also delivers lighting design services, online consulting for architects and interior designers, and franchise lighting standardization projects across Brazil. It distributes premium international brands (Vibia, Artemide, La Lampe, Ligh) under its 'Adams Exclusive' label while supplying its own branded portfolio.
Product overview
Adams & Adams is a Brazilian lighting showroom and consultancy company (based in Itajaí, SC) specializing in decorative and technical lighting solutions for residential, commercial, corporate, and franchise projects. Their product portfolio includes pendant lights (pendentes), chandeliers (lustres), wall lamps (arandelas), table lamps (abajures), and floor lamps (colunas/luminárias de piso), featuring various styles from minimalist to luxurious crystal designs. They represent multiple international lighting brands including Vibia, Artemide, and others, while also offering their own branded products. The company provides online consultancy services for architects and interior designers covering lighting concepts, product specification, and project support, along with access to product catalogs and 3D blocks for design software integration.
Differentiator
Problem solved
Functional benefit
Brands
- Adams Exclusive: Premium/exclusive lighting brand featuring high-end international brands such as Vibia, Artemide, and others.
Products and services
- Pendant lights (pendentes)
- Chandeliers (lustres)
- Wall lamps (arandelas)
- Table lamps (abajures)
- Floor lamps (colunas and luminárias de piso)
- LED profile systems
Quantifiable outcome
- Magrass Franchising was named one of the best franchises in Brazil by Pequenas Empresas e Grandes Negócios and is considered the largest weight loss network in Latin America.
- +1 more outcomes
Companies that use Adams & Adams
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Adams & Adams technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Adams & Adams partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- VibiacorePremium international lighting brand featured under 'Adams Exclusive' section on the company's website. Vibia products are showcased in the Adams showroom and are available for specification by architects and designers through Adams & Adams.
- ArtemidecoreItalian luxury lighting manufacturer featured under 'Adams Exclusive'. Artemide is one of the world's most recognized premium lighting brands, known for collaborations with designers like Zaha Hadid (Genesy Lamp). Available through Adams showroom and specification services.
- La LampecorePremium lighting brand featured under 'Adams Exclusive', distributed through Adams & Adams showroom in Itajaí and available for architect and designer specification.
- LighcorePremium lighting brand available through Adams & Adams under the 'Adams Exclusive' label, positioned alongside other internationally recognized brands.
- NordecorcoreBrazilian lighting manufacturer whose catalogs and 3D SketchUp blocks are distributed through Adams & Adams' B2B professional portal. Adams provides technical support and catalog access to architects specifying Nordecor products.
- Accord IluminaçãocoreBrazilian lighting brand whose catalogs and 3D SketchUp blocks are accessible through Adams & Adams' B2B professional portal, enabling architects to specify Accord products with Adams technical support.
- Mister LedminorLED profile manufacturer whose flexible LED profiles (EX10, EX16) are featured in Adams & Adams projects including the company's own showroom. Products highlighted in blog content and project walkthroughs.
- André Bettinelli (Arquitect)coreArchitect André Bettinelli (Universidade do Vale do Itajaí) is a recurring collaborator on Adams & Adams lighting projects. Responsible for Brava Movelaria showroom, Galeria de Arte Casa Cor SC, and Suite Avós projects. Adams provides lighting specification for Bettinelli's architectural projects.
- Idealab DesignminorDesign studio responsible for the WorkHub corporate lighting project (2021) in Itajaí, where Adams & Adams provided the lighting design and product specification.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Adams & Adams competitors and assessment
Company assessmentBroad incumbents
- Artemide: Artemide is a globally recognized Italian premium lighting manufacturer (and an Adams & Adams partner under 'Adams Exclusive'). Relevant peer given the direct commercial relationship and shared positioning in architectural, designer-grade lighting sold through specification channels.
- Lumens: Lumens is a leading US-based online lighting retailer carrying premium designer brands (including Artemide and others that Adams & Adams also represents). Comparable as a multi-brand premium lighting retailer targeting architects and design-savvy consumers, though operating at much larger scale and primarily in North America.
- Flos: Flos is an Italian premium decorative and architectural lighting manufacturer with a strong global presence in designer lighting. Comparable to Adams & Adams's positioning in the premium/designer lighting segment and serves overlapping B2B architect and designer channels.
- Vibia: Vibia is a Spanish premium architectural lighting manufacturer and a strategic partner of Adams & Adams under the 'Adams Exclusive' sub-brand. Comparable because Adams & Adams's premium positioning is built around Vibia distribution in Brazil.
Direct peers
- Casalar Iluminação: Casalar is a Brazilian lighting retailer specializing in decorative and technical luminaires for residential and commercial projects, serving architects and designers through showroom and project-based sales. Highly comparable business model and target customer base to Adams & Adams.
- Light Online (Iluminar): Brazilian online lighting retailer offering decorative pendants, chandeliers, and lamps nationwide. Comparable to Adams & Adams as a Brazilian decorative-lighting specialist, though more e-commerce-led rather than showroom-and-consulting-led.
- Iluminar Iluminação: Iluminar Iluminação is a Brazilian lighting showroom and retailer focused on decorative and technical luminaires for residential and commercial projects. Comparable regional peer serving architects and end consumers in Brazil.
- Belle Iluminação: Belle Iluminação is a Brazilian premium lighting retailer and showroom operator offering decorative and architectural fixtures to architects, designers, and end consumers. Closely comparable to Adams & Adams in product category, B2B GTM through architect relationships, and premium-brand curation model.
- Decorlux: Decorlux is a Brazilian retailer of decorative lighting products carrying both own-brand and partner-brand fixtures. Comparable to Adams & Adams as a Brazilian lighting retail specialist focused on decorative pendants, chandeliers, and lamps for residential projects.
Others
- Nordecor: Nordecor is a Brazilian lighting manufacturer whose catalogs and 3D SketchUp blocks are distributed through Adams & Adams's B2B portal. Listed as a peer because it is both a supplier and a directly comparable Brazilian lighting specialist serving architects via specification channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Adams & Adams social profiles
Digital presenceAdams & Adams financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adams & Adams leadership team
Management profileNumber of profiles
Adams & Adams funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adams & Adams M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adams & Adams
What does Adams & Adams do?
Adams & Adams sells decorative and technical lighting products — pendants, chandeliers, wall lamps, table lamps, floor lamps, and LED profile systems — through a curated showroom in Itajaí, SC, and direct B2B sales contact. The company also delivers lighting design services, online consulting for architects and interior designers, and franchise lighting standardization projects across Brazil. It distributes premium international brands (Vibia, Artemide, La Lampe, Ligh) under its 'Adams Exclusive' label while supplying its own branded portfolio.
Is Adams & Adams a public or private company?
Adams & Adams is a private company. It is classified as unknown and is currently operating.
When was Adams & Adams founded?
Adams & Adams was founded in 2017. It employs 11 to 50 people.
Where is Adams & Adams based?
Adams & Adams is headquartered in Itajaí, Brazil, in the Latin America region.
How does Adams & Adams make money?
Four revenue lines are on record. Decorative Lighting Product Sales are the primary driver. The others are online Lighting Consulting, lighting Design Projects and catalog and 3D Block Access (B2B).
Who are Adams & Adams's main competitors?
Broad incumbents on record are Artemide, Lumens, Flos and Vibia. Direct peers are Casalar Iluminação, Light Online (Iluminar), Iluminar Iluminação, Belle Iluminação and Decorlux. Nordecor is listed as an others.
Does Adams & Adams have an API?
No public API is recorded for Adams & Adams.
What industry is Adams & Adams in?
Adams & Adams's product category is Architectural Lighting. Its primary akta.pro industry code is CRAIAHAA, Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers), with a secondary code of CRAIAHAE, Lamps Retail (Table, Floor, Desk).