Preferred Insurance
- Company typePrivate
- Founded2013
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Preferred Insurance does
Preferred Insurance is a Texas-based independent insurance brokerage founded in 2013 that places commercial and personal insurance policies on behalf of SMBs and individuals throughout Texas. The company is officially transitioning to A-MAX Commercial under its parent, A-MAX Insurance (founded 2002), which operates across multiple states and serves thousands of clients. As an independent broker, Preferred Insurance represents 20+ top-rated insurance carriers including Progressive, Travelers, Texas Mutual, Burns & Wilcox, Kemper Specialty, Old Republic Surety, and BTIS, and earns commissions on placed premiums rather than underwriting risk directly.
The product portfolio spans nine commercial lines — Business Owners Policy (BOP), Commercial Auto, Commercial General Liability, Commercial Property, Commercial Umbrella, Management Liability (E&O, D&O, EPLI), Cargo, Workers Compensation, and Surety Bonds — and four personal lines covering auto/motorcycle, boats/watercrafts/RVs, homeowners/renters, and personal umbrella. Underlying technology is a conventional brokerage platform: a content website (getpreferred.com) with self-service options for payments, claims, and certificate requests, plus direct phone and email channels. There are no proprietary AI, API, or app-based capabilities disclosed.
The business model is commission-based professional services with quote-driven, multi-year policy placements. Go-to-market is sales-led, combining direct phone/email outreach (888-943-5144, [email protected]), a Dallas headquarters at 8585 N. Stemmons Frwy, organic social media, and a Knowledge Center blog for SMB education. Customer concentration appears low, anchored on long-tail Texas SMBs across landscaping, cleaning, transportation, and other trades, with no enterprise anchor contracts disclosed. The rebrand to A-MAX Commercial reflects the parent's strategic consolidation of commercial operations rather than a fundamental business model shift.
Preferred Insurance firmographics
Firmographics- Name
- Preferred Insurance
- Legal name
- Preferred Insurance
- Website
- https://getpreferred.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Preferred Insurance industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- General Liability Insurance (FSAJAMAE)
- akta.pro secondary industries
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA), Personal Umbrella Insurance (FSAJANAA), Standalone Umbrella Liability (FSAJANAE)
Keywords
Where Preferred Insurance is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Preferred Insurance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Preferred Insurance operates as an independent insurance broker representing multiple insurance carriers. They earn commissions from insurance companies for placing policies with customers. The company provides personalized insurance assessment, consultation, and policy placement services across commercial and personal insurance lines. They emphasize working for the customer's best interests rather than being tied to a single insurance company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized commercial and personal insurance coverage packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Preferred Insurance product offering
Product offeringCore offering
Preferred Insurance is a Texas-based independent insurance brokerage that places commercial and personal insurance policies on behalf of customers through a network of 20+ top-rated insurance carriers. The company conducts risk assessments, identifies coverage gaps, and matches customers with tailored coverage across commercial lines (Business Owners Policy, Commercial Auto, Commercial General Liability, Commercial Property, Commercial Umbrella, Management Liability, Cargo, Workers Compensation, Surety Bonds) and personal lines (Auto & Motorcycle, Boats/Watercrafts/RVs, Homeowners & Renters, Personal Umbrella).
Product overview
Preferred Insurance (transitioning to A-MAX Commercial) is a Texas-based insurance brokerage offering a comprehensive portfolio of both commercial and personal insurance solutions. The commercial insurance portfolio includes: Business Owners Policy (BOP) as a bundled package, Commercial Auto for fleet coverage, Commercial General Liability, Commercial Property, Commercial Umbrella for excess liability, Management Liability (encompassing Professional Liability/E&O, D&O, and EPLI), Cargo/Transportation insurance, Workers Compensation, and Surety Bonds. The personal insurance portfolio includes: Auto & Motorcycle insurance, Boats/Watercrafts/RVs insurance, Homeowners & Renters insurance, and Personal Umbrella insurance. The company serves as a broker representing multiple top-rated insurance carriers, providing independent advice to secure broad coverage at competitive pricing for businesses and individuals throughout Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Owners Policy (BOP) A BOP bundles essential commercial coverages into a single policy combining Commercial Property insurance, Commercial General Liability insurance, Business Interruption, Equipment Breakdown, Building Contents, and Personal Property of others, designed for small to mid-size Texas businesses.
- Commercial Auto Fleet insurance covering liability, collision, comprehensive, medical coverage, uninsured/underinsured motorists, non-owned and hired auto, substitution transportation, and towing and labor costs for business vehicle operations.
- Commercial General Liability Coverage for third-party property damage, bodily injury, medical payments, defense costs, personal and advertising injury, and products/completed operations claims for businesses.
- Commercial Property Protection for business property including buildings, equipment, and inventory against fire, theft, vandalism, and other perils, with options for basic, broad, and special form policies.
- Commercial Umbrella Excess liability coverage that steps in when primary policy limits are exhausted, providing additional protection for catastrophic losses.
- Management Liability Includes Professional Liability (E&O) coverage for service providers, Directors & Officers (D&O) Liability insurance, and Employment Practices Liability Insurance (EPLI).
- Cargo Insurance Transportation insurance covering motor truck cargo, trailer interchange, leased operator, bobtail coverage, physical damage, non-trucking liability, and inland marine.
- Workers Compensation State-regulated insurance providing income and medical benefits for employees injured on the job, while limiting employer liability.
- Surety Bond Automotive title bond issued to obtain clear auto titles through the Department of Motor Vehicles when ownership proof is insufficient.
- Auto & Motorcycle Insurance Personal auto insurance with liability, collision, comprehensive, and uninsured/underinsured motorist coverage, plus motorcycle insurance meeting state mandates.
- Boats/Watercrafts/RVs Insurance Coverage for boats, watercrafts, and recreational vehicles including liability, property coverage, emergency expenses, and replacement RV options.
- Homeowners & Renters Insurance Home insurance covering dwelling, personal property, other structures, loss of use, personal liability, and medical payments. Renter's policy protects personal content and provides liability coverage.
- Personal Umbrella Insurance Excess liability coverage extending over primary policies including homeowners, auto, boat, and RV insurance for additional protection.
Companies that use Preferred Insurance
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Preferred Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Preferred Insurance partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and flagship.
- Bass UnderwriterscoreInsurance carrier partner providing policy issuance and claims processing for Preferred Insurance customers. Policy prefixes: USA, TXG.
- BTIS (Builders and Tradesman Insurance Services)coreInsurance carrier partner specializing in builders and tradesman coverage.
- Burns & WilcoxcoreInsurance carrier partner. Policy prefixes: TRS, CIP.
- CBIC (Contractors Bonding & Insurance Company)coreInsurance carrier partner specializing in contractors bonding and insurance. Policy prefix: C11SK.
- Foremost InsurancecoreInsurance carrier partner providing auto and property coverage. Policy prefixes: G00 (Foremost Auto), 0 or RC (Foremost Insurance).
- Infinity InsurancecoreInsurance carrier partner providing auto coverage. Policy prefixes: 142 or 542.
- Kemper SpecialtycoreInsurance carrier partner. Policy prefix: CGNCCR.
- Mission SelectcoreInsurance carrier partner. Policy prefix: PHC.
- National GeneralcoreInsurance carrier partner providing auto and property coverage.
- Old Republic SuretycoreInsurance carrier partner specializing in surety bonds. Policy prefix: W150.
- Pacific Specialty Insurance CompanycoreInsurance carrier partner. Policy prefix: ENF.
- PIE (Professional Insurance Executives)coreInsurance carrier partner. Policy prefixes: 4IM, 2CT.
- ProgressivecoreMajor insurance carrier partner providing commercial and personal coverage.
- Service LloydscoreInsurance carrier partner. Policy prefix: SRZF.
- SIS (Special Insurance Services)coreInsurance carrier partner. Policy prefixes: SII, PCIC, PCA.
- Southern Cross UnderwriterscoreInsurance carrier partner. Policy prefixes: 72MTS, 4IM.
- Superior AccesscoreInsurance carrier partner providing access to multiple insurance products.
- Tapco UnderwriterscoreInsurance carrier partner. Policy prefixes: CPS, NPP, OUS.
- Texas MutualcoreWorkers compensation insurance carrier partner. Policy prefixes: SBP, TSF.
- TravelerscoreMajor insurance carrier partner providing commercial and personal coverage.
- United Automobile Insurance ServicescoreInsurance carrier partner providing auto coverage. Policy prefixes: TXA or TXS.
- A-MAX InsuranceflagshipA-MAX Insurance founded in 2002 is merging with Preferred Insurance (PCIA) to become A-MAX Commercial. This transition brings more dedicated commercial expertise and expanded resources while maintaining the same trusted protection and service team.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Preferred Insurance competitors and assessment
Company assessmentDirect peers
- RPS Insurance: Wholesale insurance broker and MGU network with multi-carrier distribution. Direct overlap in commercial placement and carrier network model.
- Acrisure: Tech-enabled insurance brokerage platform growing via roll-up acquisitions. Direct overlap as a multi-carrier brokerage, with stronger capital base but similar multi-state expansion strategy.
- Hub International: Large North American insurance brokerage with multi-carrier distribution across commercial and personal lines. Direct comparable in product breadth and SMB focus.
- USI Insurance Services: Large independent commercial insurance broker with comprehensive commercial and personal lines offerings. Shares the multi-carrier independent broker business model.
- Lockton Companies: Largest independent insurance brokerage globally, serving commercial lines through carrier partnerships. Direct competitive overlap in BOP, CGL, and management liability placement.
- AssuredPartners: Independent insurance brokerage focused on middle-market and SMB commercial lines through roll-up strategy. Similar carrier-representation model with regional concentration.
- Insurance Office of America (IOA): Independent insurance agency offering commercial and personal lines through a multi-carrier network. Similar SMB-focused brokerage model with diversified carrier partnerships.
- Higginbotham: Texas-headquartered independent insurance broker with deep commercial lines presence serving SMBs across multiple states. Closest geographic and product-line comparable.
- Heffernan Insurance Brokers: Independent commercial insurance broker with broad carrier access and SMB/middle-market focus. Comparable independent model spanning commercial lines and personal insurance.
Emerging players
- SmartFinancial: Digital insurance comparison platform distributing personal and small commercial lines via a technology-led experience. Competes for the same Texas SMB/consumer segment with a lower-touch digital channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Preferred Insurance social profiles
Digital presencePreferred Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preferred Insurance leadership team
Management profileNumber of profiles
Preferred Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preferred Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preferred Insurance
What does Preferred Insurance do?
Preferred Insurance is a Texas-based independent insurance brokerage that places commercial and personal insurance policies on behalf of customers through a network of 20+ top-rated insurance carriers. The company conducts risk assessments, identifies coverage gaps, and matches customers with tailored coverage across commercial lines (Business Owners Policy, Commercial Auto, Commercial General Liability, Commercial Property, Commercial Umbrella, Management Liability, Cargo, Workers Compensation, Surety Bonds) and personal lines (Auto & Motorcycle, Boats/Watercrafts/RVs, Homeowners & Renters, Personal Umbrella).
Is Preferred Insurance a public or private company?
Preferred Insurance is a private company. It is classified as corporate owned and is currently operating.
When was Preferred Insurance founded?
Preferred Insurance was founded in 2013. It employs 1 to 10 people.
Where is Preferred Insurance based?
Preferred Insurance is headquartered in Dallas, United States, in the North America region.
How does Preferred Insurance make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Preferred Insurance's main competitors?
Direct peers on record are RPS Insurance, Acrisure, Hub International, USI Insurance Services, Lockton Companies, AssuredPartners, Insurance Office of America (IOA), Higginbotham and Heffernan Insurance Brokers. SmartFinancial is listed as an emerging player.
Does Preferred Insurance have an API?
No public API is recorded for Preferred Insurance.
What industry is Preferred Insurance in?
Preferred Insurance's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAJAMAE, General Liability Insurance, with a secondary code of FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive). Its NAICS code is 5242 and its SIC code is 6411.