Preferred Insurance

What Preferred Insurance does

Preferred Insurance is a Texas-based independent insurance brokerage founded in 2013 that places commercial and personal insurance policies on behalf of SMBs and individuals throughout Texas. The company is officially transitioning to A-MAX Commercial under its parent, A-MAX Insurance (founded 2002), which operates across multiple states and serves thousands of clients. As an independent broker, Preferred Insurance represents 20+ top-rated insurance carriers including Progressive, Travelers, Texas Mutual, Burns & Wilcox, Kemper Specialty, Old Republic Surety, and BTIS, and earns commissions on placed premiums rather than underwriting risk directly.

The product portfolio spans nine commercial lines — Business Owners Policy (BOP), Commercial Auto, Commercial General Liability, Commercial Property, Commercial Umbrella, Management Liability (E&O, D&O, EPLI), Cargo, Workers Compensation, and Surety Bonds — and four personal lines covering auto/motorcycle, boats/watercrafts/RVs, homeowners/renters, and personal umbrella. Underlying technology is a conventional brokerage platform: a content website (getpreferred.com) with self-service options for payments, claims, and certificate requests, plus direct phone and email channels. There are no proprietary AI, API, or app-based capabilities disclosed.

The business model is commission-based professional services with quote-driven, multi-year policy placements. Go-to-market is sales-led, combining direct phone/email outreach (888-943-5144, [email protected]), a Dallas headquarters at 8585 N. Stemmons Frwy, organic social media, and a Knowledge Center blog for SMB education. Customer concentration appears low, anchored on long-tail Texas SMBs across landscaping, cleaning, transportation, and other trades, with no enterprise anchor contracts disclosed. The rebrand to A-MAX Commercial reflects the parent's strategic consolidation of commercial operations rather than a fundamental business model shift.

Name

Preferred Insurance

Legal name

Preferred Insurance

Website

https://getpreferred.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

General Liability Insurance (FSAJAMAE)

akta.pro secondary industries

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA), Personal Umbrella Insurance (FSAJANAA), Standalone Umbrella Liability (FSAJANAE)

Keywords

• Commercial insurance brokerage
• Business owners policy
• Workers compensation coverage
• Commercial auto fleet
• Personal lines insurance

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Preferred Insurance operates as an independent insurance broker representing multiple insurance carriers. They earn commissions from insurance companies for placing policies with customers. The company provides personalized insurance assessment, consultation, and policy placement services across commercial and personal insurance lines. They emphasize working for the customer's best interests rather than being tied to a single insurance company.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Preferred Insurance is a Texas-based independent insurance brokerage that places commercial and personal insurance policies on behalf of customers through a network of 20+ top-rated insurance carriers. The company conducts risk assessments, identifies coverage gaps, and matches customers with tailored coverage across commercial lines (Business Owners Policy, Commercial Auto, Commercial General Liability, Commercial Property, Commercial Umbrella, Management Liability, Cargo, Workers Compensation, Surety Bonds) and personal lines (Auto & Motorcycle, Boats/Watercrafts/RVs, Homeowners & Renters, Personal Umbrella).

Product overview

Preferred Insurance (transitioning to A-MAX Commercial) is a Texas-based insurance brokerage offering a comprehensive portfolio of both commercial and personal insurance solutions. The commercial insurance portfolio includes: Business Owners Policy (BOP) as a bundled package, Commercial Auto for fleet coverage, Commercial General Liability, Commercial Property, Commercial Umbrella for excess liability, Management Liability (encompassing Professional Liability/E&O, D&O, and EPLI), Cargo/Transportation insurance, Workers Compensation, and Surety Bonds. The personal insurance portfolio includes: Auto & Motorcycle insurance, Boats/Watercrafts/RVs insurance, Homeowners & Renters insurance, and Personal Umbrella insurance. The company serves as a broker representing multiple top-rated insurance carriers, providing independent advice to secure broad coverage at competitive pricing for businesses and individuals throughout Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Owners Policy (BOP) A BOP bundles essential commercial coverages into a single policy combining Commercial Property insurance, Commercial General Liability insurance, Business Interruption, Equipment Breakdown, Building Contents, and Personal Property of others, designed for small to mid-size Texas businesses.
• Commercial Auto Fleet insurance covering liability, collision, comprehensive, medical coverage, uninsured/underinsured motorists, non-owned and hired auto, substitution transportation, and towing and labor costs for business vehicle operations.
• Commercial General Liability Coverage for third-party property damage, bodily injury, medical payments, defense costs, personal and advertising injury, and products/completed operations claims for businesses.
• Commercial Property Protection for business property including buildings, equipment, and inventory against fire, theft, vandalism, and other perils, with options for basic, broad, and special form policies.
• Commercial Umbrella Excess liability coverage that steps in when primary policy limits are exhausted, providing additional protection for catastrophic losses.
• Management Liability Includes Professional Liability (E&O) coverage for service providers, Directors & Officers (D&O) Liability insurance, and Employment Practices Liability Insurance (EPLI).
• Cargo Insurance Transportation insurance covering motor truck cargo, trailer interchange, leased operator, bobtail coverage, physical damage, non-trucking liability, and inland marine.
• Workers Compensation State-regulated insurance providing income and medical benefits for employees injured on the job, while limiting employer liability.
• Surety Bond Automotive title bond issued to obtain clear auto titles through the Department of Motor Vehicles when ownership proof is insufficient.
• Auto & Motorcycle Insurance Personal auto insurance with liability, collision, comprehensive, and uninsured/underinsured motorist coverage, plus motorcycle insurance meeting state mandates.
• Boats/Watercrafts/RVs Insurance Coverage for boats, watercrafts, and recreational vehicles including liability, property coverage, emergency expenses, and replacement RV options.
• Homeowners & Renters Insurance Home insurance covering dwelling, personal property, other structures, loss of use, personal liability, and medical payments. Renter's policy protects personal content and provides liability coverage.
• Personal Umbrella Insurance Excess liability coverage extending over primary policies including homeowners, auto, boat, and RV insurance for additional protection.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and flagship.

• Bass UnderwriterscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing policy issuance and claims processing for Preferred Insurance customers. Policy prefixes: USA, TXG.
• BTIS (Builders and Tradesman Insurance Services)coreChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in builders and tradesman coverage.
• Burns & WilcoxcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Policy prefixes: TRS, CIP.
• CBIC (Contractors Bonding & Insurance Company)coreChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in contractors bonding and insurance. Policy prefix: C11SK.
• Foremost InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto and property coverage. Policy prefixes: G00 (Foremost Auto), 0 or RC (Foremost Insurance).
• Infinity InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto coverage. Policy prefixes: 142 or 542.
• Kemper SpecialtycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Policy prefix: CGNCCR.
• Mission SelectcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Policy prefix: PHC.
• National GeneralcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto and property coverage.
• Old Republic SuretycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in surety bonds. Policy prefix: W150.
• Pacific Specialty Insurance CompanycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Policy prefix: ENF.
• PIE (Professional Insurance Executives)coreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Policy prefixes: 4IM, 2CT.
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing commercial and personal coverage.
• Service LloydscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Policy prefix: SRZF.
• SIS (Special Insurance Services)coreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Policy prefixes: SII, PCIC, PCA.
• Southern Cross UnderwriterscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Policy prefixes: 72MTS, 4IM.
• Superior AccesscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing access to multiple insurance products.
• Tapco UnderwriterscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Policy prefixes: CPS, NPP, OUS.
• Texas MutualcoreChannel Partner/ Reseller/ DistributorWorkers compensation insurance carrier partner. Policy prefixes: SBP, TSF.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing commercial and personal coverage.
• United Automobile Insurance ServicescoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto coverage. Policy prefixes: TXA or TXS.
• A-MAX InsuranceflagshipStrategic or Co-development PartnerA-MAX Insurance founded in 2002 is merging with Preferred Insurance (PCIA) to become A-MAX Commercial. This transition brings more dedicated commercial expertise and expanded resources while maintaining the same trusted protection and service team.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• RPS Insurance: Wholesale insurance broker and MGU network with multi-carrier distribution. Direct overlap in commercial placement and carrier network model.
• Acrisure: Tech-enabled insurance brokerage platform growing via roll-up acquisitions. Direct overlap as a multi-carrier brokerage, with stronger capital base but similar multi-state expansion strategy.
• Hub International: Large North American insurance brokerage with multi-carrier distribution across commercial and personal lines. Direct comparable in product breadth and SMB focus.
• USI Insurance Services: Large independent commercial insurance broker with comprehensive commercial and personal lines offerings. Shares the multi-carrier independent broker business model.
• Lockton Companies: Largest independent insurance brokerage globally, serving commercial lines through carrier partnerships. Direct competitive overlap in BOP, CGL, and management liability placement.
• AssuredPartners: Independent insurance brokerage focused on middle-market and SMB commercial lines through roll-up strategy. Similar carrier-representation model with regional concentration.
• Insurance Office of America (IOA): Independent insurance agency offering commercial and personal lines through a multi-carrier network. Similar SMB-focused brokerage model with diversified carrier partnerships.
• Higginbotham: Texas-headquartered independent insurance broker with deep commercial lines presence serving SMBs across multiple states. Closest geographic and product-line comparable.
• Heffernan Insurance Brokers: Independent commercial insurance broker with broad carrier access and SMB/middle-market focus. Comparable independent model spanning commercial lines and personal insurance.

Emerging players

• SmartFinancial: Digital insurance comparison platform distributing personal and small commercial lines via a technology-led experience. Competes for the same Texas SMB/consumer segment with a lower-touch digital channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/getpreferred
• Facebookfacebook.com/getpreferredinsurance
• LinkedInlinkedin.com/company/preferredinsurance
• Instagraminstagram.com/getpreferred

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preferred Insurance