Nancy Baker Cahill Studio
Nancy Baker Cahill Studio is an independent Los Angeles artist practice and the operator of 4th Wall, a free augmented-reality platform, producing AR/XR installations, film, NFTs, and drawings for museums, galleries, and digital art collectors globally.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Nancy Baker Cahill Studio does
Nancy Baker Cahill Studio is an independent artist practice and sole proprietorship based in Los Angeles, founded and directed by interdisciplinary artist Nancy Baker Cahill. The studio's core technology asset is the 4th Wall platform, a free augmented-reality public art application launched in 2018 that enables geo-located viewing of site-specific AR artworks via smartphone cameras. The practice produces work across drawing, sculpture, immersive film, XR installations, NFT/blockchain editions, and participatory projects, with thematic focus on systemic power, ecological interdependence, and embodied experience. Signature projects include CENTO (permanent installation at the Whitney Museum of American Art), Substrate (LACMA collaboration using Filecoin storage), AFTERMATH (Charlie James Gallery SEISMIC solo exhibition, 2025), and the CARBON film series on ecological collapse.
The studio serves four primary customer segments: museums and cultural institutions (LACMA, Whitney, Hammer, Georgia Museum of Art, Desert X, Times Square Arts, Francisco Carolinum, Kunsthalle Zurich); commercial galleries (Charlie James Gallery, Honor Fraser); digital art collectors via NFT marketplaces (Feralfile, SuperRare, Snark.art, OBJKT); and government/public sector commissions (City of West Hollywood, U.S. Embassy Berlin). Revenue is generated through five streams: gallery art sales and institutional commissions (one-time); NFT sales on Tezos, Algorand, and Ethereum blockchains (transaction-based); museum exhibition and commission fees (professional services); speaking engagements and artist talks; and competitive fellowships and grants (USA, LACMA Art + Technology, C.O.L.A., Berggruen Institute, Williams College). Distribution occurs through gallery representation, direct institutional commissions, NFT marketplace platforms, and the free 4th Wall self-serve app. The practice operates without external equity investment, retaining full creative and commercial control under the artist.
Nancy Baker Cahill Studio firmographics
Firmographics- Name
- Nancy Baker Cahill Studio
- Legal name
- Nancy Baker Cahill Studio
- Website
- https://nancybakercahill.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nancy Baker Cahill Studio is an independent Los Angeles artist practice and the operator of 4th Wall, a free augmented-reality platform, producing AR/XR installations, film, NFTs, and drawings for museums, galleries, and digital art collectors globally.
- Ownership category
- akta.pro rank
Nancy Baker Cahill Studio industry classification
Industry- Product category
- Contemporary Digital & Public Art
- NAICS
- Independent Artists, Writers, and Performers (711510)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)
- akta.pro secondary industry
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Nancy Baker Cahill Studio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Art Sales and Commissions: Sale of physical artworks including drawings, sculptures, and prints through gallery representation and direct institutional commissions.
- NFT Artwork Sales: Sale of blockchain-based digital artworks and collectibles through platforms including Feralfile, SuperRare, Snark.art, and OBJKT. Digital assets minted on Tezos, Algorand, and Ethereum blockchains.
- Exhibition and Commission Fees: Fees from museums and institutions for solo exhibitions, installations, and public art commissions.
- Speaking Engagements and Lectures: Revenue from keynote speeches, panel presentations, and artist talks at institutions and conferences.
- Artist Fellowships and Grants: Grant funding from institutions including LACMA Art + Technology Lab, Berggruen Institute, United States Artists, C.O.L.A. Fellowship, and others.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Nancy Baker Cahill Studio product offering
Product offeringCore offering
Nancy Baker Cahill Studio is the independent interdisciplinary practice of artist Nancy Baker Cahill, producing site-specific augmented reality public artworks, immersive XR installations, film works, analog drawings and sculptures, and blockchain-based NFTs. The studio operates 4th Wall, a free AR platform launched in 2018 that distributes geolocated public art worldwide, alongside gallery-represented physical artwork sales, museum commissions, and NFT drops on Tezos, Algorand, and Ethereum.
Product overview
Nancy Baker Cahill Studio offers a portfolio of artistic products centered on the 4th Wall free AR public art platform, supplemented by XR/immersive projects, film works, blockchain/NFT offerings, and analog art. 4th Wall serves as the core enabling technology—a free augmented reality app that allows viewers to access geolocated AR artworks in physical spaces. The portfolio includes major XR works such as Substrate (interactive AR experience with LACMA and libraries), CORPUS XR (AR symborg exploring human-machine embodiment), and CENTO (participatory AR/immersive video at Whitney Museum). Film offerings include the CARBON series on ecological collapse and SEEK on quantum perception. NFT/blockchain products span multiple platforms including Tezos, Algorand, and Ethereum, with works stored via Filecoin/IPFS. Analog works encompass graphite drawings, mixed media, sculptural installations, and prints spanning series like Slipstream, Widows, and Pia Maters. The company also maintains an active exhibition program at major institutions including Whitney Museum, LACMA, and Georgia Museum of Art.
Differentiator
Problem solved
Functional benefit
Brands
- 4th Wall: A free augmented reality public art platform launched in 2018 to expand access to experimental public art and collaborative worldbuilding. Founded and directed by Nancy Baker Cahill.
Products and services
- 4th Wall AR Platform Free augmented reality public art platform that enables users worldwide to view geolocated AR artworks in physical spaces via smartphone; serves as the studio's core distribution and participatory engagement technology for the practice's XR portfolio.
- XR Projects (Extended Reality Artworks) Portfolio of site-specific extended reality works including AR monuments, VR experiences, and multi-channel immersive video installations that explore ecology, technology, and embodiment for museums, public art programs, and cultural institutions.
- Substrate Monumental interactive AR experience depicting LACMA, the Los Angeles Central Library, and California community colleges as abstracted interlocking trees with root systems and mycelial networks, inviting viewers to contribute descriptions of culturally significant artifacts.
- CORPUS XR AR symborg artwork imagining future blended embodiment between human, machine, flora, and microbiome, presented as an animated figure of metallic, glowing, and organic particulate elements.
- CENTO Global participatory art project in immersive video and AR focused on a bioengineered future creature, with an interactive component allowing global audiences to add feathers via the 4th Wall app and co-create the creature.
- Lifelines Animated monumental AR installation depicting three colossal Joshua trees surrounded by ghostly bird murmuration, geolocated at the Prime Desert Woodland Preserve and exploring ecological interdependence through soundscape and visual.
- State Property AR Animated neon AR sculpture of a fractured uterus installed over the US Supreme Court Building and state legislature buildings as a public protest against the overturning of abortion rights.
- Stone Speaks Monumental narrative AR artwork inspired by conversations with a robot (Sophia the Robot) about climate crisis and human-machine collaboration, geolocated over Madinat Jumeirah (Dubai) and Miami Beach, featuring a particle field transforming into a planet.
- Contract Killers Site-specific AR series addressing broken societal contracts with NFTs minted on the Tezos blockchain, including AR handshakes at City Hall, Hall of Justice, and Fiat Cash locations representing broken social, financial, judicial, and civic contracts.
- Mushroom Cloud Multi-faceted participatory immersive AR experience featuring a mushroom cloud over ocean transforming into a mycelial network, addressing climate crisis, rising sea levels, and extinction; includes sculptural objects and NFTs.
- Liberty Bell AR public art project presented simultaneously in six US cities addressing immigrant rights and detention centers, accessible via the 4th Wall app.
- Motherboard AR future monument appearing as an abstracted human spine over Los Angeles City Hall, symbolizing dysfunctional centralized governance and community care.
- Slipstream NFTs NFT artworks from the Slipstream series where graphite drawings are torn, reconfigured into sculptural forms, 3D-scanned, animated using CG software, and minted on Ethereum (via NFT.storage/SuperRare), Algorand, and Tezos; also exhibited as LED Luma Canvas video works and Slipstream Times Square (90 screens).
- Blockchain/NFT Collection Full NFT and blockchain artwork collection including Substrate, Inarticulate Conscious, The Body Prepares, The Quivering and Lively Nerve of the Now, Terrortory, and Slipstream works, minted on Tezos, Algorand, and Ethereum and stored via Filecoin/IPFS.
- Body Politic Immersive film focusing on reproductive justice, data privacy, and voting rights, commissioned by the City of West Hollywood and including a participatory AR component identifying imperiled human rights.
- Film Works (CARBON 1, CARBON 2, SEEK) Short film series including CARBON 1, CARBON 2, and SEEK that imagine ecological collapse through algorithmically mediated layered landscapes and invite interactive quantum listening and perception.
- Analog Works Traditional media artworks including graphite drawings, mixed media on paper, sculptural installations, prints, and installations from series such as Surds, Manifestos, Hollowpoint, Virgil, Decompositions, Slipstream sculptures and prints, Widows, and Pia Mater.
- AFTERMATH (Projection-Mapped Sculpture) Immersive projection-mapped sculpture composed of more than ten years of torn graphite drawings, projection-mapped by Local Formations and debuted at the SEISMIC solo exhibition at Charlie James Gallery.
- The Quivering and Lively Nerve of the Now Experimental filmic cento in three acts after Clarice Lispector's Agua Viva, featuring AI-generated readings from the source text, offering an argument for body fluidity and abjection.
Companies that use Nancy Baker Cahill Studio
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Nancy Baker Cahill Studio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature4 records
Nancy Baker Cahill Studio partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, minor and primary.
- 4th Wall AppcoreFounded and directed by Nancy Baker Cahill. Free AR public art platform enabling geolocated augmented reality experiences. Allows users to view artist-designed AR projects at specific physical locations worldwide.
- Shaking Earth DigitalcoreProduction partner for multiple AR projects including CENTO, CORPUS, State Property AR, and Lifelines. Collaborates on technical implementation of complex augmented reality installations.
- Caleb CraigminorSound designer for numerous projects including CENTO, State Property, and Lifelines. Creates original soundscapes for AR installations and video works.
- Anna Luisa PetriskominorSound designer contributing to Lifelines, Hollow Point 101/Luminex, and Carbon films. Creates original music and ambient soundscapes.
- Jesse DamianiminorCollaborated on BATTLEGROUNDS project (2019) with 31 artworks and 24 artists. Co-curator and creative collaborator on encoding futures and AR projects.
- Carmen Zella / NOW ArtminorCurator of Luminex: Dialogues of Light outdoor digital public art exhibition featuring Hollow Point 101.
- Sophia the RobotminorAI robot collaborator on Stone Speaks project, exploring human-machine collaboration around climate crisis themes.
- Charlie James GalleryprimaryPrimary commercial gallery representation for solo exhibition SEISMIC (2025) and ongoing representation.
- Honor Fraser GalleryprimaryGallery representation for Synthetic Wilderness exhibition (2022) and Digital Combines group exhibitions.
- Protocol Labs / FilecoincoreTechnology partner for Substrate project, using Filecoin for decentralized data storage and Filecoin Virtual Machine for blockchain infrastructure.
- Snark.artprimaryOnline platform for Contract Killers NFT launch, specializing in artist innovations on blockchain.
- FeralfileprimaryNFT platform for Slipstream series hosting and The Body Prepares collaboration with Ana Maria Caballero.
- Sotheby's / Unicorn DAOprimaryTerrortory NFT sold through My Body My Business auction curated by Nadya Tolokonnikova, with proceeds benefiting reproductive healthcare organizations.
- Cassills and rafa espanholaminorCollaborators on Texas Biennial: In Plain Sight project (2022), a coalition of artists fighting immigrant detention.
- Local FormationsminorProduction partner for projection mapping on AFTERMATH sculpture and VFX work on Carbon films.
- Gazelli Art House / Gazell.iO ResidencyminorSupported creation of 'the quivering and lively nerve of the now' through residency program in London.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Nancy Baker Cahill Studio competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nancy Baker Cahill Studio social profiles
Digital presenceNancy Baker Cahill Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nancy Baker Cahill Studio leadership team
Management profileNumber of profiles
Profiles1 record
Nancy Baker Cahill Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nancy Baker Cahill Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nancy Baker Cahill Studio
What does Nancy Baker Cahill Studio do?
Nancy Baker Cahill Studio is the independent interdisciplinary practice of artist Nancy Baker Cahill, producing site-specific augmented reality public artworks, immersive XR installations, film works, analog drawings and sculptures, and blockchain-based NFTs. The studio operates 4th Wall, a free AR platform launched in 2018 that distributes geolocated public art worldwide, alongside gallery-represented physical artwork sales, museum commissions, and NFT drops on Tezos, Algorand, and Ethereum.
Is Nancy Baker Cahill Studio a public or private company?
Nancy Baker Cahill Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nancy Baker Cahill Studio founded?
Nancy Baker Cahill Studio was founded in -1. It employs 1 to 10 people.
How does Nancy Baker Cahill Studio make money?
Five revenue lines are on record. Art Sales and Commissions are the primary driver. The others are NFT Artwork Sales, exhibition and Commission Fees, speaking Engagements and Lectures and artist Fellowships and Grants.
Does Nancy Baker Cahill Studio have an API?
No public API is recorded for Nancy Baker Cahill Studio.
What industry is Nancy Baker Cahill Studio in?
Nancy Baker Cahill Studio's product category is Contemporary Digital & Public Art. Its primary akta.pro industry code is EDAAAGAA, Visual Arts (Drawing, Painting, Illustration), with a secondary code of MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production). Its NAICS code is 711510 and its SIC code is 7812.