Magic Event and Media Technology
Magic Event- & Medientechnik GmbH is a German full-service event technology rental and production company based in Maisach near Munich, serving concerts, festivals, trade shows, galas, congresses, and sports events with premium professional equipment and crew since 1997.
- Company typePrivate
- Founded1997
- HeadquartersMaisach, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Magic Event and Media Technology does
Magic Event- & Medientechnik GmbH is a privately held German full-service event technology company headquartered in Maisach near Munich, Bavaria. Founded in 1997 (though firmographics list 2007), the company has operated for 27+ years under the Magic brand, providing professional event technology rental and full-service production across audio, lighting, video, stage, and special-effects disciplines. It is managed by two Geschäftsführer (managing directors), Marcus Häring and Markus Thomae, with no disclosed external investors, parent company, or M&A history; the firm operates as a founder/owner-managed GmbH registered at Amtsgericht Fürstenfeldbruck (HRB 168320). Service delivery combines full-service event production — concept, planning, technical realization, crew, setup, and breakdown — with a separate Dry Hire rental channel for self-operating clients, supported by a website with a structured product catalog covering 19 categories.
The equipment portfolio is built around premium third-party professional brands rather than proprietary technology, including L-Acoustics line array systems (K2, L2, L2D, Kara II, Kiva II, A10, A15), L-Acoustics subwoofers (KS 28, KS 21, SB18) and amplifiers (LA12X, LA4X, LA8), Yamaha digital consoles (CL-5, CL-3, QL5, DM7, DM3, QL1) with Rio stage boxes, Shure wireless microphones, Allen & Heath consoles, Riedel Bolero intercom, MA Lighting grandMA3 control surfaces, Robe and Elation moving heads, Astera battery-powered LEDs, Arri SkyPanel softlights, Apple/Millumin video control rigs, Look Solution and MDG fog/haze machines, and Stagemobil trailer stages. The company has no proprietary software platform or patents and no disclosed AI/ML capability; differentiation rests on curated premium inventory and operational expertise.
Commercially, Magic targets B2B customers across six horizontal event segments — concerts and festivals, trade shows and business events, galas and celebrations, congresses and conferences, special events, and sports events — using a consultative enterprise field-sales motion with direct client engagement (website, phone, email) and custom quotation. Pricing is not publicly disclosed; standard terms include advance payments (Vorauszahlungen), security deposits (Kautionen), and tiered cancellation fees ranging from 30% (>4 weeks out) to 100% (<1 week). Geographic footprint is domestic, concentrated in Bavaria/Germany, with marketing primarily through website/SEO, Instagram, Facebook, and email newsletter.
Magic Event and Media Technology firmographics
Firmographics- Name
- Magic Event and Media Technology
- Legal name
- Magic Event- & Medientechnik GmbH
- Website
- https://magic-medientechnik.de
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magic Event- & Medientechnik GmbH is a German full-service event technology rental and production company based in Maisach near Munich, serving concerts, festivals, trade shows, galas, congresses, and sports events with premium professional equipment and crew since 1997.
- Ownership category
- akta.pro rank
Magic Event and Media Technology industry classification
Industry- Product category
- Event Technology Services
- NAICS
- Arts, Entertainment, and Recreation (71), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
Keywords
Where Magic Event and Media Technology is headquartered
LocationHeadquarters
- HQ city
- Maisach
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Magic Event and Media Technology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Full-Service Event Production: End-to-end event technology services from concept and planning through technical realization, including equipment provision, crew, setup, operation, and breakdown. Covers concerts, festivals, trade shows, galas, congresses, congresses & tagungen, special events, and sports events.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Magic Event and Media Technology product offering
Product offeringCore offering
Magic Event- & Medientechnik GmbH is a full-service event technology rental and production company headquartered in Maisach near Munich, Germany. The company rents and operates premium professional audio, lighting, video, stage, special-effects, and DJ equipment for concerts, festivals, trade shows, corporate events, galas, congresses, and sports events. Services span concept and creation, planning and organization, and on-site technical realization, with a Dry Hire option also offered for self-operating clients.
Product overview
Magic Event- & Medientechnik GmbH is a full-service event technology rental company headquartered in Maisach, Germany, offering comprehensive rental and dry hire services for professional event equipment across 19 product categories. The portfolio includes L-Acoustics professional line array speakers (K2, L2, L2D, Kara II, Kiva II, Syva, A10, A15), subwoofers (KS 28, KS 21, SB18, SB15), and stage monitors (X15 HiQ, X12, 12XT, X8) for audio; Yamaha digital mixing consoles (CL-5, CL-3, QL5, DM7, DM3, QL1) and stage boxes (Rio3224-D, Rio1608-D) for audio mixing; Shure wireless microphone systems (ULX D4Q, ULX D4D, QLX D4), in-ear monitoring (PSM 1000), DPA/Neumann microphones, and Riedel Bolero wireless intercom for signal capture and communication; LED lighting fixtures including Arri SkyPanel, Astera battery-powered LEDs (Titan Tube, Helios, Hyperion), and moving heads from Robe, Elation, and Tarm; MA Lighting grandMA3 and Avolites lighting control consoles with associated nodes and dimmers; Look Solution and MDG fog/haze machines; Apple computers with Millumin software, Barco ClickShare, and Peplink routers for video; trailer-mounted stages (Stagemobil XLR, LR, AL Stage R24); and professional DJ equipment from Pioneer, Allen & Heath, Rane, and Technics. The company serves diverse event types including concerts, festivals, trade shows, galas, congresses, and corporate events.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Event Production
- Dry Hire Equipment Rental
Companies that use Magic Event and Media Technology
Customer profileSegments6 records
Ideal customer profiles2 records
Magic Event and Media Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magic Event and Media Technology partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights3 records
Magic Event and Media Technology competitors and assessment
Company assessmentDirect peers
- Gahrens + Battermann: German full-service event technology company providing audio, lighting, video and stage technology for corporate events, trade shows, concerts and galas — directly comparable to Magic in both service breadth and German geographic focus.
- Neumann & Müller Veranstaltungstechnik: Germany-headquartered event technology provider covering sound, light, video and rigging for concerts, corporate events and congresses — a like-for-like full-service production house with similar event-segment orientation.
- Lindgrün GmbH: German event technology and dry-hire provider serving trade shows, concerts and corporate events; comparable in offering breadth though typically more regional/smaller scale.
- stilbasis: Munich-area premium event production and medientechnik specialist serving corporate galas, conferences and brand events with similar AV/staging/lighting integration focus.
- Habegger: Swiss full-service event technology provider with DACH-region operations offering sound, lighting, video, staging for concerts, congresses and corporate events — direct overlap with Magic's offering across the German-speaking market.
Broad incumbents
- CTS Eventim: Germany's largest live entertainment and ticketing platform with growing event-services capabilities — broader portfolio but overlapping in concerts/festivals infrastructure in Magic's home market.
- PRG (Production Resource Group): Global market leader in event production technology and rental — provides audio, lighting, video and rigging with worldwide reach. Magic is a smaller, regionally-focused operator in the same category with comparable service capabilities.
- MCI Group: Global event, association and congress management firm with significant production services — overlaps with Magic in congresses/conferences and corporate event production though operating in a broader services portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Magic Event and Media Technology social profiles
Digital presenceMagic Event and Media Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic Event and Media Technology leadership team
Management profileNumber of profiles
Profiles3 records
Magic Event and Media Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic Event and Media Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic Event and Media Technology
What does Magic Event and Media Technology do?
Magic Event- & Medientechnik GmbH is a full-service event technology rental and production company headquartered in Maisach near Munich, Germany. The company rents and operates premium professional audio, lighting, video, stage, special-effects, and DJ equipment for concerts, festivals, trade shows, corporate events, galas, congresses, and sports events. Services span concept and creation, planning and organization, and on-site technical realization, with a Dry Hire option also offered for self-operating clients.
Is Magic Event and Media Technology a public or private company?
Magic Event and Media Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magic Event and Media Technology founded?
Magic Event and Media Technology was founded in 1997. It employs 11 to 50 people.
Where is Magic Event and Media Technology based?
Magic Event and Media Technology is headquartered in Maisach, Germany, in the Europe region.
How does Magic Event and Media Technology make money?
One revenue line is on record: full-Service Event Production.
Who are Magic Event and Media Technology's main competitors?
Direct peers on record are Gahrens + Battermann, Neumann & Müller Veranstaltungstechnik, Lindgrün GmbH, stilbasis and Habegger. Broad incumbents are CTS Eventim, PRG (Production Resource Group) and MCI Group.
Does Magic Event and Media Technology have an API?
No public API is recorded for Magic Event and Media Technology.
What industry is Magic Event and Media Technology in?
Magic Event and Media Technology's product category is Event Technology Services. Its primary akta.pro industry code is MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging). Its NAICS code is 71 and its SIC code is 7900.