Storyfolk

What Storyfolk does

Storyfolk is an Australian boutique branding and design consultancy headquartered in North Melbourne with a secondary studio in Torquay, Victoria. Founded in 2019 by co-founders Cass Mackenzie (Design Director) and Sarah Gross (Creative Director), the firm delivers strategy, visual identity, website design and development, print/packaging design, animation and videography, and integrated marketing campaign services through project-based engagements typically spanning 6-18 weeks. The firm's methodology centers on research-led discovery, co-design workshops with stakeholders, and a neuroscience-informed storytelling framework, executed by a small team of 1-10 employees.

The client base is concentrated in three primary verticals: not-for-profit organizations (including WWF, Mental Health First Aid Australia, The National Centre for Action on Child Sexual Abuse, Mercy Health Foundation, Women with Disabilities Victoria), healthcare organizations (Royal Flying Doctor Service, Alto Health, Palliative Care Victoria, InLife Disability Support), and technology companies (Open Galactic, Saber Astronautics, IND Technology, Chubb Lifebalance, Helfie AI). Government clients (NSW Government, Australian Government) and consumer brands (Twinings, Shhh Silk) round out the portfolio, with international project delivery extending into Canada, Kenya, Japan, and Singapore. Revenue is generated through bespoke professional services engagements on a quote-based pricing model, with client acquisition driven by direct outreach, referrals, content marketing (Journal blog), SEO, low-frequency email newsletters, organic social, and sustained participation in industry awards programs.

The firm operates as an independent, founder-owned entity with no disclosed institutional capital, parent company, or holding structure. Recognized as Australia's #1 Branding Agency for Not-for-Profits by Clutch in 2023, 2024, and 2025, and ranked 4th globally for Non-profit Brand Consultancy in 2024, Storyfolk has accumulated a portfolio of state, national, and international design awards including Melbourne Design Awards, New York Design Awards, Australian Design Awards, Good Design Awards, and Better Futures Awards. The firm commits to planting a tree for every new client via a One Tree Planted partnership, reinforcing its purpose-driven positioning.

Name

Storyfolk

Legal name

Storyfolk

Website

https://storyfolk.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Storyfolk is a Melbourne-based boutique branding and design consultancy delivering brand strategy, visual identity, web design, animation, and campaign services to not-for-profit, healthcare, and technology clients across Australia and select international markets.

Ownership category

akta.pro rank

Product category

Branding and Design Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)

Keywords

• Branding agency services
• Brand strategy consulting
• Visual identity design
• Website design development
• Creative design studio

Headquarters

HQ city

North Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Branding and Strategy Consulting: Storyfolk generates revenue through project-based professional services including brand strategy, visual identity design, website development, marketing campaigns, and animation/videography services. Their engagements typically involve research-led discovery, co-design workshops, and full-service implementation spanning 6-18 weeks per project.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Storyfolk is an award-winning creative agency delivering strategy, branding, and digital solutions through storytelling and co-design. Core offerings include brand strategy and consultation, visual identity and logo design, website design and development, print/packaging design, animation and videography, and integrated marketing campaigns, delivered as project-based engagements for not-for-profit, healthcare, and technology clients.

Product overview

Storyfolk is an award-winning agency specializing in strategy, branding, and digital solutions that operates as a professional services firm rather than a software product company. Their service portfolio consists of distinct but interconnected professional service offerings organized around core competencies: (1) Brand Strategy & Identity services encompassing Research and Co-Design, Brand Strategy and Consultation, and Branding/Logo Design (Visual Identity); (2) Digital Design & Development services including Website Design and Development and Not-for-Profit Website Design & UX; (3) Specialized Communications services including Print/Packaging/Publication Design, Animation and Videography, and Marketing/Campaign Services; and (4) Sector-Specialized offerings including Healthcare Branding & Strategy, Not-for-Profit Branding & Strategy, and Technology Branding & Strategy. The company also offers supplementary services like Copywriting and Brand Guidelines & Toolkits. All offerings are delivered through a co-design process and emphasize accessibility, human-centered storytelling, and measurable impact across business, not-for-profit, healthcare, and technology sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Research and Co-Design Research-driven discovery phase combining stakeholder engagement and structured co-design workshops to uncover insights that shape brand strategy and design direction.
• Brand Strategy and Consultation Strategic consulting services including market research, brand audit, cultural insights, and stakeholder engagement to develop actionable brand strategies aligned with mission and goals.
• Branding and Logo Design (Visual Identity) Visual identity creation including custom logo design, typography selection, color palette development, and comprehensive visual language systems that communicate brand essence.
• Print, Packaging and Publication Design Print design services for packaging, publications, and collateral materials ensuring consistent brand presence across physical touchpoints.
• Website Design and Development Website design and development services including UX strategy, responsive design, wireframing, prototyping, CMS integration (WordPress/Webflow), accessibility compliance, and ongoing support and maintenance.
• Animation and Videography Animation and video content creation including interactive elements, mission videos, micro-animations, scroll animations, and motion graphics for digital and campaign applications.
• Marketing and Campaign Services Integrated marketing and campaign services including strategy development, campaign creative, digital and offline campaigns, events, and experiential design to drive measurable outcomes.
• Healthcare Branding and Strategy Specialized healthcare and medical branding services including brand strategy, logo design, visual identity, website design, brand guidelines, healthcare materials, signage, wayfinding, and patient education materials for hospitals, medical centres, not-for-profits, and global health organizations.
• Not-for-Profit Branding and Strategy Specialized not-for-profit branding services including brand strategy, storytelling, visual identity, website design, brand guidelines, and end-to-end branding solutions for charities, peak bodies, health, education, and advocacy organizations.
• Technology Branding and Strategy Specialized technology branding services for tech companies, startups, and innovation sectors including brand strategy, visual identity, website design, UX, marketing, events, campaigns, and animation to help tech brands disrupt, innovate, and lead.

Quantifiable outcome

• Storyfolk helped Sumday secure $7.3M seed funding through strategic brand positioning
• +4 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

One partnership is on record.

• One Tree PlantedcoreStrategic or Co-development PartnerEnvironmental partnership where Storyfolk commits to planting a tree for every new client who joins them since the studio's inception. This reforestation initiative focuses on Australian landscapes and is part of Storyfolk's ethical branding studio values and corporate social responsibility commitments.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pentagram: Independent global design partnership with multiple offices. Overlaps with Storyfolk on brand identity, purpose-driven work, and cross-sector design leadership.
• Landor: Global branding and design firm with APAC presence. Competes for enterprise brand strategy and identity work across the same verticals Storyfolk targets.
• Interbrand: Global strategic branding consultancy with a Sydney office. Overlaps with Storyfolk in NFP, healthcare, and tech branding but operates at significantly larger scale and broader portfolio.

Emerging players

• IDEO: Global design and innovation consultancy with strength in healthcare and social impact. Less direct overlap on pure branding but competes for design-led purpose-driven engagements.

Direct peers

• The Hallway: Australian independent creative agency with strong NFP and purpose-led brand work. Direct competitor for Australian NFP and healthcare branding briefs.
• Hulsbosch: Australian brand design agency with deep NFP, healthcare, and corporate work. Comparable boutique scale and sector focus.
• Frost* Collective: Sydney-based strategic design and branding consultancy serving NFP, government, and corporate clients. Closest Australian peer in scale and vertical mix to Storyfolk.
• Today Design Studio: Boutique Melbourne brand and digital design studio with comparable size, sector mix, and storytelling-led methodology.
• Mambo: Australian brand and design agency with strong NFP and government portfolios. Comparable boutique scale and client profile.
• Principals: Australian brand and design consultancy working across NFP, education, and corporate sectors. Similar boutique positioning and storytelling-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Storyfolk-Studio-100066445368098
• LinkedInlinkedin.com/company/storyfolk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storyfolk