American Training Association for CPR - USCPROnline
American Training Association for CPR (ATAC) is a US-based online healthcare educator founded in 2011 that delivers self-paced CPR, BLS, First Aid, and Bloodborne Pathogen certification courses to individuals, healthcare providers, workplaces, and organizations through a browser-based learning platform with a pay-after-you-pass model.
- Company typePrivate
- Founded2011
- HeadquartersWoodbridge, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What American Training Association for CPR - USCPROnline does
American Training Association for CPR (ATAC), operating through uscpronline.com, is a US-based online healthcare educator founded in 2011 that delivers self-paced CPR, Basic Life Support (BLS), First Aid, and Bloodborne Pathogen certification courses entirely through a browser-accessible learning platform. The platform supports both consumer and organizational buyers across healthcare, workplace, education/childcare, fitness, and general community segments, with courseware designed by American Heart Association–trained, board-certified physicians and aligned to current AHA, ECC, and OSHA guidelines. Core products include standalone CPR/AED, Basic First Aid, BLS, and Bloodborne Pathogen certifications, a 28-module combined CPR + First Aid bundle, dedicated renewal courses, a Group Discount Program (10 to 10,000 members), and a For Life lifetime-recertification upgrade; the platform is accessible via web and mobile browsers with instant PDF certification and physical wallet-card fulfillment.
The underlying technology stack is a standard web-based learning management system (app.uscpronline.com) with interactive modules, scenario-based video, multiple-choice assessments (25 questions, 70% pass threshold, unlimited retakes), and save-progress functionality across devices. The company does not disclose any proprietary algorithms, APIs, or third-party platform dependencies, and no AI/ML capabilities are referenced. Distribution is exclusively digital: a SEO-optimized direct-to-consumer website supplemented by LinkedIn, Instagram, Facebook, and Twitter presence, an email/newsletter channel, and Spanish-language course versions.
ATAC's commercial model is product-led growth: customers can access all course materials free of charge and pay only after passing the certification exam, with current promotional pricing of $14.99–$39.99 per course (a $5.00 off promotion was active at the time of the source) and an optional $79.96 lifetime upgrade. Revenue streams therefore mix one-time transaction fees (individual certifications, optional $5.99 PDF reference guides and vinyl wallet cards), recurring-equivalent revenue (lifetime upgrades), and volume-based group/corporate contracts. The company is privately held, founder-operated, with no disclosed funding, parent entity, M&A, or executive team information in the available data.
American Training Association for CPR - USCPROnline firmographics
Firmographics- Name
- American Training Association for CPR - USCPROnline
- Legal name
- American Training Association for CPR
- Website
- https://uscpronline.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- American Training Association for CPR (ATAC) is a US-based online healthcare educator founded in 2011 that delivers self-paced CPR, BLS, First Aid, and Bloodborne Pathogen certification courses to individuals, healthcare providers, workplaces, and organizations through a browser-based learning platform with a pay-after-you-pass model.
- Ownership category
- akta.pro rank
American Training Association for CPR - USCPROnline industry classification
Industry- Product category
- Online Health & Safety Certification Training
- NAICS
- Professional and Management Development Training (611430), Technical and Trade Schools (6115), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
- akta.pro secondary industry
- Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)
Keywords
Where American Training Association for CPR - USCPROnline is headquartered
LocationHeadquarters
- HQ city
- Woodbridge
- HQ country
- United States
- HQ region
- North America
Markets served
American Training Association for CPR - USCPROnline business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Online Certification Sales: One-time fees for certification courses. Customers pay only after passing the exam. Additional revenue from optional add-ons including CPR Quick Reference Guide PDF ($5.99), First Aid Quick Reference Guide PDF ($5.99), and Vinyl Wallet Card ($5.99).
- Lifetime Certification Upgrade: Optional $79.96 upgrade providing free lifetime renewal every year. Allows customers to recertify by logging in and passing exam again at no additional cost, generating recurring revenue from a single upfront payment.
- Group/Corporate Training: Volume-based pricing for organizations with customizable group accounts ranging from 10 to 10,000 members. Group discounts offered for bulk certification purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CPR/AED Certification for Community & Workplace |
| One time/ perpetual license | Pay-as-you-go | Basic First Aid Certification |
| One time/ perpetual license | Pay-as-you-go | CPR and First Aid Combined Certification |
| One time/ perpetual license | Pay-as-you-go | CPR Certification for Healthcare Providers |
| One time/ perpetual license | Pay-as-you-go | Basic Life Support (BLS) Certification |
| One time/ perpetual license | Pay-as-you-go | Bloodborne Pathogen Certification |
| Subscription | Multi-year contract | Lifetime Certification Upgrade |
| Transaction based/ take rate | Multi-year contract | Group Discount Program |
| Unit Pricing | Pay-as-you-go | Optional Add-ons |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
American Training Association for CPR - USCPROnline product offering
Product offeringCore offering
American Training Association for CPR (ATAC) operates a 100% online certification platform that delivers self-paced CPR, AED, Basic Life Support (BLS), First Aid, and Bloodborne Pathogen training courses built by AHA-trained, board-certified physicians. Customers access course materials, complete interactive video-based modules, take adaptive online exams, and receive instant PDF certificates plus mailed vinyl wallet cards valid for two years. The company also offers a For Life (lifetime) recertification upgrade and a Group Discount Program for organizational buyers.
Product overview
American Training Association for CPR (ATAC) operates a modular online certification platform offering standalone and bundled courses for CPR, First Aid, Basic Life Support (BLS), and Bloodborne Pathogens training. The core portfolio includes six primary certification products: CPR/AED Certification (Community & Workplace), CPR/AED for Healthcare Professionals, Basic First Aid Certification, CPR and First Aid Bundle, BLS Certification, and Bloodborne Pathogen Certification. Recertification courses (CPR Renewal, BLS Renewal, First Aid Renewal) allow expired certifications to be renewed. Add-on services include Group Discount Programs for organizations and a For Life Certification option for lifetime recertification. All courses follow AHA/ECC guidelines, align with OSHA Best Practices, are 100% online with 24/7 access, and result in 2-year certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- CPR/AED Certification (Community & Workplace)
Quantifiable outcome
- 99% of certifications accepted nationally across the United States
- +3 more outcomes
Companies that use American Training Association for CPR - USCPROnline
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
American Training Association for CPR - USCPROnline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
American Training Association for CPR - USCPROnline partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
American Training Association for CPR - USCPROnline competitors and assessment
Company assessmentDirect peers
- CPR Certification Institute: An online-first certification provider focused on CPR, AED, First Aid, and BLS cards for individuals and groups. Sits squarely in ATAC's competitive set with similar self-serve purchase flow.
- Health & Safety Institute (HSI): HSI provides CPR, AED, First Aid, and BLS training programs delivered through a network of authorized instructors and online/blended formats. Competes with ATAC for workplace, education, and general-public certification buyers.
- EMS Safety Services: EMS Safety Services delivers CPR, AED, First Aid, BLS, and Bloodborne Pathogen training to workplace and community customers, with online and blended delivery. Overlaps ATAC's certification portfolio and target segments.
- National CPR Foundation: NationalCPRFoundation.com sells low-cost online CPR, AED, First Aid, BLS, and Bloodborne Pathogen certification cards, often positioned for community and workplace users. Closely overlaps ATAC's pricing tier and target buyer.
- ProTrainings: ProTrainings is a direct online competitor offering CPR, First Aid, BLS, and Bloodborne Pathogen certification with self-paced video courses and digital certificates. Its mix of individual and group training mirrors ATAC's structure and target customers.
- SimpleCPR: SimpleCPR sells online-only CPR, AED, First Aid, and BLS certification with similar pricing and instant-card positioning. Targets the same individual/community and small-business buyer as ATAC.
Broad incumbents
- HealthStream: HealthStream is an enterprise healthcare workforce and compliance training platform, including CPR/BLS courseware and competency tracking. Comparable in subject matter but reaches customers through hospital-system sales rather than direct consumer marketing.
- American Heart Association: The AHA is the dominant authority on CPR and BLS guidelines in the US, both publishing the standards ATAC follows and operating its own training and eCards platform. It is the most-recognized credential in healthcare and is the primary competitor for employer-acceptance-driven buyers.
- American Red Cross: The Red Cross offers CPR, AED, First Aid, and BLS certification including blended-learning and online-only courses. It is a direct, widely-recognized competitor in the same product category, serving similar consumer, workplace, and healthcare segments.
Emerging players
- Save a Life by NHCPS: National Health Care Provider Solutions (NHCPS) offers online ACLS, PALS, BLS, CPR, and First Aid certification aimed at healthcare professionals. Closely comparable in product and digital delivery, with a healthcare-skewed buyer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
American Training Association for CPR - USCPROnline social profiles
Digital presenceAmerican Training Association for CPR - USCPROnline financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Training Association for CPR - USCPROnline leadership team
Management profileNumber of profiles
American Training Association for CPR - USCPROnline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Training Association for CPR - USCPROnline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Training Association for CPR - USCPROnline
What does American Training Association for CPR - USCPROnline do?
American Training Association for CPR (ATAC) operates a 100% online certification platform that delivers self-paced CPR, AED, Basic Life Support (BLS), First Aid, and Bloodborne Pathogen training courses built by AHA-trained, board-certified physicians. Customers access course materials, complete interactive video-based modules, take adaptive online exams, and receive instant PDF certificates plus mailed vinyl wallet cards valid for two years. The company also offers a For Life (lifetime) recertification upgrade and a Group Discount Program for organizational buyers.
Is American Training Association for CPR - USCPROnline a public or private company?
American Training Association for CPR - USCPROnline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was American Training Association for CPR - USCPROnline founded?
American Training Association for CPR - USCPROnline was founded in 2011. It employs 11 to 50 people.
Where is American Training Association for CPR - USCPROnline based?
American Training Association for CPR - USCPROnline is headquartered in Woodbridge, United States, in the North America region.
How does American Training Association for CPR - USCPROnline make money?
Three revenue lines are on record. Online Certification Sales are the primary driver. The others are lifetime Certification Upgrade and group/Corporate Training.
Who are American Training Association for CPR - USCPROnline's main competitors?
Direct peers on record are CPR Certification Institute, Health & Safety Institute (HSI), EMS Safety Services, National CPR Foundation, ProTrainings and SimpleCPR. Broad incumbents are HealthStream, American Heart Association and American Red Cross. Save a Life by NHCPS is listed as an emerging player.
Does American Training Association for CPR - USCPROnline have an API?
No public API is recorded for American Training Association for CPR - USCPROnline.
What industry is American Training Association for CPR - USCPROnline in?
American Training Association for CPR - USCPROnline's product category is Online Health & Safety Certification Training. Its primary akta.pro industry code is BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training, with a secondary code of EDAOAMAC, Emergency Medical Services (EMT/Paramedic) Training. Its NAICS code is 611430 and its SIC code is 8200.