FC Flyeralarm Admira

What FC Flyeralarm Admira does

FC Flyeralarm Admira (also marketed as Admira Wacker) is an Austrian professional football club headquartered at Johann Steinböckstrasse 5B in Maria Enzersdorf, Lower Austria. Founded in 1905, the club fields a men's first team that competes in the ADMIRAL Bundesliga, Austria's top football division, alongside a women's team branded the ADMIRA Panthers and a youth academy operating across U15, U16, and U18 age groups with associated LAZ (Landesleistungszentrum) and school-partner infrastructure.

The club's commercial product surface spans matchday operations at its own stadium, a dedicated ticket platform (admira.tickets), a direct-to-consumer fanshop for merchandise, season subscriptions bundled with Laola1 streaming benefits, the Datenpol Business Club for corporate hospitality and sponsorship, and the Wacki Club youth membership program. Underlying assets include the BILLA Panther Camp powered by Raiffeisenbank youth-development initiative and the SPG Admira Wacker Girls pathway, indicating investment in women's and girls' football.

Revenue mechanics are diversified across ticket sales, season subscriptions, merchandise, membership fees, corporate hospitality, and sponsorship. The naming-rights relationship with Flyeralarm anchors sponsorship, supplemented by kit supplier Hummel and a roster of regional and sector sponsors including ADMIRAL, Leapmotor, Autohaus Peschek, NÖM, Billa, Raiffeisenbank, Datenpol, and Sport Land NÖ. No parent company, institutional investor, or ownership structure is disclosed in the source data, and pricing for season subscriptions and Business Club packages is not publicly itemized.

Name

FC Flyeralarm Admira

Legal name

FC Flyeralarm Admira

Website

https://flyeralarmadmira.at

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

51–100 employees

Short description

FC Flyeralarm Admira is an Austrian professional football club in Maria Enzersdorf competing in the ADMIRAL Bundesliga, operating a men's first team, women's Panthers team, youth academy, and commercial channels including tickets, fanshop, Business Club, and sponsorships.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Boarding Schools & Residential Academies (MPAKAJAL)

Keywords

• Professional football club
• Youth football academy
• Match ticketing
• Football merchandise
• Corporate sports sponsorship

Headquarters

HQ city

Maria Enzersdorf

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels4 records

Core offering

FC Flyeralarm Admira operates a professional Austrian football club that fields a men's first team and the ADMIRA Panthers women's team, and runs a multi-age youth academy (U15, U16, U18) with an attached Landesleistungszentrum. Commercial offerings include match tickets and season subscriptions, licensed fan merchandise through an online fanshop, supporter memberships (including the Wacki Club for juniors), and corporate sponsorship and hospitality packages sold through the Datenpol Business Club.

Product overview

FC Flyeralarm Admira is an Austrian football club (Sportverein) based in Maria Enzersdorf. The organization operates a professional football team competing in the ADMIRAL Bundesliga, a women's team (ADMIRA Panthers), and youth academy programs spanning multiple age groups (U15, U16, U18). The club offers supplementary services including match tickets, a fanshop for merchandise, membership programs (Wacki Club), and a business club with sponsorship and corporate hospitality packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Match tickets and season subscriptions (Ticketshop) Match-day access to men's Bundesliga home fixtures, including season tickets and single-match ticket sales to football fans and supporters; offers ticket sales for international friendlies via the dedicated admira.tickets platform.
• Official fanshop merchandise Online fanshop selling licensed club merchandise, fan articles, and apparel to football supporters and the wider public.
• Club membership program (including Wacki Club) Paid supporter membership offering member-only benefits, voting rights, and exclusive offers, with a Wacki Club sub-program tailored to younger fans.
• Datenpol Business Club corporate packages B2B sponsorship and corporate hospitality tier including business tickets, hospitality, and partner benefits aimed at companies seeking brand visibility and B2B networking via Austrian Bundesliga football.
• Youth academy (U15/U16/U18 + LAZ) Elite football development pathway for U15, U16, and U18 players including talent identification via Sichtungstraining, training, and integration with the partner school Campus dual-career program.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered primary, core and minor.

• FlyeralarmprimaryGTM or Marketing PartnerMain naming sponsor of FC Flyeralarm Admira. The sponsor's branding is featured in the club name, website URL (flyeralarmadmira.at), and fan shop email domain. Flyeralarm is an online printing and marketing services company.
• ADMIRAL (Bundesliga)coreOthersAustrian Bundesliga naming rights sponsor. The league operates under the ADMIRAL Bundesliga brand for professional football competitions in Austria.
• LeapmotorminorGTM or Marketing PartnerElectric vehicle manufacturer featured as sponsor on the club website. Represents automotive sector sponsorship partnership.
• Autohaus PeschekminorGTM or Marketing PartnerFord dealership in Peschek Oeynhausen, Austria, featured as sponsor on the club website.
• HummelcoreGTM or Marketing PartnerSportswear and equipment sponsor providing official club apparel, training gear, and match kits for all teams.
• NÖMminorGTM or Marketing PartnerAustrian dairy company (NÖM Milchverarbeitung) featured as sponsor. Regional food industry partnership.
• datenpolcoreGTM or Marketing PartnerNaming sponsor of the Datenpol Business Club. Datenpol is a data management/IT services company providing corporate partnership naming rights.
• BillaminorGTM or Marketing PartnerAustrian supermarket chain (REWE Group) featured as sponsor. Powers the BILLA Panther Camp for youth development activities.
• Sport Land NÖminorOthersRegional sports funding body of Lower Austria (NÖ Landesregierung) featured as sponsor and supporter.
• RaiffeisenbankminorGTM or Marketing PartnerAustrian banking group sponsoring the BILLA Panther Camp powered by Raiffeisenbank youth development program.
• Laola1coreGTM or Marketing PartnerAustrian sports streaming platform providing live match broadcasts and exclusive content. Offers streaming benefits for season ticket holders.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• LASK: Upper Austrian ADMIRAL Bundesliga club that has risen from a similar small-market profile. Comparable as a same-league rival operating in a comparable regional sponsorship market.
• SK Rapid Wien: Austria's most historically successful football club and a fellow ADMIRAL Bundesliga competitor based in Vienna. Directly comparable as a top-flight Austrian club competing in the same league and sharing the same commercial and media-rights pool.
• FK Austria Wien: Vienna-based ADMIRAL Bundesliga club with a traditional Verein structure similar to Admira's. Directly comparable as a same-league rival drawing from the same Austrian sponsorship, broadcasting, and fan-base pool.
• TSV Hartberg: Styrian ADMIRAL Bundesliga club with a small-town profile analogous to Admira's Südstadt base. Comparable as a same-league rival of similar resource scale.
• SCR Altach: Vorarlberg-based ADMIRAL Bundesliga club of similar small-market scale to Admira. Comparable as a same-league rival with closely aligned revenue ceiling and academy-driven player trading model.
• SK Sturm Graz: Styria-based ADMIRAL Bundesliga club with comparable regional-anchored fan base and youth-development focus. Comparable as a same-league rival with similar size and commercial profile.
• Wolfsberger AC: Carinthian ADMIRAL Bundesliga club that recently acquired Admira's Sky Schwarz. Comparable as a same-league rival of similar scale and as a frequent transfer-market counterparty.
• SV Ried: Upper Austrian club typically oscillating between the ADMIRAL Bundesliga and second tier. Comparable as a same-region small-market Austrian club with a similarly constrained commercial ceiling.
• Red Bull Salzburg: The dominant force in the ADMIRAL Bundesliga with a corporate (Red Bull) ownership model. Comparable as a direct league rival and useful benchmark for the gap between corporate-backed and Verein-structured Austrian clubs.

Broad incumbents

• SC Freiburg: German Bundesliga club renowned for its academy-first, small-market model that consistently develops and sells talent. Comparable as a broader incumbent demonstrating the upside of an academy-driven operating model that Admira is pursuing at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fcadmirawacker
• Facebookfacebook.com/admirawacker1905
• LinkedInlinkedin.com/company/admirawacker1905

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Flyeralarm Admira