Shambala Naturais

What Shambala Naturais does

Shambala Naturais (legal entity Shambala Indústria e Comércio de Produtos Naturais Ltda.) is a Brazilian direct-to-consumer e-commerce retailer of natural and organic food products, headquartered in Gravatal, Santa Catarina. The company was founded in 1987 and operates exclusively through its proprietary online storefront at shambalaloja.com.br, with no physical retail presence indicated. Its catalog spans over 579 Shambala-branded SKUs across categories including sugars and sweeteners, cereals and fibers, flours, Ghee, integral pastes, seeds and grains, dried fruits, nuts, snacks, spices, teas, and a dedicated supplements vertical, supplemented by the AGRECO organic sub-brand (~36 SKUs sourced from Santa Catarina family farmers) and Bendita Roça brand items (~8 SKUs).

The platform serves two customer segments: health-conscious individual consumers (the primary segment) seeking natural, organic, gluten-free, vegan, lactose-free, and low-carb products, and a secondary wholesale/reseller segment served through a dedicated Venda Atacado channel. Products are sold at unit prices ranging from R$3.85 to R$224.70 across pack sizes from 100g to 5kg, with payment options including Pix (3% discount), credit card up to 3x interest-free, and bank deposit (3% discount). Marketing is concentrated on Instagram (@shambalanaturais), email newsletter, and SEO-optimized category filtering by dietary attribute.

Revenue mechanics are pure e-commerce retail with no subscription, licensing, or marketplace fees disclosed. The company has no disclosed funding rounds, no institutional investors, and no public financial filings; it appears to be founder or family-owned. The technology stack is a standard proprietary storefront with no API, mobile app, or AI/ML capabilities indicated.

Name

Shambala Naturais

Legal name

Shambala Indústria e Comércio de Produtos Naturais Ltda.

Website

https://shambalaloja.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Shambala Naturais is a Brazilian D2C e-commerce retailer, founded 1987, selling 579+ natural and organic food SKUs (nuts, dried fruits, flours, teas, supplements) plus the AGRECO organic sub-brand to health-conscious consumers and small wholesalers across Brazil via its own online storefront.

Ownership category

akta.pro rank

Product category

Natural and Organic Health Foods

NAICS

Food (Health) Supplement Retailers (456191), Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro industry

PRIMARYCRAHAEAC

Health Food & Supplement Stores

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

SECONDARYCRAOAAAK

Natural, Organic & Health Foods Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Food & Beverage Wholesale Distribution

Keywords

• Natural food products
• Organic groceries
• Health supplements
• Dried fruits nuts
• Herbal teas spices

Headquarters

HQ city

Centro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales of natural food products and supplements through their proprietary e-commerce platform, with national delivery across Brazil. Offers both individual product purchases and bulk/wholesale (venda atacado) options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Shambala Naturais operates a Brazilian e-commerce platform that retails natural and organic food products, supplements, dried fruits, nuts, spices, teas, oils, and specialty dietary items (gluten-free, vegan, lactose-free, low-carb). The company sells under its own Shambala brand and the AGRECO organic sub-brand, distributing nationwide across Brazil with both consumer retail and wholesale (Venda Atacado) purchasing options.

Product overview

Shambala Naturais is a Brazilian e-commerce platform specializing in natural and organic food products, operating as a comprehensive online store with both retail and wholesale capabilities. The product portfolio centers on the Shambala own brand alongside the Agreco sub-brand for organic products, organized into main categories: Alimentos (foods including sugars, cereals, dried fruits, flours, Ghee, nut pastes, snacks, oils), Frutas Secas (dried fruits and coconut derivatives), Temperos e Chás (spices and teas in bulk and packaged formats), Nuts (various nuts), Orgânicos (organic products under Agreco brand), and Suplementos (supplements including amino acids, collagen, nutrient complexes, energy boosters, minerals, vitamins, and specialty oils). The platform offers over 600 products serving health-conscious consumers seeking gluten-free, vegan, organic, and low-carb options.

Differentiator

Problem solved

Functional benefit

Brands

• AGRECO: Organic products brand under Shambala Naturais, including organic jams, honey, tomato sauces, and banana biomass.

Products and services

• Curcomplex Comprehensive curcumin supplement kit with 60 vegan capsules of 475mg each, formulated for high bioavailability through the inclusion of black pepper extract (which can increase curcumin absorption up to 2000x) combined with turmeric root powder and Vitamin C. Designed for health-conscious adult consumers seeking anti-inflammatory and antioxidant supplementation.
• Slim Complex Redux Weight-management supplement kit with 120 capsules combining psyllium and chitosan fibers, green coffee extract (chlorogenic acid), guarana thermogenics, chromium, and spirulina. Marketed to consumers seeking natural support for weight management with low caffeine content from natural sources.
• Relax Complex Vegan Wellness and relaxation supplement kit with 60 vegan capsules combining melatonin, L-tryptophan, magnesium, and Vitamins B3 and B6. Designed for consumers seeking natural support for relaxation and well-being.
• 5 Magnésios Complex Magnesium supplement kit with 90 capsules combining five bioavailable forms of magnesium — Dimalate, Bisglycinate (chelated), Taurate, Citrate, and Oxide — each with distinct absorption characteristics for comprehensive mineral supplementation.
• Polimune Própolis Immune support supplement kit with 30 high-concentration 1200mg capsules providing 1111% daily Vitamin C, 1000% Vitamin D, 1000% Vitamin E, 940% Selenium, 423% Zinc, plus propolis extract. Targeted at consumers seeking daily immune system support.
• Creatina Monohidratada Micronized creatine monohydrate supplement kit with 99.5% purity in 300g packaging, designed to improve physical performance during high-intensity repetitive exercises for fitness-oriented consumers.
• AGRECO Organic Sub-Brand Line Curated organic product line of 36 SKUs under the AGRECO sub-brand, including organic jams (with and without sugar), honey, molasses, organic tomato sauces, organic ketchup, and banana biomass. Products are sourced from family farmers (Agricultores Familiares) in Santa Catarina, Brazil, providing traceable farm-to-table provenance for organic-focused consumers.
• Chips Mix de Frutas 100g Newly launched 100g mixed fruit chips snack product positioned in the snacks and biscuits category, targeting health-conscious consumers seeking natural fruit-based snack alternatives.
• Chips Mix de Vegetais 100g Newly launched 100g mixed vegetable chips snack product positioned in the snacks and biscuits category, targeting consumers seeking vegetable-based natural snack alternatives.
• Granola Salgada Sem Glúten 250g Newly launched 250g salted gluten-free granola positioned in the cereals and fibers category, targeting consumers seeking gluten-free savory breakfast and snack options.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• AGRECOminorOthersAGRECO is a sub-brand of organic products sold through Shambala Naturais. AGRECO products include organic jams, honey, molasses, tomato products, and dried tomatoes. Products are sourced from family farmers (Agricultores Familiares) in Santa Catarina. Shambala offers 36 AGRECO products through their platform.
• AgrecominorOthersAGRECO brand organic products including tomato sauces, jams, honey and molasses sourced from family farmers in Santa Catarina, distributed through Shambala's e-commerce platform.
• Bendita RoçaminorOthers8 products from Bendita Roça brand available through Shambala Naturais platform.
• BENDITA ROÇAminorOthersBENDITA ROÇA brand products distributed through Shambala's e-commerce platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• iHerb: Large global e-commerce platform for natural products and supplements serving Brazil through cross-border shipping. Significantly broader catalog and international scale, but directly overlaps with Shambala's supplement and natural-foods assortment.

Emerging players

• St. Marche: Brazilian premium grocery chain expanding into natural, organic, and healthy products. Partial overlap in the premium natural-foods and supplements category, competing for the same upper-middle-class Brazilian health-conscious consumer.

Direct peers

• Natural da Terra: Brazilian natural products retailer with physical stores and e-commerce selling supplements, organic and natural foods. Direct overlap in assortment (nuts, seeds, flours, supplements) and target customer (health-focused Brazilian consumers).
• Organomix: Brazilian e-commerce retailer focused on organic and healthy foods including dried fruits, nuts, flours, and supplements. Closely comparable D2C e-commerce motion and Brazilian organic-product positioning, competing for the same gluten-free/vegan/organic consumer.
• Toca do Verde: Brazilian natural and organic food e-commerce retailer selling nuts, dried fruits, flours, oils, and supplements. Directly comparable online D2C assortment and Brazilian health-conscious customer base.
• Thrive Market: US-based membership e-commerce retailer of natural and organic products, including supplements, dried fruits, nuts, and flours. Closely comparable online-only D2C business model and assortment mix, with a similar health-and-wellness consumer value proposition.
• Bio Mundo: Brazilian specialty retailer focused on natural, organic, and health-food products across multiple physical stores and online. Overlapping assortment in nuts, dried fruits, flours, supplements, and gluten-free items, targeting the same health-conscious consumer base in Brazil.
• Mundo Verde: Brazil's largest specialty natural and healthy products retail chain with both physical stores and e-commerce. Sells supplements, organic foods, dried fruits, and natural products to the same health-conscious Brazilian consumer segment, directly competing for wallet share with Shambala.

Regional players

• Casa Santa Luzia: Traditional São Paulo-based specialty food retailer (now with e-commerce) selling gourmet, imported, natural, and organic products including supplements and specialty flours. Comparable assortment, with a heritage retail brand serving Brazilian consumers in the premium natural-foods niche.

Others

• Bendita Roça: Brazilian organic and natural food brand currently distributed through Shambala. Comparable artisan/organic positioning and product mix (jams, sauces, natural foods), representing a brand-partner relationship as well as a potential vertical-integration or competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/shambalanaturais
• Facebookfacebook.com/shambalanaturais
• LinkedInlinkedin.com/company/shambala-produtos-natrais

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shambala Naturais