Toca do Verde

What Toca do Verde does

Toca do Verde is a Brazilian specialty e-commerce retailer of gardening, landscaping, and urban horticulture supplies, founded in 2006 and operating as a microenterprise (Toca do Verde LTDA ME) headquartered at Rua Luiz Montanham 1372, Tietê, São Paulo. The company sells primarily through an official storefront on the Mercado Livre marketplace — Brazil's dominant e-commerce platform — with its own website (tocadoverde.com.br) functioning as a navigational and content layer that routes buyers to Mercado Livre for purchase completion. Catalog inventory is organized into six product categories: decorative pots and self-watering planters (Vasos e Cachepôs); irrigation systems including drip, micro-sprinkler, and automation (Irrigação); fertilizers and substrates; biological pest control and plant care products including neem oil; bulbs, seeds, and rare plant varieties; and manual and motorized gardening tools and equipment. The company carries resale SKUs from recognized Brazilian horticulture brands including Trapp, Vasap, Roto Garden, Nutriplan, Isla, Forth, Dbn, Daniel Boesen, and Vasart Dinny. The disclosed technology footprint is limited to Mercado Livre storefront integration; there is no proprietary platform, mobile app, public API, or AI component.

Revenue is generated through one-time hardware/consumer-product transactions at unit pricing, with no subscription, recurring, or contract component. Mercado Livre's installment payment facility is the primary financing mechanism offered to buyers, and free express shipping is provided for orders exceeding R$399 throughout Brazil. The customer base is horizontally segmented across residential consumers (primary), corporate and business clients, and urban-project buyers (community gardens, municipal beautification), with no enterprise anchor accounts, named retail chains, or volume contracts evidenced. Differentiation centers on operational service attributes — certified product curation, monitored shipping packaging, and seven-day human advisory support accessible by phone (11 3042-0060) and Mercado Livre messaging — rather than on proprietary technology or exclusive supply.

The company profiles as a small, founder-controlled specialty retailer with approximately 15 employees and no observable signs of external equity funding, M&A activity, leadership transitions, patent activity, regulatory milestones, certifications, or third-party awards in the source material. Strategic posture is fundamentally a digital distribution and curation play on top of a third-party marketplace, augmented by a service-layer overlay for product selection and post-purchase cultivation guidance; concentration risk is channel-level (Mercado Livre) rather than customer-level.

Name

Toca do Verde

Legal name

Toca do Verde LTDA ME

Website

https://tocadoverde.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Toca do Verde is a Brazilian specialty e-commerce retailer of gardening, landscaping, and urban horticulture supplies, founded in 2006 and operating primarily through a Mercado Livre marketplace storefront serving residential, corporate, and urban project customers nationwide.

Ownership category

akta.pro rank

Product category

Home & Garden Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery, Garden Center, and Farm Supply Retailers (444240), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro industry

PRIMARYCRAIAIAB

Plants, Seeds & Nursery Retail (Garden Centers)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

Keywords

• Gardening supplies retail
• Landscaping products
• Plant care products
• Irrigation equipment
• Garden tools

Headquarters

HQ city

Tietê

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce product sales: Direct sales of gardening and landscaping products through the company's website and official Mercado Livre storefront. Products include vases, irrigation equipment, fertilizers, substrates, pest control, seeds, bulbs, and tools. Revenue is generated through one-time product transactions with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Toca do Verde is a Brazilian e-commerce retailer that sells curated gardening and landscaping products including decorative pots and planters, irrigation systems, fertilizers and substrates, pest control solutions, bulbs and seeds, and gardening tools. The company operates its official storefront on the Mercado Livre marketplace as its primary sales channel, complemented by its own informational website, and serves residential, corporate, and urban gardening projects nationwide. Revenue is generated through one-time product transactions with consultative pre- and post-purchase support.

Product overview

Toca do Verde is a virtual gardening and landscaping e-commerce store offering a curated portfolio of plants, equipment, tools, inputs, accessories, and books. The company operates through its Mercado Livre marketplace store as its primary sales channel. Its product portfolio consists of six main categories: Vasos e Cachepôs (decorative pots and self-watering planters), Irrigação (irrigation systems including drip and micro-sprinkler solutions), Fertilizantes e Substratos (plant nutrition products), Defensivos e Cuidados (biological pest control and plant care solutions), Bulbos e Sementes (flower bulbs, herb seeds, and rare varieties), and Ferramentas e Equipamentos (gardening tools and equipment). The company differentiates through certified products, efficient logistics with free shipping above R$399, human customer support, and a 7-day-per-week consulting service. Founded in 2006, Toca do Verde serves residential, corporate, and urban projects nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Pots and Planters (Vasos e Cachepôs)
• Irrigation Systems (Irrigação) Drip irrigation, micro-sprinkler, and automation systems designed to optimize water usage and reduce plant care time for residential gardens, urban projects, and corporate landscaping.
• Fertilizers and Substrates (Fertilizantes e Substratos) Balanced fertilizer formulas and substrates for vegetable gardens, orchids, and special plant collections, providing consistent nutrition results for residential growers and specialist hobbyists.
• Pest Control and Plant Care (Defensivos e Cuidados) Biological protection and gentle plant care solutions, including neem oil products, designed to maintain healthy cultivation year-round for residential and small commercial growers.
• Bulbs and Seeds (Bulbos e Sementes) Amaryllis bulbs, flower seeds, herb seeds, and rare plant varieties for collectors, urban gardens, and authorial planting projects, targeted at hobbyist gardeners and specialty collectors.
• Tools and Equipment (Ferramentas e Equipamentos) Manual gardening tools and equipment combining ergonomics, power, and durability for daily gardening tasks, including connectors, watering equipment, and gardening machinery for residential and professional users.

Quantifiable outcome

• Free express shipping for orders over R$ 399 throughout Brazil

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered standard.

• TrappstandardOthersBrand partner offering gardening tools and equipment. Products featured in Toca do Verde's marketplace catalog.
• VasapstandardOthersBrand partner. Products featured in Toca do Verde's marketplace catalog.
• Roto GardenstandardOthersBrand partner for garden equipment. Products featured in Toca do Verde's marketplace catalog.
• NutriplanstandardOthersNutritional products brand for plants. Products featured in Toca do Verde's marketplace catalog.
• IslastandardOthersSeed and plant brand partner. Products featured in Toca do Verde's marketplace catalog.
• ForthstandardOthersFertilizer brand partner. Products featured in Toca do Verde's marketplace catalog.
• DbnstandardOthersBrand partner for gardening products. Products featured in Toca do Verde's marketplace catalog.
• Daniel BoesenstandardOthersBrand partner. Products featured in Toca do Verde's marketplace catalog.
• Vasart DinnystandardOthersDecorative vase brand partner. Products featured in Toca do Verde's marketplace catalog.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Telhanorte: Brazilian home improvement and construction retailer with garden and outdoor product offerings across stores and online. Competes with Toca do Verde for residential gardening and DIY customers, though from a much broader portfolio.
• Cassol Centerlar: Brazilian home center and garden retailer operating physical stores across southern Brazil with a meaningful gardening and outdoor assortment. Competes in the same garden retail category with greater physical-retail scale but broader categories.
• Leroy Merlin Brasil: Brazil's largest home improvement retailer with an extensive garden, irrigation, and landscaping assortment and nationwide physical stores plus e-commerce. Operates broadly across many home categories but competes for the same residential gardening customer wallet as Toca do Verde.

Others

• Isla Sementes: Brazilian seed and plant supplier listed as a Toca do Verde brand partner. Sits upstream in the value chain rather than competing directly; comparable to Toca do Verde in operating in the Brazilian horticulture market.
• Forth Jardim: Brazilian fertilizer and plant nutrition brand and a Toca do Verde brand partner. As an upstream supplier whose products populate Toca do Verde's catalog, it represents the kind of brand-relationship that defines the company's curated assortment model.
• Tramontina: Major Brazilian manufacturer of garden tools, equipment, and outdoor living products. Listed as a Toca do Verde supplier/brand partner, so it sits in the ecosystem rather than competing directly; relevant for understanding Toca do Verde's brand-portfolio positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/toca-do-verde

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toca do Verde