Northstar Dental Group

What Northstar Dental Group does

Northstar Dental Group is a privately held dental practice operating two clinic locations in Appleton and Sheboygan, Wisconsin, serving children, adults, and seniors in the Fox Valley and Sheboygan regions. The practice delivers comprehensive general, restorative, and cosmetic dental care through a portfolio that spans cleanings and prevention, sedation dentistry, Invisalign clear-aligner orthodontics, dental implants, full-mouth rehabilitation, sleep apnea treatment using Silent Nite oral appliances, therapeutic Botox, periodontal therapy, and traditional restorations. The clinical team comprises four dentists — Dr. Pete Hehli at Appleton and Dr. Tri Nguyen, Dr. TJ Huizenga, and Dr. Chad Isken at Sheboygan — with training from the University of Minnesota, University of Detroit Mercy, and Midwestern University.

The practice's clinical technology is modern but standard for contemporary dentistry: 3D imaging used for Invisalign treatment planning and patient visualization, digital X-rays, sedation dentistry protocols with pre-appointment sedatives and in-office monitoring, and Silent Nite oral appliances for sleep apnea. Northstar positions sedation dentistry as a differentiator for anxious and dental-phobic patients, and emphasizes continual clinical education and a compassionate patient experience as core elements of its brand. Professional affiliations include the American Dental Association, Wisconsin Dental Association, Academy of General Dentistry, and Outagamie County Dental Association, with Dr. Hehli having held leadership roles in several of these bodies.

Northstar operates a direct-to-consumer, fee-for-service model: patients pay at the point of service, the practice accepts dental insurance and works with patients to maximize coverage, and it integrates CareCredit healthcare financing to support higher-ticket procedures such as implants and full-mouth rehabilitation. Patient acquisition runs through the practice website (treatment pages, smile stories, online contact and appointment-request forms), Instagram, and word-of-mouth referrals, with no third-party distributor or reseller network. Both clinics maintain full weekday operating hours, with the Appleton location open five days a week and the Sheboygan office open Monday through Friday at varying times.

Name

Northstar Dental Group

Legal name

Northstar Dental Group

Website

https://northstardentalgroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Northstar Dental Group is a private, two-location dental practice in Appleton and Sheboygan, Wisconsin, providing general, restorative, and cosmetic dentistry — including sedation, Invisalign, implants, full-mouth rehab, sleep apnea, and Botox — to children, adults, and seniors in the Fox Valley region.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

General Dentistry with Sedation Services (Nitrous/IV/Oral Sedation) (HLABAAAD), Comprehensive Orthodontic Clinics (HLABABAA), Periodontic & Implant Group Practices (HLABAKAF)

Keywords

• General dentistry
• Cosmetic dentistry
• Sedation dentistry
• Dental implants
• Restorative dentistry

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services Fee-for-Service: Traditional fee-for-service dental care model where patients pay for treatments at point of service. The practice accepts insurance and works with patients on payment options.
2. CareCredit Healthcare Financing: Partnership with CareCredit to provide healthcare financing options for patients, enabling them to cover deductibles and pay for treatments not covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Northstar Dental Group operates two community dental clinic locations in Appleton and Sheboygan, Wisconsin, providing comprehensive general, restorative, and cosmetic dental care to individual patients. Its service portfolio spans routine preventive care, sedation dentistry for anxious patients, Invisalign orthodontics, dental implant placement, full-mouth rehabilitation, sleep apnea oral appliance therapy, and therapeutic Botox for dental-related conditions.

Product overview

Northstar Dental Group is a dual-location dental practice offering comprehensive general, restorative, and cosmetic dental care through a portfolio of core treatment products and service categories. The core products include Sedation Dentistry (for anxiety-free visits), Invisalign (clear aligner orthodontics), Dental Implants (tooth replacement), Full-Mouth Rehabilitation (comprehensive reconstruction), Sleep Apnea Treatment using Silent Nite oral appliances, and Botox for dental therapeutic purposes. Supporting service categories encompass Cleanings & Prevention, Cosmetic Dentistry, Restorations, and Periodontal Disease Treatment. The practice serves patients in Appleton and Sheboygan, Wisconsin, providing both in-person clinical services and facilitating financing through CareCredit integration.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry

Quantifiable outcome

• Treatment time for Invisalign typically lasts 9-15 months with 18-30 aligners worn
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• American Dental Association (ADA)minorOthersProfessional membership organization. Dr. Pete Hehli served on ADA Council on Membership & Benefits from 2015-2019, serving as Chair in 2018.
• Wisconsin Dental Association (WDA)minorOthersState professional dental association. Dr. Pete Hehli has been a member for 30 years and served as Trustee, Region 2 from 2010-2017.
• Outagamie County Dental AssociationminorOthersLocal county dental association. Dr. Pete Hehli served as President in 2010.
• Academy of General DentistryminorOthersProfessional membership organization for general dentists.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Affordable Dentures & Implants: Specialty DSO focused on dentures and implants with significant Midwest presence. Overlaps with Northstar's implant and full-mouth rehabilitation service line and competes for similar restorative patient demographics.
• ClearChoice Dental Implant Centers: Specialty provider focused on dental implants and full-arch restoration, overlapping with Northstar's implant and full-mouth rehabilitation services. Comparable on implant-specific service line though ClearChoice operates as dedicated specialty centers rather than general practices.

Broad incumbents

• Aspen Dental: National DSO with hundreds of locations including Wisconsin clinics. Comparable in service breadth (general, restorative, implants, sedation) and direct-to-consumer marketing, but operates at much larger scale and as a DSO rather than independent practice.
• Bright Now! Dental: Multi-location group dental practice operator under the Sonrava Health umbrella. Comparable in general/cosmetic/restorative service mix and direct patient acquisition model, though operates as a corporate-backed DSO with broader geographic reach.
• Heartland Dental: Largest US dental support organization supporting thousands of dentists across general and specialty practices. Comparable in comprehensive offering and multi-doctor structure, though Heartland operates as a DSO enabling significantly more scale.

Direct peers

• Midwest Dental: Wisconsin-headquartered group dental practice with locations across the state. Comparable as a regional multi-clinic operator serving similar suburban Wisconsin communities with general and specialty dental services.
• Dental Associates: Wisconsin-headquartered multi-location dental group practice offering comprehensive general, orthodontic, and specialty services. Highly comparable as a Wisconsin-based group practice competing for the same regional patient pool with similar multi-specialty positioning.
• Forward Dental: Wisconsin-based dental group practice with multiple clinics across the state, including the Fox Valley region. Directly comparable in scale, multi-doctor structure, and broad-service offering to Northstar's market footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/northstar-dental-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northstar Dental Group