Tender Heart Home Care

Name

Tender Heart Home Care

Legal name

Tender Heart Home Care

Website

https://tenderhearthomecare.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Non-Medical In-Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Short-Term & Temporary 24/7 In-Home Care (Bridge Coverage) (HSABAHAI)

akta.pro secondary industries

Emergency / On-Demand Respite Care (HSABAGAD), Respite In-Home Care (Short-Term Relief) (HLADAGAH), Live-In Respite Care (Multi-Day) (HSABAGAC)

Keywords

• Non-medical home care
• In-home care services
• Personal care assistance
• Companionship services
• Senior home care

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Hourly/Flat Rate In-Home Care Services: Services provided on an hourly and flat rate basis with a minimum commitment of 2 hours per service. Billing occurs weekly with detailed invoices. The company also works with insurance companies and various funding sources to verify and process coverage for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Tender Heart Home Care is a non-medical in-home care agency that provides Companionship Services, Homemaker Services, and Personal Care Services to seniors and individuals of all ages throughout Arizona. Services range from 2 hours to 24 hours per day, 7 days a week, 365 days a year, and are delivered in private homes as well as hospitals, assisted living facilities, rehabilitation facilities, skilled nursing facilities, nursing homes, and independent living centers.

Product overview

Tender Heart Home Care is a non-medical in-home care service provider offering a unified set of care services for seniors and people of all ages in Arizona. The company provides three core service offerings: Companionship Services, Homemaking Services, and Personal Care Services. These services range from 2 hours to 24 hours per day and are available 365 days a year throughout Arizona. Services can be provided in private homes, hospitals, assisted living facilities, rehabilitation facilities, skilled nursing facilities, nursing homes, and independent living centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Companionship Services Non-medical companionship services for seniors and individuals of all ages in Arizona, including appointment arrangement, morning wake-up and bedtime assistance, doctor-visit escorts, grocery list preparation, reading help, neighbor/friend visits, card and game activities, telephone answering, conversation, bill and mail organization, plant care, fluid encouragement, respite care, and sitter services.
• Homemaker Services Non-medical homemaking support delivered to clients' homes in Arizona, including kitchen and bathroom maintenance, ironing, laundry, linen changes, grocery shopping, light housekeeping, sweeping/mopping/vacuuming, closet organization, bed making, incidental errands and transport, prescription pickup, meal planning and preparation, dry cleaning drop-off and pickup, trash removal, respite care, and sitter services.
• Personal Care Services Non-medical personal care assistance for seniors and individuals of all ages in Arizona, including bathing/shower assistance, walking assistance, hair shampooing, dressing help, transfer assistance (Hoyer lift, pivot, and gait belt transfers), personal hygiene support, hospital pick up, dialysis escort, incontinence care, restroom assistance, medication reminders, dementia/Alzheimer's care, respite care, and sitter services.

Quantifiable outcome

• Caregiver placement within 2 hours of service request

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Arizona Non-Profit Home Association (AZNHA)minorOthersTender Heart Home Care is a member of AZNHA, indicating participation in the Arizona home care industry association for non-profit home care providers. Membership provides networking, advocacy, and industry standards alignment.
• USACaresminorOthersTender Heart Home Care displays the USACares logo on their website, indicating a partnership or support relationship. USACares provides financial assistance and support services to caregivers and veterans.
• Home Care Association of America (HCAOA)minorOthersTender Heart Home Care is a member of HCAOA, the leading association representing companies that provide home care services. Membership supports advocacy, education, and industry best practices.
• Arizona Economic Drivers Association (AEDA)minorOthersTender Heart Home Care is a member of AEDA, indicating participation in regional economic development initiatives in Arizona.
• Mesa Chamber of CommerceminorOthersTender Heart Home Care holds Chamber Approved Business status with the Mesa Chamber of Commerce, providing community recognition and local business networking opportunities.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Emerging players

• Honor Technology: Tech-enabled home care platform that combines a national caregiver network with purpose-built software for care matching and family-facing apps. Comparable to Tender Heart as a non-medical home care provider but with substantially greater technology investment and capital backing that pressures traditional agencies.

Direct peers

• Visiting Angels: National non-medical home care franchise with strong Arizona franchisee base, providing companionship, personal care, and respite services to seniors. Directly competes with Tender Heart on service scope, customer segment, and contract-light flexibility.
• Right at Home: International non-medical in-home care franchise with Arizona offices offering companionship, personal care, and specialized dementia and post-hospital support. Closely mirrors Tender Heart's service mix, customer persona, and 24/7 availability.
• Amada Senior Care: Senior care franchise providing non-medical in-home care and care coordination/insurance navigation support. Direct peer to Tender Heart given shared focus on personal care, family-facing support, and assistance with long-term-care insurance funding sources.
• Senior Helpers: National non-medical home care franchise with dedicated Alzheimer's/dementia and Parkinson's care programs. Direct peer to Tender Heart on senior personal care, dementia support, and respite offerings, with overlapping Arizona service area.
• Comfort Keepers: National non-medical in-home care franchise offering companionship, personal care, and respite services. Highly comparable to Tender Heart's service model, customer segments (seniors and post-acute), and 24/7 availability, with overlapping Arizona franchisee presence.
• SYNERGY HomeCare: Franchise-based non-medical home care provider with a strong footprint in the southwestern U.S. Comparable to Tender Heart in personal care, companionship, and respite offerings for seniors, with similar hourly pricing and Arizona service territory.
• BrightStar Care: Franchise-based home care provider offering both non-medical and skilled nursing services with a strong caregiver-vetting and care-plan emphasis. Comparable to Tender Heart on personal care and companionship lines, with broader medical capability as a differentiator.
• Home Instead: Largest global franchise network for non-medical senior home care, providing personal care, companionship, and Alzheimer's/dementia support. Operates in Arizona with similar service categories, hourly billing model, and caregiver matching approach as Tender Heart.

Broad incumbents

• Amedisys: Large publicly traded home health and hospice provider with a personal care segment serving seniors across multiple states. Adjacent to Tender Heart because Amedisys's personal-care division competes for the same clients, though at greater scale and with clinical capabilities Tender Heart does not offer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/tenderhearthc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tender Heart Home Care