What OMX Technology does

OMX Technology FZE is a private Omani ICT hardware and software vendor founded in 2015 that designs, manufactures, and sells an integrated unified communications and networking product portfolio under the OMX Smart UC brand. Its core offering is the Smart Unified Communication Server, an All-in-One Appliance that consolidates IP telephony, video calling, fax-to-mail, voicemail, instant messaging, web conferencing, call center, call recording, and VPN into a single device scalable from 50 to 50,000 users/extensions. The portfolio extends to IP phones (enterprise, SMB, DECT, video), IP gateways (GSM with SIM rotation, PRI/E1, analog FXO/FXS), IP video surveillance (H.265 cameras and 4K NVRs including a patented compact 9-channel NVR), wireless networking (in-wall, ceiling, outdoor APs and access controllers), and the Guardian Security Appliance with integrated firewall, VPN, and Snort-based IDS/IPS.

The company's business model is hardware-led perpetual licensing with bundled software: appliances are sold with all features included by default, no per-user or per-function fees, and free system updates plus hardware maintenance for up to 3 years, supplemented by professional services through partners. Go-to-market is channel-driven through three named Omani and Gulf resellers (Computer Science Company, Gulf Infotech, Technical Solutions Point For IT), with direct enterprise engagement via the omxtech.net website, a 24/7 contact center, and presence at GITEX and COMEX technology exhibitions in 2016-2018. Customers span Omani government entities (Ministry of Finance, Dhofar Municipality, Public Authority of Mining, Oman Broadband, Muscat Governance, National Records and Archives Authority, Oman Airports Management), regional SMEs, enterprises, and service providers, with multi-protocol interoperability positioning OMX as a non-vendor-locked alternative to CISCO, AVAYA, and other legacy incumbents.

Name

OMX Technology

Legal name

OMX Technology FZE

Website

https://omxtech.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

OMX Technology FZE is an Omani private vendor founded in 2015 that designs and sells integrated unified communications hardware and software, including its Smart UC All-in-One Appliance, IP phones, gateways, cameras, NVRs, and security appliances, to Omani government entities, regional SMEs, enterprises, and service providers through a three-reseller channel network.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Appliances and Endpoints: Sale of integrated communication appliances (OMX Smart UC Server), IP phones, IP gateways, IP cameras, NVRs, wireless access points, and security appliances to enterprises and service providers.
2. Software Licenses and Updates: Bundled software with hardware appliances. Free updates and hardware maintenance included for up to 3 years. No per-user or per-function licensing costs.
3. Professional Services: Implementation, support, and training services through partner network. Customer support available 24/7.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

OMX Technology designs and manufactures integrated unified communications hardware appliances and endpoints. Its core offering is the OMX Smart Unified Communication Server (Smart UC), an All-in-One Appliance combining IP telephony, voice, video, fax, voicemail, IM, conferencing, call center and VPN. The portfolio is rounded out by SIP IP phones, GSM/PRI/Analog gateways, IP cameras and NVRs, wireless access points, and the OMX Guardian Security Appliance, sold to SMBs, enterprises, service providers and government customers.

Product overview

OMX Technology provides End to End Unified Communication solutions as an integrated hardware-software product portfolio. The core offering is the OMX Smart Unified Communication Server (Smart UC) - an All-in-One Appliance combining Voice, Video, Fax, Voicemail, IM, and Conferencing. The portfolio includes: (1) IP End Points - IP Phones (Enterprise Color Business with gigabit color displays, Advanced Video phones with touch screens, Professional DECT phones, SMB Business phones), (2) IP Gateways - GSM Channel gateways (1 to 32 channels with optional SIM rotation), PRI/SIP Trunk gateways (1-2 PRI), and Analog gateways (FXO/FXS 4-8 ports), (3) IP Video Surveillance - 4MP IP Cameras (Mini Dome, Mini Bullet, Pro Bullet), 4K/H.265 NVRs (Ultra Mini 9-channel and Pro 32-channel), (4) Networking & Security - Wireless APs (In-Wall, Ceiling, Outdoor), Wireless Access Controller, and Guardian Security Appliance (firewall, VPN, IDS/IPS), (5) Software Modules - Call Center (with Pro and Predictive Dialer), Call Billing with Rate Engine, and Mobile Softphone (OMX HALA). The products support SME to Enterprise scale (50-50,000 users) with open standard SIP protocol, wide compatibility (CISCO, AVAYA), and no vendor-lock.

Differentiator

Problem solved

Functional benefit

Products and services

• OMX Smart Unified Communication Server (Smart UC) All-in-One Unified Communication Appliance combining IP Telephony, E-Mail Services, Fax to Mail, Web Conferencing, Call Center, Call Recording, Instant Messaging, Presence, and VPN for Mobility and Remote Access. Supports 50 to 50,000 users/extensions and is targeted at SMEs to Enterprise customers via OMX's partner network.
• OMX Call Center Call Center module that manages inbound and outbound calling campaigns with IVR, Call Queues, Team Operations, SLAs, quality reports, live performance monitoring, and ERP integration.
• OMX Call Center Pro Advanced call center solution with automation, efficient management, real-time collaboration between agents and supervisors, and a predictive dialer using Erlang distribution modeling.
• OMX Call Billing Call Billing and Cost Control solution offering multi-tenant support, automatic invoice generation, OMX Rate Engine for outbound billing, and extension/user-wise reports.
• OMP6926G - 4.3" Gigabit Color IP Phone 4.3-inch Gigabit Color IP Phone designed for managers, part of OMX's Enterprise Color Business line with HD voice and SIP support.
• OMP6923G - 2.8" Gigabit Color IP Phone 2.8-inch Gigabit Color IP Phone designed for executives, part of OMX's Enterprise Color Business line with HD voice and SIP support.
• OMP6046EXT - Color Expansion Module Color Expansion Module designed for operators, extending the capabilities of OMX Enterprise Color Business IP phones with additional programmable keys.
• OMP5048V - 7" Color Touch Screen IP Video Phone Advanced Video IP Phone with 7-inch Color Touch Screen designed for video conferencing and unified communications in executive/boardroom settings.
• OMD4160B - DECT Base Station DECT Base Station used as part of OMX's Professional DECT IP Phone deployment for wireless office mobility.
• OMD4230 - Entry Level DECT IP Phone Handset Entry Level DECT IP Phone Handset for professional DECT wireless communication deployments.
• OMD4330 - Professional DECT IP Phone Handset Professional-grade DECT IP Phone Handset for advanced wireless communication needs in enterprise environments.
• OMP6055G - Advance Gigabit SMB IP Phone 2.3-inch Gigabit Graphical IP Phone with 3 Line Keys designed for SMB businesses, supporting Linux OS and dual Gigabit ports.
• OMP6902P - Entry Level SMB IP Phone Graphical Display IP Phone with 2 Line Keys for SMB businesses, featuring HD voice and 2 SIP accounts.
• OM-GW20001G - 1 GSM Channel SIP Gateway Single Channel SIP GSM Gateway with 1 GSM port, quad-band support (850/900/1800/1900MHz), Web-based SMS/USSD, and open API for configuration.
• OM-GW2000E - Multiple GSM Channel SIP Gateway Multi Channel SIP GSM Gateway supporting 4/8/16/32 GSM/CDMA/WCDMA channels with flexible dial rules, SMS support, USSD, and remote SIM card management (SIMCloud).
• OM-GW2000F - GSM Gateway with SIM Rotation Multi Channel SIP GSM Gateway with local SIM Rotation Function supporting 16G/64SIM or 32G/128SIM configurations, automatic balance check and call minutes limitation.
• OM-PG36001E1 - 1 PRI SIP Trunk Gateway Digital SIP Trunk Gateway with 1 PRI/E1 interface for connecting traditional PBX systems to VoIP networks.
• OM-PG31002E1 - 2 PRI SIP Trunk Gateway Digital SIP Trunk Gateway with 2 PRI/E1 interfaces supporting voice, IP fax, and Modem/POS services with intelligent multiple trunk routing.
• OM-GW10004O - 4 Ports FXO Analog Gateway Analog SIP Gateway with 4 FXO Ports connecting analog lines to a VoIP operator.
• OM-GW10008O - 8 Ports FXO Analog Gateway Analog SIP Gateway with 8 FXO Ports connecting analog lines to a VoIP operator with T.38 fax support.
• OM-GW10004S - 4 Ports FXS Analog Gateway Analog SIP Gateway with 4 FXS Ports connecting analog extensions to phones and fax machines.
• OM-GW10008S - 8 Ports FXS Analog Gateway Analog SIP Gateway with 8 FXS Ports connecting analog extensions to phones and fax machines with Modem/POS support.
• OM-C1073-PB - 4 MP Mini Dome IP Camera 4 Megapixel H.265 SIP IR/Vandal-proof Mini Dome Camera with Super WDR up to 120dB, IP67 and IK09 ratings, built-in microphone.
• OM-C2063-FPB - 4 MP Mini Bullet IP Camera 4 Megapixel H.265 SIP IR Remote Focus & Zoom Mini Bullet Camera with starlight technology, IP67 rating, and 25m IR distance.
• OM-C2562-FIPB - 4 MP Pro Bullet IP Camera 4 Megapixel H.265 SIP IR Remote Focus & Zoom Pro Bullet Camera with starlight (0.008 Lux), Super WDR 120dB, IP66 rating, and 35m IR distance.
• OM-N3009-UT - 4K/H.265 Ultra Mini NVR (Patent Design) Ultra Mini Size 4K/H.265 NVR supporting up to 9 channels with fanless design, 2xSATA 2.5 HDD (max 4TB), and dimensions 80mm x 80mm x 120mm. Patented industrial design.
• OM-N4032-UH - 4K/H.265 Pro NVR Professional 4K/H.265 NVR supporting up to 32 channels, 2 SATA HDD (max 10TB each), HDMI/VGA output, and 320 Mbps bandwidth.
• OM-WIAP-03 - Wireless In-Wall Access Point Multi Service In-Wall Wireless AP supporting PoE out, VoIP, Telephone and USB Charging with 2.4 GHz up to 300 Mbps and 2x2 MIMO antenna.
• OM-WCAP-75 - Wireless Ceiling Access Point Wireless Ceiling Indoor AP with integrated antenna, 450Mbps at 2.4GHz and 1300Mbps at 5GHz, designed for medium density enterprise environments.
• OM-WOAP-10L - Wireless Outdoor Access Point Wireless Outdoor AP with superior omni-directional smart antenna, up to 500 meter range, 802.11ac up to 1.2Gbps, IP67 rated, supports up to 400 users.
• OM-WAC1000 - Enterprise Wireless Access Controller Enterprise class Wireless Access Controller supporting up to 150/500 APs, up to 4,000 concurrent stations, with DPI engine, unified wireless management, and VisualSec security.
• OMX Guardian Security Appliance (GSA) Security appliance combining powerful firewall, application filter, VPN server with Real Time Monitoring, Historical Reporting, Multi WAN, High Availability, and Server Load Balancing. Incorporates Snort IDS/IPS.
• OMX HALA Mobile Softphone App Smart SIP softphone application for Android and iPhone with HD audio and video calls, calling over 3G and WiFi, multiple calls management, call transfer and audio conference calls with participants.

Quantifiable outcome

• Scalable from 50 to 50,000 users/extensions
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Computer Science CompanycoreChannel Partner/ Reseller/ DistributorReseller partner providing localized expertise and end-to-end solutions for OMX products in the region.
• Gulf InfotechcoreChannel Partner/ Reseller/ DistributorPartner providing innovative end-to-end solutions and local connections for OMX technology products.
• Technical Solutions Point For ITcoreChannel Partner/ Reseller/ DistributorIT solutions partner driving customer success with valuable expertise and personalized service for OMX products.
• CISCOcoreTechnology or IntegrationSpecial compatibility support for CISCO IP phones within OMX Smart UC platform. Wide compatibility with all major SIP IP phones plus special support for CISCO & AVAYA phones.
• AVAYAcoreTechnology or IntegrationSpecial compatibility support for AVAYA IP phones within OMX Smart UC platform ensuring investment protection.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sangoma Technologies: Sangoma owns Asterisk, FreeSWITCH, and offers Sangoma UC, IP phones, and gateways. It is a direct peer because OMX explicitly integrates with and supports Asterisk/Elastix/FreeSWITCH, and Sangoma competes head-to-head in the open-standards, cost-efficient UC appliance category.
• Yealink: Yealink is a leading SIP IP phone and video conferencing endpoint manufacturer with broad compatibility (SIP, broad interoperability with Cisco and Microsoft Teams). Like OMX, it pursues an integrated endpoints-plus-platform strategy targeting cost-sensitive enterprise and SME buyers.
• 3CX: 3CX offers a software-based IP PBX and unified communications platform with SIP phone support, video, chat, and call center capabilities. It is a direct competitor to OMX Smart UC, particularly for SMEs seeking cost-effective, no-per-user-license alternatives to legacy PBX systems.
• Grandstream Networks: Grandstream manufactures SIP IP phones, IP PBXs (UCM series), IP gateways, IP cameras, NVRs, and networking equipment under a single integrated portfolio. It is one of the closest direct competitors to OMX, offering a comparable breadth of endpoints, gateways, and UC appliances with similar SMB-to-Enterprise scalability.

Broad incumbents

• Avaya: Avaya is a legacy enterprise UC and contact center incumbent with IP Office and Aura platforms. OMX markets explicit 'special support for Avaya phones' as a no-vendor-lock value proposition, positioning its appliance as a cost-effective Avaya replacement.
• Cisco Systems (Webex / CUCM): Cisco's Unified Communications Manager (CUCM) and Webex Calling dominate enterprise UC and SIP telephony. OMX specifically advertises 'special support for Cisco IP phones' and positions against Cisco's per-seat licensing cost, making Cisco the most direct broad incumbent competitive reference.
• Mitel Networks: Mitel is a long-established UC and business communications vendor offering on-premise and cloud PBX, contact center, and SIP endpoints. It is a broad incumbent that competes with OMX in the enterprise UC segment where OMX claims 50,000-user scalability.
• Alcatel-Lucent Enterprise: ALE offers OmniPCX Enterprise, Rainbow cloud UC, and IP phones competing in the same enterprise telephony segment as OMX. It serves as a regional incumbent competitor in MENA government and enterprise markets where OMX pursues customers.
• Panasonic (Business Communications): Panasonic Business offers SIP-enabled business phone systems, IP-PBX, and SIP terminals competing in the SMB-to-mid-market telephony segment where OMX Smart UC and SMB IP phones are positioned.

Emerging players

• Digium (Asterisk): Digium created the open-source Asterisk PBX platform, which OMX supports as an integration partner. It represents the open-source alternative trajectory for buyers who might otherwise consider OMX, and is comparable as a SIP/VoIP open-standards platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights3 records

Customer concentration

• Xx.com/omx_technology
• LinkedInlinkedin.com/company/omx-unified-communication

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMX Technology