Hideaway

What Hideaway does

Hideaway Inc. is a designer and manufacturer of premium aluminum outdoor privacy products, headquartered in Edmonton, Alberta, Canada, and operating in the United States under the Hideaway USA brand. The company's core offering is a modular three-part system of powder-coated aluminum privacy screens, available in standard stock sizes (starting at $390 USD), custom widths, and fully custom configurations, alongside pergolas (TitanCover™ Louver and LiteShade™), privacy planters, gates, rails, and mounting accessories. Underlying technology centers on aluminum fabrication with a durable powder coat finish and a DIY-friendly modular design that the company claims will never rust, crack, or fade.

The business operates predominantly as a direct-to-consumer e-commerce retailer through its Shopify-based storefront at hideawayscreen.com, with no physical retail or marketplace presence. It employs a product-led growth motion anchored by an interactive 3D Configurator tool that lets customers visualize and design custom solutions, complemented by free design assistance and a content marketing program (blog, customer inspiration galleries, newsletter). A separate Hideaway Pro program targets contractors and designers with dedicated support, exclusive resources, and competitive discounts, providing a secondary trade channel. Revenue is generated through one-time product sales with optional customization charges, supported by payment integrations including major card networks, PayPal, Apple Pay, Google Pay, and Shop Pay; the company is privately held with no disclosed venture capital or private equity backing.

Name

Hideaway

Legal name

Hideaway Inc.

Website

https://hideawayscreens.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Hideaway is an Edmonton-based designer and manufacturer of premium aluminum outdoor privacy products—screens, pergolas, planters, gates, and rails—sold direct-to-consumer via hideawayscreen.com to residential homeowners and trade professionals in Canada and the United States.

Ownership category

akta.pro rank

Product category

Outdoor Privacy Products

NAICS

Other Building Material Dealers (444180), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Nonstore Retailers (5960), Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

Keywords

• Aluminum privacy screens
• Outdoor privacy products
• Pergola systems
• Privacy gate solutions
• Modular privacy panels

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct sales of aluminum privacy screens, pergolas, planters, gates, and rails through e-commerce storefront. Revenue is generated through one-time product purchases with optional customization charges for custom width and fully custom products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hideaway designs, manufactures, and sells premium aluminum outdoor privacy products, including privacy screens, pergolas, planters, gates, and rails, finished with a weather-resistant powder coat that prevents rust, cracking, and fading. Products are sold primarily direct-to-consumer through the hideawayscreen.com e-commerce storefront in standard stock, custom width, and fully custom configurations, with a complimentary design service and a 3D Configurator tool. A dedicated trade program (Hideaway Pro) serves contractors and designers with exclusive resources, dedicated support, and competitive discounts.

Product overview

Hideaway offers a modular outdoor privacy product system consisting of aluminum privacy screens, pergolas, planters, gates, and rails. Products are available in standard stock, custom width, and fully custom configurations to accommodate various deck and patio installations. The portfolio includes the TitanCover™ Louver Pergola and LiteShade™ Pergola for shade coverage, multiple decorative privacy screen patterns (Morocco, HEXX, Branch, Horizon, Dash, Maui, Moderna, River Rock, Breeze, Solid, Rain), privacy planters, gates, and rails. All products are manufactured from aluminum with powder-coated finishes. The 3D Configurator tool enables customers to design and visualize custom configurations. HIDEAWAY Pro provides professional resources for contractors and designers.

Differentiator

Problem solved

Functional benefit

Brands

• TitanCover™: Louver pergola product line
• LiteShade™
• Hideaway Pro

Products and services

• Privacy Screens Aluminum privacy screens with powder-coated finish available in standard stock sizes, custom widths, and fully custom configurations, offered in multiple decorative patterns for homeowners and trade professionals seeking outdoor privacy for decks and patios.
• TitanCover™ Louver Pergola Louvered pergola system providing adjustable shade and weather protection for residential outdoor living spaces such as decks and patios.
• LiteShade™ Pergola Pergola system offering outdoor shade coverage for decks and patios, designed as a complementary line to the TitanCover louvered pergola.
• Privacy Planters Aluminum planters designed for privacy screening, available in standard and fully custom configurations, offered to homeowners and professionals for outdoor spaces.
• Privacy Gates Aluminum privacy gates available in custom width and fully custom options for outdoor enclosures, sold to homeowners and contractors.
• Privacy Rails Aluminum privacy rail systems available in custom width and fully custom configurations for outdoor decks and patios.
• Mounting Posts & Brackets Structural mounting components for installing Hideaway privacy screens, gates, and rails, sold as a standalone accessory collection.
• Hardware Hardware accessories for installation and maintenance of Hideaway aluminum outdoor privacy products.
• 3D Configurator Interactive online 3D design tool that lets customers design and visualize custom privacy screen configurations before purchase, used as a product-led buying aid on the Hideaway website.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• VEIKOUS: VEIKOUS sells metal outdoor privacy screens, fence panels, and garden structures through e-commerce marketplaces and its own site. It competes with Hideaway in privacy screen formats at a lower price point with broader marketplace distribution.

Direct peers

• Azenco Outdoor: Azenco manufactures and sells aluminum pergolas, louvered roof systems, and outdoor structures targeting both homeowners and contractors. It overlaps directly with Hideaway in aluminum pergola construction, premium positioning, and trade-professional sales channels.
• StruXure Outdoor: StruXure designs and sells premium louvered aluminum pergolas and outdoor structures to homeowners and trade professionals. It is one of the closest direct competitors to Hideaway's TitanCover and LiteShade pergola lines, with comparable customization, premium pricing, and DTC-plus-trade channel mix.
• Pergola Kits USA: Pergola Kits USA designs and distributes aluminum and wood pergola kits, privacy panels, and shade structures to homeowners and contractors via e-commerce. It overlaps with Hideaway in pergola format, premium materials, and trade channel programs.
• Yardistry: Yardistry designs and sells wooden and metal outdoor structures including pergolas, privacy screens, arbors, and gazebos through big-box and DTC channels. It competes with Hideaway across multiple product categories and is a Canadian-headquartered peer targeting the same North American market.
• Mode Outdoor: Mode Outdoor designs and sells aluminum outdoor privacy screens, gates, and related structures with a similar DTC e-commerce model and premium positioning. It is a category-direct competitor to Hideaway's privacy screen portfolio.
• New England Arbors: New England Arbors sells vinyl and aluminum outdoor structures including arbors, pergolas, privacy screens, and planters through retail and e-commerce. Its product breadth and consumer-plus-trade positioning directly overlap with Hideaway's portfolio.
• Enclo Privacy Screens: Enclo sells outdoor privacy screens, fence panels, and related aluminum/vinyl structures primarily through e-commerce to homeowners and contractors. It targets the same use case (deck/patio privacy) with overlapping product formats and customization options.

Broad incumbents

• Trex Company: Trex is the largest US decking brand and has expanded into aluminum pergolas, outdoor lighting, and railing through its Trex Enhance and Trex Signature lines. As an established incumbent with deep retail distribution, it represents both an aspirational benchmark and a competitive threat to Hideaway.
• Suncast Corporation: Suncast is a large established manufacturer of resin outdoor products including storage sheds, pergolas, and planters sold through big-box retail. It competes with Hideaway in adjacent outdoor categories with broader, lower-priced offerings rather than premium aluminum specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hideawayscreen
• Facebookfacebook.com/HideAwayscreens.ca
• LinkedInlinkedin.com/company/hideawayinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hideaway