Satin Finish Concrete

What Satin Finish Concrete does

Satin Finish Concrete (also operating as Satin Finish Epoxy & Flooring) is a privately held, family-run flooring contractor headquartered in Fort Lauderdale, Florida, founded circa 2000 by Peter Ajello. The company specializes in installing epoxy floor coatings and providing concrete polishing, terrazzo, and marble restoration services for residential, commercial, and industrial customers across South Florida, including Broward, Palm Beach, and Miami-Dade counties plus the Treasure Coast. It claims over 20 years of regional experience and fields a team of 25+ certified installers and artists sourced from the Northeast, deploying professional grinding and polishing equipment ranging from 300 to 3,000 lbs and importing high-grade epoxy products from Canada.

Its core technology centers on multi-stage epoxy flooring systems — including metallic, standard, chip/flake, 3D, exterior, and specialty penny-resin variants — applied via concrete grinding, surface preparation, and resin installation. The firm also offers polished concrete finishing using diamond cutting tools and odorless chemical hardeners/densifiers, and provides restoration services for terrazzo and marble floors.

Satin Finish Concrete operates a direct-to-consumer go-to-market motion with phone-based quoting, website lead-capture forms, free on-site estimates, and digital acquisition through Google Ads, SEO, social media (Instagram, Facebook, YouTube), and customer referrals. Revenue is generated on a project-based, per-square-foot basis with starting pricing of $4–$6/sq ft by geography, supplemented by one-time terrazzo and marble restoration projects. The customer base spans residential homeowners, commercial enterprises (notable logos include JCPenney, Burlington, Marshall's, Honda, Hyundai, Cadillac, W Hotel, Sheraton Suites, Fountain Bleu, Desigual), and industrial/warehouse facilities.

Name

Satin Finish Concrete

Legal name

Satin Finish Concrete

Website

https://satinfinishconcrete.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Satin Finish Concrete is a family-run Fort Lauderdale-based contractor installing epoxy flooring and restoring terrazzo, marble, and polished concrete for residential, commercial, and industrial customers across South Florida.

Ownership category

akta.pro rank

Product category

Concrete & Epoxy Flooring Services

NAICS

Tile and Terrazzo Contractors (238340)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Floor Coating, Sealing & Protective Finishes (Polyurethane/Epoxy/Urethane) (HSAGAFAN)

akta.pro secondary industries

Concrete Floor Finishing, Polishing & Coatings (Residential) (HSAPAGAI), Concrete Floor Repair, Grinding & Polishing (HSAGAFAH), Concrete Floor Cleaning, Grinding, Polishing & Sealing (HSAEAOAE)

Keywords

• Epoxy flooring installation
• Concrete polishing services
• Terrazzo restoration services
• Commercial floor coatings
• Residential garage flooring

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Epoxy Flooring Installation: One-time project-based revenue from installing epoxy flooring systems for residential, commercial, and industrial customers. Pricing is per square foot, with quotes based on project scope, design preferences, and property type.
2. Terrazzo and Marble Restoration: One-time project-based revenue from restoring and polishing existing terrazzo and marble flooring surfaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Satin Finish Concrete installs epoxy floor coatings and polishes concrete for residential, commercial, and industrial customers in South Florida. The company also restores and polishes existing terrazzo and marble flooring surfaces. Services are delivered on-site at customer properties using professional grinding and polishing equipment, with material finishes including metallic, standard, chip/flake, 3D, and exterior epoxy systems.

Product overview

Satin Finish Concrete is a single-service company offering epoxy flooring installation and restoration services. The core offering consists of three main product lines—Residential Epoxy & Garage Floors, Commercial Epoxy Floors, and Industrial Flooring—each available in multiple finish variants including Metallic Epoxy, Standard Epoxy, Chip/Flake Epoxy, 3D Epoxy, and Exterior Epoxy. The company also provides complementary restoration services for Terrazzo and Marble floors, as well as Polished Concrete finishing. Services are primarily offered in South Florida with pricing starting from $4–$6 per square foot depending on location and project scope.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Epoxy & Garage Floors
• Commercial Epoxy Floors
• Industrial Flooring
• Terrazzo Restoration
• Marble Restoration
• Polished Concrete
• Penny Flooring

Quantifiable outcome

• Polished concrete floors can add up to hundreds of thousands of dollars in savings over the life of the building compared to other flooring options

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Concrete Craft: National franchise system specializing in stamped, stained, and epoxy concrete coatings for residential and commercial customers. Directly comparable offering (decorative epoxy floors), same target segments (homeowners and small businesses), and similar direct-to-consumer sales motion.
• SUNDEK Decorative Concrete Coatings: Long-established decorative concrete coatings company serving residential and commercial pool decks, patios, and interior floors. Overlapping work scope (resurfacing, staining, epoxy/polyurethane coatings) and similar customer base in the South Florida / Sun Belt region.
• Florock: Manufacturer and installer of resinous floor coatings for commercial, institutional, and industrial facilities. Overlapping product line (epoxy, urethane, cementitious urethane) and comparable customer base, though Florock is both a manufacturer and certified installer network.
• GarageFloorCoating.com: Mid-size regional epoxy flooring installer specializing in residential garage and commercial floor coatings with similar metallic, chip, and solid color finishes. Comparable product variants, pricing per square foot, and direct-to-consumer GTM.
• Elite Crete Systems: Decorative concrete and epoxy flooring manufacturer with a network of certified installers across the U.S. Directly competes in the metallic epoxy and decorative coatings space, with a similar franchise/applicator model and premium positioning.

Broad incumbents

• Dur-A-Flex: National manufacturer and installer of resinous epoxy and urethane flooring systems targeting industrial, commercial, and healthcare facilities. Overlaps with Satin Finish's industrial epoxy offering but operates at a larger scale with both product sales and direct installation crews.
• Stonhard (StonCor Group): Established national provider of epoxy, urethane, and MMA floor and wall systems for industrial and commercial facilities. Comparable industrial epoxy installation capability, similar customer end-uses (warehouses, manufacturing, automotive), but with a much broader product portfolio and geographic footprint.
• Sika USA: Global construction chemicals and flooring manufacturer with a major epoxy and polyurethane flooring systems business. Comparable on the coatings/applications side and frequently competes for the same commercial and industrial flooring RFPs as smaller regional installers.

Regional players

• Lifetime Epoxy Floors: Regional epoxy flooring installer serving the southeastern U.S. with residential, commercial, and industrial services. Closely comparable product line (metallic, chip, solid epoxy) and similar trade-focused service offering outside of Satin Finish's South Florida core.

Emerging players

• Penntek Industrial Coatings: Manufacturer of polyurea, epoxy, and concrete coatings sold through a dealer/installer network. Comparable on high-end residential and garage flooring products, with a similar premium-imported positioning, though primarily a product supplier rather than a direct installer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@satinfinishconcrete
• Facebookfacebook.com/SatinFinishConcrete
• Instagraminstagram.com/satinfinishconcrete
• LinkedInlinkedin.com/company/satin-finish-concrete

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Satin Finish Concrete