B4C
B4C is a Netherlands-based boutique management consulting firm offering outsourced B2B lead generation, HiPo talent sourcing, and blended sales training for SMEs, mid-market firms, and large accounts across France, Benelux, and Switzerland, delivered by senior 15+ year-experienced consultants using AI-enabled conversational SMS and database tools.
- Company typePrivate
- Founded2008
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What B4C does
B4C (Business for Consulting B.V.) is a privately-held, Netherlands-domiciled management consulting firm founded in 2008 and headquartered in Rotterdam (Hofplein 20). It operates as a multi-specialist commercial acceleration boutique structured around three service lines: outsourced Lead Generation (telephone-based business development and appointment-setting with decision-makers), HiPo Talent Sourcing (headhunting for commercial and consulting profiles), and Sales Training delivered through a blended-learning model combining in-person and remote formats with video/audio coaching and theoretical content. All engagements begin with a structured pilot phase, and the firm employs senior consultants — each with more than 15 years of B2B sales experience — to execute direct outbound prospecting rather than relying on junior or offshore resources.
The firm serves French and European SMEs, mid-market companies (ETI), and large accounts primarily in management consulting, professional services, industrial sectors (aeronautics, defense, energy), and European financial institutions. Geographically, B4C operates across France, the Netherlands, Belgium, Luxembourg, and Switzerland, with a multilingual team covering French, English, Dutch, and German. Its technology stack includes state-of-the-art database tools for prospect qualification and an AI-enabled conversational SMS layer used for personalization, buying-signal detection, and automated re-engagement. Case-study disclosures indicate meaningful per-engagement outcomes (e.g., 67 decision-maker meetings and €1.8M client pipeline generated in a 6-month OPEX engagement).
B4C monetizes exclusively through project-based professional-services fees across its three service lines; no productized/SaaS revenue, no disclosed pricing, and no public revenue figures are available. The company is GDPR-compliant, holds €18,000 of registered capital (KvK 14073747), and is led by Najem Ziani as Director of Publication and data controller. It operates a content marketing channel (Bsales Insights blog, LinkedIn), a self-assessment diagnostic tool, and a CSR sub-brand (B4Good) supporting the Princess Máxima Center for Pediatric Oncology in Utrecht. No external investors, subsidiaries, M&A activity, or funding rounds have been disclosed.
B4C firmographics
Firmographics- Name
- B4C
- Legal name
- Business for consulting B.V.
- Website
- https://b4consulting.eu
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- B4C is a Netherlands-based boutique management consulting firm offering outsourced B2B lead generation, HiPo talent sourcing, and blended sales training for SMEs, mid-market firms, and large accounts across France, Benelux, and Switzerland, delivered by senior 15+ year-experienced consultants using AI-enabled conversational SMS and database tools.
- Ownership category
- akta.pro rank
B4C industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where B4C is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
B4C business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Lead Generation Services: Outsourced business development and commercial prospecting services generating qualified appointments with decision-makers. Services include lead generation, post-appointment follow-up, database creation and management, key account mapping, and cold-calling unit setup. Revenue generated through project-based consulting fees.
- Talent Sourcing and Recruitment: HiPo (High Potential) talent recruitment services for commercial profiles and consultants. The company operates as an internal recruitment firm identifying and approaching candidates for clients. Revenue through recruitment/project fees.
- Sales Training Programs: Blended learning sales training including in-person/remote training, video coaching (320 minutes), audio coaching (215 minutes), theoretical materials (180 pages), practical case studies, role-playing, and assessments. Delivered individually or in groups.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
B4C product offering
Product offeringCore offering
B4C is a management consulting firm that runs three commercial acceleration services: (1) outsourced Lead Generation / Business Development producing qualified appointments with decision-makers via telephone prospecting and database work; (2) HiPo Talent Sourcing acting as an internal recruitment firm headhunting commercial and consulting candidates; and (3) blended-learning Sales Training programs with video/audio coaching, role-play, and case-study assessments. Services are delivered by senior consultants (15+ years B2B sales experience) across France, the Netherlands, Belgium, Luxembourg, and Switzerland.
Product overview
B4C is a multi-specialist commercial acceleration firm offering three core services: Lead Generation (outsourced business development and qualified appointment generation), Talent Sourcing (HiPo headhunting for commercial and consulting profiles), and Sales Training (blended learning with video/audio coaching). These services are supported by a blog platform (Bsales Insights) and a diagnostic assessment tool. The company operates internationally across France, Benelux, and Switzerland, targeting SMEs, mid-sized companies, and major accounts in consulting, industrial, and financial services sectors.
Differentiator
Problem solved
Functional benefit
Brands
- B4Good: CSR initiative supporting the Princess Máxima Hospital in Utrecht for pediatric oncology through projects like Breakfast4parents and Starred lunch.
Products and services
- Lead Generation / Business Development
- Talent Sourcing / HiPo Talent Sourcing
- Sales Training (Blended Learning)
- Sell More and Better in 6 Steps
- Commercial Diagnostic
Quantifiable outcome
- 150 contacts generate 10 appointments, 2 hot leads, 1 commercial proposal per month (part-time pilot)
- +3 more outcomes
Companies that use B4C
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles1 record
B4C technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
B4C partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Michelin-Starred Chefs (Alain Caron, Jacques Pourcel, Patrick Jeffroy, Jean-Baptiste Natali, René van Empelen, Jeroen Goossens, Martien Bos)minorSix Michelin-starred chefs from France and three Dutch chefs participated in the Starred Lunch project on July 3, 2022, at Prinses Máxima Centrum. They prepared exceptional meals for 38 children and 32 parents, with 70 children in rooms receiving trays served by the chefs themselves.
- Chaud Devant ChefwearminorChefwear company represented by Bianca van der Lee and Susan De Keizer that donated chef hats, aprons, and jackets signed by all participating chefs to the children at Prinses Máxima Center.
- Marie Philippe (Consul General of France in Amsterdam)minorConsul General of France in Amsterdam participated as a volunteer during the Starred Lunch project service at Prinses Máxima Center, supporting the B4Good CSR initiative.
- Prinses Máxima Centrum voor kinderoncologie (Princess Máxima Center for Pediatric Oncology)minorB4C supports this Utrecht-based pediatric oncology hospital through its B4Good CSR initiative. The partnership includes the Breakfast4Parents project (€26,402 raised to date) offering breakfast to parents staying with children undergoing cancer treatment, and the 'Starred Lunch' project where Michelin-starred chefs from France prepared exceptional meals for children and families.
- Alain Caron (Chef)minorMichelin-starred chef who is a key supporter of the Breakfast4Parents project. Contributed to fundraising efforts and participated in CSR events supporting pediatric oncology patients and their families.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
B4C competitors and assessment
Company assessmentBroad incumbents
- SalesLoft: SalesLoft is a major sales engagement platform with a growing services component for outsourced prospecting. Comparable to B4C in target buyer (B2B sales teams needing pipeline support), though positioned primarily as a technology incumbent rather than a human-led service.
- Sandler Training: Sandler Training is a global sales training franchise offering methodology-based B2B sales training programs. Comparable to B4C's sales training pillar on training content and delivery, but as a much larger established incumbent with global franchise model.
- RAIN Group: RAIN Group is an established global sales training and sales performance improvement firm. Comparable to B4C's blended learning sales training pillar, though operating at a much larger scale with a broader portfolio beyond Europe.
Direct peers
- CIENCE: CIENCE is a US-based outsourced SDR and B2B lead generation provider combining human sales development with technology. It competes head-to-head with B4C on outsourced prospecting, database building, and qualified appointment generation for B2B clients.
- Belkins: Belkins is a US-headquartered B2B appointment setting and outbound sales agency operating across multiple industries. It directly parallels B4C's outsourced lead generation and appointment booking service, targeting similar mid-market and enterprise clients with similar phone-based prospecting motions.
- SalesHive: SalesHive is a US B2B lead generation and outsourced SDR agency that books qualified sales appointments for tech and B2B clients. Closely comparable to B4C in core outsourced appointment-setting motion and target customer profile (B2B mid-market and enterprise).
- DemandZEN: DemandZEN is a B2B sales development and appointment setting agency specializing in outbound lead generation for B2B technology and professional services firms. Direct overlap with B4C's outsourced prospecting and qualification model.
- Martal Group: Martal Group is a B2B sales development and lead generation agency serving SaaS and tech companies with outsourced SDR services. Comparable to B4C's lead generation pillar in target buyer (mid-market B2B), delivery model (outbound prospecting), and outcome (qualified meetings with decision-makers).
- Sales Talent Agency: Sales Talent Agency is a specialized B2B sales recruitment firm focused on placing sales professionals, mirroring B4C's HiPo talent sourcing pillar. Comparable in niche (commercial profile headhunting) and target buyer (B2B firms needing sales talent).
- Callbox: Callbox is a B2B lead generation and appointment setting company combining multichannel outreach with sales intelligence. Closely comparable to B4C in outsourced appointment generation and database-driven prospecting for B2B clients across multiple verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
B4C social profiles
Digital presenceB4C compliance and trust
Trust signalCompliance1 record
B4C financial estimates
Financial estimateRevenue estimate
Valuation estimate
B4C leadership team
Management profileNumber of profiles
Profiles1 record
B4C funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B4C M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B4C
What does B4C do?
B4C is a management consulting firm that runs three commercial acceleration services: (1) outsourced Lead Generation / Business Development producing qualified appointments with decision-makers via telephone prospecting and database work; (2) HiPo Talent Sourcing acting as an internal recruitment firm headhunting commercial and consulting candidates; and (3) blended-learning Sales Training programs with video/audio coaching, role-play, and case-study assessments. Services are delivered by senior consultants (15+ years B2B sales experience) across France, the Netherlands, Belgium, Luxembourg, and Switzerland.
Is B4C a public or private company?
B4C is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B4C founded?
B4C was founded in 2008. It employs 1 to 10 people.
Where is B4C based?
B4C is headquartered in Rotterdam, Netherlands, in the Europe region.
How does B4C make money?
Three revenue lines are on record. Lead Generation Services are the primary driver. The others are talent Sourcing and Recruitment and sales Training Programs.
Who are B4C's main competitors?
Broad incumbents on record are SalesLoft, Sandler Training and RAIN Group. Direct peers are CIENCE, Belkins, SalesHive, DemandZEN, Martal Group, Sales Talent Agency and Callbox.
Does B4C have an API?
No public API is recorded for B4C.
What industry is B4C in?
B4C's product category is Management Consulting. Its primary akta.pro industry code is BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 54161 and its SIC code is 8742.